Blog/Vlog

“If you want to be a writer, you must do two things above all: Read a lot and write a lot” – Stephen King

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The Surprisingly Easy Way to Ruin Your Personal Brand.

by YOTS | | Entrepreneurship, New Posts, Personal-Branding, Purpose | 0 Comments

Are you ready to build a purpose-centered, impactful, powerful and profitable personal brand

The Simple 5-Steps to Launching a Purposeful, Impactful and Profitable Personal Brand

by YOTS | | Featured, New Posts, Personal-Branding, Purpose | 0 Comments

Begin a transformative journey with PURPOSE P.O.W.E.R Mastery, a five-step program designed to launch purposeful, impactful, and profitable personal brands. Gain radical clarity, craft outstanding content, and leverage your unique strengths to achieve financial freedom and high visibility.

Discover how video marketing can dramatically boost your small business/personal brand visibility and engagement.

by YOTS | | Entrepreneurship, Featured, Marketing, Media, New Posts | 0 Comments

Video marketing is revolutionizing how small businesses connect with audiences and amplify their brands. By integrating videos, from compelling product demos to authentic testimonials, you can showcase your value uniquely and effectively. Learn how to craft video content that resonates with consumers, drives sales, and builds community, making sure your business not only meets but exceeds the digital age’s demands.

Mastering Work-Life Balance: Essential Strategies for Women Entrepreneurs

by YOTS | | Entrepreneurship, Featured, New Posts | 0 Comments

Discover essential strategies for women entrepreneurs to balance a thriving business with personal responsibilities. Learn how to build a supportive team, manage your schedule effectively, and prioritize tasks to achieve both professional success and personal fulfillment

Are you ready to elevate your career? Understand The Profound Impact of a Professional Development Plans

by YOTS | | Executive, Featured | 0 Comments

Elevate your career trajectory with a structured professional development plan, laying the foundation for goal clarity, skills enhancement, and strategic growth

The Future is Now: How to Embrace Digital Innovations for Your Business Success

by YOTS | | Entrepreneurship, New Posts | 0 Comments

Discover how digital innovation transforms business prospects. Leverage insights on visibility, user experience, and security to catapult your brand to industry leadership.

Revitalizing Your Brand: Strategies for a Fresh Start

by YOTS | | Featured, Marketing, Media, New Posts, Personal-Branding | 0 Comments

In today's ever-evolving business landscape, staying relevant and resonating with your target audience is crucial for the success and longevity of your brand or company. As you get ready for the next quarter in the year, consider revitalizing Your Brand Strategies for...

Lean Launch: The Savvy Entrepreneur’s Guide to Starting Big with Small Funds

by YOTS | | Entrepreneurship, Featured, New Posts, Uncategorized | 0 Comments

You can have a lean launch as the Savvy Entrepreneur in your family. Here is your guide to starting big with small funds. Starting a business is a dream for many of us, but limited capital can often stifle these aspirations. Yet, with the right resourceful strategies,...

From Pennies to Profit: A Guide to Starting Your Business on a Tight Budget

by YOTS | | Entrepreneurship, Featured | 0 Comments

I remember launching my company and the level of bootstrapping I had to do to get going. In the entrepreneurial world, resourcefulness is key. A tight budget can be a stepping stone rather than a stumbling block. Here's a guide to kick-start your business...

Summer Business Boosters: 7 Proven Strategies to Skyrocket Your Success Amidst the Seasonal Slowdown

by YOTS | | Entrepreneurship, Featured | 0 Comments

Get ready for a summer business breakthrough! Unleash these powerful strategies and leave your competitors in awe Now's the Time for Growth: Make It Happen Growing a business can be a challenging...

How to Get More Customer Referrals for Your Small Business

by YOTS | | clients, Featured | 0 Comments

I literally built a multiple 6 figure business through referrals so when Courtney asked me about writing a blog about How to Get More Customer Referrals for Your Small Business I said yes, so here it...

7 POWERFUL WAYS TO LEVEL UP YOUR PERSONAL BRAND IN 2023

by YOTS | | New Posts, Personal-Branding, Resources | 0 Comments

WRITTEN EXCLUSIVELY FOR SHE LEADS AFRICA It's Yetunde Shorters here, chiming in share with you, as we plan for the New Year, 7 powerful ways to level up your personal brand in the New Year. This year flew by...

Shaking It Up: Tips for Acquiring and Adapting an Existing Business

by YOTS | | Featured, New Posts, Uncategorized | 0 Comments

I've been exploring what it would be like to buy a company instead of starting from scratch. I was doing research so I could offer that as an opportunity to clients who that would be a fit for. That...

Stop trying to Find Your Purpose. It’s already within you. Look inside.

by YOTS | | Featured, New Posts, Personal-Branding, Purpose | 0 Comments

Hey Purpose Angel. This morning, I want to share with you answers to the following: Why am I doing this? Why is this important? I remember the day I decided I didn’t want to become an Attorney anymore. I was in the first month as a Junior in college at Loyola...

Purpose to Profit Secrets in Action

by YOTS | | New Posts, News, Personal-Branding, Purpose | 0 Comments

FB Friend, I have new news. But first, story time lol So on 7.7.7 I launched ICY PR into the world and I did it specifically because I wanted to support small business owners who could share their knowledge and products with the world. I think in international,...

