fbpx

Branding for Non-profits

In honor of Martin Luther King Day, ICY PR is giving 3 tips on how to brand your Non-Profit organization in order to increase impact, visibility and serve.

“Everybody can be great. Because anybody can serve.” – Martin Luther King, Jr.

Minister, Civil Rights Activist

The idea that everyone can make an impact is a big part of our signature program ICY Academy. We teach go getters, and those willing to serve their audience with their purpose, the ability to increase their own effectiveness by handing you to the tools of the trade that we have mustered up over the last 15 years as a public relations firm. 

Branding for the non-profit sector isn’t just a bonus, but an absolute must. A brand is more than a visual identity: the name, logo, and graphic design used by an organization.Think of brand management as a tool for FUNDRAISING. Branding allows a story to be told. With non profits, those stories move individuals to action for change. 

Here are some things to consider in order to boost your 501 (c) 3’s online branding initiatives

1. Consider a marketing or PR staff member on your leadership team.

2. Create powerful images. Record and share your good works—professionally. The choice to use an amateur photographer/videographer or a professional is the difference of how you want the public to engage in your work. 

3. Recruit a group of volunteer social media influencers who are willing to share your powerful images. Nonprofits are skilled at finding community leaders to help push an initiative through a neighborhood or city. Think of social media influencers as a similar concept, except virtually. A social media influencer is someone who wields that influence through social media.

3 MUST HAVE LISTS FOR A SUCCESSFUL YEAR

Learning to maximize the power of your network is one of the ways to build support and wealth for your passion or purpose. Click To Tweet

With social media and what may seem like access to the whole world, entrepreneurs are inundated with contacts with not real system for cultivating those relationships. Learning to maximize the power of your network is one of the ways to build support and wealth for your passion or purpose. Below are 3 lists every entrepreneur needs to plan and prepare for a successful year ahead. Click To Tweet

POWER LIST

Your POWER LIST should have the full names, phone numbers, emails, websites, social media links etc. of 15-20 of your top influencers/6-7 figure earners in your network. These are people you should have or be cultivating a relationship with. Look into your LinkedIN, take the time to sit and think about people you hang out with. You’re probably connected to powerful and influential people. You need to learn to tap into and foster relationships with your power list. They have skills that you don’t have and you can be of value to them if you are more intentional about the connection you build.

WISH LIST

Your WISH LIST should have the names of at least 5 people that you want to meet, learn from or build connections with in the next year. Write their names down, follow them on social media, and spend the time to engage them on things that are of interest to them. Respond to their feeds. Share thoughtful insights on their post. People remember people who engage their interests. It’s about sincerely engaging them. As you build those online relationships, your wish list can cross over to your power list or even to real true friendships where you both provide value to each other. No one is too big for you to wish to meet. NO ONE. Get on it.

join-icyacademy-2a1

TRIBE LIST

Your TRIBE LIST is one of the most powerful lists you will ever have. Your tribe list should have 20 -10,000+ people who love, like, engage are interested or are fans of yours. They are champions for your cause that you should engage with frequently, to build your “tribe culture”. They see you as a leader in whatever it is you’re great at. They have the same values or close as you do.  They may not be related to you by blood, but they are related by virtues, ideals and a sense of culture. Your tribesmen and women will be the ones to buy your book, come see you talk at a live event or toot your horn to the world even if you never asked. They are the ultimate village.

In The next year you get to tap into your lists and build that business empire you’ve been talking about. IT IS POSSIBLE. Click To Tweet

noun: tribe; 
1. any aggregate of people united by ties of descent from a common ancestor, community of customs and traditions, adherence to the same leaders, etc.

These top lists require you take the time and sit to prepare them. Spend those 60 minutes to brainstorm on them. Have an excel sheet for the Power List and Wish list and you can use a mail service (awber, malchimp etc.) for the tribe list.

Your Purpose Coach and Cheerleader
YetundeShorters-signature

 

 

SIGN UP FOR MY FREE PURPOSE INSIDER! NEWSLETTER

It’s free. Sign up today and get some free helpful resources to build profits, including my report on the 7 Easy Steps To A Purposeful, Fun and Profitable Brand.


profile-ysI am the creator of ICY ACADEMY an online program with a network of Inspired GO-GETTERS who are ready to step FULLY into their purpose doing what they love, while helping others in a way that creates financial freedom for them and their families. With my Signature Program: Meaningful Branding Sequence, I help individuals and businesses create a Purposeful and Powerful Brand that is Profitable. And we have a whole lot of fun on our way there.

