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Shaking It Up: Tips for Acquiring and Adapting an Existing Business

I’ve been exploring what it would be like to buy a company instead of starting from scratch. I was doing research so I could offer that as an opportunity to clients who that would be a fit for. That way, instead of starting from scratch you can start from the middle or the top. Check out Flippa.com for more and also this article for my Blog by Lucy. You don’t always have to start from scratch. Think of buying a ready made company like starting from the middle, or depending on how successful it already is, starting from the top. YOU HAVE OPTIONS. Explore them Click To Tweet

Whether you’re an angel investor, a venture capitalist, or just a savvy entrepreneur, buying an existing business can strengthen your existing portfolio and create new opportunities to profit. Taking on someone else’s venture, however, is by no means straightforward, and you’ll need to carry out plenty of research if you want to adapt it successfully to market – here are a few pointers before you commit.

Acquisition

Requirements

Before you begin your search for a high-potential business, it’s important to first review your own skill-set and capabilities – both as an owner and, if you own other companies, as a conglomerate. An understanding of the industry in question is a must – you should also ensure that you have enough time and capital available to allocate towards the development of a new business. Take the time to work with your CFO, accountants, or consultants and review the resources available to you – understanding this is crucial not just for the researching stage but also for the negotiation stage.

Identifying a High-Potential Business

When it comes to business investment, as a rule, there are far more duds than there are boons, and so, to isolate a strong prospect, you’ll need to develop strict criteria and stick to them. Your criteria can vary depending on budget, industry, personal requirements, and more but, as a rule, you want to take on a business with a willing market (meaning there is preconceived demand amongst customers), high profit margins, and a clear selling point that can be taken advantage of in future.

Due Diligence

A cautious approach can save you time and money in the long run, and nowhere is this more true than when you’re conducting background checks on business prospects. Take the time to review critical documentation, analyze any available data and identify key risks that might cost you in the long term. It might also be necessary to meet with key players within the business itself, members of the c-suite, for example. Finally, you should ensure that your lawyers have read through any financial, legal, and regulatory company documents to ensure that everything is above water and legally sound.

Negotiating

Once both parties have agreed on a valuation provided by an independent source, you can move into the negotiation stage. Ideally, this should be straightforward, with communications taking place amongst yourselves and the company’s top decision-makers. Remember that these individuals may have sunk years into growing this venture and so it’s important to convey a clear understanding, appreciation, and plan for its future.

Adaptation

Structure

As important as the business itself is your strategy upon completing the acquisition. You should aim to review every department and look at larger components like structure – you may decide, for example, that you want to change this entirely. A formation service can help navigate any legalities and there are many options available online for you to compare reviews and prices, such as Rocket Lawyer vs Zenbusiness.

Marketing

If you’re taking the company in a new direction, this should reflect in your brand design and marketing efforts. If you’re working with limited resources, consider saving on designer costs by using online banner makers to design a custom banner for your website or social channels. These can often be customized with text, colors, fonts, and animations.

Business Process Management (BPM)

A company running on outdated processes can be enhanced using BPM strategies. BPM can automate and optimize workflows by analyzing how people, systems, and data interact – by understanding how digital process automation and BPM work, you can use the information gathered through the BPM process to streamline your operation and improve efficiency.

Acquiring an existing business is an arduous process in itself and adapting it to market is even harder. However, with a few adjustments, such as a new business structure or cost-efficient marketing strategies, you can take a struggling venture and bring it up to profitability

 

Thanks to Lucy Reed for today’s article. I appreciate the insight.

Have a purposeful day.

Stop trying to Find Your Purpose. It’s already within you. Look inside.

Hey Purpose Angel. This morning, I want to share with you answers to the following:

Why am I doing this? Why is this important? I remember the day I decided I didn’t want to become an Attorney anymore.
I was in the first month as a Junior in college at Loyola University Chicago Why? 3 reasons

1. As much as I enjoy reading, I was stressed out about how much information I would have to retain as a Lawyer

2. I knew I wanted to help women and build wealth and I didn’t see how I would do that without having to work for the bad guys (They typically have more money than the good guys. Good guys have money too)

3. I am an Empath, so I literally feel other peoples vibes and so I’m hyper-mindful of the energies I allow in my space and the energy I bring to any space. I’m also super intuitive, so I get clear directions on what I need to do for results, safety and success. These are physical and spiritual God-given abilities. We all have them. I’ve simply had a mentor who’s helped me master them and I’m still learning.

