In honor of Martin Luther King Day, ICY PR is giving 3 tips on how to brand your Non-Profit organization in order to increase impact, visibility and serve.
“Everybody can be great. Because anybody can serve.” – Martin Luther King, Jr.
Minister, Civil Rights Activist
The idea that everyone can make an impact is a big part of our signature program ICY Academy. We teach go getters, and those willing to serve their audience with their purpose, the ability to increase their own effectiveness by handing you to the tools of the trade that we have mustered up over the last 15 years as a public relations firm.
Branding for the non-profit sector isn’t just a bonus, but an absolute must. A brand is more than a visual identity: the name, logo, and graphic design used by an organization.Think of brand management as a tool for FUNDRAISING. Branding allows a story to be told. With non profits, those stories move individuals to action for change.
Here are some things to consider in order to boost your 501 (c) 3’s online branding initiatives
1. Consider a marketing or PR staff member on your leadership team.
2. Create powerful images. Record and share your good works—professionally. The choice to use an amateur photographer/videographer or a professional is the difference of how you want the public to engage in your work.
3. Recruit a group of volunteer social media influencers who are willing to share your powerful images. Nonprofits are skilled at finding community leaders to help push an initiative through a neighborhood or city. Think of social media influencers as a similar concept, except virtually. A social media influencer is someone who wields that influence through social media.
How do you make connections that convert to sales? it’s simple. Provide value. Give, Give get. Give more of your value and you will get the people who VALUE your expertise, service or product, paying you.
So it’s important to know what value you provide to the world.
The Formula it simple. What does your target need that you offer that will make their life easier. Be clear on it and then share it with the world.
Follow my blog with Bloglovin The African Millennial Photographers have arrived and their visual representation of this generation is incredibly colorful, sharp and world-class. As they learn more they’ll share with us all.
It’s finally happening. You’re tuning in to the power of personal branding and the power of your image to influence others and tell your story. Personal Branding is coming to life in a way we have never experienced before. Slowly going are the days when CEO’s and COO’s could hide behind their company name. Now more than ever, people connect with people and it is imperative that you put your best and full self forward.
In my 15+ years of PR/Branding and Marketing, one of the key ingredients to personal branding that can almost immediately change perception of you, is your pictorial image. The choice to use an amateur photographer or a professional is the difference between an engaging personal brand and no interest in how awesome you are.
The power of images goes a long way to shape our perception. I know there are many photographers in Nigeria; these photographers are photographers I will recommend and will gladly work with to brand my own clients.
So I have put together a list of 15 Personal-Branding Photographers You Should Know. So, when you are ready to invest in your own personal brand shoot, you have options that can help you speak to the world with incredible images.
It’s free. Sign up today and get some free helpful resources to build profits, including my report on the 7 Easy Steps To A Purposeful, Fun and Profitable Brand.
I am the creator of ICY ACADEMY an online program with a network of Inspired GO-GETTERS who are ready to step FULLY into their purpose doing what they love, while helping others in a way that creates financial freedom for them and their families. With my Signature Program: Meaningful Branding Sequence, I help individuals and businesses create a Purposeful and Powerful Brand that is Profitable. And we have a whole lot of fun on our way there.
Our one- year anniversary showed up quickly it’s 4.25.16. I must say in my new role as Wife, I have grown a WHOLLLE lot lol. I love being a couple to hang out with my soulmate and laugh, cry, share, pray together. The biggest lesson I have learned is that Love in it’s purest form transforms and heals. Laughter is such an important part of us too. We find laughter often I really like that. Growing can be hard. I have also learned because it requires you step into uncharted territory and that for anyone, is always scary, but the results are incredible. I like results, so I am all for growing and learning. My husband always talks about how his grand father said “there is nothing natural about marriage, that is why you need SUPER NATURAL power to guide you.”
Because of our union, I have a better relationship with God thanks to my hubbs. Here is to 50 and 60 and 70 more years.
[tm_quote style=”4″]Tell your heart that the fear of suffering is worse than the suffering itself. And that no heart has ever suffered when it goes in search of its dreams, because every second of the search is a second’s encounter with God and with eternity. ? Paulo Coelho, The Alchemist [/tm_quote]
This I know to be true:
Every experience, as with our own birth, has a lifecycle
If we accept and understand the above, we understand that challenges are just a part of that lifecycle…IT TOO SHALL PASS
You have a unique set of gifts, talents, and abilities that can change lives
Fear is the biggest obstacle in the way of stepping into your purpose
You matter, even if you don’t believe it yet
The sooner you step into your purpose and embrace your fear, (frankly our fears get no love so they act out) the sooner you experience unlimited joy
Ever since I was a kid, I have been aware that I am here to do something simple yet important. I had my first memory about seeing a man riding a house outside our window when I was just about two years old. It scared the crap out of me and I have been paying attention to my experiences ever since. When I meet and see people, I can see and feel their greatness; I almost always get excited and find ways to motivate them and get them pumped about their lives.
The question is, Are you okay with having a simple purpose? Share on X
What I have discovered, is that most of us expect our purpose to be grand —a monumental thought or gesture that forever etches our names in history—but it’s not always that fancy. The question is, Are you okay with having a simple purpose? Your purpose may be to make people laugh, to be a listening ear to a friend in pain, to inspire others with your words, to record history, to express love through dance, to document stories through photography, to solve data equations because you see patterns and can identify better ways for people to live and do things, to create beauty out of fabric, metals, or even paper—or maybe anal retentiveness is your gift to the world to help bring order and peace to the lives of those who need it most.
The point is, no matter how simple your “thing” is, understand it, accept it, and know that you matter. Because there is someone, or people, on this God-given earth who can only respond to you. Not responding to your purpose is a dis-service to your soul and to those that need you. Letting fear stand in the way of living purposely is trivial. As Paulo Coelho said in the Alchemist, The fear of suffering is actually worse than the fear you are running away from. Embrace your fears and accept your purpose, no matter how simple it may seem.
To keep your purpose clear, resist getting distracted by this world of “STUFF.” What you are born to do is more important than the “STUFF” we get caught up in. You are more valuable than that. Step into your purpose and accept that you will have triumphs and challenges, which are part of the lifecycle of your story. YOU CAN HANDLE IT! Prepare to do your part so that God, The Universe, Allah, luck, or whatever your call it, can meet you halfway. No more excuses.
NO MORE EXCUSES. LETS DO THIS!
[tm_divider type=”dashed” space=”30″]It is time to step FULLY into your purpose because you matter, and others are counting on you and your gifts. [/tm_divider]
I am ready. Are you ready?
Your Purpose Coach and Cheerleader
SIGN UP FOR MY FREE PURPOSE INSIDER! NEWSLETTER
It’s free. Sign up today and get some free helpful resources to build profits, including my report on the 7 Easy Steps To A Purposeful, Fun and Profitable Brand.
I am the creator of ICY ACADEMY an online program with a network of Inspired GO-GETTERS who are ready to step FULLY into their purpose doing what they love, while helping others in a way that creates financial freedom for them and their families. With my Signature Program: Meaningful Branding Sequence, I help individuals and businesses create a Purposeful and Powerful Brand that is Profitable. And we have a whole lot of fun on our way there.
Hey you. Welcome to my Virtual home here on YetundeShorters.com where I get to support your awesomeness with tools, tips, resources to thrive out here in these world streets. Plus, I get to share with you my life as a Lifestyle Entrepreneur, TwinMom and Wife. A snap shot of the good and challenging. I am on a journey to realize my highest self while sharing the experiences, in hopes that someone else can learn from them, without having to go through it. I look forward to connecting live or online.
