Whether you’re an angel investor, a venture capitalist, or just a savvy entrepreneur, buying an existing business can strengthen your existing portfolio and create new opportunities to profit. Taking on someone else’s venture, however, is by no means straightforward, and you’ll need to carry out plenty of research if you want to adapt it successfully to market – here are a few pointers before you commit.
Acquisition
Requirements
Before you begin your search for a high-potential business, it’s important to first review your own skill-set and capabilities – both as an owner and, if you own other companies, as a conglomerate. An understanding of the industry in question is a must – you should also ensure that you have enough time and capital available to allocate towards the development of a new business. Take the time to work with your CFO, accountants, or consultants and review the resources available to you – understanding this is crucial not just for the researching stage but also for the negotiation stage.
Identifying a High-Potential Business
When it comes to business investment, as a rule, there are far more duds than there are boons, and so, to isolate a strong prospect, you’ll need to develop strict criteria and stick to them. Your criteria can vary depending on budget, industry, personal requirements, and more but, as a rule, you want to take on a business with a willing market (meaning there is preconceived demand amongst customers), high profit margins, and a clear selling point that can be taken advantage of in future.
Due Diligence
A cautious approach can save you time and money in the long run, and nowhere is this more true than when you’re conducting background checks on business prospects. Take the time to review critical documentation, analyze any available data and identify key risks that might cost you in the long term. It might also be necessary to meet with key players within the business itself, members of the c-suite, for example. Finally, you should ensure that your lawyers have read through any financial, legal, and regulatory company documents to ensure that everything is above water and legally sound.
Negotiating
Once both parties have agreed on a valuation provided by an independent source, you can move into the negotiation stage. Ideally, this should be straightforward, with communications taking place amongst yourselves and the company’s top decision-makers. Remember that these individuals may have sunk years into growing this venture and so it’s important to convey a clear understanding, appreciation, and plan for its future.
Adaptation
Structure
As important as the business itself is your strategy upon completing the acquisition. You should aim to review every department and look at larger components like structure – you may decide, for example, that you want to change this entirely. A formation service can help navigate any legalities and there are many options available online for you to compare reviews and prices, such as Rocket Lawyer vs Zenbusiness.
Marketing
If you’re taking the company in a new direction, this should reflect in your brand design and marketing efforts. If you’re working with limited resources, consider saving on designer costs by using online banner makers to design a custom banner for your website or social channels. These can often be customized with text, colors, fonts, and animations.
Business Process Management (BPM)
A company running on outdated processes can be enhanced using BPM strategies. BPM can automate and optimize workflows by analyzing how people, systems, and data interact – by understanding how digital process automation and BPM work, you can use the information gathered through the BPM process to streamline your operation and improve efficiency.
Acquiring an existing business is an arduous process in itself and adapting it to market is even harder. However, with a few adjustments, such as a new business structure or cost-efficient marketing strategies, you can take a struggling venture and bring it up to profitability
Thanks to Lucy Reed for today’s article. I appreciate the insight.
Hey Purpose Angel. This morning, I want to share with you answers to the following:
Why am I doing this? Why is this important? I remember the day I decided I didn’t want to become an Attorney anymore.
I was in the first month as a Junior in college at Loyola University Chicago Why? 3 reasons
1. As much as I enjoy reading, I was stressed out about how much information I would have to retain as a Lawyer
2. I knew I wanted to help women and build wealth and I didn’t see how I would do that without having to work for the bad guys (They typically have more money than the good guys. Good guys have money too)
3. I am an Empath, so I literally feel other peoples vibes and so I’m hyper-mindful of the energies I allow in my space and the energy I bring to any space. I’m also super intuitive, so I get clear directions on what I need to do for results, safety and success. These are physical and spiritual God-given abilities. We all have them. I’ve simply had a mentor who’s helped me master them and I’m still learning.
I feeeeel the energy of our world. Even as I type this now to you I have tears in my eyes just feeling it. I also feel the love and they are both overwhelming. So when I say I’m RADICALLY CLEAR on what role I need to play to support you in stepping fully into your purpose, It’s because it’s important. I already know we will have a better world when YOU do your part and you get to skip the line cuz I’ve done all the mistakes and spent a lot of money to get you the current best possible blueprint for your own next level.
So in school, I selected a few marketing and pr courses to take. In one of my classes, we were given a mock Ad campaign to work on for Verizon and in a split moment I realized how may millions of people I could reach with one simple yet effective AD. LITERALLY MILLIONS IN ONE GO. I caught the PR BUG and I was sold. I focused on my specialty in Communications.