I feeeeel the energy of our world. Even as I type this now to you I have tears in my eyes just feeling it. I also feel the love and they are both overwhelming. So when I say I’m RADICALLY CLEAR on what role I need to play to support you in stepping fully into your purpose, It’s because it’s important. I already know we will have a better world when YOU do your part and you get to skip the line cuz I’ve done all the mistakes and spent a lot of money to get you the current best possible blueprint for your own next level.

So in school, I selected a few marketing and pr courses to take. In one of my classes, we were given a mock Ad campaign to work on for Verizon and in a split moment I realized how may millions of people I could reach with one simple yet effective AD. LITERALLY MILLIONS IN ONE GO. I caught the PR BUG and I was sold. I focused on my specialty in Communications.
Everything I have learned and do since then has helped me to be a student and teacher communicator with visuals, words and quality. I get the privilege of doing this for my own personal brand and the over 100+ women I have had the honor of branding overtime.

What you need to know: Your purpose has been and will always be a part of you. It's not something you're out there looking for. It's within already. Click To TweetWhether you discover what that purpose is or not depends on your choice to explore, acknowledge and accept what that purpose is. A good coach can guide you through the discovery.

Why you should care: If you find that you’re not joyful, excited or energized most times about your life or work or situation, It may mean you’re not in alignment with your purpose. And the fact is, you don’t have to stay in this space. It can be more than you ever imagined. I testify to this and so do many of my client.

What you need to do: DM me if you’d like to explore what it looks like to kick off your purpose journey, stress-free, no overwhelm and joyfully. Wanna see Quantum Leap, ask @evatoby She became a bestselling author beating out Lala Anthony’s book even before her book was available, secured over 7 media features in one year national and international. Became a published columnist for rolling out magazine and using my process once raised $900 in 5 hours for a youth organization in Detroit, Michigan.

Get VIP access to the Next level version of you. We kick off our Purpose POWER LAUNCH May 2nd. #radicalclarity #livethroughpurpose #purposepower

Purpose to Profit Secrets in Action

FB Friend, I have new news. But first, story time lol
 
So on 7.7.7 I launched ICY PR into the world and I did it specifically because I wanted to support small business owners who could share their knowledge and products with the world. I think in international, global terms, so I always dream then do big for my clients and my work.
 
In these 14+ years a lot has happened and I can sincerely say I forget how much we’ve done until we look back to see what we have done.
 
In December I had a coach who I was new to make a back-handed social media comment that I know specifically was around what I shared in our session about the work I do for women. Her comment was about how one shouldn’t make commitments about helping people live through their purpose, you should focus on the fact that you get them clarity.”
 
I was offended and I didn’t know why at the time, then I chatted with a friend and she said “MAM, just because she can’t and doesn’t do that, she probably can’t see how it’s possible that you can.”
 
lol I was like “yeah, you’re right”. I have conservatively secured now, over 1500 media features in my career. supported 14 entrepreneurs in becoming Best Selling Authors, Gotten my clients exposed to over 100 million people literally, from Latin America to Africa to North America. I am 41 about to be 42. I have literally been doing this consciously since I was 18. And I have incredible results to prove it.
 
From working with some of Africa’s biggest stars like DavidO, Stephanie Linus and a few others I can’t share as per lifetime NDA lol to working with some incredible Grammy Award winning artist and Dance music brands from American Ballet Theatre to Alvin Ailey American Dance Theatre to Pianist Lang Lang and a lot more when I was Director of Marketing and PR at CAF. To small business owners in London, Nigeria, America, Canada, Caribbean, Latin America etc.
 
We’ve donee a lottttt. So I do know how to do this and still helping incredible Entrepreneurs get results. Heck!! last week got 6 professional women get featured in Today’s Purpose Woman Magazine sharing their purpose work and expertise.
 
There is a method to the Purpose. And since I am RADICALLY CLEAR on how I am supposed to guide my clients with all I have learnt and still learning, I am going all out and I say this with no humility: MY LIGHT WILL ATTRACT so that those I am meant to serve can spot me and I can serve my God calling.
 
It took me almost 20 years to realize how simple this Purpose this is supposed to be. YUP. I cracked the code on the simplicity. It’s supposed to be simple actually. The work you’re looking to do to feel validated is in the mastery and action of the DOING your part.
 
 
And so, my new news is this:
 
As we step into year 15, (we will be 15 on 7.7.22) we have officially evolved into a coaching and consulting international company. We are now officially and legally called
 
ICY COACHING AND CONSULTING INTERNATIONAL.
 