To step into your own purpose, visit ICYACADEMY.com

 

 

 

Connect With Yetunde:

Instagram: http://www.instagram.com/yetundeshorters

Facebook: http://www.facebook.com/icyacademy

Twitter: http://www.twitter.com/yetunde

Youtube: http://www.youtube.com/user/icypr

Periscope: http://www.periscope.tv/Yetunde

Save

Save

Save

3 SECRETS TO A PERFECT PERSONAL BRAND

Who’s got an A.P.P yeah you know what!

There are 3 secrets to the perfect brand that world-class brand experts are not telling you. Shssshh. Don’t say a word to anyone, but you’re now in on the secret.

1 :: Authenticity
No one is telling you that your authentic self is what people will tune in to. Authenticity is that special something that only YOU have. The truth is everyone has it, but we are too busy trying to be packaged like everyone else, or packaging the “idea” we have of us that we forget the gem that is already in us. You are an original, being a copy or like anyone else is a dis-service to what you have to offer the world. How do you tap into your authenticity? Be true to your gut, your style, your thoughts, and your truth, even your poses in pictures. Doing it because it is the norm is very different from doing it because it works and it feels like you. If you’re great at making people laugh, organizing, analyzing, writing or talking etc., that special gift is your money maker, plus there are people waiting for you to step into it so they can pay you for it. The bonus is doing the work to be the higher, better version of you, and the best version of you. And you can only do that when you master YOU. Practice, invest and do your part to be the master of your authenticity. Be your best self often and unapologetically. When you get comfortable with you, it encourages others to do the same.

Here is the truth “the whole world is not your market. Click To Tweet

2 :: Purposeful
So it’s one thing to be authentic, it’s another thing to know why your authenticity is important to you, your family and the world. To be “purposeful” means: [pur-puh s]

1| the reason for which something exists or is done, made, used, etc.
2| an intended or desired result; end; aim; goal.
3| determination; resoluteness. 

Your time is your most valuable asset. It is nonrefundable, you can’t pay for more of it and you can’t get an iota of it back. You can however maximize it and be intentional about how you use it. According to Forbes, Oprah has 10 self made sources of income. Probably more by now. She spent years daily, doing the thing that is her purpose that she loves and helping people, building profits and daily she became a master at it, at HER. She is a billionaire and she, just like you only has the same time in a day as you do (24 hours). Committing to purpose means stepping fully into your Why. “why is this important for the world, to you” then spending your time doing the important stuff. The good news is, in spite of the challenges that you will face (designed to help you become a master at YOU), it will be more fun because you are doing the thing you love, helping people and building profits.

join-icyacademy-2 copy

3 :: Profitable

There are 7.3 billion+ people on this earth. If even 0.001% (that is 73,000) of them are the people you are meant to help and you charge them a dollar a month for what you’re great at, that they need, that they will gladly pay for, you will make $73,000 a month and $876,000 a year.

Here is the truth “the whole world is not your market”. Yes, you may have a product that everyone could use, but accepting and understanding that only the people that value your product or service will pay for it. Why not market to those people. This is what we brand professionals call NICHE marketing. Close your eyes: imagine your ideal fan, customer or client. What does he or she look like? What do they do for a living, where do they spend time online, what kind of book, shows, audio books do they read? etc. Whomever you pictured that is the person you need to market to, to help you build profit. Start today

So, you officially got the A.P.P, Oh yeah! It takes daily practice. Start now, why wait for tomorrow. Be present in your authenticity, live with purpose, be intentional with your time and the people that you need to help and support, will pay you. 

Your Purpose Coach and Cheerleader
YetundeShorters-signature

 

 

 

 

SIGN UP FOR MY FREE PURPOSE INSIDER! NEWSLETTER

It’s free. Sign up today and get some free helpful resources to build profits, including my report on the 7 Easy Steps To A Purposeful, Fun and Profitable Brand.


profile-ysI am the creator of ICY ACADEMY an online program with a network of Inspired GO-GETTERS who are ready to step FULLY into their purpose doing what they love, while helping others in a way that creates financial freedom for them and their families. With my Signature Program: Meaningful Branding Sequence, I help individuals and businesses create a Purposeful and Powerful Brand that is Profitable. And we have a whole lot of fun on our way there.

To step into your own purpose, visit ICYACADEMY.com

 

 

 

Connect With Yetunde:

Instagram: http://www.instagram.com/yetundeshorters

Facebook: http://www.facebook.com/icyacademy

Twitter: http://www.twitter.com/yetunde

Youtube: http://www.youtube.com/user/icypr

Periscope: http://www.periscope.tv/Yetunde

Save

ASK YOURSELF, WHAT IS MY WHY!

