After securing hundreds of publicity features for my clients over the years, I can tell you one media feature can create a new world of opportunities for you. Getting featured in any media is a great time to bank on that energy to create more like it. There is no such thing as too much noise. PR is about publicity, so tell the world about it. Below are 3 ways to maximize any publicity you get.
#1 MAKE SOME NOISE
Social currency is a powerful thing. But here is the truth: special people like to feel special. Immediately you’ve secured any feature, the first thing you want to do is tell your VIP’s. Email, phone calls, you can go old-fashioned and make copies of it and mail it to your family so they have a copy to brag about. Attach the image or link of the feature to an email to them. Be sure to let them know they are first in on this news. Let them feel your excitement about sharing this special news with them FIRST. People pay to be insiders, make your list/tribe feel special. And then, 6-12 hours later tell the whole world. Use social media, e-blast, and get 5-10 of your champions to re-tweet the same image or link. Become a trend in your inner circle for the day. Be sure to make noise for at least 2 weeks straight.
#2 CONNECT ON SOCIAL MEDIA
Social media is about consistency and connecting to influencers. Once you secure a solid media feature, spend the day engaging with the editor and the publication on social media. Tag them on your announcement of the feature at least 3 times in a day. It will let the writer/publication know you are excited about the feature plus, you’re showing the value of your own social currency. You can also tag other social media influencers or bloggers that compliment your brand. You should also take phrases, sound bites, or key moments of the feature and share it all day using a hashtag that works for your brand. Make sure you schedule them at integral times of day when your fans/followers are known to be online (check your account insights for this.) Create digital graphics of your quotes to share on instagram, record a video of you reading the feature and share it online. Get creative.
#3 TELL THE MEDIA ABOUT THE MEDIA
Telling other media you are interested in being featured on about your new media feature, is a good way to stay on their radar. You should have about 5-10 media contacts you’re building relationships with personally. Send an email to each one telling them about the feature and to consider you for a possible story or feature in their upcoming issue. Should you do this, it’s a good idea to have 3-4 fresh story ideas that will be of interest to their own publication. This can get their wheels turning on story angles that could get you even more publicity. Also tag them on instagram or twitter about the feature and use the appropriate industry hashtags.
I look forward to these tips helping you maximize any media exposure you get moving forward. Public Relations is about relating to the public, RELATE and build that relationship. That’s what it’s about. Have fun telling your story.
In honor of Martin Luther King Day, ICY PR is giving 3 tips on how to brand your Non-Profit organization in order to increase impact, visibility and serve.
“Everybody can be great. Because anybody can serve.” – Martin Luther King, Jr.
Minister, Civil Rights Activist
The idea that everyone can make an impact is a big part of our signature program ICY Academy. We teach go getters, and those willing to serve their audience with their purpose, the ability to increase their own effectiveness by handing you to the tools of the trade that we have mustered up over the last 15 years as a public relations firm.
Branding for the non-profit sector isn’t just a bonus, but an absolute must. A brand is more than a visual identity: the name, logo, and graphic design used by an organization.Think of brand management as a tool for FUNDRAISING. Branding allows a story to be told. With non profits, those stories move individuals to action for change.
Here are some things to consider in order to boost your 501 (c) 3’s online branding initiatives
1. Consider a marketing or PR staff member on your leadership team.
2. Create powerful images. Record and share your good works—professionally. The choice to use an amateur photographer/videographer or a professional is the difference of how you want the public to engage in your work.
3. Recruit a group of volunteer social media influencers who are willing to share your powerful images. Nonprofits are skilled at finding community leaders to help push an initiative through a neighborhood or city. Think of social media influencers as a similar concept, except virtually. A social media influencer is someone who wields that influence through social media.
The Single Jéjé from the upcoming debut Album ‘Yours Truly’ will be released on Friday, July 5, 2013
The suspense is over. After 3 years of waiting, Pop/Soul/RnB Egyptian/Nigerian Recording Artist AiRis returns to her passion for music, with the release of another new hit single Jéjé to be launched on Friday, July 5, 2013. Produced by MR. CHIDOO and part of an upcoming full album project tagged ‘Yours Truly’, a ten track album that will be released in the spring of 2014. Jéjé is a return to romance music that inspires communication with lovers.