Our mission: to support women and a few men in stepping fully into their purpose, using their personal brand, without stress & confusion, information overload, or time wasting so they can have global impact & earn substantial income consistently.
 
If you’re nudged intuitively to learn more about the PURPOSE P.O.W.E.R BOOTCAMP, feel free to DM me.

Discovering your intrinsic value is simpler than you think

 

Discovering your intrinsic value is simpler than you think.

One day, I was laying down to take a nap on my sectional sofa, I woke up about 45 minutes later and I could NOT get up…I couldn’t move my legs. I was scared. My heart was racing, I could literally taste my anxiety. and I started crying… and at some point my brain signaled for me to get my phone.

luckily it was right next to me and I called one of my Pharmaceutical Dr. friends. And she heard the panic in my voice just from saying hello. I told her I couldn’t move my legs, I started crying again and she told me to calm down, “try wiggling your toes, she said, pinch your legs”.

I did all of that still stressed and anxious and then the feelings in my legs came back.

I got off the phone cried some more, then went back to work.
You would think I would have seen that as a warning.

Months later, I ended up in the hospital from Adrenal Fatigue and my Best friend was with me and as I lay in the hospital bed at the time, I thought to myself, “if I died today, none of this shit would matter. And I thought “hmmmm, my family would cry, eat some rice, have a party and they would move on.

In that moment, after all the blood work, recommendations and everything else from the doctor, when I got home, I made a decision to change my life in 30 days. I stopped watching TV that month, I read a lot of books, I meditated more.
I was present in my life and I can tell you, the level of clarity that came to me once I decided to step FULLY into my purpose was divine.

The blessings and opportunities that came with that choice were astounding. The effectiveness that I was activating now that I had clarity.
Yes, I still had to do the work of mastery, heck, I’m still doing it, But this time, I had a blueprint of how to let my purpose lead my many passions.

Here is what I have learnt and I want to share with you:It doesn’t have to be hard. In fact, the knowing your purpose part is easier. We just expect it to be hard and we’re usually underwhelmed on how easy it seems. If you’re looking for work to do however, don’t worry, The work you feel you… Click To Tweet

It is fully your responsibility to MASTER your purpose.

What are you doing to master the thing you’ve been called for? Are you taking specialty classes, are you feeding your soul, Do you have mentors who can help guide your light, You tap into all of these things, so that your impact is bigger, your joy is bigger, your attraction factor is bigger, your profits are bigger.

You can get to do all the things you enjoy and still live through your purpose.

What you seek is already inside you. Release it and step fully into your purpose.

It’s time to LIVE THROUGH PURPOSE®

The Surprisingly Easy Way to Ruin Your Personal Brand.

If you’ve jumped on the personal branding bandwagon, and you think creating a personal brand that is all about you will make you the next Gary V., you are already down the wrong path. Cuz even Gary V. doesn’t talk about Gary V. Look, I understand. I completely get it. I’ve been there. I wasted time and money. The surprisingly easy way to ruin your personal brand is to think it’s all about you. **SPOILER ALERT*** It’s not.

Every brand coach is out here telling you to just launch your personal brand, create a website, launch a course, give your followers an opt in they can’t resist, so you can get their emails and sell to them

So tell me this: Does everyone you know who has a self- serving personal brand or website, and sales page attract paying clients?

EVERYONE?

But of course not.

But think about it for a second. What does every SUCCESSFUL ENTREPRENEUR with a personal brand have?

THEY BUILD BASED ON THEIR PURPOSE, HOW THEY CAN SERVE OTHERS: and here is the kicker: many of them still get to do many of the fun things they enjoy, heck some of them even buy other types of companies that do the other things they love. Talk about Multi-passionate Purposeful Entrepreneur. Yup they exist.

The truth is, they have a focused PURPOSE-CENTERED product or service that they offer to thousands and millions of people.

They have content that is engaging, powerful and customized to their personality yet incredibly valuable to those they SERVE. They all build wealth through this purpose. They all let the world know how they can help it, and then, they took what worked excellently and used it over and over and over again.

Can you think of any successful entrepreneur who has a personal brand who isn’t focused on something PURPOSEFUL?

Can you find me any successful entrepreneur who doesn’t have their message zoned in, with stellar content that converts and engages their ideal paying customer?

Can you find me any successful entrepreneur who hasn’t built wealth from their purpose? Heck If you’re a Mac user, you bought Steve Jobs Product. There is a 50% chance you’re using an iOs Device right now to watch, read or listen to this message. He made wealth from his purpose. Then he figured out what worked (slick design, quality product and a focus on his ideal clients CREATIVES. Yup that’s YOU.) He created this product for you. His message is clear. If you’re using a MAC, You’re a creative.