Discovering your intrinsic value is simpler than you think

by YOTS | | Featured, New Posts, Purpose | 0 Comments

Discovering your intrinsic value is simpler than you think. One day, I was laying down to take a nap on my sectional sofa, I woke up about 45 minutes later and I could NOT get up...I couldn't move my legs. I was scared. My heart was racing, I could literally...

It hurts because It could be me and you know that

by YOTS | | A day in the life of, Family, Lifestyle, New Posts, News, productivity tool, Purpose | 0 Comments

As a black woman, every time I hear stories about how people who look like me are brutalized & killed by Caucasian/pass for Caucasian police and self-appointed police, it literally physically hurts & I cry just about every time. This brutality happens every...

How to Systematize Everything

by YOTS | | Entrepreneurship, New Posts, productivity tool, Resources | 4 Comments

Hey Entrepreneur. If you’ve ever looked at another entrepreneur and wondered "how da heck does she even have time to do all this stuff" she has systematized everything, and you need to learn this skill too. She’s got good systems. [bctt tweet="It’s true. The most...

3 Incredible Strategies I Learned From Being a BMe Vanguard Fellow (THE MATRIX IS INVOLVED)

by YOTS | | Featured, Public Relations, Resources | 0 Comments

Hi. I’m Yetunde Shorters and I am a BMe Vanguard Fellow and I want to share with you 3 Incredible Strategies I learned from being a BMe Vanguard Fellow, strategies that can compel you to apply for the next fellowship and transform your work in our world.

What is Marketing?

by YOTS | | Vlog | 0 Comments

CLICK HERE TO WATCH- Marketing: Think about the word Market. What is a market? according to the dictionary, a market is a regular gathering of people for the purchase and sale of provisions, livestock, and other commodities. So, once you understand what a market is,...

What is Branding

by YOTS | | Vlog | 0 Comments

CLICK HERE TO WATCH My favorite and simplest quote of what branding is, is from one of my favorite Branding gurus, Kelly Brito. Kelly defines Branding as a process of taking the right steps, to communicate the right message and connect with the right people....

ENVY CAN KILL YOU: NIPSY HUSSLE AND HIS ENVIOUS FRIEND!

by YOTS | | New Posts | 0 Comments

The mind is a powerful thing. It works hard to help us come to a resolution. That's why dreams at night can provide closure or clarity. It keeps working till it gets an answer your mind can wrap its head around. ⁣⁣⁣ ⁣⁣⁣ "Find you purpose or you wasting air"-...

Collaboration Is The New Black

by YOTS | | Entrepreneurship, Marketing, New Posts, Personal-Branding | 0 Comments

On this #internationalwomensday I want to celebrate the power of collaboration. For many years, there has been a prevailing notion that women like to compete, compare and undermine each other. Though some of these traits may exist, there is more...

3 PERSONAL BRANDING TIPS FOR INTROVERTS

by YOTS | | Lifestyle, New Posts | 1 Comment

3 personal branding tips to help any introvert be themselves, impact lives and provide valuable content without feeling narcissistic

3 Ways to Maximize Any Publicity You Get

by YOTS | | Featured, Marketing, Media, PR-Entrepreneurship, Public Relations, Resources | 0 Comments

After securing hundreds of publicity features for my clients over the years, I can tell you one media feature can create a new world

Branding for Non-profits

by YOTS | | Marketing, News, photography, PR-Entrepreneurship, Public Relations, Purpose, Social-media | 0 Comments

In honor of Martin Luther King Day, ICY PR is giving 3 tips on how to brand your Non-Profit organization in order to increase impact, visibility and serve. “Everybody can be great. Because anybody can serve.” - Martin Luther King, Jr. Minister, Civil Rights Activist...

How to Make Connections That Convert to Sales

by YOTS | | Lifestyle, Marketing, Public Relations | 0 Comments

Follow my blog with Bloglovin Hello Go-getter. So you want to makes sales. But the word sales makes you feel all iyyky. The truth is people do business with people they love. So let's swap the words. Instead of SALES, let's call it what it is, "Income generating"....

Personal Branding Photographers In Nigeria

by YOTS | | Personal-Branding, photography, Vlog | 0 Comments

Follow my blog with Bloglovin The African Millennial Photographers have arrived and their visual representation of this generation is incredibly colorful, sharp and world-class. As they learn more they'll share with us all. It’s finally happening. You’re tuning in to...

our-wedding

by YOTS | | Lifestyle, Uncategorized | 0 Comments

Our one- year anniversary showed up quickly it's 4.25.16. I must say in my new role as Wife, I have grown a WHOLLLE lot lol. I love being a couple to hang out with my soulmate and laugh, cry, share, pray together. The biggest lesson I have learned is that Love in...

Your Purpose Needs YOU. EMBRACE IT

by YOTS | | Interviews, Lifestyle, Tutorials | 0 Comments

Ever since I was a kid, I have been aware that I am here to do something simple yet important. I had my first memory about seeing a man riding a house outside our window when

3 MUST HAVE LISTS FOR A SUCCESSFUL YEAR

by YOTS | | Entrepreneurship, Lifestyle, Personal-Branding, Public Relations, Purpose, Resources | 0 Comments

With social media and what may seem like access to the whole world, entrepreneurs are inundated with contacts...