Two singles will be pre-released off the album before the launch in the spring. ‘Jéjé’ means ‘Take it easy’ in Yoruba, and AiRiS sings about a loved one taking it easy on her and trusting her love for him. AiRis’s beautiful soulful vocals rides against a backdrop of African talking drum beats and soothing band arrangements of horns and piano licks. The upbeat Afro-pop romantic song will be a favorite among couples sorting out issues or trying to solidify their bond. Jéjé is a good dance track.
…”One thing in particular about AiRis is the fact that she understands her music “sound” which makes the working process very easy. “Working with AiRis on the song Jéjé was about experimenting. We wanted to create a unique sound, then we thought of using some Afrobeat influences. It came out all well.” — Producer, MR. CHIDOO.
o listen to the song on the release date (July 5, 2013), fans can log on to www.airismusic.com. The website provides the media and the growing fan base of AiRis with a place to read, all news about AiRis, including brand new images, videos, a blog and special giveaways for fans.
AiRis is a singer and songwriter who stepped into the African music industry scene in 2009. Greatly influenced by Mediterranean, rock, pop and African music, AiRis is truly an international Artist. Born in Cairo, Egypt to a Nigerian Father and an Egyptian mother, AiRis spent her young adult years between Nigeria, United Kingdom and Egypt. In the fall of 2009, AiRis moved to Nigeria to pursue her singing/song writing career and in the spring of 2010 she created AiRis Music, her own record label. In creating her music, AiRis tries to convey her feelings, experiences, and those of others in the words and rhythm of her style. Her style of music is alternative pop and soul with various cultural influences, specifically African.
Her work brings a unique mixture of pop and soul to the African music industry. Her sound addition to the music industry opens a new door for the African Entertainment Industry internationally. Media interested in setting up an interview with AiRis about the new release should please contact us at press(at)icypr.com or telephone: 305.549.3676. For bookings and appearances, contact Tobi Odusina: telephone: 0816 356 7179, e-mail: firstname.lastname@example.org. Fans of AiRis can also connect to her via Social Media: Twitter, Facebook, MySpace and YouTube or on her Website – www.airismusic.com
For more information, please contact ICY Public Relations
The show highlighting South Florida talent goes live on ABC WPLG channel 10 beginning July 7, 2013
Miami, Florida (July 2013) – The highly entertaining and informative Casting Couch TV Show, now in it’s second year, premieres its second season on Miami’s Broadcast TV; on ABC WPLG Ch. 10, South Florida. The Casting Couch TV Show focuses primarily on entertainment industry talent located right here is South Florida. Shot in beautiful Miami, this show is designed to give hidden talent in South Florida exposure. It will air on Sunday mornings 2:30am starting July 7, 2013. The WPLG coverage covers Miami ? Fort Lauderdale TV Households population of 1,621,130 and has a DMA Rank of #16 and it is also viewed on Cable Channels – Comcast 10 and 431; Advanced 10 and 610; Atlantic Broadband 10 and 810 and AT&T U-Verse 10 and 1010. The show will also be re-broadcasted on www.thecastingcouchtv.com.
“This show is going to take viewers throughout South Florida to discover its hidden talent. We always hear about celebrities that come to our city. It’s time we focus more on what we have going on in the Magic City.” says Keith Harrell, Executive Producer of Casting Couch TV Show.
