The inaugural launch party of the StyleWeek Resort presented by Alessandra Gold took off on Tuesday, July 10, 2012 at the Alessandra Gold Concept Store located at 3326, N. Miami Ave, Miami, Florida 33137 at 5.30 pm. The launch party which was open to the public was well attended with over 150 guests. Designers had a meet and greet and fashion enthusiast and press alike expressed excitement for the new and unique pieces.

Day two of the Style Week Resort Miami which kicked off the runway show  on July 11 was held at the pristine Temple House on 1415 Euclid on Miami Beach. Designers featured included Hope MacDonald, Richard Petite and Camille Jeanay.

“Our first day was beyond what I expected; the designers transformed the Temple House in to a mini New York City. The response from the community and the fashion industry professionals of Miami has been amazing.  Having this opportunity to show the city of Miami the high caliber work of StyleWeekResort  is a dream come true.”

The event continues on through Friday ( July 12th to 13th) with other designers like Hope McDonald, Tess Johnson, Alessandra Gold, Amanda Perna, Janeane Marie and Jonathan Joseph Peters (both from Project Runway Season 7) featuring their designs on the runway.

The closing party which is also open to the public will hold at The Alessandra Gold Concept Store on Saturday, July 14th from 1:00pm-10:00pm. Here, everyone can come and celebrate, pick the looks from the runway and shop with a 20% discount off!

Sponsors of the StyleWeek Resort Miami are: Swarovski, Showroom 305, Jeffrey Lubin Productions, Presidente Beer, Nuvo, Alessandra Gold, Alex & Ani Beauty, Brilliance New York, Sergio Zelcer, Rok Bar, The Temple House and ICY PR.

This has been an icy report!

Images Courtesy of James Echols Soul of Miami