If you knew why you were on this earth, would you do what you are supposed to do?

Ask yourself, What is my why?

graphics-whyThat is one question I wish I had the answer to before I began this entrepreneurial journey. We are so busy doing the WHAT, that nobody tells us understanding the WHY can make all the difference in the world. For a long time in building my experience in Public Relations, Branding and Marketing. I was always about the doing, doing the work, doing the shoots, doing the media events, doing, doing, doing.
 
 
It wasn’t until 2010 that I began to understand my WHY.  My why was Love. I love meeting people with unique skills and talents and helping to tell others about them. I love making sure they look so good, (brand packaging) so that when people connect to them, their product or service tells a story in a way that is fun, engaging and relate-able. I love the power of food to bring people together. Hey, we all have to eat.
 
 
I am in the business of doing what I love and helping others do the same, in  a way that is easy, fun and inspiring. As a Serial Entrepreneur and owner of  ICY Public Relations  ICY STUDIO and AFROPOLITAN CHEF , I understand now that I work to cheer others on to live fully in their purpose, because seeing others thrive at what they do best that represent their highest self is inspiring all on its own. And now, I teach inspired entrepreneurs how to create and build a life around their purpose with my teaching program,  ICY ACADEMY.
 
 
I use my experience in Image building (from modeling) Branding, Public Relations and Marketing to help them create a purposeful and profitable brand.
 
 
The truth is when it comes to personal branding, there is overwhelming information about this subject.
With over 15 years of experience and over 100 businesses and personal brands I have worked with over the years, I have the clear steps to create a purposeful, powerful, result driven personal brand that will make you profits.
 
 
I hope to inspire you, to tap into WHO YOU ALREADY ARE at your core and provide you with the tools you need to create a purposeful, powerful and profitable image/brand.
 
 
I look forward to this journey for you and about you.

 
 

Your Purpose Coach and Cheerleader
YetundeShorters-signature

 

 

 

 

SIGN UP FOR MY FREE PURPOSE INSIDER! NEWSLETTER

It’s free. Sign up today and get some free helpful resources to build profits, including my report on the 7 Easy Steps To A Purposeful, Fun and Profitable Brand.

profile-ysI am the creator of ICY ACADEMY an online program with a network of Inspired GO-GETTERS who are ready to step FULLY into their purpose doing what they love, while helping others in a way that creates financial freedom for them and their families. With my Signature Program: Meaningful Branding Sequence, I help individuals and businesses create a Purposeful and Powerful Brand that is Profitable. And we have a whole lot of fun on our way there.

To step into your own purpose, visit ICYACADEMY.com

 

 

 

Connect With Yetunde:

Instagram: http://www.instagram.com/yetundeshorters

Facebook: http://www.facebook.com/icyacademy

Twitter: http://www.twitter.com/yetunde

Youtube: http://www.youtube.com/user/icypr

Periscope: http://www.periscope.tv/Yetunde

3 POWER MOVES LIKE LINDA IKEJI

Linda-Slider

3 POWER MOVES TO HELP YOU BUY A HALF BILLION NAIRA HOME LIKE LINDA IKEJI.

From Surulere to Banana Island. You can either feel envy or join in on the excitement. Linda Ikeji purchased her dream home for half a Billion Naira. If you haven’t heard the news, you’re so late for it. It’s an inspiring story of International Blogger Linda Ikeji. We choose to join in on the excitement and inspiration. Over the years, Linda Ikeji has done 3 key things that have positioned her for success.
 
 
And if you’re ready for it, let’s look at the steps she used, you can get in on the action too.
 
 
1. Authenticity: No one is telling you that your authentic self is what people will tune in to. Authenticity is that special something that only YOU have. Love her or not, Linda Ikeji has remained true to her image. She loves to gist and be engaged in social happenings, current affairs and international news. She found a way to do it so that millions can join her in gisting daily. Those who enjoy the gist get in on it action and she built a community of millions based on what feels true to her. Curating social news so that we can all go to her for our need for gist.

The truth is, everyone has it, but we are too busy trying to be packaged like everyone else, or
packaging the “idea” we have of us that we forget the gem that is already in us. Start trying to be you and less like others. Linda Ikeji makes no apologies for who she is. You are an original, being a copy or like anyone else is a dis-service to what you have to offer the world. How do you tap into your authenticity? Be true to your gut, your style, your thoughts, and your truth, even the medium to share your “thing”. Doing it because it is the norm is very different from doing it because it works and it feels like you.