The Casting Couch TV Show line up includes Host Alisha Brooks with SoFlo Authors: Marvin Dunn, SoFlo Musicians: Big Brooklyn and Miami Heat Saxiphonist, Jon Saxx and SoFlo Power Couple: 2013 Best Actor Carbonell Award Nominee, Ethan Henry and Makeba Pace; 2013 Carbonell Best Actress Award Winner, Host Lela Elam with Catching Up with GiGi: Tori-Ann Hampton, Gigi St. Juste and cast, AAPACT: Teddy Harrell, Sr. and cast of Anne and Emmett and Leading Men: Andre Gainey and Will Barnes; 2011 New Times Best Actress Award Winner, Host Karen Stephens with SoFlo Movers & Shakers: Scherazade King and Dr. Patrick Williams, Miami Media: Kevin McNeir and Keith Harrell and SoFlo in Action: Jessica Bircann and Peggy Foxx; Host Giordan Diaz with SoFlo Hidden Talents: Marcell Black and Apon Nichols and Young and Talented: Justin Robinson, Anthony Roberts, and Rene Granodo; and Casting Couch Web Host Vanessa Rottenburg with The Finale: Lela Elam, Karen Stephens, Alisha Brooks, and Giordan Diaz
Viewers can look forward to seeing Big Brooklyn Red, Jon Saxx, Teddy Harrell, Jr. of AAPACT, Tori-Ann Hampton, Gigi St. Juste and the cast of Catching Up with GiGi. Also viewers enjoy the presentation of the Casting Couch TV award winning hosts. For more information of The Casting Couch TV, please visit www.thecastingcouchtv.com.
About The Casting Couch
In 2004, the Casting Couch was introduced as a live Sunday night event that showcased national and international talent. Although the show was geared toward individuals established in the performing arts community, Casting Couch encouraged anyone from SoFlo who so desired to perform; spoken word, reading scripts, and excerpts from books or narrations – nothing was out of bounds. In its infancy the Casting Couch was set in a live talk show atmosphere minus the cameras. After several months the Casting Couch concept was shelved.
In 2012 the idea of the Casting Couch was revisited with vigor. Slightly tweaked The Casting Couch TV Show focused primarily on entertainment industry as it pertains to SoFlo. Shot in beautiful Miami, this show is designed to give hidden talent in South Florida exposure. Although, the main premise is focused on entertainment the show will discuss social issues that affect our society. What makes the Casting Couch unique is that this show is totally interactive and social media driven.
For more information and press inquiries, please contact ICY Public Relations
The Chicago area loft & lounge will open to the public May 30th & 31st 2013 IN GRAND STYLE!
We’re excited to announce that IJORERE The Invitation, Inc. is officially opening its flagship loft space, IJORERE Atelier on May 30th & 31st , 2013. Located in the heart of historic downtown Elgin, IJORERE Atelier is a sign that Illinois is now the heart of exceptional multicultural style. IJORERE Atelier will host intimate events including, but not limited to weddings, dinners, corporate events and design workshops. IJORERE Atelier will also be a meeting place to cater one’s most exotic and fabulous stationery needs. The ribbon cutting ceremony & offical grand opening is May 30th from 4:45pm to 7:45pm. A family and friends night, will take place on Friday, May 31st, 2013 from 7pm to 10pm. IJORERE Atelier is located at 51 S. Spring St., Suite 125A, Elgin, IL, 60120 .
Loft Hours:-Tuesdays through Saturdays 10 am until end of event(s) and Sunday & Monday by appointment/reservation only. The new loft and lounge is directly across the street from famous Al’s Café & Creamery, within walking distance of Festival Park, Grand Victoria River Boat Casino and the Metra train station.
“Intricately being involved with designing luxe invitations and now hosting events is a perfect combination of being creatively immersed in the back and front end of my client’s grand day. I’ve made great connections with my out of state & international clientele but now I get to be meet with them one on one, a personal experience that is very valuable to the continued success of my business. I know having a place to come to will be well received by all and I look forward to hosting grand affairs & designing to my heart’s delight, in a rightfully titled location as IJORERE Atelier”.- Ola Morin-Muhammed, C.E.O – IJORERE The Invitation, Inc.
The loft is available to host small & intimate gatherings such as, but not limited to- Weddings, Bridal Showers, Baby Showers, Poetry Reading, Mind body sessions, Corporate/Business affairs, Birthday parties, Design workshops, Book reading clubs and other intimate but GRAND events. RESERVATIONS are now being accepted. Eclectic & Luxurious! Come and celebrate your event in a GRAND style! Contact IJORERE today at email@example.com
This grand launch event is sponsored by Al’s Café, Aladdin Mediterranean Grill, Cakes Cookies & Candy, Carolina Weddings & Celebrations, Comfort Suites, Dare2dream Photography, DJ Diesel Adekunle, Holiday Inn Express, Incognito, Kesh Event Productions, Mary Kay, Morkes Chocolates, Tarji Michelle Photography, Tasty Catering and Turtle Bay Natural.