Here is how you can build your own successful purpose-centered personal brand that attracts paying clients.

Remember, if you don’t get crystal clarity on your purpose, you’re going to keep loosing time and money because you’re spread too thin on all your passions. Click To Tweet

First you have to get crystal clarity on what your purpose is. And it’s okay to be a multi-passionate entrepreneur, but a purpose breakthrough session helps you identity what to spend your most valuable time and resources on.

Second creating and developing your outstanding content that makes it easy for you to be loved, respected and paid by your ideal clients.

Third, you’ll need to identify how you want to build wealth through your purpose . Here you get to provide products or services that excite you and excite your ideal paying clients even more

Once you’ve gotten these top 3 core details together, then you’ll want to launch and launch big, with confidence, easily securing media features, blogs, podcasts and radio shows highlighting your story and how your product or service transforms lives.

And finally you take some time to review what worked with your process and perfect that and do just that perfected process all over again to get consistent results.

Remember, if you don’t get crystal clarity on your purpose, you’re going to keep loosing time and money because you’re spread too thin on all your passions. You’re going to keep pumping out content that doesn’t connect or engage with your ideal paying customers, you’re going to be selling the wrong product or service and wonder why you’re not making substantial income from it. You’re going to have a whole noise making launch of what you do that flops with only 0.5% of your ideal paying clients even aware you did a launch. You’re going to keep repeating strategies that don’t work and wonder why they are not working. Chances are you’ve probably experienced one or two of these things, if not all in the past 6-9 months.

So you can either be the entrepreneur who continues to think that having a self-serving personal brand or a personal website a cute opt-in and a sales page will help you attract your ideal paying customers who adore your purpose

OR

An Entrepreneur who lives purposefully, earns her profits confidently, is authentically herself and builds status as the top expert in her industry. Click To Tweet

You can be the entrepreneur who decides to step fully into her purpose, in spite of any fears, someone who wants to get crystal clear on what she has been called to do on this earth, attract and be attractive to the people she has been created specifically to help, people who will pay her anything she asks, without questions. An Entrepreneur who lives purposefully, earns her profits confidently, is authentically herself and builds status as the top expert in her industry.

And if that’s you. Then you know exactly what to do next.
Click the link below and sign up for my Purpose Breakthrough Session
I look forward to supporting you in Living through Purpose, Attracting paying clients and being celebrated as a profitable leader in your industry.

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It hurts because It could be me and you know that

As a black woman, every time I hear stories about how people who look like me are brutalized & killed by Caucasian/pass for Caucasian police and self-appointed police, it literally physically hurts & I cry just about every time. This brutality happens every day, don’t be fooled into thinking it’s once in a while.⁣⁣

I get angry and I work hard not to get to hopeless, because I believe in I get angry and I work hard not to get to hopeless, because I believe in HOPE and I believe in the power of CHANGE + ACTION. See, change can be trusted because it always shows up, it always happens and it guarantees that NO CONDITION IS EVER PERMANENT however many eons something may take to change. CHANGE IS DEPENDABLE. And I find comfort in its POWER.⁣⁣

Today, I also realized how many of my white friends have NO IDEA about my experience of racism in this country. I imagine they think, I am that “different African chic”.


I also realized I don’t share my experiences because a part of me feels why bother, they won’t get it and I’ll still be seen as “but you’re different.” NOPE, I AM NOT.

So, I’m making a choice to actively have those conversations more, and actively share what my friends can do to make a change that can deeply reduce the racism (assuming they want to).

I also believe in finding solutions; knowing what to do about something is how I maintain and build my personal POWER.

In this time and through my morning meditation today, I got a clear message:

  1. “Yetunde, I sent you here to get more women to step into their purpose, because the world will be a better place when more people are living in PURPOSE, so stay focused on what I sent you here for” “YES GOD, Got it!”
  2. “I know you’re angry. I know you hurt, and across the world even if all black people don’t personally know each of these people, your soul power is what makes you feel this so deeply every time, and you will never be desensitized because you are part of the solution.”
  3. “Love is the answer and love needs power, justice, defense, protection and so many things to be fully experienced, so do something different today with what you share.”

From my years of reading on politics and world changes, from Apartheid South Africa, to the murder of George Floyd, two things always make change happen.