If you’re great at making people laugh, organizing, analyzing, writing or talking, photographer etc., that special gift is your moneymaker, plus there are people waiting for you to step into it so they can pay you for it. The bonus is doing the work to make your authenticity valuable. And you can only do that when you master YOU. Practice, take time invest and do your part to be the master of your authenticity. Be your best self often and un-apologetically. When you get comfortable with you, it encourages others to do the same. You may not be the next Linda Ikeji, but you could be the one everyone wants to be like. Blogging is not for everyone. Find your thing, and then bank on it.

[NOTE: Want to Know The #1 New Way You Can Be The Next Virtual Superstar? click here]

 
 
2. Purposeful: No matter how much drama goes on online about any of the stories Linda Ikeji shares on her blog, it is clear that she understands the value of her information to the world. So it’s one thing to be authentic, it’s another thing to know why your authenticity is important to you, your family and the world.

To be “purposeful means: [pur-puh s]
1. the reason for which something exists or is done, made, used, etc.
2. an intended or desired result; end; aim; goal.
3. determination; resoluteness.

She uses that platform to do many of the things that are important to her. She inspires a lot of young women, pisses off a lot of celebrities and shares news also about their successes. We find intrigue, excitement or sometimes disappointment in some of the stories Linda Ikeji shares. No matter how outrageous the stories, she is intentional about the stories she shares. Linda spends hours doing the thing millions tune in for.

Your time is your most valuable asset. It is non-refundable, you can’t pay for more of it and you can’t get an iota of it back. You can however maximize it and be intentional about how you use it.

According to Forbes, Oprah has 10 self-made sources of income. Probably more by now. She spent years daily, doing the thing that is her purpose that she loves and helping people, building profits and daily she became a master at it, at HER.
 
 
She is a billionaire and she, just like you and Linda Ikeji have the same time in a day- 24 hours.

Committing to purpose means stepping fully into your Why. “why is this important for the world, to you” then spending your time doing the important stuff. The good news is, in-spite of the
challenges that you will face (designed to help you become a master at YOU), it will be more fun because you are doing the thing you love, helping people and building profits. Linda Ikeji gets to do what she loves, help people with her various non-profit endeavors and making millions. It’s a win, win.

[NOTE: Ready to learn the 7 Easy Steps to Creating a Purposeful and Profitable Brand Image? click here]

 
 
3. Profitable: Linda banked on her community. She built a community of readers that spends with the advertisers on her site. She made a business out of her passion. There are 7.3 billion+ people on this earth. If even 0.001% (that is 73,000) of them are the people you are meant to help and you charge them ??100 a month for what you’re great at, that they need, that they will gladly pay for, you will make ??7,300,000 a month and ??87,000,000 (that is 87 million) a year.

Here is the truth “the whole world is not your market”. Linda knows this. Not everyone reads her blog. Yes, you may have a product (in this case social information) that everyone could enjoy, but accepting and understanding that only the people that value your product or service will pay for it. Why not market to those people.

Linda Ikeji knows this and she’s doing it. So is Bella Naija and Ono Bello. This is what we brand professionals call NICHE marketing.
 
 
Close your eyes: imagine your ideal fan, customer or client. What does he or she look like? What do they do for a living, where do they spend time online, what kind of books, shows, audio books do they read? etc. Whomever you pictured, that is the person you need to market to, to help you build profit. Start today.

If you’re’ ready to do this, you have to be committed and put in the work. Expecting results in a year though ambitious is unrealistic. It took Linda 9 years and she’s still building. You need to build your community aka tribe, first, build a valuable product/service and be consistent with it, then bank on your “tribe” to pay for what you are offering.

So, you officially got the details on the 3 power moves that Linda Ikeji made to get to where she is now. Start now, why wait for tomorrow. Be present in your authenticity, live on purpose, be intentional with your time and the people that you need to help and support will pay you.
 
 
Have fun being you, Linda Ikeji sure does. Congratulations Linda.
photo by: Kelechi Amadi-Obi
 
 
Your Purpose Coach and Cheerleader
YetundeShorters-signature

 

 
 

 

SIGN UP FOR MY FREE PURPOSE INSIDER! NEWSLETTER

It’s free. Sign up today and get some free helpful resources to build profits, including my report on the 7 Easy Steps To A Purposeful, Fun and Profitable Brand.


profile-ysI AM the creator of ICY ACADEMY an online program with a network of Inspired GO-GETTERS who are ready to step FULLY into their purpose doing what they love, while helping others in a way that creates financial freedom for them and their families. With my Signature Program: Meaningful Branding Sequence, I help individuals and businesses create a Purposeful and Powerful brand that is profitable. And we have a whole lot of fun on our way there.

