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3 Ways to Maximize Any Publicity You Get

After securing hundreds of publicity features for my clients over the years, I can tell you one media feature can create a new world of opportunities for you.  Getting featured in any media is a great time to bank on that energy to create more like it. There is no such thing as too much noise.  PR is about publicity, so tell the world about it. Below are 3 ways to maximize any publicity you get.

 

#1 MAKE SOME NOISE

Social currency is a powerful thing. But here is the truth: special people like to feel special. Immediately you’ve secured any feature, the first thing you want to do is tell your VIP’s.  Email, phone calls, you can go old-fashioned and make copies of it and mail it to your family so they have a copy to brag about. Attach the image or link of the feature to an email to them. Be sure to let them know they are first in on this news. Let them feel your excitement about sharing this special news with them FIRST. People pay to be insiders, make your list/tribe feel special. And then, 6-12 hours later tell the whole world. Use social media, e-blast, and get 5-10 of your champions to re-tweet the same image or link. Become a trend in your inner circle for the day. Be sure to make noise for at least 2 weeks straight.

 

#2 CONNECT ON SOCIAL MEDIA

Social media is about consistency and connecting to influencers. Once you secure a solid media feature, spend the day engaging with the editor and the publication on social media. Tag them on your announcement of the feature at least 3 times in a day. It will let the writer/publication know you are excited about the feature plus, you’re showing the value of your own social currency. You can also tag other social media influencers or bloggers that compliment your brand. You should also take phrases, sound bites, or key moments of the feature and share it all day using a hashtag that works for your brand. Make sure you schedule them at integral times of day when your fans/followers are known to be online (check your account insights for this.) Create digital graphics of your quotes to share on instagram, record a video of you reading the feature and share it online. Get creative.

 

#3 TELL THE MEDIA ABOUT THE MEDIA

Telling other media you are interested in being featured on about your new media feature, is a good way to stay on their radar. You should have about 5-10 media contacts you’re building relationships with personally. Send an email to each one telling them about the feature and to consider you for a possible story or feature in their upcoming issue. Should you do this, it’s a good idea to have 3-4 fresh story ideas that will be of interest to their own publication. This can get their wheels turning on story angles that could get you even more publicity. Also tag them on instagram or twitter about the feature and use the appropriate industry hashtags.

I look forward to these tips helping you maximize any media exposure you get moving forward. Public Relations is about relating to the public, RELATE and build that relationship. That’s what it’s about. Have fun telling your story.

SEX CHOCOLATE CRY, A NEW BOOK FOR WOMEN

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Press/Media Contact
Yetunde Taiwo
ICY Public Relations
(T): 305.549.3676
press@icypr.com

 

FOR IMMEDIATE RELEASE

SEX CHOCOLATE CRY, THE NEW QUICK READ MANY WOMEN CAN LAUGH AT, AVAILABLE IN PRINT AND ON KINDLE, EXCLUSIVELY ON AMAZON BEGINNING AUGUST 8TH

First time authors Taiece Lanier and Yetunde Taiwo share the humor of the roller coaster of emotions during their cycle in this 28-page witty book!

MIAMI, FL (August 2013): – Sex Chocolate Cry, How To Stay Happy During Your Menstrual Cycle is a witty, new quick read by Fashion and Entertainment Entrepreneur, Yetunde Taiwo and Organization and Fashion Expert, Taiece Lanier. This is a book that almost every woman can relate to. The book is for mature women who are most likely sexually active, and who experience all the roller coaster of emotions that comes with menstrual cycle and sex. It provides a great read for women while they are going through their “period days”, sharing with them a good laugh in spite of the pain they will never get used to.

The book has four main chapters: Sex, Chocolate, Cry and Remedies. The short paragraph style writing of the book allows for a quick read and will make a great gift for girlfriends on any occasion. Sex Chocolate Cry, How To Stay Happy During Your Menstrual Cycle will be available for print soon and on kindle on its launch date, August 8, exclusively on Amazon and Kindle. It will be available online at http://www.amazon.com/dp/B00EC0ZZVI for $4.99 for the Kindle version and $12.99 for the full color, glossy print version.