3 SECRETS TO A PERFECT PERSONAL BRAND

by YOTS | | Lifestyle, Personal-Branding, Purpose | 0 Comments

Who’s got an A.P.P yeah you know what! There are 3 secrets to the perfect brand that world-class brand experts are not telling you. Shssshh. Don’t say a word to anyone, but you’re now in on the secret. 1 :: Authenticity No one is telling you that your authentic self...

ASK YOURSELF, WHAT IS MY WHY!

by YOTS | | Entrepreneurship, Lifestyle, Personal-Branding, Purpose, Tutorials | 0 Comments

If you knew why you were on this earth, would you do what you are supposed to do? Ask yourself, What is my why? That is one question I wish I had the answer to before I began this entrepreneurial journey. We are so busy doing the WHAT, that nobody tells us...

3 POWER MOVES LIKE LINDA IKEJI

by YOTS | | Entrepreneurship, Lifestyle, Personal-Branding, Public Relations, Purpose, Tutorials | 0 Comments

3 POWER MOVES TO HELP YOU BUY A HALF BILLION NAIRA HOME LIKE LINDA IKEJI. From Surulere to Banana Island. You can either feel envy or join in on the excitement. Linda Ikeji purchased her dream home for half a Billion Naira. If you haven’t heard the news, you’re so...

#1 Way To Become The Next Show Host SUPERSTAR!

by YOTS | | Blogroll, Entrepreneurship, Lifestyle, Media, Personal-Branding, Public Relations, Resources, Vlog | 0 Comments

If this caught your attention, then you must have practiced being the next Oprah, Wendy or Mo Abudu with your own TV show

3 Ways Personal Branding is Just Like Sex

by YOTS | | Entrepreneurship, Lifestyle, Marketing, Personal-Branding, Tutorials | 0 Comments

Okay sexy entrepreneurs; let’s get real personal. It’s sex so I know I have your attention lol. ok, ok, let’s focus here. Branding is all about engagement, repetition of what works, gets results and a connection to your target audience, so is sex. It requires...

7 Steps to a Profitable and Purposeful Brand

by YOTS | | Entrepreneurship, Lifestyle, Personal-Branding, Public Relations, Purpose, Resources | 0 Comments

It’s official we have stepped into the era of total SELF PROMOTION. Here is however how YOU can stand out this year. These 7 easy steps help you identify what really matters for a purpose driven and profitable brand. One of the secrets to a successful brand is being...

My Cookbook: Love with Food; African fusion meals made easy!

by YOTS | | Entrepreneurship, Food, Lifestyle, Personal-Branding, Public Relations, Purpose | 0 Comments

So the great thing about being in the business of "doing what you love", you actually get to do the things you love. I have a cookbook launching on Saturday, November 2nd. It will be available online for digital download HERE on Amazon ( already a bestseller in its...

5 Secrets To A Powerful Social Media Profile

by YOTS | | Lifestyle, Personal-Branding, Social-media | 7 Comments

It’s so simple, those who use these secrets understand its power and they use it diligently. Chances are you know one or two or more of these secrets but if you are not using it, it is time you begin. There are over 2 Billion Internet users in the world. If you are...

THE 21 Steps to Entrepreneurship: START TODAY!

by YOTS | | Entrepreneurship, Lifestyle, Purpose | 0 Comments

1. Know your “WHY” - Your “Why” is your reason for starting your business and the stronger your “WHY,” the more determined you will be to succeed. 2. Develop the right mindset - This requires one to have a tough mental attitude. Not only do successful entrepreneurs...

5 ways to keep your celebrity personal brand in the news!

by YOTS | | Lifestyle, Personal-Branding, Public Relations, Social-media | 0 Comments

1. Have a fantastic logo When you have figured out what name you want for yourself, there is something about a logo that can do the talking for you before you even show your face. Deciding on the right color, shape or font to represent you is powerful. Take the...

10 Must Knows To Run Successfully Online

by YOTS | | Entrepreneurship, Lifestyle, Social-media | 0 Comments

I was very compelled to share this with you after a tweet chat last week with my PR colleagues. This is a list I share with my retainer clients. I had to come up with 10 ethical issues that I thought new PR clients have to deal with. Fellow PR professionals, feel free...

5 COOL PHONE APPS TO HELP YOU POP ON SOCIAL MEDIA

by YOTS | | Lifestyle, Personal-Branding, Public Relations, Social-media | 1 Comment

Let’s face it, the new social media has everyone competing for who can attract more attention and get more engagement at the expense of our leisure time. Frankly, it’s exhausting and can waste a lot of time. I am recommending apps that require little or no time to...

3 Celebrity Truths to Make You Popular!

by YOTS | | Lifestyle, Personal-Branding, Public Relations, Social-media | 0 Comments

In my 15 years in public relations and marketing, I have worked with over 100 celebrities from the pop music industry, to the classical music industry to the film industry. I noticed that they all share certain characteristics. Understanding these truths can help you...

7 THINGS TO KNOW BEFORE YOU HIRE A PUBLICIST

by YOTS | | Lifestyle, Personal-Branding, Public Relations | 0 Comments

The truth is in many ways, we all have a publicist in our family or we are our own pr persons. When your family members try to hook you up e.g., “Adewale is a great guy, you should meet him.” The person that just said that just showed you what pr is. But when it comes...

