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Revitalizing Your Brand: Strategies for a Fresh Start

In today’s ever-evolving business landscape, staying relevant and resonating with your target audience is crucial for the success and longevity of your brand or company. As you get ready for the next quarter in the year, consider revitalizing Your Brand Strategies for a Fresh Start. One of the most effective ways to achieve this is by refreshing your brand. In this article presented to you by Lucy, for Icy Coaching & Consulting, we will explore eight strategies that can breathe new life into your brand and help you connect with your audience on a deeper level.

Craft a Strong Brand Message Your brand’s message should be a reflection of your company’s values, mission, and vision. Take the time to review and revise your brand’s messaging to ensure it aligns with your current objectives and speaks to your audience’s aspirations and pain points. A well-crafted brand message not only conveys what your company stands for but also creates an emotional connection with your customers, fostering loyalty and trust.

One of the most effective ways to achieve this is by refreshing your brand. Click To Tweet

Harness Social Media Diversify your brand’s online presence by actively engaging with your audience on various social media platforms. Tailor your content to suit each platform’s unique audience and features, allowing you to connect with a broader and more diverse audience. Social media isn’t just about posting content; it’s about fostering two-way communication with your customers, listening to their feedback, and adapting your brand’s approach accordingly. By utilizing the power of social media, you can not only increase brand awareness but also strengthen customer relationships.

Digitally Organize Your Documents Organizing your marketing documents is crucial for efficient business operations, and converting these documents into PDF format is a smart strategy. Using a PDF format ensures that your content remains consistent in terms of formatting and is easily shareable across various devices and platforms. Whether you need to create a PDF online from scratch or convert an existing file, like a Microsoft Word document, into a PDF, a reliable PDF maker tool is indispensable. This approach not only streamlines the sharing process but also enhances the professionalism of your documents.

Remake Your Website Your website is often the first point of contact for potential customers. Ensure it is visually appealing, user-friendly, and up-to-date with the latest information about your products or services. A well-designed website can leave a lasting impression on visitors. Beyond aesthetics, prioritize user experience by optimizing page load times, navigation, and mobile responsiveness. A user-friendly website not only attracts visitors but also converts them into customers, ultimately contributing to your brand’s success.

Partnering with Influencers and Ambassadors Collaborate is the new competition. Collaborate with influencers or brand ambassadors in your industry to promote your products or services. Their authentic endorsements can significantly impact your brand’s credibility and reach, helping you tap into new customer segments. Influencer marketing is a powerful tool for expanding your brand’s reach. However, choose influencers whose values align with your brand to ensure authenticity and resonance with their followers. Establishing genuine partnerships can lead to long-term brand growth.

Outline Your Core Values Clearly define your brand’s core values and communicate them consistently across all touch-points. These values serve as the foundation of your brand’s identity and can create a strong emotional connection with your audience. Authenticity is key when conveying your core values. Make sure your actions align with your stated values, and don’t be afraid to take a stand on issues that matter to your customers. When customers see your brand living its values, they are more likely to trust and engage with you.

Amplify Public Relations Invest in public relations efforts to increase your brand’s visibility and reputation. Engage with media outlets, industry publications, and influencers to share your brand’s story and achievements, building trust and credibility. Effective public relations can shape the narrative around your brand, positioning you as an industry leader and a trusted source of information. Be proactive in seeking out opportunities to share your expertise and experiences, both online and offline.

Innovate Your Approach to Advertising Explore innovative advertising techniques that align with your brand’s goals and target audience. From immersive experiences to different forms of interactive content, staying at the forefront of advertising trends can set your brand apart from the competition. Innovation in advertising not only captures the attention of potential customers but also demonstrates your brand’s willingness to evolve and adapt to changing consumer preferences. Embrace creativity and experimentation to create memorable and impactful advertising campaigns.

Refreshing your company’s brand is a strategic move that can reinvigorate your business and capture the attention of both existing and potential customers. By crafting a compelling brand message, harnessing the power of social media, streamlining marketing collateral, etc., you can breathe new life into your brand and thrive in today’s competitive marketplace. Don’t hesitate to embark on this exciting journey of brand revitalization, and watch your company soar to new heights of success.