Everything I have learned and do since then has helped me to be a student and teacher communicator with visuals, words and quality. I get the privilege of doing this for my own personal brand and the over 100+ women I have had the honor of branding overtime.
Why you should care: If you find that you’re not joyful, excited or energized most times about your life or work or situation, It may mean you’re not in alignment with your purpose. And the fact is, you don’t have to stay in this space. It can be more than you ever imagined. I testify to this and so do many of my client.
What you need to do: DM me if you’d like to explore what it looks like to kick off your purpose journey, stress-free, no overwhelm and joyfully. Wanna see Quantum Leap, ask @evatoby She became a bestselling author beating out Lala Anthony’s book even before her book was available, secured over 7 media features in one year national and international. Became a published columnist for rolling out magazine and using my process once raised $900 in 5 hours for a youth organization in Detroit, Michigan.
Get VIP access to the Next level version of you. We kick off our Purpose POWER LAUNCH May 2nd. #radicalclarity #livethroughpurpose #purposepower
Discovering your intrinsic value is simpler than you think.
One day, I was laying down to take a nap on my sectional sofa, I woke up about 45 minutes later and I could NOT get up…I couldn’t move my legs. I was scared. My heart was racing, I could literally taste my anxiety. and I started crying… and at some point my brain signaled for me to get my phone.
luckily it was right next to me and I called one of my Pharmaceutical Dr. friends. And she heard the panic in my voice just from saying hello. I told her I couldn’t move my legs, I started crying again and she told me to calm down, “try wiggling your toes, she said, pinch your legs”.
I did all of that still stressed and anxious and then the feelings in my legs came back.
I got off the phone cried some more, then went back to work.
You would think I would have seen that as a warning.
Months later, I ended up in the hospital from Adrenal Fatigue and my Best friend was with me and as I lay in the hospital bed at the time, I thought to myself, “if I died today, none of this shit would matter. And I thought “hmmmm, my family would cry, eat some rice, have a party and they would move on.
In that moment, after all the blood work, recommendations and everything else from the doctor, when I got home, I made a decision to change my life in 30 days. I stopped watching TV that month, I read a lot of books, I meditated more.
I was present in my life and I can tell you, the level of clarity that came to me once I decided to step FULLY into my purpose was divine.
The blessings and opportunities that came with that choice were astounding. The effectiveness that I was activating now that I had clarity.
Yes, I still had to do the work of mastery, heck, I’m still doing it, But this time, I had a blueprint of how to let my purpose lead my many passions.
It is fully your responsibility to MASTER your purpose.
What are you doing to master the thing you’ve been called for? Are you taking specialty classes, are you feeding your soul, Do you have mentors who can help guide your light, You tap into all of these things, so that your impact is bigger, your joy is bigger, your attraction factor is bigger, your profits are bigger.
You can get to do all the things you enjoy and still live through your purpose.
What you seek is already inside you. Release it and step fully into your purpose.
This fellowship is the kind that created PARADIGM SHIFTS that have actively changed my thinking. No kidding, it was like being in the matrix and being offered two PILLS. I HAD TO CHOOSE.
On April 26th 2019, I received the offer to take the RED pill or the BLUE Pill. So what happened was ehm… well, I went for the RED pill.
Why? You ask, with the crazy world we live in, getting the privilege to learn from some of the best in their industry was an easy RED pill YESSSS! Companies like the Raben Group, Caspian Event Science, OpEd Project, Rashad Robinson from Color of Change and so many more.
FACT: I was so sure I wouldn’t be selected. I applied anyway
TRUTH: The passion for serving my purpose matters more to me than whatever I want that is not in alignment. That was apparently why I got selected. YES TO PURPOSE!
Hi. I’m Yetunde Shorters and I am a BMe Vanguard Fellow and I want to share with you 3 Incredible Strategies I learned from being a BMe Vanguard Fellow, strategies that can compel you to apply for the next fellowship and transform your work in our world.
1. How to Navigate Inter-Personal Relationships – One of the mind-blowing sessions was with Dr. Edwin J. Nichols, PhD., a Clinical/Industrial Psychologist. When you meet someone that helps you understand at our core why every race lives and interacts with the world a certain way, it can significantly affect the way you understand yourself and other people in our world
Understanding various axiologies and epistemology gives you an opportunity and the blueprint to speak every cultural language that will get the results you need, for your work anywhere in the world. In this session with Dr. Nichols, I got to understand who I am as a woman of African decent and knowing how to apply different axiologies to whomever I am dealing with. This knowledge alone is a powerful ability that I have started maximizing. IT FLIPPING WORKS!