3 Ways You Too Can Create Wealth Like Celebrities

by YOTS | | Entrepreneurship, Lifestyle, Personal-Branding | 0 Comments

With over 7.1 billion people in the world, I guarantee you; someone else wants to hear your story and can be inspired by you. Even if 1 in 10,000 people are interested in you, that is 700,000 people. Imagine what celebrities who are known by millions experience when...

Celebrities, Controversies, and the recurring Sin!

by YOTS | | Entrepreneurship, Lifestyle, Personal-Branding, Public Relations, Social-media | 0 Comments

What makes an artiste a star? What makes any type of artiste a star is their authenticity. At the point in your life you choose to be a “STAR” or you fall into it, figure out what part of you that you are most comfortable with and that is what you should share with...

SEX CHOCOLATE CRY, A NEW BOOK FOR WOMEN

by YOTS | | Entertainment, Featured, Lifestyle | 0 Comments

Press/Media Contact Yetunde Taiwo ICY Public Relations (T): 305.549.3676 press@icypr.com FOR IMMEDIATE RELEASE SEX CHOCOLATE CRY, THE NEW QUICK READ MANY WOMEN CAN LAUGH AT, AVAILABLE IN PRINT AND ON KINDLE, EXCLUSIVELY ON AMAZON BEGINNING AUGUST 8TH First time...

TAB NYC A LUXURY SHOPPING EVENT WILL PREMIERE DURING NEW YORK FASHION WEEK 2013

by YOTS | | Arts, Entertainment, Fashion, Featured, Lifestyle | 0 Comments

TAB NYC, a premier Luxury Fashion & Beauty Collective is set to introduce a unique and exquisite showcase of selections of luxury global fashion &...

International Recording Pop/Soul Artist AiRis is back on the music scene with a New Single ‘Jéjé’

by YOTS | | Arts, Entertainment, Featured, Lifestyle, PR-Entrepreneurship | 0 Comments

The Single Jéjé from the upcoming debut Album ‘Yours Truly’ will be released on Friday, July 5, 2013 The suspense is over. After 3 years of waiting, Pop/Soul/RnB Egyptian/Nigerian Recording Artist AiRis returns to her passion for music, with the...

CASTING COUCH ANNOUNCES PREMIERE BROADCAST

by YOTS | | Arts, Entertainment, Lifestyle, PR-Entrepreneurship | 0 Comments

The show highlighting South Florida talent goes live on ABC WPLG channel 10 beginning July 7, 2013 Miami, Florida (July 2013) – The highly entertaining and informative Casting Couch TV Show, now in it’s second year, premieres its second season on Miami’s Broadcast...

IJORERE The Invitation, Inc., THE LUXURY INVITATION BRAND CELEBRATES the GRAND OPENING of IJORERE Atelier

by YOTS | | Arts, Lifestyle, PR-Entrepreneurship | 0 Comments

The Chicago area loft & lounge will open to the public May 30th & 31st 2013 IN GRAND STYLE! We're excited to announce that IJORERE The Invitation, Inc. is officially opening its flagship loft space, IJORERE Atelier on May 30th & 31st , 2013. Located in the...

Jada Pinkett Smith to Open 8th Annual Women’s International

by YOTS | | Entertainment, PR-Entrepreneurship | 0 Comments

The Eighth Annual Women’s International Film & Arts Festival, (WIFF) is set to kick off March 20, 2013 with a red carpet Florida Premiere presentation of the documentary film “Free Angela and All Political Prisoners,” introduced...

Major Industry News: Nollywood movies now on Xfinity, Cox Cable and Time Warner. Starting February 1.

by YOTS | | Entertainment, PR-Entrepreneurship | 0 Comments

FOR IMMEDIATE RELEASE FOR THE FIRST TIME EVER, AMERICA CAN NOW WATCH NOLLYWOOD FILMS IN THE COMFORT OF THEIR HOMES ON MAJOR CABLE TELEVISION NETWORKS TIME WARNER, COX CABLE, PARTNERS AND AFFILLIATES WILL PREMIERE FOR THE FIRST TIME ON CABLE TV, 10 TOP-QUALITY...

UNITED FOR KIDS FOUNDATION AMBASSADORS BALL 2013

by YOTS | | Arts, PR-Entrepreneurship | 0 Comments

AN EVENING OF ELEGANCE AND GLAMOUR TO CREATE AWARENESS AND RAISE FUNDS FOR UKF 2013 EDUCATION AND HEALTHCARE PROGRAMS WASHINGTON DC (January 2013) — UKF is pleased to announce the first edition of United for Kids Foundation Ambassadors Ball. This will be a black tie...

IJORERE The Invitation, Inc. Set To Launch Flagship Store, Ijorere Atelier

by YOTS | | Arts, Lifestyle, PR-Entrepreneurship | 0 Comments

The Chicago area storefront will open to the public January 2013 in a GRAND STYLE! IJORERE The Invitation, Inc. will be launching its first flagship store, IJORERE Atelier on January, 2013. Located in the heart of the historic district of downtown Elgin, Illinois,...

ICY PR’s launches Ask Icy!

by YOTS | | Lifestyle | 0 Comments

Launched in August 2012, ASK ICY focuses on giving PR tips to emerging business owners who want international publicity. Initiated by Fashion & Entertainment Entrepreneur (and ICY PR's director extraordinaire) Yetunde Taiwo Get public relations tips on expanding...

