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Your Purpose Needs YOU. EMBRACE IT

Yetunde-Shorters-main-banner-6[tm_quote style=”4″]Tell your heart that the fear of suffering is worse than the suffering itself. And that no heart has ever suffered when it goes in search of its dreams, because every second of the search is a second’s encounter with God and with eternity. ? Paulo Coelho, The Alchemist [/tm_quote]

 

This I know to be true:

  • Every experience, as with our own birth, has a lifecycle
  • If we accept and understand the above, we understand that challenges are just a part of that lifecycle…IT TOO SHALL PASS
  • You have a unique set of gifts, talents, and abilities that can change lives
  • Fear is the biggest obstacle in the way of stepping into your purpose
  • You matter, even if you don’t believe it yet
  • The sooner you step into your purpose and embrace your fear, (frankly our fears get no love so they act out) the sooner you experience unlimited joy

Ever since I was a kid, I have been aware that I am here to do something simple yet important. I had my first memory about seeing a man riding a house outside our window when I was just about two years old. It scared the crap out of me and I have been paying attention to my experiences ever since. When I meet and see people, I can see and feel their greatness; I almost always get excited and find ways to motivate them and get them pumped about their lives.

The question is, Are you okay with having a simple purpose? Click To Tweet
What I have discovered, is that most of us expect our purpose to be grand —a monumental thought or gesture that forever etches our names in history—but it’s not always that fancy. The question is, Are you okay with having a simple purpose? Your purpose may be to make people laugh, to be a listening ear to a friend in pain, to inspire others with your words, to record history, to express love through dance, to document stories through photography, to solve data equations because you see patterns and can identify better ways for people to live and do things, to create beauty out of fabric, metals, or even paper—or maybe anal retentiveness is your gift to the world to help bring order and peace to the lives of those who need it most.

The point is, no matter how simple your “thing” is, understand it, accept it, and know that you matter. Because there is someone, or people, on this God-given earth who can only respond to you. Not responding to your purpose is a dis-service to your soul and to those that need you. Letting fear stand in the way of living purposely is trivial. As Paulo Coelho said in the Alchemist, The fear of suffering is actually worse than the fear you are running away from. Embrace your fears and accept your purpose, no matter how simple it may seem.

 

To keep your purpose clear, resist getting distracted by this world of “STUFF.” What you are born to do is more important than the “STUFF” we get caught up in. You are more valuable than that. Step into your purpose and accept that you will have triumphs and challenges, which are part of the lifecycle of your story. YOU CAN HANDLE IT!  Prepare to do your part so that God, The Universe, Allah, luck, or whatever your call it, can meet you halfway. No more excuses.

NO MORE EXCUSES. LETS DO THIS!

 

[tm_divider type=”dashed” space=”30″]It is time to step FULLY into your purpose because you matter, and others are counting on you and your gifts. [/tm_divider]

 

I am ready. Are you ready?

Your Purpose Coach and Cheerleader

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SIGN UP FOR MY FREE PURPOSE INSIDER! NEWSLETTER

It’s free. Sign up today and get some free helpful resources to build profits, including my report on the 7 Easy Steps To A Purposeful, Fun and Profitable Brand.


profile-ysI am the creator of ICY ACADEMY an online program with a network of Inspired GO-GETTERS who are ready to step FULLY into their purpose doing what they love, while helping others in a way that creates financial freedom for them and their families. With my Signature Program: Meaningful Branding Sequence, I help individuals and businesses create a Purposeful and Powerful Brand that is Profitable. And we have a whole lot of fun on our way there.

To step into your own purpose, visit ICYACADEMY.com

 

 

 

Connect With Yetunde:

Instagram: http://www.instagram.com/yetundeshorters

Facebook: http://www.facebook.com/icyacademy

Twitter: http://www.twitter.com/yetunde

Youtube: http://www.youtube.com/user/icypr

Periscope: http://www.periscope.tv/Yetunde

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3 MUST HAVE LISTS FOR A SUCCESSFUL YEAR

Learning to maximize the power of your network is one of the ways to build support and wealth for your passion or purpose. Click To Tweet

With social media and what may seem like access to the whole world, entrepreneurs are inundated with contacts with not real system for cultivating those relationships. Learning to maximize the power of your network is one of the ways to build support and wealth for your passion or purpose. Below are 3 lists every entrepreneur needs to plan and prepare for a successful year ahead. Click To Tweet

POWER LIST

Your POWER LIST should have the full names, phone numbers, emails, websites, social media links etc. of 15-20 of your top influencers/6-7 figure earners in your network. These are people you should have or be cultivating a relationship with. Look into your LinkedIN, take the time to sit and think about people you hang out with. You’re probably connected to powerful and influential people. You need to learn to tap into and foster relationships with your power list. They have skills that you don’t have and you can be of value to them if you are more intentional about the connection you build.