2. Asset Framing – Is the innovative practice that we define people by their strengths and by their aspirations and contributions, rather than their challenges and deficits. Understanding and practicing this core value is literally like taking the RED pill and never being able to take the BLUE pill even if you wanted to. Once you understand this practice, it is almost impossible to miss how we (you, and 95% of the world) DEFICIT frame just about everything. This training by Trabian Shorters is its own entire paradigm shift that forces you to step up to the better version of yourself and you’ll find that you start genuinely seeing people differently. You see people in a way that gives them power to be and bring their own best to the world ORGANICALLY. It’s industry changing stuff! Literally
And if you’re a social entrepreneur, all I can tell you is, prepare to see yourself and those you serve in a light that you probably never even considered. You’ll love it.
3. The Power of a Network- When you get down-to-earth influential and powerful people together, The vibe that happens is a recipe for creating a family you didn’t even know you needed. The caliber of fellows in this fellowship is mind-blowing. The way we bonded so quickly was shocking for so many of us. That’s what happens when you get people who are purpose-centered, loving and excellent in a room. We connect on SOUL-LEVELS. The strategy of giving us the experience of connecting with all kinds of people of African decent was the kind of magic needed to bring us together no matter what part of the world we are located. In watching and experiencing the many depths of these incredible down-to-earth doctors, lawyers, academics, financial gurus, tech leaders, social and philanthropic leaders, I now have connections and access to people who want my success and I theirs. You can’t pay for this kind of network. It’s earned by doing your part for the people of African decent and our world.
The deadline is February 1st 2020. It is a fellowship that I know will transform your life if you’re serious about impacting the lives of people globally, through social change. The application process is easy. The link is www.bmecommunity.org/apply
This fellowship is for the next generation of thought leaders and you could be it. Past fellows include the owner of the largest black owned bank in America. 2 New York Times Bestselling Authors, The head of the Skillman foundation, leaders in Tech and communications, MSNBC and Today’s Show contributors, Trusted community leaders across our nation and more.
CLASS OF 2019- ACROSS 5 CITIES
I hope you take the RED pill and get ready to see the world differently.
After securing hundreds of publicity features for my clients over the years, I can tell you one media feature can create a new world of opportunities for you. Getting featured in any media is a great time to bank on that energy to create more like it. There is no such thing as too much noise. PR is about publicity, so tell the world about it. Below are 3 ways to maximize any publicity you get.
#1 MAKE SOME NOISE
Social currency is a powerful thing. But here is the truth: special people like to feel special. Immediately you’ve secured any feature, the first thing you want to do is tell your VIP’s. Email, phone calls, you can go old-fashioned and make copies of it and mail it to your family so they have a copy to brag about. Attach the image or link of the feature to an email to them. Be sure to let them know they are first in on this news. Let them feel your excitement about sharing this special news with them FIRST. People pay to be insiders, make your list/tribe feel special. And then, 6-12 hours later tell the whole world. Use social media, e-blast, and get 5-10 of your champions to re-tweet the same image or link. Become a trend in your inner circle for the day. Be sure to make noise for at least 2 weeks straight.
#2 CONNECT ON SOCIAL MEDIA
Social media is about consistency and connecting to influencers. Once you secure a solid media feature, spend the day engaging with the editor and the publication on social media. Tag them on your announcement of the feature at least 3 times in a day. It will let the writer/publication know you are excited about the feature plus, you’re showing the value of your own social currency. You can also tag other social media influencers or bloggers that compliment your brand. You should also take phrases, sound bites, or key moments of the feature and share it all day using a hashtag that works for your brand. Make sure you schedule them at integral times of day when your fans/followers are known to be online (check your account insights for this.) Create digital graphics of your quotes to share on instagram, record a video of you reading the feature and share it online. Get creative.
#3 TELL THE MEDIA ABOUT THE MEDIA
Telling other media you are interested in being featured on about your new media feature, is a good way to stay on their radar. You should have about 5-10 media contacts you’re building relationships with personally. Send an email to each one telling them about the feature and to consider you for a possible story or feature in their upcoming issue. Should you do this, it’s a good idea to have 3-4 fresh story ideas that will be of interest to their own publication. This can get their wheels turning on story angles that could get you even more publicity. Also tag them on instagram or twitter about the feature and use the appropriate industry hashtags.
I look forward to these tips helping you maximize any media exposure you get moving forward. Public Relations is about relating to the public, RELATE and build that relationship. That’s what it’s about. Have fun telling your story.