Toju Foyeh: Future Awards “Designer Of the Year” Set to Open Flagship Store in Lagos

by YOTS | | Lifestyle | 0 Comments

The Big Day: October 14th! TOJU FOYEH ANNOUNCES THE OFFICIAL LAUNCH OF A NEW STORE AN EVENING OF CHAMPAGNE, COCKTAILS AND CANAPES ON SATURDAY It’s been a long time coming. With much excitement and anticipation, Lagos based Toju Foyeh, the stylish and bold...

United for Kids Foundation Nigeria (UKF) partners with ICY PR to help children

by YOTS | | Arts, Family, Lifestyle, PR-Entrepreneurship | 0 Comments

FOR IMMEDIATE RELEASE UNITED FOR KIDS FOUNDATION PARTNERS WITH ICY PR TO HELP CHILDREN IN NIGERIA, ONE CHILD AT A TIME United for Kids Foundation (UKF) announces its first Fundraising Ball scheduled for October 12th 5:00 P.M. at the beautiful Clear Essence California...

Read A Piece of Stephanie, Daily!

by YOTS | | Entertainment, Fashion, Lifestyle, PR-Entrepreneurship | 0 Comments

"Stephanie Daily” blends of fashion, beauty, life, and give-aways all in her brand new interactive blog! The site is aimed to boost spirits and keep you up to date on the actress! And also the interactive channel, “Talk to Steph” that gives visitors the...

New Music From Tolumide Featuring D-Black!

by YOTS | | Arts, Entertainment, Lifestyle, PR-Entrepreneurship | 0 Comments

Soulful Afro-Pop Inspirational Singer/Songwriter TolumiDE is at it again! She releases “More than you'll ever know” – Single and Official Remix Video from 'My Love' album featuring award winning Ghanaian Hip Hop artist, D-Black - Da Ghana Bwouy, BET's Best...

Inaugural StyleWeek Resort Miami Success!

by YOTS | | Entertainment, Fashion | 0 Comments

StyleWeek Resort Miami attracts over 900 guests, July 10-14 The inaugural StyleWeek Resort Miami produced by StyleWeek LLC and presented by Alessandra Gold took off on Tuesday, July 10, 2012 at the Alessandra Gold Concept Store. It was a great success, with engaging...

Studio D’Maxsi Premieres New Collection At Africa Fashion Week New York

by YOTS | | Fashion | 0 Comments

Studio D’Maxsi announces the premiere launch of her new collection at the Africa Fashion Week New York. Afua Sam of Studio D-Maxsi will present her collection at Africa Fashion Week New York, Saturday, July 14th, 2012 at 7 pm. The show will take place at the 41, Broad...

Inaugural StyleWeek Resort Miami Launch Party—A SUCCESS!

by YOTS | | Entertainment, Fashion, PR-Entrepreneurship | 0 Comments

The inaugural launch party of the StyleWeek Resort presented by Alessandra Gold took off on Tuesday, July 10, 2012 at the Alessandra Gold Concept Store located at 3326, N. Miami Ave, Miami, Florida 33137 at 5.30 pm. The launch party which was open to the public was...

StyleWeek Resort with Alessandra Gold. EXCLUSIVE!

by YOTS | | Entertainment, Fashion, PR-Entrepreneurship | 0 Comments

StyleWeek, LLC, a CFDA supported fashion company, announces their newest endeavor, StyleWeek Resort, which will be presented by Alessandra Gold, a native Miami designer. The inaugural event will take off with an opening launch party at 5.30pm on Tuesday,...

Tolu MiDe ‘s song ‘For me’ was #42 on the Billboard Charts Music Choice

by YOTS | | Arts, Entertainment, PR-Entrepreneurship | 0 Comments

We are so excited and super proud to announce that ICY PR client Tolu MiDe 's song 'For me' was #42 on the Billboard Charts Music Choice Urban AC - R&B/Soul last week. Sorry for the late announcement. Congratulations TolumiDE. Artists, Follow tolumide on...

Studio D’Maxsi Announces the Winner of “Operation Prom”. Congrats Jasmine Green!

by YOTS | | Fashion, Lifestyle, PR-Entrepreneurship | 0 Comments

Studio D’Maxsi and Afua Foundation are proud to announce the winner of this year’s ‘Operation Prom’ Competition – Jasmine C. Green. A resident of Baltimore, Maryland, Jasmine wins a custom made prom dress by Studio D’Maxsi with her entry of a compelling and well...

Jasmine C. Green’s Operation Prom Winning Essay

by YOTS | | Entertainment, Fashion, PR-Entrepreneurship | 0 Comments

Fashion Limited to No defining Standards – Jasmine Green Access granted! Many people never grasp how special life is itself. We take things for granted everyday not realizing everyday is an opportunity to love, care, and acknowledge God. When I was eight years old, my...

DJ Bally Takes Home the Gold!! TOLUMIDE’S ‘FOR ME’ REMIX CONTEST

by YOTS | | Arts, Entertainment, PR-Entrepreneurship | 0 Comments

DJ Bally is the emerging winner of TolumiDE’s ‘For Me’ Remix Contest with 30% of the votes. Close Runner-Up with 29% of the votes was Screechpawa. After a very competitive and public voting response to the 30 submissions...

BRAVOMODA: New Menswear Line Launches With Style

by YOTS | | Fashion, Lifestyle, PR-Entrepreneurship | 0 Comments

The new website? www.Bravo-Moda.com BravoModa introduces a stylish menswear/summer wear that are uniquely designed and fits the body with matching accessories with cost just ranging from $30-$185. The website will also feature a new fitness and style blog by...