WISH LIST

Your WISH LIST should have the names of at least 5 people that you want to meet, learn from or build connections with in the next year. Write their names down, follow them on social media, and spend the time to engage them on things that are of interest to them. Respond to their feeds. Share thoughtful insights on their post. People remember people who engage their interests. It’s about sincerely engaging them. As you build those online relationships, your wish list can cross over to your power list or even to real true friendships where you both provide value to each other. No one is too big for you to wish to meet. NO ONE. Get on it.

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TRIBE LIST

Your TRIBE LIST is one of the most powerful lists you will ever have. Your tribe list should have 20 -10,000+ people who love, like, engage are interested or are fans of yours. They are champions for your cause that you should engage with frequently, to build your “tribe culture”. They see you as a leader in whatever it is you’re great at. They have the same values or close as you do.  They may not be related to you by blood, but they are related by virtues, ideals and a sense of culture. Your tribesmen and women will be the ones to buy your book, come see you talk at a live event or toot your horn to the world even if you never asked. They are the ultimate village.

In The next year you get to tap into your lists and build that business empire you’ve been talking about. IT IS POSSIBLE. Click To Tweet

noun: tribe; 
1. any aggregate of people united by ties of descent from a common ancestor, community of customs and traditions, adherence to the same leaders, etc.

These top lists require you take the time and sit to prepare them. Spend those 60 minutes to brainstorm on them. Have an excel sheet for the Power List and Wish list and you can use a mail service (awber, malchimp etc.) for the tribe list.

Your Purpose Coach and Cheerleader
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SIGN UP FOR MY FREE PURPOSE INSIDER! NEWSLETTER

It’s free. Sign up today and get some free helpful resources to build profits, including my report on the 7 Easy Steps To A Purposeful, Fun and Profitable Brand.


profile-ysI am the creator of ICY ACADEMY an online program with a network of Inspired GO-GETTERS who are ready to step FULLY into their purpose doing what they love, while helping others in a way that creates financial freedom for them and their families. With my Signature Program: Meaningful Branding Sequence, I help individuals and businesses create a Purposeful and Powerful Brand that is Profitable. And we have a whole lot of fun on our way there.

To step into your own purpose, visit ICYACADEMY.com

 

 

 

Connect With Yetunde:

Instagram: http://www.instagram.com/yetundeshorters

Facebook: http://www.facebook.com/icyacademy

Twitter: http://www.twitter.com/yetunde

Youtube: http://www.youtube.com/user/icypr

Periscope: http://www.periscope.tv/Yetunde

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3 SECRETS TO A PERFECT PERSONAL BRAND

Who’s got an A.P.P yeah you know what!

There are 3 secrets to the perfect brand that world-class brand experts are not telling you. Shssshh. Don’t say a word to anyone, but you’re now in on the secret.

1 :: Authenticity
No one is telling you that your authentic self is what people will tune in to. Authenticity is that special something that only YOU have. The truth is everyone has it, but we are too busy trying to be packaged like everyone else, or packaging the “idea” we have of us that we forget the gem that is already in us. You are an original, being a copy or like anyone else is a dis-service to what you have to offer the world. How do you tap into your authenticity? Be true to your gut, your style, your thoughts, and your truth, even your poses in pictures. Doing it because it is the norm is very different from doing it because it works and it feels like you. If you’re great at making people laugh, organizing, analyzing, writing or talking etc., that special gift is your money maker, plus there are people waiting for you to step into it so they can pay you for it. The bonus is doing the work to be the higher, better version of you, and the best version of you. And you can only do that when you master YOU. Practice, invest and do your part to be the master of your authenticity. Be your best self often and unapologetically. When you get comfortable with you, it encourages others to do the same.