Press/Media Contact
Yetunde Taiwo
ICY Public Relations
(T): 305.549.3676
press@icypr.com
FOR IMMEDIATE RELEASE
SEX CHOCOLATE CRY, THE NEW QUICK READ MANY WOMEN CAN LAUGH AT, AVAILABLE IN PRINT AND ON KINDLE, EXCLUSIVELY ON AMAZON BEGINNING AUGUST 8TH
First time authors Taiece Lanier and Yetunde Taiwo share the humor of the roller coaster of emotions during their cycle in this 28-page witty book!
MIAMI, FL (August 2013): – Sex Chocolate Cry, How To Stay Happy During Your Menstrual Cycle is a witty, new quick read by Fashion and Entertainment Entrepreneur, Yetunde Taiwo and Organization and Fashion Expert, Taiece Lanier. This is a book that almost every woman can relate to. The book is for mature women who are most likely sexually active, and who experience all the roller coaster of emotions that comes with menstrual cycle and sex. It provides a great read for women while they are going through their “period days”, sharing with them a good laugh in spite of the pain they will never get used to.
The book has four main chapters: Sex, Chocolate, Cry and Remedies. The short paragraph style writing of the book allows for a quick read and will make a great gift for girlfriends on any occasion. Sex Chocolate Cry, How To Stay Happy During Your Menstrual Cycle will be available for print soon and on kindle on its launch date, August 8, exclusively on Amazon and Kindle. It will be available online at http://www.amazon.com/dp/B00EC0ZZVI for $4.99 for the Kindle version and $12.99 for the full color, glossy print version.
Excerpts from the book include:
My goodness, sometimes chocolate is better than sex. Excuse me, what am I saying? CHOCOLATE is better than sex. There is something to be said about eating chocolate during “Aunt FLOW’S” visit that just makes the world look better and feel warm and fuzzy on the inside.
A period is like having a baby, except you never have it. I’ll rather have a baby every 9 months than to go through a cycle every flipping month for the next 40 plus years. DARN IT “Aunt FLOW”
“Sex Chocolate Cry” is simple yet engaging. It’s 28 pages of what men need to read, to understand women just a bit more.” – Dumebi Agabakoba-Ishaku, Editor, Complete Fashion Magazine.
The new authors offer readers who purchase the book exclusively on Amazon Kindle on its launch date, August 8, a special bonus download title ‘9 Natural Remedies To Have A Better Menstrual Cycle’.
Interested readers can log on to www.sexchocolatecry.com and join the VIP list to get the notification of special ‘SEX CHOCOLATE CRY’ events around the globe. Media and bloggers interested in interviewing the authors or reviewing the book can please send an email to press@icypr.com.
SEX CHOCOLATE CRY, How To Stay Happy During Your Menstrual cycle By Taiece Lanier and Yetunde Taiwo Format 1: 28 pages; eBook Format 2: 30 pages; Glossy, full color, soft copy Language: English Sale Location: Amazon Print: $12.99 |Kindle: $4.99 (subject to change)
ABOUT THE AUTHORS:
TAIECE LANIER is a Miami based Organization and Fashion Expert, C.E.O of Closet Editors Agency. She is also known as THE CLOSET EDITOR. Mother of two, certified fitness instructor, and a bona fide Chocoholic. She brings with her 24 years of MENSTRUAL experience.
YETUNDE TAIWO is a Miami based Fashion and Entertainment Entrepreneur. She is the owner of International PR Firm, ICY Public Relations and a bona fide foodie also known as the Afropolitan Chef. She brings with her 21 years of MENSTRUAL experience.
TAB NYC, a premier Luxury Fashion & Beauty Collective is set to introduce a unique and exquisite showcase of selections of luxury global fashion & beauty brands during the esteemed New York Fashion Week 2013. The event is scheduled for September 14, 2013. It promises to be a memorable turnout of designers, models, media, beauty pros, buyers, bloggers and lovers of fashion.
The fashion world highly anticipates TAB NYC – NEW YORK FASHION WEEK EDITION 2013 and the presentation of an eclectic mix of Fashion, Entertainment and Beauty products with a wide range of vendors and designers from all over the world including: Hunadi Bespoke -South Africa, House of Versatile Styles-US, DiDi Creations-UK, Sheria Ngowi-Tanzania, DaGashi Hair –US, Madeyya-U.A.E, Make Up by Olabisi of Motives for LALA presented by Olabisi. A fashion retail one-day event that is truly international. TAB NYC also affords a promotional platform for participating beauty brands and fashion houses that will be exposed to a variety of fashion week clientele and fashion industry elites. It’s a worthy fashion experience to look forward to by all fashion enthusiasts.
Show Producer and Fashion Entrepreneur, Bukola Are of House of Versatile Styles is excited about the luxury shopping event and says, “ Having a fashion event that is representative of our world today ‘global’ is very exciting and it gives us a chance to expose the world to fashion they may have never other wise known, right here in New York City. I am thrilled about this event.”