To step into your own purpose, visit ICYACADEMY.com

 

 

Connect With Yetunde:

Instagram: http://www.instagram.com/yetundeshorters

Facebook: http://www.facebook.com/icyacademy

Twitter: http://www.twitter.com/yetunde

Youtube: http://www.youtube.com/user/icypr

Periscope: http://www.periscope.tv/Yetunde

7 Steps to a Profitable and Purposeful Brand

It’s official we have stepped into the era of total SELF PROMOTION. Here is however how YOU can stand out this year. These 7 easy steps help you identify what really matters for a purpose driven and profitable brand. One of the secrets to a successful brand is being very clear on what YOU have to offer to OTHERS that adds value to their lives.

You are more likely to be top of mind when people know your brand makes them feel better about themselves. Not about you, but about themselves. Your audience is the HERO of the story. Have that in mind as you step more into this year. Your personal brand should be meaningful. Your AUTHENTICITY is what will make you stand out, and bank on that for a profitable year ahead.

1. IDENTIFY YOUR PURPOSE & AUDIENCE

This is probably the one word that eludes a lot of people. PURPOSE. What in the world is it I am here to do? It’s usually pretty simple. Purpose is almost always about others. There are many ways to identify your purpose. I find that it usually comes from one of these 4 experiences: Promise: you have an experience and then decide and promise yourself to change things for people, Passion: passion is irrational. All you know is that if you don’t do it, life would cease to exist as a happy place for you and those you love. Pain: Something difficult happens that transforms your life and now you want to help transform the life of others. Opportunity: You see/bump into a need in the world and you find yourself wanting to make life better for others. Once you have zoned in on what it is that is your purpose, you should identify who would value it: Age, hobbies, habits, where they spend their time, how to reach them etc

2. TAKE YOUR BEST SHOT

Image goes a long way in making a first impression. There is usually always more to a book than it’s cover. However, you are more likely to open a book with an attractive cover. And if the story matches or exceeds the cover design, BRAVO! Invest in a professional shoot. I promise you it is worth the investment. A good shoot with a good photographer will be able to capture the real you that translates through images and taps into the purpose you have identified. Your image includes all visual collateral that will be a part of your brand image for the next 365 days.

3. CREATE YOUR IMAGE REPRESENTATIVE A.K.A. LOGO

Nike did it best. Their representative is the all too famous swoosh. Your logo is your representative in the brand world. If you pay $20 for a logo, you’ll get a $20 worthy logo. Invest in a customized design that speaks to the value you offer and the audience you are targeting. Your return on the investment is worth that extra hundreds to pay. Invest in your own purpose.

4. DEVELOP YOUR CORE MESSAGING

Content, Content, Content. Be clear and direct about the value you offer. Understand what emotional triggers your value taps into, develop your biography, website content, advertising copy and do away with jargon words. Be clear, concise and engaging.

5. MARKET AND PUBLICIZE THE VALUE YOU OFFER

Most people don’t realize they are almost always marketing. When you’re convincing your friends to go out with you, or telling them how awesome that new hair company or hair stylist is, that is well under marketing and Public Relations. So relax you already have years of practice doing this. Now you have to do it consciously. Decide on what platform you want to publicize your purposeful brand. TV, Social Media, Radio, Podcast, Live Events etc. I suggest you pick your top 2 and build relationships then pitch to the world media why your value is of benefit to them.

6. SOCIALIZE AND MEET THE WORLD WHERE THEY ARE

Now more than any other time in our history, you literally have access to the world. That power that social media has offered must be viewed as an opportunity. An opportunity for you to change and reach the lives of so many people with how you and what you offer, can make their lives better. I know social media can be overwhelming. Relax, pick your top 2 or 3 platforms and be a master at it. Build friendships across the world and capitalize on the power of social media to share your purpose

7. MONETIZE YOUR VALUE

It’s a sweet spot when the thing that you identify as your purpose now serves to help create financial freedom for you and your family and build profits. This is where you have to make a commitment to your purpose and put in the work required to build your purposeful brand. Learn new ways to generate revenue with a personal brand. Understand your finances, operate from a place of abundance and always remember your why. WHY DO YOU HELP OTHERS? Once you understand and accept the value that you offer. Your audience that sees the value you offer would pay your asking price.

All in all, your brand will evolve overtime, and even your purpose might evolve as you grow. The trick is to stay hungry for knowledge, keep learning and keep connecting to how you can be of benefit to others.