Afua Sam of Studio D’Maxsi Launches a New Website!

by YOTS | | Fashion, PR-Entrepreneurship | 0 Comments

www.studiodmaxsi.com STUDIO D’MAXSI is named as one of the fastest growing fashion houses based in the DC metropolis area. The website showcases an exciting look book layout of the new collection, an e-commerce portal for customers...

TolumiDE’s ‘For Me’ Remix Contest!

by YOTS | | Entertainment, PR-Entrepreneurship | 0 Comments

Calling all Deejays, Producers, Studio Engineers, Musicians or creative music lovers everywhere! It’s time to get the creative juices flowing. TolumiDE is throwing open a remix contest for her recently released single ‘For Me’ which will be hosted on the...

Successful Grand Opening of the Alessandra Gold Concept Store, Miami

by YOTS | | Entertainment, Fashion, PR-Entrepreneurship | 0 Comments

Over 300 guests attended including Fashionistas, Artists and Creative people attended the grand opening of the newest ‘concept’ store in Miami. At the 6,000 square feet, design-driven, showroom-style store owned by Alessandra Gold, the space was buzzing. Music...

Grand Opening: Alessandra Gold Concept Store, Miami

by YOTS | | Arts, Entertainment, Fashion, PR-Entrepreneurship | 0 Comments

We are inviting all of YOU ICY readers to this exclusive event! Thursday, March 1, 2012 at 3326, North Miami Avenue, corner of 34th Street, Miami, FL. 33127 @ Miami’s Design/Wynwood District from 6:00-10:00pm // www.alessandragold.com There will be exclusive...

Can’t Get Enough of TolumiDe! Online Video Premiere via Bella Naija

by YOTS | | Entertainment, Fashion, PR-Entrepreneurship | 0 Comments

Not only will her video premiere on BET International’s 106 and Park, but you can catch the video for “For Me” online on Bellanaija.com This way, you can watch it over and over! You will want to. TolumiDe never disappoints. Video goes live Tuesday, Febuary 14th, 2012...

World Premiere of TolumiDe’s ‘For Me’ Music Video on BET International’s 106 & Park

by YOTS | | Entertainment | 0 Comments

For Me’ will premiere on BET’s 106 & Park at 1pm GMT on Monday, February 13th TolumiDE is an award winning RnB/Soul Afro-Pop Singer-Songwriter born in Canada, raised in Nigeria, resident in Washington DC, USA. The soulful vocalist offers songs in English...

AiRis releases a New Single: “Olowo Ori Mi”

by YOTS | | Entertainment, Lifestyle | 0 Comments

AiRis has released another new single. Right on time for Valentine's Day! ‘Olowo Ori Mi’ which means ‘My Lover’ was produced by Shizzy and Victor 'Spankie Doodle' Oganua. Olowo Ori Mi is an upbeat Afro-pop romantic song laced with AiRis’ soulful vocals with Yoruba...

TolumiDE Re-launches Herself with New Music, Website & Image.

by YOTS | | Entertainment, PR-Entrepreneurship | 0 Comments

Soulful Afro-Pop Singer/Songwriter TolumiDE has dropped another cool single from her musical stables. TolumiDE emerges with ‘For Me’, an easy listening soulful single that tells a ‘girl meets boy’ story, a dreamy expectation of a girl and her musings with lyrics that...

Bring in the Holidays with IJORERE and Ankara

by YOTS | | Arts, Entertainment, PR-Entrepreneurship | 0 Comments

Tis the season! And what better way than with a splash of culture. IJORERE brings this holiday season, exotic Ankara Note Cards. www.ijorere.com Pronounced E-Jaw-Ray-Ray and derived from a Yoruba-Nigerian meaning, Ijo Rere is actually two words made one....

Been Good All Year? Bling in the Holidays with Swarovski and PHOB

by YOTS | | Entertainment, Fashion, PR-Entrepreneurship | 1 Comment

Pascal House of Bling is now blinging (with 300 Swaroski stones) Dr. Dre Beats headphones. "Bling in the Holidays" www.pascaleshouseofbling.com -------------- Pascale’s “bling” creations range from computers, custom ordered branded shirts, cell phones, cameras...

SU Magazine’s Broadwalk Bash Makes a SPLASH in Atlantic City

by YOTS | | Entertainment, Fashion | 0 Comments

Hosted by America’s Next Top Model All-Star, Bianca Golden and Performance by Platinum Recording Artist Mike Posner at Resorts Hotel and Casino Atlantic City, NJ. ATLANTIC CITY, NJ —The recently concluded Supermodels Unlimited Magazine’s BoardWalk Bash in Atlantic...

Supermodels Unlimited Magazine’s BoardWalk Bash!

by YOTS | | Entertainment, Fashion, Lifestyle | 0 Comments

The image says it all! But what is it saying exactly? Try: music, fashion, fun, entertainment, and glamour. Its screaming "you don't want to miss this!" So how can you heed its beckoning? For guest list consideration, email vip@icypr.com Join the red carpet for...