Here is the truth “the whole world is not your market. Click To Tweet

2 :: Purposeful
So it’s one thing to be authentic, it’s another thing to know why your authenticity is important to you, your family and the world. To be “purposeful” means: [pur-puh s]

1| the reason for which something exists or is done, made, used, etc.
2| an intended or desired result; end; aim; goal.
3| determination; resoluteness. 

Your time is your most valuable asset. It is nonrefundable, you can’t pay for more of it and you can’t get an iota of it back. You can however maximize it and be intentional about how you use it. According to Forbes, Oprah has 10 self made sources of income. Probably more by now. She spent years daily, doing the thing that is her purpose that she loves and helping people, building profits and daily she became a master at it, at HER. She is a billionaire and she, just like you only has the same time in a day as you do (24 hours). Committing to purpose means stepping fully into your Why. “why is this important for the world, to you” then spending your time doing the important stuff. The good news is, in spite of the challenges that you will face (designed to help you become a master at YOU), it will be more fun because you are doing the thing you love, helping people and building profits.

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3 :: Profitable

There are 7.3 billion+ people on this earth. If even 0.001% (that is 73,000) of them are the people you are meant to help and you charge them a dollar a month for what you’re great at, that they need, that they will gladly pay for, you will make $73,000 a month and $876,000 a year.

Here is the truth “the whole world is not your market”. Yes, you may have a product that everyone could use, but accepting and understanding that only the people that value your product or service will pay for it. Why not market to those people. This is what we brand professionals call NICHE marketing. Close your eyes: imagine your ideal fan, customer or client. What does he or she look like? What do they do for a living, where do they spend time online, what kind of book, shows, audio books do they read? etc. Whomever you pictured that is the person you need to market to, to help you build profit. Start today

So, you officially got the A.P.P, Oh yeah! It takes daily practice. Start now, why wait for tomorrow. Be present in your authenticity, live with purpose, be intentional with your time and the people that you need to help and support, will pay you. 

Your Purpose Coach and Cheerleader
YetundeShorters-signature

 

 

 

 

SIGN UP FOR MY FREE PURPOSE INSIDER! NEWSLETTER

It’s free. Sign up today and get some free helpful resources to build profits, including my report on the 7 Easy Steps To A Purposeful, Fun and Profitable Brand.


profile-ysI am the creator of ICY ACADEMY an online program with a network of Inspired GO-GETTERS who are ready to step FULLY into their purpose doing what they love, while helping others in a way that creates financial freedom for them and their families. With my Signature Program: Meaningful Branding Sequence, I help individuals and businesses create a Purposeful and Powerful Brand that is Profitable. And we have a whole lot of fun on our way there.

To step into your own purpose, visit ICYACADEMY.com

 

 

 

Connect With Yetunde:

Instagram: http://www.instagram.com/yetundeshorters

Facebook: http://www.facebook.com/icyacademy

Twitter: http://www.twitter.com/yetunde

Youtube: http://www.youtube.com/user/icypr

Periscope: http://www.periscope.tv/Yetunde

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ASK YOURSELF, WHAT IS MY WHY!

If you knew why you were on this earth, would you do what you are supposed to do?

Ask yourself, What is my why?

graphics-whyThat is one question I wish I had the answer to before I began this entrepreneurial journey. We are so busy doing the WHAT, that nobody tells us understanding the WHY can make all the difference in the world. For a long time in building my experience in Public Relations, Branding and Marketing. I was always about the doing, doing the work, doing the shoots, doing the media events, doing, doing, doing.
 
 
It wasn’t until 2010 that I began to understand my WHY.  My why was Love. I love meeting people with unique skills and talents and helping to tell others about them. I love making sure they look so good, (brand packaging) so that when people connect to them, their product or service tells a story in a way that is fun, engaging and relate-able. I love the power of food to bring people together. Hey, we all have to eat.
 
 
I am in the business of doing what I love and helping others do the same, in  a way that is easy, fun and inspiring. As a Serial Entrepreneur and owner of  ICY Public Relations  ICY STUDIO and AFROPOLITAN CHEF , I understand now that I work to cheer others on to live fully in their purpose, because seeing others thrive at what they do best that represent their highest self is inspiring all on its own. And now, I teach inspired entrepreneurs how to create and build a life around their purpose with my teaching program,  ICY ACADEMY.
 