IJORERE Atelier will offer exclusive promotions & rewarding giveaways for attendees at their 2 day GRAND opening:-
Guests receives 20% off when they book a session, workshop or class within the next 30 days. Complimentary use of IJORERE Atelier for their grand event(s) with purchase of custom invitations. Guests should enter the promo code “IJORERE” at check out &/or in loft.
ABOUT IJORERE The Invitation, Inc.
For thousands of years the exotic colors of the peacock has stood as a symbol of Luxury, Beauty & Pride. And just as this intriguing bird mesmerizes you with its brilliantly vibrant feathers, IJORERE captivates your eyes with an array of imaginative designs that will add exuberance to every occasion. Our exotic invitations celebrate the beauty of multicultural heritage using traditional fabrics & embellishments that is certain to leave a lasting impression.We strive to bring you exceptional customer service, an intimate experience and to ensure you have a memorable IJORERE event, after all your day comes but once, shouldn’t it be IJORERE, a day that is GRAND?
Our beautiful and eclectic loft is sure to be a GRAND experience for your next fête. IJORERE Atelier…We’ll make your day GRAND!
The Eighth Annual Women’s International Film & Arts Festival, (WIFF) is set to kick off March 20, 2013 with a red carpet Florida Premiere presentation of the documentary film “Free Angela and All Political Prisoners,” introduced by the film’s co-Executive Producer Jada Pinkett Smith. The Red Carpet event will begin at 5:30 pm. The Opening night film will be screened at 7:30 pm at The Adrienne Arsht Center for the Performing Arts of Miami-Dade County in downtown Miami, one of the largest in the country.
“We are delighted to open our festival with Mrs. Pinkett Smith and such a strong film,” said Yvonne McCormack-Lyons, WIFF Founder and President. “Mrs. Pinkett Smith is a fabulous representation of our festival’s mission, and the film reflects a period in the life of one of America’s Civil Rights female icons, Angela Davis. The event epitomizes what the festival is about: showcasing and empowering women’s dreams, visions, and voices,” McCormack-Lyons
The WIFF Opening Night screening of “Free Angela” in the Knight Concert Hall of the Adrienne Arsht Center will be a rare treat for Florida audiences. It will be only its second public screening in the United States. It is the only opportunity Florida audiences can see the film in theater. The film will be playing in seven other select cities nationwide. The evening is co-hosted by Miami-Dade Commissioner Barbara J. Jordan, District One. Proceeds from the event will benefit WIFF’s “Reel Girls: Real Women” media literacy and film making program for at-risk girls.
This year’s festival runs through March 24, 2013 and will showcase a rich assortment of films, including big budget films, world cinema, innovative independent films, international documentaries, and short films that reflect the lives of women around the world. Over the course of 5 days, a diverse selection of more than 50 films will be screened from more than 20 countries including: Spain, Italy, Turkey, Canada, England, Russia, France, Brazil, Iran, Haiti, Germany, Ecuador, and throughout the United States.
In addition to the screenings, WIFF also offers film lovers five days of events including workshops, panel discussions, symposia and parties held during the festival. “We selected films and events which capture all aspects of women’s lives whether it be sexuality, politics, spirituality, love, culture, identity and beauty,” said McCormack-Lyons.
About the Film
Free Angela and All Political Prisoners is a film by Shola Lynch, presented by Realside Productions and De Films en Aiguille, in association with Direct Cinema and the participation of Direct 8, with major support from La Region Ile-de-France, Canal Plus, the Ford Foundation and Black Entertainment Television Networks. Produced by Carole Lambert, Shola Lynch, Carine Ruszniewski, Sidra Smith. Directed and written by Shola Lynch. Executive Producers Overbrook Entertainment and Roc Nation.
