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My Story

What’s my story!

what’s my story and why should you care? I invite you to learn more below

what’s my story and why should you care? I invite you to learn more below

My Purpose

showed up when I was 11. It took another 15+ years for me to accept, acknowledge and embrace it. My purpose is to use the God-given vibrant energy I have to support women in stepping fully into their life’s purpose. For two reasons: to live a joyful and fulfilling life. I sincerely believe that the world would be a better place if everyone stepped fully into their purpose. I want to do my part in making our world a better place. I want to get you clear on your calling, so you can impact lives with it and do it joyfully while making bank.

Our World

is both beautiful and challenging. We live in a world where free will is abused. We also live in a world where you can be the master of exactly what we want: Love, money, power, peace. If you’re an empath, you understand the struggle of witnessing suffering in our world, not understanding why people are wicked or mean to each other. If you’re an enthusiastic person or an optimist, you always see the good in others, in situations. Our world needs more love. I consider myself an agent of love who is learning to use love to heal our world.

The Process

The process of understanding and accepting that love is the ONLY answer to transforming our world. It requires a deep level of self-awareness, clarity of purpose and lifetime commitment to the cause. The process of releasing hurts, disappointments, expectations, pain and tragedy takes experience, time and lessons in the power of self awareness and growth. I have a process that I use for what God has called me to do with my purpose. My process is a minute piece of the puzzle. What is your process to being a love-agent?

My Purpose

showed up when I was 11. It took another 15+ years for me to accept, acknowledge and embrace it. My purpose is to use the God-given vibrant energy I have to support women in stepping fully into their life’s purpose. For two reasons: to live a joyful and fulfilling life. I sincerely believe that the world would be a better place if everyone stepped fully into their purpose. I want to do my part in making our world a better place. I want to get you clear on your calling, so you can impact lives with it and do it joyfully while making bank.

Our World

is both beautiful and challenging. We live in a world where free will is abused. We also live in a world where you can be the master of exactly what we want: Love, money, power, peace. If you’re an empath, you understand the struggle of witnessing suffering in our world, not understanding why people are wicked or mean to each other. If you’re an enthusiastic person or an optimist, you always see the good in others, in situations. Our world needs more love. I consider myself an agent of love who is learning to use love to heal our world.

The Process

The process of understanding and accepting that love is the ONLY answer to transforming our world. It requires a deep level of self-awareness, clarity of purpose and lifetime commitment to the cause. The process of releasing hurts, disappointments, expectations, pain and tragedy takes experience, time and lessons in the power of self awareness and growth. I have a process that I use for what God has called me to do with my purpose. My process is a minute piece of the puzzle. What is your process to being a love-agent?

What I Believe

01 Purpose

I believe you were created for a reason, but because of free will, you need to do the work of finding out why, and quick too.

02 Love

You are pure love, born as you were. Therefore, you are the solution. Love is the only solution that can eliminate hate. Love is the only answer that can solve it. The sooner you accept that, you can go about the business of changing our world for the better.

03 Security

As you maneuver this world, you deserve to feel the level of security you need to do that LOVE part of your calling. You deserve financial security, mental security, physical security, emotional security, spiritual security. Whatever security you need to serve your life’s purpose, call it forth into order so you can get to purpose work.

Where it all began

Where it all began

I have a calling and I am clear on it. My calling is to support women particularly, however I know how, in discovering what your life’s purpose is, sooner than later, so that you can impact lives with it and earn profits confidently!

I believe the world would be a more joyful place if everyone stepped fully into his or her purpose. I have a strong desire to live in a more kind, loving and compassionate world. I don’t understand why it seems so difficult for humans to be kind to each other. Not nice, kind.

I have a calling and I am clear on it. My calling is to support women particularly, however I know how, in discovering what your life’s purpose is, sooner than later, so that you can impact lives with it and earn profits confidently!

I believe the world would be a more joyful place if everyone stepped fully into his or her purpose. I have a strong desire to live in a more kind, loving and compassionate world. I don’t understand why it seems so difficult for humans to be kind to each other. Not nice, kind.

I believe we are all capable of kindness. We were born with it, we need to remember how to get back to kindness, love and compassion. With my expertise, resources and skills, I found a way to show kindness; helping women entrepreneurs build clear, authentic, beautiful and purposeful personal brands that transforms our world.