Ijorere is Featured in this Month’s Issue of Entrepreneur Magazine

by YOTS | | Entertainment, Fashion, PR-Entrepreneurship | 0 Comments

Our very own Ola Morin-Muhammed's of Ijorere and Ijorere.com is mentioned in Entrepreneur (page 54 to be exact for when you get your hands on this issue.) Ola discusses some of the bumps and bruises (and there were some stinging bruises) of her online store and...

Stephanie Okereke is Spotted on the Cover of Complete Fashion Magazine

by YOTS | | Entertainment, Fashion | 0 Comments

Yes! Stephanie Okereke is on the cover yet again. Unlike the sweet, soft look on the cover of Vibe Magazine, Okereke looks absolutely fierce on the cover of Complete Fashion. What's great about this issue? Stephanie talks about her up and coming fragrance...

Dr. Alawode Makes Abstinence Stylish as “Man of the Month” on the Cover of Ladybrille Magazine

by YOTS | | Entertainment, Lifestyle | 0 Comments

Dr. Nelson Aderemi Alawode delivered a baby by an 11-year-old girl by cesarean section while he was rotating through the department of OB/GYN as a medical student. Yes. We kid you not! Unfortunately, this scene happens much to often across the world and Dr....

Stephanie Okereke Gleams On The Cover Of African Vibes Magazine

by YOTS | | Entertainment, Fashion | 0 Comments

Stephanie Okereke is an A-list actress, model, Brand Ambassador (Kaneklon Hair), and mogul. "Think you know her? You have no idea!" Okereke is gracing the cover of the recent issue of African Vibes Magazine. She discusses her childhood, divorce, her near death...

Toju Foyeh Profile

by YOTS | | Fashion, Lifestyle | 0 Comments

[imagebrowser id=2] About Designer Toluwaloju Olowofoyeku Fashion Designer Toluwaloju Olowofoyeku is the owner and head designer for Toju Foyeh. The new choice for elegant and glamorous cocktail and evening dresses, Toju Foyeh launched her first collection in Lagos,...

Pascale’s House of Bling at -Fashion Night out MIAMI Sept. 8

by YOTS | | Fashion | 0 Comments

Hello Icy Readers. Our client - Pascale's House of Bling (www.pascaleshouseofbling.com) is going to be participating in the City Style Collective , a Miami based fashion and beauty Pop-Up Shop for Fashion’s Night Out with a unique shopping experience that will involve...

New ICY PR client Toju Foyeh at New York Fashion Week with HVS by Bukola Are

by YOTS | | Fashion, Lifestyle | 0 Comments

Press/Media Contact Yetunde Taiwo ICY Public Relations (T): 305.549.3676 info@icypr.com For Immediate Release Rising Star, West African fashion designer, Toju Foyeh debuts her spring 2012 collection during Fashion Week New York...

Stephanie Okereke’s Kanekalon TV Commercial

by YOTS | | Lifestyle, PR-Entrepreneurship | 0 Comments

Hello icy readers. We wanted to share our clients Kanekalon TV commercial that is currently on rotation in Nigeria. Congratulations again Stephanie. This has been an Icy report...

Pascale’s House of Bling exclusive bangles for Project Medishare for Haiti

by YOTS | | Fashion, Lifestyle | 0 Comments

Miami designer Pascale’s House of Bling partners with Project Medishare for Haiti to design exclusive “Bling” Swarovski embellished bangles for Haiti. The bangles are worn by actress Gabrielle Union, Adrienne Williams & Savannah Brinson

CONGRATULATIONS- Stephanie Okereke new Kanekalon hair Ambassador

by YOTS | | Lifestyle, PR-Entrepreneurship | 0 Comments

ICY PR Client, Nollywood A-list actress Stephanie Okereke has just signed an endorsement deal making her the new face of Kanekalon hair in Nigeria.

Tahari Roque Tonight at Nikki Beach

by YOTS | | Entertainment, Fashion | 0 Comments

FINALE day: The Sand.Play.Fashion (SPF) wraps up today with ICY PR CLIENT: We hope to see you there. Risqué Runway Presentation by Tahari Roque LADY GAGA has viewed her collection. please rsvp to whatwomenwant@nikkibeach.com

Nikki Beach Swim Week, Miami July 16th and 17th

by YOTS | | Entertainment, Fashion | 0 Comments

Press/Media Contact Yetunde Taiwo ICY Public Relations (T): 305.549.3676 ...

Summer in Miami just got hotter! SPF Swim Week July 16th & 17th Presented by NikkiBeach Lifestyle

by YOTS | | Entertainment, Fashion, Lifestyle, PR-Entrepreneurship | 0 Comments

Summer in Miami just got hotter! Get ready for the sizzling Swim Week Miami July 16th & 17th presented by the legendary Nikki Beach Lifestyle, an international lifestyle and entertainment company renowned for its trendy, luxury venues where you will find a unique...

Calling all Models for the NikkiBeach Swim Week Casting Call, Miami Beach

by YOTS | | Fashion, Lifestyle, PR-Entrepreneurship | 0 Comments

We are inviting all models for the NikkiBeach Lifestyle Swim Week casting call July 12th from 11am-2:30pm at One Ocean Drive., Miami Beach, FL 331339. The event is open to both male and female models. Female models need to be at least 5’8 and males at least 5’10. The...

Featuring Grammy Award Winner Mýa; Supermodels Unlimited Magazine Summer kick off event Boston 5.28.11

by YOTS | | Entertainment, Fashion, Lifestyle | 0 Comments

For Immediate Release ICY PR to manage the red carpet event of Supermodels Unlimited Magazine as they host the party of the year to kickoff the summer on May 28th starting at 6 pm in Boston, Massachusetts. Headlining the event is Multi-platinum...

