The mind is a powerful thing. It works hard to help us come to a resolution. That’s why dreams at night can provide closure or clarity. It keeps working till it gets an answer your mind can wrap its head around.
“Find you purpose or you wasting air”- Nipsey Hussle
He was on the purpose ride too. And I’m on that ride too for as long as I have breath in me on this earth.
I had no idea who Nipsey Hussle was until his passing. I had come across the video of him and Lauren randomly just last week and that picture of them with the horse. As I lay in bed sick as a dog, no voice to speak and tired. This last week, my mind has been trying to wrap up his story. And it finally reached a resolution this morning. 3 things it came to:
1. He was a good man. Who set his own rules in a world that often teaches us to follow rules.
2. Envy is a dangerous spirit and we alllll need to stop that spirit from having any inch in our lives. Grace is a powerful thing and only God can give it. So when you find yourself getting mad at someone else’s blessing please catch that spirit. It is poison and it can destroy you and those you should love. Turn to Gratitude instead.
3. When you find your soulmate anything less just seems like you’re cheating yourself. My heart sank for Lauren. To loose the one your heart was given to in such a painful way is heartbreaking. I wish you healing.
Many of us don’t know Nipsey Hussle, never met him, but we did know from what we have seen so far he had a heart for love, others and community. From his passing I am learning and reminded to keep being and doing good, even when it is unpopular. Be a better human being. We can all do better…Rest with God sir.
On this #internationalwomensday I want to celebrate the power of collaboration. For many years, there has been a prevailing notion that women like to compete, compare and undermine each other. Though some of these traits may exist, there is more #collaborationovercompetion especially among women entrepreneurs! Something magical happens when women support each other. Some of the best brands, campaigns, organizations, and businesses have been birth through the partnership of two separate entities.
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As women, we can help other women shine their light and still shine on our own and there is so much power when we come together for a greater good. This is one of the reasons my PR sis Dorcey of @gazelle_strategist and wrote “Collaboration is the New Black: How to Identify the Right Collaborations, Increase your Brand Power and Get Money”. I have facilitated over 50 partnerships and collaborations with Grammy award winning artists in classical music media and entrepreneurs that have reached over 10million + people over the years, for Dorcey, with15 years of PR & Brand Management experience, brokering some lucrative collaborations, I can tell you emphatically that this book is loaded with substantial and benificial information!. In honor of today, I would like to invite you to join this collaborative experience and tag 3 women you would love to collaborate with. I am also excited to share that our book is now available for pre-order!!!!
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The first 50 people who pre-order the book today will get the CITNB Workbook for free!!!! This workbook will guide you in identifying red flags and increasing your social media influence and power with the RIGHT COLLABORATION. Click here and reserve your copy.
Yes, they can. The very idea of the words “ PERSONAL BRANDING” is stressful enough for any Introvert. Did you know there are over 50% of Americans are Introverts?
According to the official random sample by the Myers-Briggs organization, and this was taken over a decade ago. Imagine how many there are now. You probably know at least 2 introverts in your life or you are one.
I have the privilege of being an Introvert, with the skill of an extroverts (shout out to my experience as an international publicist for over 15 years), so I get to experience both sides of the coin. It’s weird. I am also married to an introvert who I get to brand.
I understand his characteristics, so I get to support him in building his personal brand in a way that makes him comfortable and gets his message out to the world.
These 3 strategies I am sharing will help you bring your best self to the world in a way that protects your introverted ways, yet helps you get your message to the world and attract your Ideal clients/TRIBE.
You’ll find most introverts write long articles. So one of the 3 ways for an introvert to build a successful personal brand in 2017 is by blogging. Blogging is a tool any introvert can master in 2017.1 It’s a space for you to write as much as you want and express yourself without concern about anyone zapping your energy.
The question most introverts need to know is, “does this activity or experience give me energy or does it take away energy?” Most times, engaging PEOPLE takes away energy from an introvert, so they would rather be alone or with that “one person” in their bubble.
You will have to activate some marketing strategies to make your blog searchable to draw relevant traffic. Remember that if you have a message to share that can change the lives of even one person, it is your responsibility to make sure they find you. (so momentarily get over yourself and focus on the power of your message to change the world). Relax, you’re in great company.
Albert Einstein, Rosa Parks, Bill Gates, Steven Spielberg, Eleanor Roosevelt, Mark Zuckerberg and so many more are introverts that have LITERARILY shaped our world. They all focused on their Message. You can do the same.
When blogging to build a successful personal brand in 2017, it helps to imagine you are writing to one type of person (there just happens to be thousands of that type of person that you can provide great insight for).
Most introverts are thoughtful in their expression so get ready to read long, yet powerful articles.
They do want to express themselves and they do a great job of it journaling or writing.
Well actually, I mean pick up the MIC. So the second way for an introvert to build a successful personal brand in 2017 is by launching a podcast. Here is the beautiful thing about social media1 in this day and age. YOU GET TO SET YOUR OWN RULES.