I wish you a purposeful and profitable year ahead.

Your Purpose Coach and Cheerleader
signature-wht

 

 

 

 

SIGN UP FOR MY FREE PURPOSE INSIDER! NEWSLETTER

It’s free. Sign up today and get some free helpful resources to build profits, including my report on the 7 Easy Steps To A Purposeful, Fun and Profitable Brand.


profile-ysI am the creator of ICY ACADEMY an online program with a network of Inspired GO-GETTERS who are ready to step FULLY into their purpose doing what they love, while helping others in a way that creates financial freedom for them and their families. With my Signature Program: Meaningful Branding Sequence, I help individuals and businesses create a Purposeful and Powerful Brand that is Profitable. And we have a whole lot of fun on our way there.

To step into your own purpose, visit ICYACADEMY.com

 

 

Connect With Yetunde:

Instagram: http://www.instagram.com/yetundeshorters

Facebook: http://www.facebook.com/icyacademy

Twitter: http://www.twitter.com/yetunde

Youtube: http://www.youtube.com/user/icypr

Periscope: http://www.periscope.tv/Yetunde

My Cookbook: Love with Food; African fusion meals made easy!

So the great thing about being in the business of “doing what you love”, you actually get to do the things you love. I have a cookbook launching on Saturday, November 2nd. It will be available online for digital download HERE on Amazon ( already a bestseller in its category and it’s not even out yet) whoowhooo! I am so excited. The hard-copy will be available by December 15th. You can pre-order your hard copy HERE

This has truly been a humbling, colorful and exciting experience. It took me 4 years to create, brand and develop this passion. I am looking forward to sharing the process with you all.

below is the Press release my Executive Manager sent out for the cookbook. Feel free to share with friends and family.

FOR IMMEDIATE RELEASE

Finally, a cookbook about fresh African-fusion meals. The Afropolitan Chef, Yetunde Taiwo set to launch a Trendy Afro-fusion Cookbook this Holiday season.

South Florida based Entrepreneur Yetunde Taiwo launches African-Inspired Cookbook “Love with Food: African-fusion meals made easy”.

MIAMI, FLORIDA (November 2014): – The Afropolitan Chef, Yetunde Taiwo is set to awaken the culinary world with the spices, flavors and distinctive aromas of Africa, with unprecedented execution and an expressively refreshing culinary experience.  After 4 years in development, Yetunde Taiwo is launching an African Inspired cookbook- “Love with Food: African-fusion meals made easy”. She has gathered more than 50 recipes that bring people together. People from different cultures, religions, nations and neighborhoods have become friends and family at her dinner table. With these recipes, they connect on a personal level, opening their hearts and love to each other to enjoy Afro-fusion meals together. The spunky and talented model turned successful entrepreneur, who is in the business of doing what you love, Yetunde Taiwo, was born in Chicago but raised in Lagos, Nigeria and now reside in Miami, Florida.

Bisila Bokoko, Founder and CEO BBES, Global Brand Ambassador wrote the foreword for the cookbook. “This book will be very instrumental in changing the perceptions of Africa and also attract tourism to our continent”, said Bokoko. “…To cook, you must understand love. Afropolitan Chef, Yetunde has understood this right”.

An avid traveler, Taiwo is influenced by dishes from various parts of the world including Thailand, Europe, West Africa and North America. Now a resident of South Florida, she has found inspiration and solace in the abundance of culture and the ever-burgeoning foodie scene that Miami has to offer. Noting that West African cuisine has influenced many of the foods across the Caribbean and Latin America, the Afropolitan Chef believes that now more than ever, the world is ready for gourmet African cuisine and she’s ready to share her colorful palette. Stamping her style on the plates of internationally mobile, young food lovers, including the group known as “Afropolitans”. Taiwo is sure to resonate with the new generation of fusion food lovers and citizens of the world, alike.

“For many people, African food seems challenging and I am very excited to tell the world it can be so easy, delicious and a great way to bring people together for the love of food. Plus the nutritional value is spectacular.”– Yetunde Taiwo, The Afropolitan Chef

The Cookbook

The Afropolitan Chef cookbook “Love with Food: African-fusion meals made easy” will be available by November 22nd 2014 on Amazon in digital format. The hard copy will be available in December just before the holidays. Meals inspired by Africa, but infused with ingredients, techniques and flavors from around the world. Taiwo intricately balances flavors of Africa and Latin America in meals like Jollof Rice, made with pureed peppers, some curry, thyme, spices, rice and baked chicken. Though the cookbook is at this time exclusively offered for pre-order on Amazon before the release date, it is already currently top 100 in its category. Afropolitan Chef shares quick, simple, colorful, flavorful recipes. Foodies will learn how to save time cooking African meals directly from Africa’s trend setting, culinary ambassador. Africa has been aptly described as “A world in one continent.” Equally so, an African meal can be described as “A world on one plate.” Yetunde Taiwo as The Afropolitan Chef will stimulate foodies around the world to eat conscientiously with love. Her passion for food has made her a long time supporter of The World Food Programme and No Kid Hungry organizations. She has committed to giving 10 percent of her proceeds from the cookbook for the rest of her life to both organizations in support of their work in eradicating world hunger.