Born in Chicago, Raised in Nigeria, I watched Revenge Of The Nerds in 1987. I realized after watching that I was a nerd. I got so excited, I rallied my friends (all 8 of them) and decided we will call our group Lambda, Lambda, Lambda (just like the nerds). We even had an anthem. I’ll sing it for you someday. We cleaned our neighborhood, helped adults with errands. played together. The neighborhood champion for kids Franka (about 4 years older than we were 10 or 11) called a meeting and gave everyone their title. I was upset that I was not the president, since this was my idea duh!

As we sat on the steps on the block, on the 4th floor, she said  to me, “Yetunde, you are the P.R.O”. to which I replied angrily. “what is a PRO?” and she replied “A Public Relations Officer. You are good with people”. I sulked about it but she was right. I enjoyed connecting and meeting people. At that moment, my desire to spread the word of other people’s awesomeness was planted in my soul.

I believe we are all capable of kindness. We were born with it, we need to remember how to get back to kindness, love and compassion. With my expertise, resources and skills, I found a way to show kindness; helping women entrepreneurs build clear, authentic, beautiful and purposeful personal brands that transforms our world.

Born in Chicago, Raised in Nigeria, I watched Revenge Of The Nerds in 1987. I realized after watching that I was a nerd. I got so excited, I rallied my friends (all 8 of them) and decided we will call our group Lambda, Lambda, Lambda (just like the nerds). We even had an anthem. I’ll sing it for you someday. We cleaned our neighborhood, helped adults with errands. played together. The neighborhood champion for kids Franka (about 4 years older than we were 10 or 11) called a meeting and gave everyone their title. I was upset that I was not the president, since this was my idea duh!

As we sat on the steps on the block, on the 4th floor, she said  to me, “Yetunde, you are the P.R.O”. to which I replied angrily. “what is a PRO?” and she replied “A Public Relations Officer. You are good with people”. I sulked about it but she was right. I enjoyed connecting and meeting people. At that moment, my desire to spread the word of other people’s awesomeness was planted in my soul.

LANGUAGES YORUBA & ENGLISH

CITIES ARROUND THE GLOBE

YEARS OF EXPERIENCE

ENTREPRENURS I HAVE WORKED WITH

She’s very transparent with expectations and she always works to go above and beyond. She’s very accessible which is always a great plus and I never got the feeling of being just a client. She has really made her company one that truly cares about her clients…for the first time I felt like my brand was finally going in a direction that showcased the best of me

Ann Alache

Entrepreneur | Artist | SuperMom, Mrs 82 | MADE Entertainment Inc

When it comes to personal branding, Yetunde sure knows her onions. She’s good at listening attentively. Her professionalism, attention to details and creativity makes her exceptional at what she does. I will recommend her services to anyone who wants the best without compromise. She has a standard of excellence that is refreshing.

Nina-Ijere-Otuka

Entrepreneur | Sales Expert, Nina International Consulting

Transformation through fashion!

Transformation through fashion!

Living in Nigeria, West Africa, slim was never in. I got teased, bullied and dealt daily with my self-esteem. Talk about skinny girl problems. It was real and I walked around scared and defensive, ready for anyone who had something to say about my size. It was exhausting. I was great at hiding it. With scarfs and jackets I hid my collar bones, with pants I hid my skinny legs. Thanks to my mother and my other slender aunties who taught me about affirmations, I became a master at affirming myself. Looking in the mirror and saying what I liked about myself, smiling, experiencing feeling good about my body. repeating words I needed to accept as part of me.

Living in America from 1996 changed that experience. Try being a size double zero. Yup 00. Nothing fit not even the size 0. It about 3 years for size 0 to be my size. Shopping in the kids section much? YUP that was me. lol. I laugh now, but it wasn’t funny then. Funny enough, I found my personal style through these defenses. A style that fits how I show up in the world.

Living in Nigeria, West Africa, slim was never in. I got teased, bullied and dealt daily with my self-esteem. Talk about skinny girl problems. It was real and I walked around scared and defensive, ready for anyone who had something to say about my size. It was exhausting. I was great at hiding it. With scarfs and jackets I hid my collar bones, with pants I hid my skinny legs. Thanks to my mother and my other slender aunties who taught me about affirmations, I became a master at affirming myself. Looking in the mirror and saying what I liked about myself, smiling, experiencing feeling good about my body. repeating words I needed to accept as part of me.

Living in America from 1996 changed that experience. Try being a size double zero. Yup 00. Nothing fit not even the size 0. It about 3 years for size 0 to be my size. Shopping in the kids section much? YUP that was me. lol. I laugh now, but it wasn’t funny then. Funny enough, I found my personal style through these defenses. A style that fits how I show up in the world.

