After securing hundreds of publicity features for my clients over the years, I can tell you one media feature can create a new world of opportunities for you. Getting featured in any media is a great time to bank on that energy to create more like it. There is no such thing as too much noise. PR is about publicity, so tell the world about it. Below are 3 ways to maximize any publicity you get.
#1 MAKE SOME NOISE
Social currency is a powerful thing. But here is the truth: special people like to feel special. Immediately you’ve secured any feature, the first thing you want to do is tell your VIP’s. Email, phone calls, you can go old-fashioned and make copies of it and mail it to your family so they have a copy to brag about. Attach the image or link of the feature to an email to them. Be sure to let them know they are first in on this news. Let them feel your excitement about sharing this special news with them FIRST. People pay to be insiders, make your list/tribe feel special. And then, 6-12 hours later tell the whole world. Use social media, e-blast, and get 5-10 of your champions to re-tweet the same image or link. Become a trend in your inner circle for the day. Be sure to make noise for at least 2 weeks straight.
#2 CONNECT ON SOCIAL MEDIA
Social media is about consistency and connecting to influencers. Once you secure a solid media feature, spend the day engaging with the editor and the publication on social media. Tag them on your announcement of the feature at least 3 times in a day. It will let the writer/publication know you are excited about the feature plus, you’re showing the value of your own social currency. You can also tag other social media influencers or bloggers that compliment your brand. You should also take phrases, sound bites, or key moments of the feature and share it all day using a hashtag that works for your brand. Make sure you schedule them at integral times of day when your fans/followers are known to be online (check your account insights for this.) Create digital graphics of your quotes to share on instagram, record a video of you reading the feature and share it online. Get creative.
#3 TELL THE MEDIA ABOUT THE MEDIA
Telling other media you are interested in being featured on about your new media feature, is a good way to stay on their radar. You should have about 5-10 media contacts you’re building relationships with personally. Send an email to each one telling them about the feature and to consider you for a possible story or feature in their upcoming issue. Should you do this, it’s a good idea to have 3-4 fresh story ideas that will be of interest to their own publication. This can get their wheels turning on story angles that could get you even more publicity. Also tag them on instagram or twitter about the feature and use the appropriate industry hashtags.
I look forward to these tips helping you maximize any media exposure you get moving forward. Public Relations is about relating to the public, RELATE and build that relationship. That’s what it’s about. Have fun telling your story.