  1. Active and prolonged boycott that affects financial gains MAJORLY
  2. Voting who you want in office that has the interest of all of our collective humanity in mind.

So, today’s JUST 5 MINUTES FRIDAY attempts to be a piece that may shift your mindset and get you to COMMIT to the long term freedom of all of US.

——————————————————————————————————⁣
There are lessons only you have learned and experienced that can literally transform someone’s life. ⁣It is your soul’s responsibility to share that message before you exit this planet. ⁣

If you’re reading this and you are serious about action driven change,

CLICK HERE

What can you share to help?

Follow @YetundeShorters ⁣to make sure you’re plugged in for the Just5 Features.

Please NOTE: I’ll delete anything hurtful, cruel and bait focused. This is my website and I will use that privilege.

just5friday #racisminamerica #changeisinevitable #womenentrepreneur #yetundeshorters #womenentrepreneurship #raceandentrepreneurship #womeninbuisness #personalpower #politicalpower #financialpower #womenwithpurpose #purposedrivenwoman #womanofpurpose #authenticwomen #womeninbeauty #womensupportingeachother #whitepriviledge #buildyourpower

 

See, change can be trusted because it always shows up, it always happens and it guarantees that NO CONDITION IS EVER PERMANENT however many eons something may take to change. CHANGE IS DEPENDABLE. And I find comfort in its POWER. Click To Tweet

Much Love

 

 

 

How to Systematize Everything

Hey Entrepreneur.

If you’ve ever looked at another entrepreneur and wondered “how da heck does she even have time to do all this stuff” she has systematized everything, and you need to learn this skill too.

She’s got good systems.

It’s true. The most productive people all have one thing in common: they don’t reinvent the wheel every day. Instead, they’ve figured out the best, most efficient way to do every task, and they create a system to do just that. Click To Tweet

No matter what business you’re in and what projects you find yourself tackling, a systematized approach will help you:

• Work faster and produce more
• Produce higher quality results with fewer mistakes
• Easily outsource the tasks you don’t like to do

The Magic of Templates

How many times do you answer email from potential clients? What about responding to customer complaints? Or saying a polite no to those people wanting you to meet up to pick your brain for a coffee chat?

All of these tasks and more become effortless when you create fill-in-the-blank templates that can be repurposed for specific cases/people. Templates can be as simple as a “canned response” in your email client or help desk, or you can use software such as Text Expander (for Mac) or Phrase Express (for Windows). You might even create a template document in Evernote, Mac note or Google Drive to house all your templates for easier access.

While templates will undoubtedly save you time, the real beauty is that once they’re created, you can easily outsource things like email and even sales. Simply instruct your Virtual assistant on the proper use of your templates, and you’ll be free to do other, more important things.

Checklists Prevent Mistakes

I have multiple checklist. One for even writing this blog post, one for going live, one for recording my videos and writing articles. It might seem counter-intuitive, but when you perform the same tasks over and over again, it’s easy to miss a critical step. You might think you did all you needed or that live-stream this week— you might even remember doing it—only to look back and you missed two steps that affected your post promotion.

But when you implement checklists, it’s suddenly much more difficult to miss an important task.

You can easily create checklists for all your common tasks and projects using nothing more than a text document. I do the most so I use Apple Pages and make it look all fancy lol. If you’re managing a team, checklists in your project management system allow you to see exactly what tasks are complete, and which are still outstanding. Think of it as a to do list for each task

Templates and checklists turn smart business owners into productivity Queens, and it’s easy to get started. The next time you answer an email you’ve answered before, save your response. The next time you set up a new product in your shopping cart or create a new opt-in page, take the time to record the steps. These documents will make future projects easier and faster to complete, and best of all, you can hand them off to your assistant to do instead.

So, tell me which tip would you implement to work for you?

Much Love

 

ENVY CAN KILL YOU: NIPSY HUSSLE AND HIS ENVIOUS FRIEND!