There will be 2 fashion show segments during the event produced by renowned fashion stylist, Kokuhilwa Rosemary of fashionjunkii.com. Fashion and Beauty brands interested in becoming a vendor or showcasing in the TAB NYC Fashion show segment should contact TAB NYC at info@tabnyc.com or vendors@tabnyc.com to request a vendor application. Vendor space is limited. Vendor Application Submission ends on August 22nd, 2013. This is an RSVP only event. Guest will enjoy zico coconut water throughout the day. The media and bloggers interested in attending can email press@icypr.com to get credentials.
ABOUT TAB NYC TAB NYC is an annual showcase of the finest global fashion & beauty brands during New York Fashion Week. TAB NYC is a dynamic one day fashion and beauty retail collective, featuring independent and established fashion and beauty brands. TAB NYC aims at promoting independent and established companies, with interest of expanding clientele to a global audience during NEW YORK FASHION WEEK. Fashion & beauty enthusiasts can expect an opportunity to shop the latest International Fashions from Canada, USA, UK, West Africa, South Africa, Dubai and more at TAB NYC. For more information about TAB NYC contact us at info@tabnyc.com. Like us on Facebook : TAB NYC. Follow us on Twitter @tabnyc411. TAB NYC Website – www.tabnyc.com
For Media/Press and Sponsorship Opportunities at TAB NYC contact info@icypr.com
The Single Jéjé from the upcoming debut Album ‘Yours Truly’ will be released on Friday, July 5, 2013
The suspense is over. After 3 years of waiting, Pop/Soul/RnB Egyptian/Nigerian Recording Artist AiRis returns to her passion for music, with the release of another new hit single Jéjé to be launched on Friday, July 5, 2013. Produced by MR. CHIDOO and part of an upcoming full album project tagged ‘Yours Truly’, a ten track album that will be released in the spring of 2014. Jéjé is a return to romance music that inspires communication with lovers.
Two singles will be pre-released off the album before the launch in the spring. ‘Jéjé’ means ‘Take it easy’ in Yoruba, and AiRiS sings about a loved one taking it easy on her and trusting her love for him. AiRis’s beautiful soulful vocals rides against a backdrop of African talking drum beats and soothing band arrangements of horns and piano licks. The upbeat Afro-pop romantic song will be a favorite among couples sorting out issues or trying to solidify their bond. Jéjé is a good dance track.
…”One thing in particular about AiRis is the fact that she understands her music “sound” which makes the working process very easy. “Working with AiRis on the song Jéjé was about experimenting. We wanted to create a unique sound, then we thought of using some Afrobeat influences. It came out all well.” — Producer, MR. CHIDOO.
o listen to the song on the release date (July 5, 2013), fans can log on to www.airismusic.com. The website provides the media and the growing fan base of AiRis with a place to read, all news about AiRis, including brand new images, videos, a blog and special giveaways for fans.
About AiRis
AiRis is a singer and songwriter who stepped into the African music industry scene in 2009. Greatly influenced by Mediterranean, rock, pop and African music, AiRis is truly an international Artist. Born in Cairo, Egypt to a Nigerian Father and an Egyptian mother, AiRis spent her young adult years between Nigeria, United Kingdom and Egypt. In the fall of 2009, AiRis moved to Nigeria to pursue her singing/song writing career and in the spring of 2010 she created AiRis Music, her own record label. In creating her music, AiRis tries to convey her feelings, experiences, and those of others in the words and rhythm of her style. Her style of music is alternative pop and soul with various cultural influences, specifically African.
Her work brings a unique mixture of pop and soul to the African music industry. Her sound addition to the music industry opens a new door for the African Entertainment Industry internationally. Media interested in setting up an interview with AiRis about the new release should please contact us at press(at)icypr.com or telephone: 305.549.3676. For bookings and appearances, contact Tobi Odusina: telephone: 0816 356 7179, e-mail: tobiodu@gmail.com. Fans of AiRis can also connect to her via Social Media: Twitter, Facebook, MySpace and YouTube or on her Website – www.airismusic.com
For more information, please contact ICY Public Relations
Hey you. Welcome to my Virtual home here on YetundeShorters.com where I get to support your awesomeness with tools, tips, resources to thrive out here in these world streets. Plus, I get to share with you my life as a Lifestyle Entrepreneur, TwinMom and Wife. A snap shot of the good and challenging. I am on a journey to realize my highest self while sharing the experiences, in hopes that someone else can learn from them, without having to go through it. I look forward to connecting live or online.