According to Edison Research in partnership with Triton Polling, monthly podcast listenership has increased 75% since 2013. This proves many things but above all, it proves that people are hungry for information and as an introvert with a message; It is your responsibility to put your message in the world using the senses. In this case, it is auditory.
Remember, since you get to set your own rules, it’s you sharing your ideas, your message to the mic and your computer, others simply have the opportunity to tap into your message, using your voice as the amplifier for your message.
Another way to market this podcast is to do your research on people who host solo podcasts, because they probably like to conserve their energy too and contact them either to interview them, or to be interviewed by them (dynamic content). So again, it would simply be you on a one-on-one with someone else like you, that understands the need to conserve energy. Happy podcasting.
p.s- When you are promoting the podcast, remember it’s your message you are promoting, so don’t get stuck on you.
So, I told you earlier that my husband is an introvert and the benefit of having his wife as a publicist/brand manager is that, he only gets to deal with one person. That is an advantage most introverts would prefer.
Taking the time to know what to look for before you hire a publicist is important. Let your publicist know that you only want to communicate with him or her one-on-one. You will have to tell your publicist what works for you. A suggestion is booking you on shows (TV, radio or podcasts) where you’re only interacting with one host, not necessarily in front of an audience.
You can also get featured in magazines or dailies, where the editor or writer meets with you or simply sends you questions to answer via email. Those are the best, because you’ll have time to be thoughtful in your response. Let them know you value intimacy and you’re at your best when your energy is focused on no more than one person. Of course, that is not to say you can’t handle an audience, you’ll simply have more to give when there is less energy to be zapped from you.
As a wife an introvert with a super cool personal brand, I look forward to these tips helping you build a successful personal brand in 2017. Brands are built over time, so be patience with your self, be consistent in your blogging or podcasts and secure those media features that GET YOUR MESSAGE TO THE WORLD.
Remember it’s about YOUR MESSAGE, you are simply the conduit to get it out, so get over yourself and get in front of your message so that the people who’s lives you have been created to change can find you.
After securing hundreds of publicity features for my clients over the years, I can tell you one media feature can create a new world of opportunities for you. Getting featured in any media is a great time to bank on that energy to create more like it. There is no such thing as too much noise. PR is about publicity, so tell the world about it. Below are 3 ways to maximize any publicity you get.
#1 MAKE SOME NOISE
Social currency is a powerful thing. But here is the truth: special people like to feel special. Immediately you’ve secured any feature, the first thing you want to do is tell your VIP’s. Email, phone calls, you can go old-fashioned and make copies of it and mail it to your family so they have a copy to brag about. Attach the image or link of the feature to an email to them. Be sure to let them know they are first in on this news. Let them feel your excitement about sharing this special news with them FIRST. People pay to be insiders, make your list/tribe feel special. And then, 6-12 hours later tell the whole world. Use social media, e-blast, and get 5-10 of your champions to re-tweet the same image or link. Become a trend in your inner circle for the day. Be sure to make noise for at least 2 weeks straight.
#2 CONNECT ON SOCIAL MEDIA
Social media is about consistency and connecting to influencers. Once you secure a solid media feature, spend the day engaging with the editor and the publication on social media. Tag them on your announcement of the feature at least 3 times in a day. It will let the writer/publication know you are excited about the feature plus, you’re showing the value of your own social currency. You can also tag other social media influencers or bloggers that compliment your brand. You should also take phrases, sound bites, or key moments of the feature and share it all day using a hashtag that works for your brand. Make sure you schedule them at integral times of day when your fans/followers are known to be online (check your account insights for this.) Create digital graphics of your quotes to share on instagram, record a video of you reading the feature and share it online. Get creative.
#3 TELL THE MEDIA ABOUT THE MEDIA
Telling other media you are interested in being featured on about your new media feature, is a good way to stay on their radar. You should have about 5-10 media contacts you’re building relationships with personally. Send an email to each one telling them about the feature and to consider you for a possible story or feature in their upcoming issue. Should you do this, it’s a good idea to have 3-4 fresh story ideas that will be of interest to their own publication. This can get their wheels turning on story angles that could get you even more publicity. Also tag them on instagram or twitter about the feature and use the appropriate industry hashtags.
I look forward to these tips helping you maximize any media exposure you get moving forward. Public Relations is about relating to the public, RELATE and build that relationship. That’s what it’s about. Have fun telling your story.
Hey you. Welcome to my Virtual home here on YetundeShorters.com where I get to support your awesomeness with tools, tips, resources to thrive out here in these world streets. Plus, I get to share with you my life as a Lifestyle Entrepreneur, TwinMom and Wife. A snap shot of the good and challenging. I am on a journey to realize my highest self while sharing the experiences, in hopes that someone else can learn from them, without having to go through it. I look forward to connecting live or online.