 

The mind is a powerful thing. It works hard to help us come to a resolution. That’s why dreams at night can provide closure or clarity. It keeps working till it gets an answer your mind can wrap its head around. ⁣⁣⁣
⁣⁣⁣
“Find you purpose or you wasting air”- Nipsey Hussle⁣⁣
He was on the purpose ride too. And I’m on that ride too for as long as I have breath in me on this earth. ⁣⁣
⁣⁣
I had no idea who Nipsey Hussle was until his passing. I had come across the video of him and Lauren randomly just last week and that picture of them with the horse. As I lay in bed sick as a dog, no voice to speak and tired. This last week, my mind has been trying to wrap up his story. And it finally reached a resolution this morning. 3 things it came to:⁣⁣⁣
⁣⁣⁣
1. He was a good man. Who set his own rules in a world that often teaches us to follow rules.⁣⁣⁣
⁣⁣⁣
2. Envy is a dangerous spirit and we alllll need to stop that spirit from having any inch in our lives. Grace is a powerful thing and only God can give it. So when you find yourself getting mad at someone else’s blessing please catch that spirit. It is poison and it can destroy you and those you should love. Turn to Gratitude instead. ⁣⁣⁣
⁣⁣⁣
3. When you find your soulmate anything less just seems like you’re cheating yourself. My heart sank for Lauren. To loose the one your heart was given to in such a painful way is heartbreaking. I wish you healing.⁣⁣⁣
⁣⁣⁣
Many of us don’t know Nipsey Hussle, never met him, but we did know from what we have seen so far he had a heart for love, others and community. From his passing I am learning and reminded to keep being and doing good, even when it is unpopular. Be a better human being. We can all do better…Rest with God sir.⁣⁣⁣

 

7 POWERFUL WAYS TO LEVEL UP YOUR PERSONAL BRAND IN 2019

WRITTEN EXCLUSIVELY FOR SHE LEADS AFRICA

It’s Yetunde Shorters here, chiming in share with you, as we plan for the New Year, 7 powerful ways to level up your personal brand in 2019. This year flew by so quickly that we couldn’t even catch a breath, but it’s never too late. You can start now and start today, and let’s plan for manifestations in 2019. Below are my suggestions of 7 powerful ways to level up your purposeful personal brand in 2019.

PLAN AHEAD

Planning ahead means take the time one of these days this year before the year is over and sit down and plan for the things you want for your personal brand or your business. That means on social media. Sit down and plan what your social media would look like. Sit down and plan what each quarter would look like. Sit down and plan what products that you’re going to launch per quarter, whatever steps that are involved in each stage. Write it out and plan. You have plenty of time to do that this year so that you can be prepared and schedule things for next year. That way, you save yourself some time. Sacrifice that 4 hours of social media a day time just for you. You deserve it.

You can start now and start today, and let's plan for manifestations in 2019 . Click To Tweet

MANAGE YOUR TIME

Number 2 thing you need to do to level up your personal brand in 2019 is manage your time like a boss. Here’s what that means. We all have 24 hours in the day. Yes, sometimes, everyone says, “We have the same time that Oprah has.” Well, Oprah has a team to work with and delegate too, none of us can afford Oprah manpower yet. If you’re a solo-preneur or you have a small team, you have 24 hours in a day. You have a lot to do. What that means is be conscientious of how you spend your time. What are you doing with your mornings? The first 90 minutes set the tone. Be intentional about those 90 minutes. Do you find yourself on Facebook or Instagram immediately? WATCH IT, STOP IT.  Do you time yourself when you do that? Nothing wrong with applying social media, but make sure you’re not spending and wasting time on there without a return on your investment.

What that means is allocate and dedicate and promise yourself you’re going to spend a certain amount of time per day on whatever social media platform it is. One of the things I actually do to manage my time better is when I have social media days off where I’m just logged off of social media and I also log off of my Wi-Fi, and I do projects that do not require me to be online. There are many apps you can use to manage your time. There are apps you can use to block you from going on social media so you can focus because it can be addictive as productive as it can be, but managing your time is very important. That also means if you’re obsessed with certain TV shows, how many hours are you spending on that? You’re watching people that are making money off of you watching them. Why don’t you spend that time building your personal brand? You can watch TV, limit your time and focus on building and then enriching your own personal brand.

MAP OUT YOUR SYSTEMS

The number 3 way you can level up your personal brand in 2019 is to map out your systems. What this means is: if you are going to be doing events or if you are going to be doing a photo shoot, if you are going to be consulting with clients, write out what that looks like. For example, stage one clients inboxes you. What is the response after? Clients responds to you. What do you send after that? Write out step-by-step so that you have automated content that when anything happens you’re literally just cutting and pasting again saving you time. or use e-services to do an auto send out. Map out whatever your systems are for getting new clients, for securing a sponsorship or getting product, whatever system is. Sit down, think about it, and write it all out step-by-step so that you have everything planned out in a Word document or a notepad or Evernote. Write it all down so when the time comes you’re literally just cutting and pasting or scheduling it into your e-applications. That would save you tons of time and will allow you to be able to train someone if you’re not available on how to run your systems.

