If you’ve jumped on the personal branding bandwagon, and you think creating a personal brand that is all about you will make you the next Gary V., you are already down the wrong path. Cuz even Gary V. doesn’t talk about Gary V. Look, I understand. I completely get it. I’ve been there. I wasted time and money. The surprisingly easy way to ruin your personal brand is to think it’s all about you. **SPOILER ALERT*** It’s not.
Every brand coach is out here telling you to just launch your personal brand, create a website, launch a course, give your followers an opt in they can’t resist, so you can get their emails and sell to them
So tell me this: Does everyone you know who has a self- serving personal brand or website, and sales page attract paying clients?
EVERYONE?
But of course not.
But think about it for a second. What does every SUCCESSFUL ENTREPRENEUR with a personal brand have?
THEY BUILD BASED ON THEIR PURPOSE, HOW THEY CAN SERVE OTHERS: and here is the kicker: many of them still get to do many of the fun things they enjoy, heck some of them even buy other types of companies that do the other things they love. Talk about Multi-passionate Purposeful Entrepreneur. Yup they exist.
The truth is, they have a focused PURPOSE-CENTERED product or service that they offer to thousands and millions of people.
They have content that is engaging, powerful and customized to their personality yet incredibly valuable to those they SERVE. They all build wealth through this purpose. They all let the world know how they can help it, and then, they took what worked excellently and used it over and over and over again.
Can you think of any successful entrepreneur who has a personal brand who isn’t focused on something PURPOSEFUL?
Can you find me any successful entrepreneur who doesn’t have their message zoned in, with stellar content that converts and engages their ideal paying customer?
Can you find me any successful entrepreneur who hasn’t built wealth from their purpose? Heck If you’re a Mac user, you bought Steve Jobs Product. There is a 50% chance you’re using an iOs Device right now to watch, read or listen to this message. He made wealth from his purpose. Then he figured out what worked (slick design, quality product and a focus on his ideal clients CREATIVES. Yup that’s YOU.) He created this product for you. His message is clear. If you’re using a MAC, You’re a creative.
Here is how you can build your own successful purpose-centered personal brand that attracts paying clients.
Remember, if you don’t get crystal clarity on your purpose, you’re going to keep loosing time and money because you’re spread too thin on all your passions. Click To TweetFirst you have to get crystal clarity on what your purpose is. And it’s okay to be a multi-passionate entrepreneur, but a purpose breakthrough session helps you identity what to spend your most valuable time and resources on.
Second creating and developing your outstanding content that makes it easy for you to be loved, respected and paid by your ideal clients.
Third, you’ll need to identify how you want to build wealth through your purpose . Here you get to provide products or services that excite you and excite your ideal paying clients even more
Once you’ve gotten these top 3 core details together, then you’ll want to launch and launch big, with confidence, easily securing media features, blogs, podcasts and radio shows highlighting your story and how your product or service transforms lives.
And finally you take some time to review what worked with your process and perfect that and do just that perfected process all over again to get consistent results.
Remember, if you don’t get crystal clarity on your purpose, you’re going to keep loosing time and money because you’re spread too thin on all your passions. You’re going to keep pumping out content that doesn’t connect or engage with your ideal paying customers, you’re going to be selling the wrong product or service and wonder why you’re not making substantial income from it. You’re going to have a whole noise making launch of what you do that flops with only 0.5% of your ideal paying clients even aware you did a launch. You’re going to keep repeating strategies that don’t work and wonder why they are not working. Chances are you’ve probably experienced one or two of these things, if not all in the past 6-9 months.
So you can either be the entrepreneur who continues to think that having a self-serving personal brand or a personal website a cute opt-in and a sales page will help you attract your ideal paying customers who adore your purpose
OR
An Entrepreneur who lives purposefully, earns her profits confidently, is authentically herself and builds status as the top expert in her industry. Click To TweetYou can be the entrepreneur who decides to step fully into her purpose, in spite of any fears, someone who wants to get crystal clear on what she has been called to do on this earth, attract and be attractive to the people she has been created specifically to help, people who will pay her anything she asks, without questions. An Entrepreneur who lives purposefully, earns her profits confidently, is authentically herself and builds status as the top expert in her industry.
And if that’s you. Then you know exactly what to do next.
Click the link below and sign up for my Purpose Breakthrough Session
I look forward to supporting you in Living through Purpose, Attracting paying clients and being celebrated as a profitable leader in your industry.