Excerpts from the book include:

My goodness, sometimes chocolate is better than sex. Excuse me, what am I saying? CHOCOLATE is better than sex. There is something to be said about eating chocolate during “Aunt FLOW’S” visit that just makes the world look better and feel warm and fuzzy on the inside.

A period is like having a baby, except you never have it. I’ll rather have a baby every 9 months than to go through a cycle every flipping month for the next 40 plus years. DARN IT “Aunt FLOW”

“Sex Chocolate Cry” is simple yet engaging. It’s 28 pages of what men need to read, to understand women just a bit more.” – Dumebi Agabakoba-Ishaku, Editor, Complete Fashion Magazine.

The new authors offer readers who purchase the book exclusively on Amazon Kindle on its launch date, August 8, a special bonus download title ‘9 Natural Remedies To Have A Better Menstrual Cycle’.

Interested readers can log on to www.sexchocolatecry.com and join the VIP list to get the notification of special ‘SEX CHOCOLATE CRY’ events around the globe. Media and bloggers interested in interviewing the authors or reviewing the book can please send an email to press@icypr.com.

SEX CHOCOLATE CRY, How To Stay Happy During Your Menstrual cycle By Taiece Lanier and Yetunde Taiwo
Format 1: 28 pages; eBook
Format 2: 30 pages; Glossy, full color, soft copy
Language: English
Sale Location: Amazon Print: $12.99 |Kindle: $4.99 (subject to change)

ABOUT THE AUTHORS:

TAIECE LANIER is a Miami based Organization and Fashion Expert, C.E.O of Closet Editors Agency. She is also known as THE CLOSET EDITOR. Mother of two, certified fitness instructor, and a bona fide Chocoholic. She brings with her 24 years of MENSTRUAL experience.

YETUNDE TAIWO is a Miami based Fashion and Entertainment Entrepreneur. She is the owner of International PR Firm, ICY Public Relations and a bona fide foodie also known as the Afropolitan Chef. She brings with her 21 years of MENSTRUAL experience.

For further information about Sex Chocolate Cry, How To Stay Happy During Your Menstrual Cycle, please visit the following: Facebook: www.facebook.com/sexchocolatecry | Website: www.sexchocolatecry.com | Twitter: www.twitter.com/sexchocolatecry | and Instagram : www.instagram.com/sexchocolatecry
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TAB NYC A LUXURY SHOPPING EVENT WILL PREMIERE DURING NEW YORK FASHION WEEK 2013

 

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TAB NYC, a premier Luxury Fashion & Beauty Collective is set to introduce a unique and exquisite showcase of  selections of luxury global fashion & beauty brands during the esteemed New York Fashion Week 2013. The event is scheduled for September 14, 2013. It promises to be a memorable turnout of designers, models, media, beauty pros, buyers, bloggers and lovers of fashion.

The fashion world highly anticipates TAB NYC – NEW YORK FASHION WEEK EDITION 2013 and the presentation of an eclectic mix of Fashion, Entertainment and Beauty products with a wide range of vendors and designers from all over the world including: Hunadi Bespoke -South Africa, House of Versatile Styles-US, DiDi Creations-UK, Sheria Ngowi-Tanzania, DaGashi Hair –US, Madeyya-U.A.E, Make Up by Olabisi of Motives for LALA presented by Olabisi. A fashion retail one-day event that is truly international. TAB NYC also affords a promotional platform for participating beauty brands and fashion houses that will be exposed to a variety of fashion week clientele and fashion industry elites. It’s a worthy fashion experience to look forward to by all fashion enthusiasts.

Show Producer and Fashion Entrepreneur, Bukola Are of House of Versatile Styles is excited about the luxury shopping event and says, “ Having a fashion event that is representative of our world today ‘global’ is very exciting and it gives us a chance to expose the world to fashion they may have never other wise known, right here in New York City. I am thrilled about this event.”