I love blazers and pants are my look. While I was in College, Loyola University Chicago, slim was in and I took advantage of it. From Chicago to West Palm Beach, to Miami; modeling became a part of my story. Even though it was part-time, I always did it in tandem with my PR career. I enjoyed the process of accepting my physical frame and appreciating the opportunity modeling gave me to be confidently me, plus as a clothes lover, the fashions were everything. OMG! I loved the clothes. I got to be around creatives and appreciated beauty in a very unique way that allowed me to see more than what the media called it’s standard.

With a Communications degree in hand and years of working behind the scenes with true branding professionals and creatives, I learned about the power of image to influence peoples decisions and now, I get to use those lessons to serve my purposeful clients. With this experience, I learnt how to connect to people visually, in person, body language, the power to subtle gestures and I get to use all that knowledge to brand the incredible women I have the honor of working with.

I love blazers and pants are my look. While I was in College, Loyola University Chicago, slim was in and I took advantage of it. From Chicago to West Palm Beach, to Miami; modeling became a part of my story. Even though it was part-time, I always did it in tandem with my PR career. I enjoyed the process of accepting my physical frame and appreciating the opportunity modeling gave me to be confidently me, plus as a clothes lover, the fashions were everything. OMG! I loved the clothes. I got to be around creatives and appreciated beauty in a very unique way that allowed me to see more than what the media called it’s standard.

With a Communications degree in hand and years of working behind the scenes with true branding professionals and creatives, I learned about the power of image to influence peoples decisions and now, I get to use those lessons to serve my purposeful clients. With this experience, I learnt how to connect to people visually, in person, body language, the power to subtle gestures and I get to use all that knowledge to brand the incredible women I have the honor of working with.

Yetunde completely understands the value and importance of branding and strives always impartially to bring out the best in her clients. Thoroughly impressed with Yetunde’s honesty, work ethic, and would recommend her endlessly.

Liz Awoliyi

Entrepreneur/PR and Communications Strategist, SOME Solutions | Creator of Dedicated to Digital

…I have never been more happier to know I can close my eyes and hand my brand over to her and trust that she will go above and beyond to make my brand look superb. I just start talking about what I want to do and she runs with it. Ideas already popping up in her mind. She can see the brand farther then the client.

Donata Joseph

Health & Beauty Entrepreneur

The journey to entrepreneurship!

The journey to entrepreneurship!

A high percentage of entrepreneurs do. And then I decided in the fall of 2009 to change my life in 30 days. I cut off watching Television that month and read more books to inspire, motivate and teach me. I meditated more and I had a spiritual moment of deep clarity. I understood in that brief moment in time, ANYTHING I want in this life is entirely possible. I simply have to commit long term to do doing the mind and mental work required to get there. I decided from that moment I was going to be intentional about the energy I brought to the world and how I can contribute to its success, including my rants on social media, how I chose my thoughts what I say, being mindful of my day. I began to operate more consciously…. life has not been the same. I have since launched a food brand called Afropolitan Chef, launched a bestselling cookbook, had 3 other books become amazon bestsellers, got married to my soulmate, launched my online program ICY ACADEMY to serve my purpose and recently, popped out twin girls to get the new title of MOM. It’s a heck of a lot of work and I am committed to bringing forward the best version of me before I leave this earth.

In 2009, age 28 at the height of the economic depression, I left a great paying job as the Director of Marketing and Public Relations where I was helping Grammy Award winning classical and dance music artists secure publicity in South Florida. I’m talking locking in media in The Sun-sentinel,  The Miami Herald, Florida International Magazine, ABC, CBS etc for Wynton Marsalis, Alvin Ailey American Dance Theater, Acclaimed pianist Lang Lang, Renee Flemming, Itzak Perlman, Pink Martini and so many more. It was a great job. We worked 80+ a week during the season, but who’s counting. My life changed when I wrote my resignation letter in January 2009, and decided I was going to help small business owners get international publicity with their passions. I grew up in a family of entrepreneurs. Generations deep. It was inevitable. I always knew I wanted to own my business before I turn 30.  I had to make sure this happened. It was hard; boi was it hard. I had days when I cried from stress and anxiety on all the work I had to do, or clients not paying on time, or not being able to hire all the people I needed to make this scale faster. There were many days of wanting to go back to a good ol 9-5 and many times, I still consider it. 