Her goal is to continue to tap into the power of food to bring us all together.

For photos, recipes and more information about The Afropolitan Chef, please call Kimberly Mensah at- 347.574.2589 | E: kimberly@icypr.com | http://www.afropolitanchef.com

Connect with Afropolitan Chef on social media

Facebook: www.facebook.com/AfropolitanChef

Youtube: www.youtube.com/user/Afropolitanchef

Twitter: www.twitter.com/AfropolitanChef

Instagram: www.instagram.com/AfropolitanChef

Pinterest: www.pinterest.com/Afropolitanchef

###

 

 
Your Purpose Coach and Cheerleader
signature-wht

 

 

 

 

SIGN UP FOR MY FREE PURPOSE INSIDER! NEWSLETTER

It’s free. Sign up today and get some free helpful resources to build profits, including my report on the 7 Easy Steps To A Purposeful, Fun and Profitable Brand.


profile-ysI am the creator of ICY ACADEMY an online program with a network of Inspired GO-GETTERS who are ready to step FULLY into their purpose doing what they love, while helping others in a way that creates financial freedom for them and their families. With my Signature Program: Meaningful Branding Sequence, I help individuals and businesses create a Purposeful and Powerful Brand that is Profitable. And we have a whole lot of fun on our way there.

To step into your own purpose, visit ICYACADEMY.com

 

 

Connect With Yetunde:

Instagram: http://www.instagram.com/yetundeshorters

Facebook: http://www.facebook.com/icyacademy

Twitter: http://www.twitter.com/yetunde

Youtube: http://www.youtube.com/user/icypr

Periscope: http://www.periscope.tv/Yetunde

THE 21 Steps to Entrepreneurship: START TODAY!

1. Know your “WHY” – Your “Why” is your reason for starting your business and the stronger your “WHY,” the more determined you will be to succeed.

2. Develop the right mindset – This requires one to have a tough mental attitude. Not only do successful entrepreneurs have mental toughness, but they also believe enough in their dream to nurture it to great success. Your ability to turn obstacles into stepping stone and having a sound bounce back ability will distinguish you as a winner. A good book to read is The Lean Startup by Eric Ries.

3. Believe in yourself – Know that not everyone will believe in your dream so keep a positive mental attitude. Find ways to incorporate things that motivate you in your daily life – music, exercise, reading inspirational piece/articles, affirmations, listening to Audio CDs that inspire and motivate you.

4. Clearly define your “WHAT” (Offering) – A business is “find a need; fill a need,” and in transitioning into entrepreneurship, it is important to clearly identify your most marketable skill or product that will provide unique value to people. Clearly doing so would help you stay out of the clutter and keep you focused.

5. Do an extensive research on your idea – It is imperative to do an extensive entrepreneurial research. Talk to people, read some books, editorials, anything you can lay your hands on about your product or service. Then deicide what value your offer provides to the market based on your research. This will help you solidify your offer to the world.

6. Share your plans with your loved ones – Have a conversation about your plan to transition into entrepreneurship with your immediate loved ones. As much as it will be easier to gain their support, but know that you might also not get support. But either way, as long as you believe in your vision, be tenacious and let that fuel your success even more.

7. Get your finances in order – It is very crucial for a transitioning entrepreneur to start early to assess his or her cash flow and investments to determine a plan of action. This is because it may take some time before your business starts making profit. In the interim, create a plan of action that will sustain your household expenses amongst other liabilities. You will have a complete lifestyle change. No more random shopping, or eating out. Every dollar counts. Calculate how much you owe, what your monthly expenses are and begin to live accordingly. It is advised to build six to twelve months emergency fund to help with expenses.

8. Have a plan of action – In developing your plan of action; strategically enumerate the action steps needed to realize your targeted objectives. Create S.M.A.R.T. (Specific, Measurable, Achievable, Realistic and Timed) goals. In addition, making a daily to-do list will help break your goals into bite-size task, which further helps to prevent procrastination.