There will be 2 fashion show segments during the event produced by renowned fashion stylist, Kokuhilwa Rosemary of fashionjunkii.com. Fashion and Beauty brands interested in becoming a vendor or showcasing in the TAB NYC Fashion show segment should contact TAB NYC at info@tabnyc.com or vendors@tabnyc.com to request a vendor application. Vendor space is limited. Vendor Application Submission ends on August 22nd, 2013. This is an RSVP only event. Guest will enjoy zico coconut water throughout the day. The media and bloggers interested in attending can email press@icypr.com to get credentials.

ABOUT TAB NYC  TAB NYC is an annual showcase of the finest global fashion & beauty brands during New York Fashion Week. TAB NYC is a dynamic one day fashion and beauty retail collective, featuring independent and established fashion and beauty brands. TAB NYC aims at promoting independent and established companies, with interest of expanding clientele to a global audience during NEW YORK FASHION WEEK. Fashion & beauty enthusiasts can expect an opportunity to shop the latest International Fashions from Canada, USA, UK, West Africa, South Africa, Dubai  and more at TAB NYC. For more information about TAB NYC contact us at info@tabnyc.com. Like us on Facebook : TAB NYC. Follow us on Twitter @tabnyc411. TAB NYC Website –  www.tabnyc.com

For Media/Press and Sponsorship Opportunities at TAB NYC contact info@icypr.com

 

This has been an ICY Report!

International Recording Pop/Soul Artist AiRis is back on the music scene with a New Single ‘Jéjé’

 

 

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The Single  Jéjé from the upcoming debut Album ‘Yours Truly’ will be released on Friday, July 5, 2013

 The suspense is over. After 3 years of waiting, Pop/Soul/RnB Egyptian/Nigerian Recording Artist AiRis returns to her passion for music, with the release of another new hit single Jéjé to be launched on Friday, July 5, 2013. Produced by MR. CHIDOO and part of an upcoming full album project tagged ‘Yours Truly’, a ten track album that will be released in the spring of 2014. Jéjé is a return to romance music that inspires communication with lovers.

 

Two singles will be pre-released off the album before the launch in the spring. ‘Jéjé’ means ‘Take it easy’ in Yoruba, and AiRiS sings about a loved one taking it easy on her and trusting her love for him. AiRis’s beautiful soulful vocals rides against a backdrop of African talking drum beats and soothing band arrangements of horns and piano licks. The upbeat Afro-pop romantic song will be a favorite among couples sorting out issues or trying to solidify their bond. Jéjé is a good dance track.

 

…”One thing in particular about AiRis is the fact that she understands her music “sound” which makes the working process very easy. “Working with AiRis on the song Jéjé was about experimenting. We wanted to create a unique sound, then we thought of using some Afrobeat influences. It came out all well.” — Producer, MR. CHIDOO.

o listen to the song on the release date (July 5, 2013), fans can log on to www.airismusic.com. The website provides the media and the growing fan base of AiRis with a place to read, all news about AiRis, including brand new images, videos, a blog and special giveaways for fans.

 

About AiRis 

AiRis is a singer and songwriter who stepped into the African music industry scene in 2009. Greatly influenced by Mediterranean, rock, pop and African music, AiRis is truly an international Artist. Born in Cairo, Egypt to a Nigerian Father and an Egyptian mother, AiRis spent her young adult years between Nigeria, United Kingdom and Egypt. In the fall of 2009, AiRis moved to Nigeria to pursue her singing/song writing career and in the spring of 2010 she created AiRis Music, her own record label. In creating her music, AiRis tries to convey her feelings, experiences, and those of others in the words and rhythm of her style. Her style of music is alternative pop and soul with various cultural influences, specifically African.

 

Her work brings a unique mixture of pop and soul to the African music industry. Her sound addition to the music industry opens a new door for the African Entertainment Industry internationally. Media interested in setting up an interview with AiRis about the new release should please contact us at press(at)icypr.com  or telephone: 305.549.3676. For bookings and appearances, contact Tobi Odusina: telephone: 0816 356 7179, e-mail: tobiodu@gmail.com. Fans of AiRis can also connect to her via Social Media: Twitter, Facebook, MySpace and YouTube or on her Website – www.airismusic.com

 

For more information, please contact ICY Public Relations

T: 305.549.3676

E: press@icypr.com

W: www.icypr.com

This is an ICY report!

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