Collaboration Is The New Black

On this #internationalwomensday I want to celebrate the power of collaboration. For many years, there has been a prevailing notion that women like to compete, compare and undermine each other. Though some of these traits may exist, there is more #collaborationovercompetion especially among women entrepreneurs! Something magical happens when women support each other. Some of the best brands, campaigns, organizations, and businesses have been birth through the partnership of two separate entities.

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As women, we can help other women shine their light and still shine on our own and there is so much power when we come together for a greater good. This is one of the reasons my PR sis Dorcey of @gazelle_strategist and wrote “Collaboration is the New Black: How to Identify the Right Collaborations, Increase your Brand Power and Get Money”. I have facilitated over 50 partnerships and collaborations with Grammy award winning artists in classical music media and entrepreneurs that have reached over 10million + people over the years, for Dorcey, with15 years of PR & Brand Management experience, brokering some lucrative collaborations, I can tell you emphatically that this book is loaded with substantial and benificial information!. In honor of today, I would like to invite you to join this collaborative experience and tag 3 women you would love to collaborate with. I am also excited to share that our book is now available for pre-order!!!!
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The first 50 people who pre-order the book today will get the CITNB Workbook for free!!!! This workbook will guide you in identifying red flags and increasing your social media influence and power with the RIGHT COLLABORATION. Click here and reserve your copy.

 

3 Ways to Maximize Any Publicity You Get

After securing hundreds of publicity features for my clients over the years, I can tell you one media feature can create a new world of opportunities for you.  Getting featured in any media is a great time to bank on that energy to create more like it. There is no such thing as too much noise.  PR is about publicity, so tell the world about it. Below are 3 ways to maximize any publicity you get.

 

#1 MAKE SOME NOISE

Social currency is a powerful thing. But here is the truth: special people like to feel special. Immediately you’ve secured any feature, the first thing you want to do is tell your VIP’s.  Email, phone calls, you can go old-fashioned and make copies of it and mail it to your family so they have a copy to brag about. Attach the image or link of the feature to an email to them. Be sure to let them know they are first in on this news. Let them feel your excitement about sharing this special news with them FIRST. People pay to be insiders, make your list/tribe feel special. And then, 6-12 hours later tell the whole world. Use social media, e-blast, and get 5-10 of your champions to re-tweet the same image or link. Become a trend in your inner circle for the day. Be sure to make noise for at least 2 weeks straight.

 

#2 CONNECT ON SOCIAL MEDIA

Social media is about consistency and connecting to influencers. Once you secure a solid media feature, spend the day engaging with the editor and the publication on social media. Tag them on your announcement of the feature at least 3 times in a day. It will let the writer/publication know you are excited about the feature plus, you’re showing the value of your own social currency. You can also tag other social media influencers or bloggers that compliment your brand. You should also take phrases, sound bites, or key moments of the feature and share it all day using a hashtag that works for your brand. Make sure you schedule them at integral times of day when your fans/followers are known to be online (check your account insights for this.) Create digital graphics of your quotes to share on instagram, record a video of you reading the feature and share it online. Get creative.

 

#3 TELL THE MEDIA ABOUT THE MEDIA

Telling other media you are interested in being featured on about your new media feature, is a good way to stay on their radar. You should have about 5-10 media contacts you’re building relationships with personally. Send an email to each one telling them about the feature and to consider you for a possible story or feature in their upcoming issue. Should you do this, it’s a good idea to have 3-4 fresh story ideas that will be of interest to their own publication. This can get their wheels turning on story angles that could get you even more publicity. Also tag them on instagram or twitter about the feature and use the appropriate industry hashtags.

I look forward to these tips helping you maximize any media exposure you get moving forward. Public Relations is about relating to the public, RELATE and build that relationship. That’s what it’s about. Have fun telling your story.

Branding for Non-profits

In honor of Martin Luther King Day, ICY PR is giving 3 tips on how to brand your Non-Profit organization in order to increase impact, visibility and serve.