 
I use my experience in Image building (from modeling) Branding, Public Relations and Marketing to help them create a purposeful and profitable brand.
 
 
The truth is when it comes to personal branding, there is overwhelming information about this subject.
With over 15 years of experience and over 100 businesses and personal brands I have worked with over the years, I have the clear steps to create a purposeful, powerful, result driven personal brand that will make you profits.
 
 
I hope to inspire you, to tap into WHO YOU ALREADY ARE at your core and provide you with the tools you need to create a purposeful, powerful and profitable image/brand.
 
 
I look forward to this journey for you and about you.

 
 

Your Purpose Coach and Cheerleader
YetundeShorters-signature

 

 

 

 

SIGN UP FOR MY FREE PURPOSE INSIDER! NEWSLETTER

It’s free. Sign up today and get some free helpful resources to build profits, including my report on the 7 Easy Steps To A Purposeful, Fun and Profitable Brand.

profile-ysI am the creator of ICY ACADEMY an online program with a network of Inspired GO-GETTERS who are ready to step FULLY into their purpose doing what they love, while helping others in a way that creates financial freedom for them and their families. With my Signature Program: Meaningful Branding Sequence, I help individuals and businesses create a Purposeful and Powerful Brand that is Profitable. And we have a whole lot of fun on our way there.

To step into your own purpose, visit ICYACADEMY.com

 

 

 

Connect With Yetunde:

Instagram: http://www.instagram.com/yetundeshorters

Facebook: http://www.facebook.com/icyacademy

Twitter: http://www.twitter.com/yetunde

Youtube: http://www.youtube.com/user/icypr

Periscope: http://www.periscope.tv/Yetunde

3 POWER MOVES LIKE LINDA IKEJI

Linda-Slider

3 POWER MOVES TO HELP YOU BUY A HALF BILLION NAIRA HOME LIKE LINDA IKEJI.

From Surulere to Banana Island. You can either feel envy or join in on the excitement. Linda Ikeji purchased her dream home for half a Billion Naira. If you haven’t heard the news, you’re so late for it. It’s an inspiring story of International Blogger Linda Ikeji. We choose to join in on the excitement and inspiration. Over the years, Linda Ikeji has done 3 key things that have positioned her for success.
 
 
And if you’re ready for it, let’s look at the steps she used, you can get in on the action too.
 
 
1. Authenticity: No one is telling you that your authentic self is what people will tune in to. Authenticity is that special something that only YOU have. Love her or not, Linda Ikeji has remained true to her image. She loves to gist and be engaged in social happenings, current affairs and international news. She found a way to do it so that millions can join her in gisting daily. Those who enjoy the gist get in on it action and she built a community of millions based on what feels true to her. Curating social news so that we can all go to her for our need for gist.

The truth is, everyone has it, but we are too busy trying to be packaged like everyone else, or
packaging the “idea” we have of us that we forget the gem that is already in us. Start trying to be you and less like others. Linda Ikeji makes no apologies for who she is. You are an original, being a copy or like anyone else is a dis-service to what you have to offer the world. How do you tap into your authenticity? Be true to your gut, your style, your thoughts, and your truth, even the medium to share your “thing”. Doing it because it is the norm is very different from doing it because it works and it feels like you.

If you’re great at making people laugh, organizing, analyzing, writing or talking, photographer etc., that special gift is your moneymaker, plus there are people waiting for you to step into it so they can pay you for it. The bonus is doing the work to make your authenticity valuable. And you can only do that when you master YOU. Practice, take time invest and do your part to be the master of your authenticity. Be your best self often and un-apologetically. When you get comfortable with you, it encourages others to do the same. You may not be the next Linda Ikeji, but you could be the one everyone wants to be like. Blogging is not for everyone. Find your thing, and then bank on it.

[NOTE: Want to Know The #1 New Way You Can Be The Next Virtual Superstar? click here]

 
 
2. Purposeful: No matter how much drama goes on online about any of the stories Linda Ikeji shares on her blog, it is clear that she understands the value of her information to the world. So it’s one thing to be authentic, it’s another thing to know why your authenticity is important to you, your family and the world.