CONNECT, BETTER

Number 4 powerful ways to level up your personal brand in 2019 is to connect better and more. That means online and offline. Sometimes we get caught up in posting and we forget that we have to engage other people, so dedicate 20 to 30 minutes of your time per week and go back to the people that follow and engage you and engage on their pages. Like the comments, like their pictures, read stuff, and leave your thoughtful feedback. People want to connect with you, and also do this in live events. That means go out more, look for networking or marketing events that you can be a part of. Look for virtual events that you can be a part of, but make it an effort to connect better and more with people because, with personal powerful branding these days people connect to people so you can no longer hide behind a company name or the Internet. People want to know who you are, and the more you connect and the more authentic you are, the better for you and your business and your personal brand.

DOCUMENT IT

The number 5 powerful way to level up your personal brand in 2019 is to document your milestones. Click To Tweet This is one of the things that was actually in the recent book I had with the Better Business book where I shared my 10 things I’ve learned from, my 10 years in business, and if I knew then what I know now, I would have at the end  of every month or maybe every two weeks, documented any good thing that happened in my business. Because guess what? When you’re going to do a review of the year or an analysis to a client, you can go back and have documentation, have a folder created on your computer and have documentation of the really good memorable milestones that happen and the really challenging ones, as well, so, at the end of the year, if you have to do a year in review, you have all your ducks in a row, you have content for your portfolio, you have content for testimonials. It’s a great way to track your progress.

TRACK AND ANALYZE

The number 6 way to level up your personal brand in 2019 is to track and analyze often. Often depends on how engaged you are on social media or on your newsletter or in person. That means see what’s working. Test it out. See what’s working and then come back and take off the things that are not working. Tracking and analyzing actually helps you see that your efforts are being put to good use. You want to make sure you maximize that and make it a habit starting now, so that when 2019 comes, when the new year comes, that you are ready and prepared to track and analyze. That way, you will get into the quality of what works for your personal brand, and so you just rinse and repeat and use the things that work over and over again, but you can’t know what works unless you track and analyze it.

AUTOMATE, AUTOMATE , AUTOMATE

Finally, the 7th way to level up your personal brand in 2019 is to automate and engage and convert. Create your automation systems. What does it look like when someone signs up for your newsletter or signs up for talking to you, what is that process? If there’s anything you can automate, which means use a mailing service where something is automatically sent to them without you, your business can function without you, you automatically automate all the stuff that you want your customers or potential clients to know.

Then, you want to engage them. When you automate, when they respond back to you, you want to engage them. As much time as it’ll take, try to be as one-on-one as possible, or maybe do a group session or a group webinar, but engage them in some way on a live stream, on the Tweet chats. Find ways to engage your community. Then, when you engage them, you can convert them. Because once they know, like, and trust you, which is the KLC factor. When people feel like they know you and then they like you and then they trust you based on the consistency and content you share, it is very easy to convert them to buy anything you are selling, because they believe you are out to support them and what they want out of life with your expertise.

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Again, you have plan ahead, manage your time like a boss, map out your systems, connect better and more, document the milestones, track and analyze often, automate, engage, and convert. These are the seven things you need to level up for your brand in 2019. I wish you well. Let’s go manifest all the hard work we put in for 2019.

Collaboration Is The New Black

On this #internationalwomensday I want to celebrate the power of collaboration. For many years, there has been a prevailing notion that women like to compete, compare and undermine each other. Though some of these traits may exist, there is more #collaborationovercompetion especially among women entrepreneurs! Something magical happens when women support each other. Some of the best brands, campaigns, organizations, and businesses have been birth through the partnership of two separate entities.

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As women, we can help other women shine their light and still shine on our own and there is so much power when we come together for a greater good. This is one of the reasons my PR sis Dorcey of @gazelle_strategist and wrote “Collaboration is the New Black: How to Identify the Right Collaborations, Increase your Brand Power and Get Money”. I have facilitated over 50 partnerships and collaborations with Grammy award winning artists in classical music media and entrepreneurs that have reached over 10million + people over the years, for Dorcey, with15 years of PR & Brand Management experience, brokering some lucrative collaborations, I can tell you emphatically that this book is loaded with substantial and benificial information!. In honor of today, I would like to invite you to join this collaborative experience and tag 3 women you would love to collaborate with. I am also excited to share that our book is now available for pre-order!!!!
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The first 50 people who pre-order the book today will get the CITNB Workbook for free!!!! This workbook will guide you in identifying red flags and increasing your social media influence and power with the RIGHT COLLABORATION. Click here and reserve your copy.