Hailed by the 2012 Toronto International Film Festival as “a fascinating chronicle of justice and strength,” Free Angela tells the dramatic story of how a young professor’s social justice activism implicates her in a botched kidnapping attempt that ends with a bloody shootout, four dead, and her name on the FBI’s 10 most wanted list.
In this historical vérité style documentary, marking the 40th anniversary of her acquittal on charges of murder, kidnapping, and conspiracy, Angela Davis recounts the politics ad actions that branded her a terrorist and simultaneously spurred a worldwide movement for her freedom as a political prisoner. At its core, the storywrestles with the meaning of political freedom in a democracy negotiated between the people and its government. Strong, attractive, and engaging, Angela Davis is one such person who became a symbol at the center of this still relevant power struggle.
About the Women’s International Film & Arts Festival:
In its 8th year, The Women’s International Film & Arts Festival is a non-profit organization designed to bring women together from around the world to showcase women’s visions and voices and to address women’s issues through film and art. With women only comprising 7% of directors and 25% of producers, the festival’s mission is to increase the number of women in the industry, to empower women artists internationally and become the premier international festival for women. The Women’s InternationalFilm & Arts Festival is held annually every year as a Women’s History Month celebration.
Screenings will be held throughout Miami-Dade County at local theaters and the “WIFF Warehouse.” Sponsors include: American Airlines, Miami Film Month Presented by The Greater Miami Convention & Visitors Bureau, WPBT-2 (PBS), Miami-Dade County, City of Miami, New Times, South Florida Times, and The Adrienne Arsht Center.
FOR THE FIRST TIME EVER, AMERICA CAN NOW WATCH NOLLYWOOD FILMS IN THE COMFORT OF THEIR HOMES ON MAJOR CABLE TELEVISION NETWORKS
TIME WARNER, COX CABLE, PARTNERS AND AFFILLIATES WILL PREMIERE FOR THE FIRST TIME ON CABLE TV, 10 TOP-QUALITY NOLLYWOOD MOVIES ON FEBRUARY 1, 2013 TO OVER 40 MILLION NORTH AMERICAN HOMES.
WASHINGTON DC (January 2013) — A welcomed innovation in the entertainment industry is here, as Nollywood movies will now be available on major cable television networks in the U.S. courtesy of Brandcast Media, Inc. Nollywood, the leader in the African movie industry, is currently the third-largest producer of feature films in the world, ranking only behind Hollywood in the United States and India’s Bollywood as number two. Viewers of Time Warner, Cox, partners and affiliate cable television networks will now be able to watch Nollywood movies On-Demand starting February 1st, 2013. This will be a boon to millions of cable subscribers of various cultural orientations in the U.S., Canada and the Caribbean.
With the addition of Nollywood movies to Cable TV content, Brandcast Media, Inc. aims to generate crossover appeal through the exposure of this unique content to over 40 million North American homes. The movies are carefully selected high quality titles that will end the usual buyer’s remorse viewers experience with some Nollywood movies they purchase without preview. There will be no endless parts, just one complete uninterrupted movie viewing experience. With Cable, Nollywood fans that usually watch the movies online will have no concerns about Internet speed or buffering, just when the viewer is being captivated by the movie. About 80% of the movies to be shown on ‘Nollywood Hits’ have never been seen.
Some of the high quality productions to be featured on Nollywood Hits On Demand include ‘Somewhere in Africa’, ‘Mind Games’, ‘Unwanted Guest’, ‘Married But Living Single,’ etc., and will feature notable actors in the Nollywood Industry such as Genevieve Nnaji, Van Vicker, Funke Akindele, Majid Michel, Joke Silva, Omotola Jalade Ekehinde, Yvonne Nelson, and so many more.
“The distribution of Nollywood movies on major Cable networks in the U.S. is the next logical stage in the growth of the Nollywood Movie Industry. It’s a dream come true for the many talents in the industry and the vindication of a culture often marginalized in the western market; a real chance for bilateral acculturation and the consequent achievement of crossover appeal for the movies as a cultural export from Africa. Now the world will see the real life and style of Africa in the comfort of their homes”. – Perry Umoh, President & CEO, Brandcast Media Inc.
