Press/Media Contact

                                                            Yetunde Taiwo

                                                         ICY Public Relations

                                                            (T): 305.549.3676


For Immediate Release


Nikki Beach Presents Swim Week 2011: S.P.F. – Sand Play Fashion July 16 and 17, 2011 __________________________________________________________________________________________



MIAMI, FLORIDA (July 2011): Luxury lifestyle group Nikki Beach proudly presents S.P.F. – Sand Play Fashion – a series of beachfront fashion events during the 2011 Miami Beach Swim Week. Amid the sultry sandy ambiance, several top designers will present their stunning and sexy swimwear.

Nikki Beach Miami’s signature monthly fashion event, What Women Want, takes place on Saturday, July 16 from 1:00 PM-6:00 PM. Guests will enjoy a fun-filled afternoon with complimentary beauty services, scrumptious sweets, a welcome cocktail for those on the RSVP list and Nikki Beach Palate Pleasers, a specially designed menu for the day. The fashion shows, beginning at 3:00 PM, are going to showcase ICandy Swimwear, Pascale’s House of Bling and Le Doux for women, Fashion by Azucar and Robert Graham sportswear and swimwear for men. Models will sport accessories by Nikki Beach Lifestyle, Adjanie, and BEDE Watches. Participating sponsors include Le Métier de Beauté, MD Solar Sciences, L’Occitane, American Laser, QT Pops Sweets, Midori and TyKu. Neiman Marcus Bal Harbour exclusive makeup line Le Métier de Beauté is raffling a fabulous gift basket worth $500. This special swim week edition of What Women Want is hosted by celebrity Eva Ritvo, MD, contributor to ABC 10 Miami, and co-author of The Beauty Prescription: The Complete Guide to Looking and Feeling Beautiful. Meet her while she signs copies of her book and reveals the latest summer beauty tips and trends.

Nikki Beach’s Amazing Sunday on July 17 is going to be even more amazing with runway shows starting at 3:30 PM by celebrity’s favorite swimwear designer Lila Nikole and the fun, flirty beach designs of Betsey Johnson’s Dadeland and Coral Gables Boutiques. Models will all feature accessories by Nikki Beach Lifestyle. Join us for the world famous brunch and beach party, and stay for the sizzling shows. Stellar resident Nikki Beach DJ’s keep the crowd moving all weekend, along with sexy live entertainment. For the night owls, make note that Tahari Roque, one of Lady Gaga’s favorite designers, will be presenting a cutting edge swimwear collection designed uniquely for Nikki Beach in Club 01 at midnight on Sunday July 17.

For more information regarding Nikki Beach’s swim week event lineup and to send in your RSVP, please visit www.nikkibeachmiami.com/whatwomenwant. To make lunch or brunch reservations, please email reservations.miami@nikkibeach.com or call (305) 538-1111. Please direct press and media inquiries to Yetunde Taiwo at yetunde@icypr.com.

About Nikki Beach

In 1998, Nikki Beach introduced the world to the ultimate beach club concept bringing together dining, fashion, art, music and entertainment. Over a decade later, Nikki Beach continues to make its mark in the world’s hottest addresses and trendsetting locales, recently claiming the #1 spot in Travel Channel’s World’s Sexiest Beach Bars. The Nikki Beach concept has transcended its international venues and grown into a luxury global lifestyle company: Nikki Beach Lifestyle, launched at the Cannes Film Festival in 2009 with a clothing line, a sun care and fragrance line; Marketing and Public Relations Divisions; Global Sponsorships and Special Events; Nikki Beach Music label; a VIP membership card and concierge program; and a Hotel and Resorts Division with 10 new locations to begin opening in 2012.

Nikki Beach lifestyle can now be experienced in eleven cities, in nine different countries with more locations to come in the near future: Miami Beach, Florida, USA; St. Tropez, France; St. Barth, French West Indies; Marbella, Spain; Cabo San Lucas, Mexico; Marrakech, Morocco; Koh Samui, Thailand; Cabarete, Dominican Republic; Las Vegas, Nevada, USA; and also at the Cannes Film Festival, France and the Toronto International Film Festival, Canada. For more information on Nikki Beach, please visit www.nikkibeach.com..

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