9. Create and guard your circle of influence – You become like the people you hang around the most! To solidify your circle, consciously surround yourself with dream helpers not dream killers. Find relevant mastermind groups and power partners who come together with the objective of helping each other become better while succeeding in business. Yes, it will be different and new at first, but it is essential for your transition

10. Break bad habits – Discipline- Waking up and starting your day at a certain time can change the trajectory of your day. How much time do you spend watching TV, talking endlessly on the phone with family and friends? There is the need to break such bad habits as they will affect how you run your business which will consequently affect the growth of your business. Every minute counts! Time is officially your most valuable asset. MAXIMIZE IT!

11. Invest in YOU! – Consider spending some time and money on books, courses, seminars and of course, in working with a coach. Investing in oneself is never a waste; while learning should be a continuous exercise for all entrepreneurs, it also helps a startup entrepreneur become better-grounded and positioned to increase success.

12. Get the right tools – Being armed with the right tools will position every entrepreneur, especially a Startup, to run their business more efficiently. Tools from computers, to a vehicle to any specific equipment for whatever service your industry is known for having, remembering to keep your start up cost lean. It’s important to note that in most cases, having an office is not a tool. If you can run your business from your home, it’s absolutely all right to do so.

13. Develop healthy habits – A lot of entrepreneurs are great with multi-tasking and things can get pretty busy. Entrepreneurs wear so many hats, which keep them occupied, and tend to deter them from practicing daily self-care. This will include eating right, doing daily exercise and connecting with people that you care about. Take a break once a day to rejuvenate.

14. Take total responsibility – To take total responsibility of your business requires absolute commitment to your vision. If it’s got to be; it’s up to you! Commit to that responsibility.

15. Have the right mentors – Finding the right mentor involves searching for those people who are succeeding in their area of business. It requires accountability that is a major key to every entrepreneur, startups most especially. Your mentors keep you engaged and accountable for your vision because they have also been there.

16. NO is also an answer – Learn to say NO to additional work tasks, requests at your job and to anything and anyone that interferes with your business growth. Stay laser focused on your goal to grow your business and be quick to identify unnecessary extracurricular activities that are not of immediate value to you. It’s only a temporary sacrifice that will pay off in the long run!

17. Brand yourself /business right – Your Image is probably the most important outside factor and extension of you. It is important that you are your best self as often as possible. Everything from your logo to your pictures, your social media image, and marketing collateral etc. all have to tell a consistent story.

18. Develop a marketing strategy – How are you going to get the word out there about your value to the market place? How can people find you so that you can help them with your offering? Will you use magazines, new papers, live demonstrations, TV, radio, the Internet, a combination of some? Plan it out week-by-week, what your plan is, what results you want, and how you intend to reach your goal. Do not be afraid, take time to really think about this segment of your business and in addition to being flexible, never be afraid of change.

19. Create your tribe – Your tribe-mates are your fans, followers, and customers. As you build trust with them, you can secure them into your tribe. Figure out what you would call them, so there is a sense of identity for people that appreciate the value you offer the world.

20. Stay current (embrace change) – It is a constant learning process. You want to make sure you stay ahead of the curve and trends. Read up on your industry news, technology that affects your business. Your competitors, your customers. Make it a daily ritual. Stay on top of your skills.

21. Hire knowledgeable professionals – Paying for good work is important for any business to thrive, especially a startup. There are 3 key people we recommend you get on your team. An Accountant for your finances, an attorney for your legal needs and a publicist for your public Image engagement.

Your Purpose Coach and Cheerleader
signature-wht

 

 

 

 

SIGN UP FOR MY FREE PURPOSE INSIDER! NEWSLETTER

It’s free. Sign up today and get some free helpful resources to build profits, including my report on the 7 Easy Steps To A Purposeful, Fun and Profitable Brand.


profile-ysI am the creator of ICY ACADEMY an online program with a network of Inspired GO-GETTERS who are ready to step FULLY into their purpose doing what they love, while helping others in a way that creates financial freedom for them and their families. With my Signature Program: Meaningful Branding Sequence, I help individuals and businesses create a Purposeful and Powerful Brand that is Profitable. And we have a whole lot of fun on our way there.

To step into your own purpose, visit ICYACADEMY.com

 

 

Connect With Yetunde:

Instagram: http://www.instagram.com/yetundeshorters

Facebook: http://www.facebook.com/icyacademy

Twitter: http://www.twitter.com/yetunde

Youtube: http://www.youtube.com/user/icypr

Periscope: http://www.periscope.tv/Yetunde

X