In 2009, age 28 at the height of the economic depression, I left a great paying job as the Director of Marketing and Public Relations where I was helping Grammy Award winning classical and dance music artists secure publicity in South Florida. I’m talking locking in media in The Sun-sentinel,  The Miami Herald, Florida International Magazine, ABC, CBS etc for Wynton Marsalis, Alvin Ailey American Dance Theater, Acclaimed pianist Lang Lang, Renee Flemming, Itzak Perlman, Pink Martini and so many more. It was a great job. We worked 80+ a week during the season, but who’s counting. My life changed when I wrote my resignation letter in January 2009, and decided I was going to help small business owners get international publicity with their passions. I grew up in a family of entrepreneurs. Generations deep. It was inevitable. I always knew I wanted to own my business before I turn 30.  I had to make sure this happened. It was hard; boi was it hard. I had days when I cried from stress and anxiety on all the work I had to do, or clients not paying on time, or not being able to hire all the people I needed to make this scale faster. There were many days of wanting to go back to a good ol 9-5 and many times, I still consider it. 

Family the love space with lessons!

Family the love space with lessons!

So errr sis, can we talk, woman to woman and Mr., if you’re reading this, be a fly on the wall cuz, this might help some women in your life. So sis, can we talk about how love in your 30’s is a trip. Yo! If you’re married, single, dating or about to be married and you’re in your 30’s come here, you need a hug lol!. Why? cuzzzz, you worked darn hard to be where you are. You have your own money, your own sense of self, your tolerance for BS is way down and you’re ready to share it with somebody or the world (if unions are not for you). Here is the thing though, nobody told us this independent woman banner won’t work in a coupledom/relationship. YUP. I said it lol.

Can we talk about how being so independent can affect the ability to co-create a life with a whole entire person. How married women who know women who want to be married can help them navigate the transition? It was hard for me. Heck at one point I reserved myself to being a spinster for life and I was okay with it. But the moment it clicked. MEEHNNNN!!! The level of maturity, growth, self love and depth of love you feel for a whole entire person literally transforms you.

First, I want to shout out to my mother as African/Nigerian as she is, she NEVER once put pressure on me to get married. That made all the difference. She kept EVERYONE at bay about my life, yup my big brother included. She let me, and I had the time to find me, know me, build me, launch my company. I decided to put Yetunde first once I settled into entrepreneurship. That year, I decided love was officially going to be first. I put the word out. I was not afraid to tell friends and colleagues that I was looking. And then I got into a relationship that started off great and ended in being cheated on oh and I was engaged to this person. Yup. It’s not done till it’s done. Then me and God talked and as sharp as you can hear any sound I heard “stop crying and end it”. That was that. I tossed the ring in the garbage. I took a break to get to trust myself again. Cuz jeez I almost married the wrong person. I do understand now how women end up in so, so to bad relationship because we feel some stupid pressure, albeit self imposed or society.

Your gut is God’s whispers to you. LISTEN from a divine space. Your decision must feel good. it must sit well with your soul, not your ego or even your heart. Your decision should seat well with you soul. My best friend Jenne introduced me to my husband a year before. I knew from the day I met him, he was my soulmate. I was terrified that I couldn’t control how I felt for this new man. So I ran mentally, physically you name it. It took us 7 years to get our stuff together, cuz we both accepted we were the ones we’ve been waiting for. Nobody else matched, not even. Plus he felt like home from day 1.

To start the journey officially my now husband took us to Thailand Dec 2012-Jan 2013 It was official. We were boyfriend, girlfriend. YUP I asked for the title. None of that go with the flow stuff. NOPE!. I wanted the darn title so I could step into what that meant for me. A lot happened in between, like a lot. I almost screwed the whole thing up with my flirty ways lol. Yup!.  As in some serious grow up things. Truth telling, hurts all of that. Boi it was work yo. lol but I like work so yay for me lol. Our transformation happened when we sent 4 days locked in the house together in December 2014 professing, facing and getting rid of all our ghosts, pain, fears. That was a level of therapy and healing we both never expected. It set the tone for our direction moving forward.

It transformed our relationship forever and we stepped into our new roles. Got married in April 2015, had the best 40-day honeymoon ever (Mexico, Germany, Sri, Lanka, Maldives, Puerto Rico with pit-stops in Paris and Singapore) , we traveled the world plus worked as 2 entrepreneurs with our own companies and in October 2017 we became parents to 2 beautiful twin girls. They changed everything. They are abundance and blessing, love and God personified. I’m still trying to sleep though lol and someday soon, I’ll share our love journey in a book that I am certain my 30 somethings would appreciate.

Singing off Entrepreneur, Wife, TwinMom- Yetunde.

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Personal-Branding
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