 

3 PERSONAL BRANDING TIPS FOR INTROVERTS

Yes, they can. The very idea of the words “ PERSONAL BRANDING” is stressful enough for any Introvert. Did you know there are over 50% of  Americans are Introverts? 

According to the official random sample by the Myers-Briggs organization, and this was taken over a decade ago. Imagine how many there are now.  You probably know at least 2 introverts in your life or you are one.

I have the privilege of being an Ambivert so I get to experience both sides of the coin. It’s weird. I however am married to an introvert who I get to brand.

I understand his characteristics, so I get to support him in building his personal brand in a way that makes him comfortable and gets his message out to the world.

These 3 strategies I am sharing will help you bring your best self to the world in a way that protects your introverted ways, yet helps you get your message to the world and attract your Ideal clients/TRIBE.

#1 WRITE OUT LOUD

You’ll find most introverts write long articles. So one of the 3 ways for an introvert to build a successful personal brand in 2017 is by blogging. Blogging is a tool any introvert can master in 2017.1 It’s a space for you to write as much as you want and express yourself without concern about anyone zapping your energy.

The question most introverts need to know is, “does this activity or experience give me energy or does it take away energy?”  Most times, engaging PEOPLE takes away energy from an introvert, so they would rather be alone or with that “one person” in their bubble.

You will have to activate some marketing strategies to make your blog searchable to draw relevant traffic. Remember that if you have a message to share that can change the lives of even one person, it is your responsibility to make sure they find you. (so momentarily get over yourself and focus on the power of your message to change the world).  Relax, you’re in great company.

Albert Einstein, Rosa Parks, Bill Gates, Steven Spielberg, Eleanor Roosevelt, Mark Zuckerberg and so many more are introverts that have LITERARILY shaped our world. They all focused on their Message. You can do the same.

When blogging to build a successful personal brand in 2017, it helps to imagine you are writing to one type of person (there just happens to be thousands of that type of person that you can provide great insight for).

Most introverts are thoughtful in their expression so get ready to read long, yet powerful articles.

They do want to express themselves and they do a great job of it journaling or writing.

 

#2 DROP THE MIC

Well actually, I mean pick up the MIC. So the second way for an introvert to build a successful personal brand in 2017 is by launching a podcast. Here is the beautiful thing about social media1 in this day and age. YOU GET TO SET YOUR OWN RULES.

According to Edison Research in partnership with Triton Polling, monthly podcast listenership has increased 75% since 2013. This proves many things but above all, it proves that people are hungry for information and as an introvert with a message; It is your responsibility to put your message in the world using the senses. In this case, it is auditory.

Remember, since you get to set your own rules, it’s you sharing your ideas, your message to the mic and your computer, others simply have the opportunity to tap into your message, using your voice as the amplifier for your message.

Another way to market this podcast is to do your research on people who host solo podcasts, because they probably like to conserve their energy too and contact them either to interview them, or to be interviewed by them (dynamic content). So again, it would simply be you on a one-on-one with someone else like you, that understands the need to conserve energy. Happy podcasting.

p.s- When you are promoting the podcast, remember it’s your message you are promoting, so don’t get stuck on you.

 

#3 HIRE A PUBLICIST

So, I told you earlier that my husband is an introvert and the benefit of having his wife as a publicist/brand manager is that, he only gets to deal with one person. That is an advantage most introverts would prefer.

Taking the time to know what to look for before you hire a publicist is important.  Let your publicist know that you only want to communicate with him or her one-on-one. You will have to tell your publicist what works for you.  A suggestion is booking you on shows (TV, radio or podcasts) where you’re only interacting with one host, not necessarily in front of an audience.

You can also get featured in magazines or dailies, where the editor or writer meets with you or simply sends you questions to answer via email. Those are the best, because you’ll have time to be thoughtful in your response. Let them know you value intimacy and you’re at your best when your energy is focused on no more than one person. Of course, that is not to say you can’t handle an audience, you’ll simply have more to give when there is less energy to be zapped from you.

As a wife an introvert with a super cool personal brand, I look forward to these tips helping you build a successful personal brand in 2017. Brands are built over time, so be patience with your self, be consistent in your blogging or podcasts and secure those media features that GET YOUR MESSAGE TO THE WORLD.

Remember it’s about YOUR MESSAGE, you are simply the conduit to get it out, so get over yourself and get in front of your message so that the people who’s lives you have been created to change can find you.