My favorite and simplest quote of what branding is, is from one of my favorite Branding gurus, Kelly Brito. Kelly defines Branding as a process of taking the right steps, to communicate the right message and connect with the right people. Re-branding is your chance to do it over and right”.
I hope this helps. Thanks for watching. I invite you to leave a comment below and let me know if this definition of branding makes sense to you