As a legitimate global distribution channel, Nollywood on major cable television networks will be an emergent answer to Nollywood’s rampant piracy and lack of investment and theatrical release interest. Nollywood’s presence on U.S. cable network giants will impact positively the industry’s revenue growth and address existing piracy issues. These select Nollywood movies will be available On Demand at $3.95 each.
About Brandcast Media
Brandcast Media, Inc. is a Cross-Media company providing cross-channel marketing opportunities across mobile, email, social media and digital advertising channels to clients at affordable rates. It is wholly owned by Mr. Perry Umoh and incorporated in the State of Maryland. Following a year of relentless efforts by Brandcast Media, 40 million households in North America will now be exposed to Nollywood movies through a central distribution channel. The global legitimacy of Nollywood is underway.
For Press inquiries and for more information, please contact ICY Public Relations
AN EVENING OF ELEGANCE AND GLAMOUR TO CREATE AWARENESS AND RAISE FUNDS FOR UKF 2013 EDUCATION AND HEALTHCARE PROGRAMS
WASHINGTON DC (January 2013) — UKF is pleased to announce the first edition of United for Kids Foundation Ambassadors Ball. This will be a black tie event, and an opportunity for supporters to dress up for a worthy cause. It promises to be a night of glitz, glamour and elegance to raise funds to maintain UKF Libraries within public elementary schools in Nigeria and also fund the 2013 Back to School Program. The event will be held in Washington D.C.’s most beautiful and historic mansion — The Whittemore House at Dupont Circle on March 2nd, 2013 from 6pm to 10pm. This is a wonderful opportunity for Nigerians and friends of Nigeria residing in the USA to be a part of the movement to provide better opportunities for children from low income families in Nigeria. The event will serve as an opportunity to create awareness about UKF’s work, current challenges, future plans and also a great opportunity to appreciate UKF’s consistent supporters. United for Kids Foundation is a prime example that we all can help, give back, and assist as individuals instead of waiting for someone to do it. This UKF machine is huge and the real heroes are the people working behind the scenes. Capacity is limited, so it is important to reserve your seat early. Tickets are on sale at – http://unitedforkidsfoundation.org/events/ukf-ambassadors-ball/. Promo video can be viewed at http://youtu.be/z7Lo4cxSU4E . To stay updated on and support current and future UKF projects and events, please visit the website for more information athttp://unitedforkidsfoundation.org/
United for Kids Foundation (UKF) is a charitable organization established exclusively for charitable and educational activities aimed principally at less privileged children in Nigeria. The mission of UKF is to heal Nigeria, and indeed the World, One Child, One Heart and One Smile at a time.
The Chicago area storefront will open to the public January 2013 in a GRAND STYLE!
IJORERE The Invitation, Inc. will be launching its first flagship store, IJORERE Atelier on January, 2013. Located in the heart of the historic district of downtown Elgin, Illinois, IJORERE Atelier will be a meeting location to cater to clientele’s stationery needs. IJORERE Atelier is also an event venue for private & small gatherings. IJORERE Atelier is located at 51 S. Spring St. Suite 100, Elgin, IL, 60120. Loft Hours will be:-Thursday – Sunday 10 am until end of event(s) and Monday – Wednesday, by appointment only. The new storefront is directly across the street from the famous Al’s Café & Creamery, within walking distance of Festival Park, Grand Victoria Casino and just seconds away from the Metra train station.
“Opening this flagship store is a dream come to life. Meeting with my clients face to face is that personal experience that is becoming obsolete in a world of technology. I know having a location to come to will be well received by all and I look forward to many creative concepts we get to explore with our first and brand new location.” – Ola Morin-Muhammed, C.E.O – IJORERE The Invitation, Inc.
The store will host small & intimate gatherings such as, but not limited to:- Weddings, Bridal Showers, Baby Showers, Poetry, Readings, Rehearsal dinners, Corporate/Business sessions, Birthday parties, Workshops, Book reading clubs and other intimate yet GRAND events. Reservations are now being accepted.