To be “purposeful means: [pur-puh s]
1. the reason for which something exists or is done, made, used, etc.
2. an intended or desired result; end; aim; goal.
3. determination; resoluteness.

She uses that platform to do many of the things that are important to her. She inspires a lot of young women, pisses off a lot of celebrities and shares news also about their successes. We find intrigue, excitement or sometimes disappointment in some of the stories Linda Ikeji shares. No matter how outrageous the stories, she is intentional about the stories she shares. Linda spends hours doing the thing millions tune in for.

Your time is your most valuable asset. It is non-refundable, you can’t pay for more of it and you can’t get an iota of it back. You can however maximize it and be intentional about how you use it.

According to Forbes, Oprah has 10 self-made sources of income. Probably more by now. She spent years daily, doing the thing that is her purpose that she loves and helping people, building profits and daily she became a master at it, at HER.
 
 
She is a billionaire and she, just like you and Linda Ikeji have the same time in a day- 24 hours.

Committing to purpose means stepping fully into your Why. “why is this important for the world, to you” then spending your time doing the important stuff. The good news is, in-spite of the
challenges that you will face (designed to help you become a master at YOU), it will be more fun because you are doing the thing you love, helping people and building profits. Linda Ikeji gets to do what she loves, help people with her various non-profit endeavors and making millions. It’s a win, win.

[NOTE: Ready to learn the 7 Easy Steps to Creating a Purposeful and Profitable Brand Image? click here]

 
 
3. Profitable: Linda banked on her community. She built a community of readers that spends with the advertisers on her site. She made a business out of her passion. There are 7.3 billion+ people on this earth. If even 0.001% (that is 73,000) of them are the people you are meant to help and you charge them ??100 a month for what you’re great at, that they need, that they will gladly pay for, you will make ??7,300,000 a month and ??87,000,000 (that is 87 million) a year.

Here is the truth “the whole world is not your market”. Linda knows this. Not everyone reads her blog. Yes, you may have a product (in this case social information) that everyone could enjoy, but accepting and understanding that only the people that value your product or service will pay for it. Why not market to those people.

Linda Ikeji knows this and she’s doing it. So is Bella Naija and Ono Bello. This is what we brand professionals call NICHE marketing.
 
 
Close your eyes: imagine your ideal fan, customer or client. What does he or she look like? What do they do for a living, where do they spend time online, what kind of books, shows, audio books do they read? etc. Whomever you pictured, that is the person you need to market to, to help you build profit. Start today.

If you’re’ ready to do this, you have to be committed and put in the work. Expecting results in a year though ambitious is unrealistic. It took Linda 9 years and she’s still building. You need to build your community aka tribe, first, build a valuable product/service and be consistent with it, then bank on your “tribe” to pay for what you are offering.

So, you officially got the details on the 3 power moves that Linda Ikeji made to get to where she is now. Start now, why wait for tomorrow. Be present in your authenticity, live on purpose, be intentional with your time and the people that you need to help and support will pay you.
 
 
Have fun being you, Linda Ikeji sure does. Congratulations Linda.
photo by: Kelechi Amadi-Obi
 
 
Your Purpose Coach and Cheerleader
YetundeShorters-signature

 

 
 

 

SIGN UP FOR MY FREE PURPOSE INSIDER! NEWSLETTER

It’s free. Sign up today and get some free helpful resources to build profits, including my report on the 7 Easy Steps To A Purposeful, Fun and Profitable Brand.


profile-ysI AM the creator of ICY ACADEMY an online program with a network of Inspired GO-GETTERS who are ready to step FULLY into their purpose doing what they love, while helping others in a way that creates financial freedom for them and their families. With my Signature Program: Meaningful Branding Sequence, I help individuals and businesses create a Purposeful and Powerful brand that is profitable. And we have a whole lot of fun on our way there.

To step into your own purpose, visit ICYACADEMY.com

 

 

Connect With Yetunde:

Instagram: http://www.instagram.com/yetundeshorters

Facebook: http://www.facebook.com/icyacademy

Twitter: http://www.twitter.com/yetunde

Youtube: http://www.youtube.com/user/icypr

Periscope: http://www.periscope.tv/Yetunde