“Everybody can be great. Because anybody can serve.” – Martin Luther King, Jr.

Minister, Civil Rights Activist

The idea that everyone can make an impact is a big part of our signature program ICY Academy. We teach go getters, and those willing to serve their audience with their purpose, the ability to increase their own effectiveness by handing you to the tools of the trade that we have mustered up over the last 15 years as a public relations firm.

Branding for the non-profit sector isn’t just a bonus, but an absolute must. A brand is more than a visual identity: the name, logo, and graphic design used by an organization.Think of brand management as a tool for FUNDRAISING. Branding allows a story to be told. With non profits, those stories move individuals to action for change.

Here are some things to consider in order to boost your 501 (c) 3’s online branding initiatives

1. Consider a marketing or PR staff member on your leadership team.

2. Create powerful images. Record and share your good works—professionally. The choice to use an amateur photographer/videographer or a professional is the difference of how you want the public to engage in your work.

3. Recruit a group of volunteer social media influencers who are willing to share your powerful images. Nonprofits are skilled at finding community leaders to help push an initiative through a neighborhood or city. Think of social media influencers as a similar concept, except virtually. A social media influencer is someone who wields that influence through social media.

How to Make Connections That Convert to Sales

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Hello Go-getter. So you want to makes sales. But the word sales makes you feel all iyyky.

The truth is people do business with people they love. So let’s swap the words. Instead of SALES, let’s call it what it is, “Income generating”.

What does your target need that you offer that will make their life easier. Click To Tweet

How do you make connections that convert to sales? it’s simple. Provide value. Give, Give get. Give more of your value and you will get the people who VALUE your expertise, service or product, paying you.

So it’s important to know what value you provide to the world.

The Formula it simple. What does your target need that you offer that will make their life easier. Be clear on it and then share it with the world.

 

xoxo
Yetty

 

3 Ways Personal Branding is Just Like Sex

Okay sexy entrepreneurs; let’s get real personal. It’s sex so I know I have your attention lol. ok, ok, let’s focus here. Branding is all about engagement, repetition of what works, gets results and a connection to your target audience, so is sex. It requires participation and gets more exciting the more exploratory you are. Seriously, your personal brand is just the same. There are so many ways personal branding is like sex, these are the top 3 ways.

1. INTIMACY

Whether you have one partner or multiple, the fact is sex requires intimacy. You are your most vulnerable during sex. Just the same, your branding requires you share intimacy of your message with your one client, or the world. Whatever your brand value offers are, being intimate about what you have to share is necessary for how your customers will relate to you. With brand intimacy, you package and share value that you hope will please or impress your audience/customers so they keep coming back to your company.

2. PRACTICE MAKES PERFECT

As with sex the more you practice, the better you should get. Having sex multiple times can help you learn and get better at it. With your personal brand, you have to keep repeating strategies; practices and lessons that make you better at showing your brand value. If certain things don’t work, you learn from them and try other things. This is how you learn and grow a brand that evolves over time. Keep learning more about your value offer as a brand and how it really helps others, so you can be great at it.

3. ORGASM = RESULTS

Results are what sex boils down to. Yes, the experience is great, the journey to orgasm is exciting, but when you actually get to an orgasm, it feels like everything falls in place. Your brand, when aligned with your intention and your value offer to the audience/target market it’s like a perfect moment. If your brand can provide a positively engaging and memorable experience with great results for your target audience, then you have done your part.

Branding as common as it may seem these days, just like sex is an intimate experience that should be taken seriously. You should be intentional about what message you are sending out about your brand, who your ideal target audience is and how you can build a lasting relationship that is beneficial to you and your target audience.

Your Purpose Coach and Cheerleader
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profile-ysI AM the creator of ICY ACADEMY an online program with a network of Inspired GO-GETTERS who are ready to step FULLY into their purpose doing what they love, while helping others in a way that creates financial freedom for them and their families. With my Signature Program: Meaningful Branding Sequence, I help individuals and businesses create a Purposeful and Powerful Brand that is Profitable. And we have a whole lot of fun on our way there.

To step into your own purpose, visit ICYACADEMY.com

 

 

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