Mother Day- “Love Notes to Mom”

by YOTS | | Family, PR-Entrepreneurship | 0 Comments

Wondering what to get mom or your wife for mother’s day? Our client Ijorere the Invitation has the perfect gift. How about LOVE notes paired up with the best gourmet chocolates in Chicago? This mother's day IJORERE The Invitation is going over & beyond to get you...

Rose Mapendo – Susan Sarandon “CNN Hero” at WIFF

by YOTS | | Arts, Entertainment | 0 Comments

Rose Mapendo is the subject of the feature documentary Pushing the Elephant The Women’s International Film & Arts Festival, (WIFF) now in its 3rd day is excited to announce the attendance of, Rose Mapendo, the subject of the feature documentary Pushing the...

Women’s Film Festival Workshop

by YOTS | | Arts | 0 Comments

Hello Icy readers. We invite you to join WIFF for the Film industry workshops on Saturday, April 2 from 9:30 am The line-up for Saturday, April 2nd includes 3 workshops. The first by; Gregory Allen Howard, the writer of "Remember the Titans" starring Denzel Washington...

The Surprisingly Easy Way to Ruin Your Personal Brand.

by YOTS | Aug 18, 2020 | Entrepreneurship, New Posts, Personal-Branding, Purpose

Are you ready to build a purpose-centered, impactful, powerful and profitable personal brand

The Simple 5-Steps to Launching a Purposeful, Impactful and Profitable Personal Brand

by YOTS | Jan 21, 2025 | Featured, New Posts, Personal-Branding, Purpose

Begin a transformative journey with PURPOSE P.O.W.E.R Mastery, a five-step program designed to launch purposeful, impactful, and profitable personal brands. Gain radical clarity, craft outstanding content, and leverage your unique strengths to achieve financial freedom and high visibility.

Discover how video marketing can dramatically boost your small business/personal brand visibility and engagement.

by YOTS | Dec 31, 2024 | Entrepreneurship, Featured, Marketing, Media, New Posts

Video marketing is revolutionizing how small businesses connect with audiences and amplify their brands. By integrating videos, from compelling product demos to authentic testimonials, you can showcase your value uniquely and effectively. Learn how to craft video content that resonates with consumers, drives sales, and builds community, making sure your business not only meets but exceeds the digital age’s demands.

Mastering Work-Life Balance: Essential Strategies for Women Entrepreneurs

Mastering Work-Life Balance: Essential Strategies for Women Entrepreneurs

by YOTS | Dec 27, 2024 | Entrepreneurship, Featured, New Posts

Discover essential strategies for women entrepreneurs to balance a thriving business with personal responsibilities. Learn how to build a supportive team, manage your schedule effectively, and prioritize tasks to achieve both professional success and personal fulfillment

Are you ready to elevate your career? Understand The Profound Impact of a Professional Development Plans

Are you ready to elevate your career? Understand The Profound Impact of a Professional Development Plans

by YOTS | Apr 19, 2024 | Executive, Featured

Elevate your career trajectory with a structured professional development plan, laying the foundation for goal clarity, skills enhancement, and strategic growth

The Future is Now: How to Embrace Digital Innovations for Your Business Success

The Future is Now: How to Embrace Digital Innovations for Your Business Success

by YOTS | Apr 19, 2024 | Entrepreneurship, New Posts

Discover how digital innovation transforms business prospects. Leverage insights on visibility, user experience, and security to catapult your brand to industry leadership.

Revitalizing Your Brand: Strategies for a Fresh Start

by YOTS | Mar 8, 2024 | Featured, Marketing, Media, New Posts, Personal-Branding

In today's ever-evolving business landscape, staying relevant and resonating with your target audience is crucial for the success and longevity of your brand or company. As you get ready for the next quarter in the year, consider revitalizing Your Brand Strategies for...

Lean Launch: The Savvy Entrepreneur’s Guide to Starting Big with Small Funds

Lean Launch: The Savvy Entrepreneur’s Guide to Starting Big with Small Funds

by YOTS | Feb 29, 2024 | Entrepreneurship, Featured, New Posts, Uncategorized

You can have a lean launch as the Savvy Entrepreneur in your family. Here is your guide to starting big with small funds. Starting a business is a dream for many of us, but limited capital can often stifle these aspirations. Yet, with the right resourceful strategies,...

From Pennies to Profit: A Guide to Starting Your Business on a Tight Budget

From Pennies to Profit: A Guide to Starting Your Business on a Tight Budget

by YOTS | Aug 20, 2023 | Entrepreneurship, Featured

I remember launching my company and the level of bootstrapping I had to do to get going. In the entrepreneurial world, resourcefulness is key. A tight budget can be a stepping stone rather than a stumbling block. Here's a guide to kick-start your business...

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Hey you. Welcome to my Virtual home here on YetundeShorters.com where I get to support your awesomeness with tools, tips, resources to thrive out here in these world streets. Plus, I get to share with you my life as a Lifestyle Entrepreneur, TwinMom and Wife. A snap shot of the good and challenging. I am on a journey to realize my highest self while sharing the experiences, in hopes that someone else can learn from them, without having to go through it. I look forward to connecting live or online.

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