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My Cookbook: Love with Food; African fusion meals made easy!

So the great thing about being in the business of “doing what you love”, you actually get to do the things you love. I have a cookbook launching on Saturday, November 2nd. It will be available online for digital download HERE on Amazon ( already a bestseller in its category and it’s not even out yet) whoowhooo! I am so excited. The hard-copy will be available by December 15th. You can pre-order your hard copy HERE

This has truly been a humbling, colorful and exciting experience. It took me 4 years to create, brand and develop this passion. I am looking forward to sharing the process with you all.

below is the Press release my Executive Manager sent out for the cookbook. Feel free to share with friends and family.

FOR IMMEDIATE RELEASE

Finally, a cookbook about fresh African-fusion meals. The Afropolitan Chef, Yetunde Taiwo set to launch a Trendy Afro-fusion Cookbook this Holiday season.

South Florida based Entrepreneur Yetunde Taiwo launches African-Inspired Cookbook “Love with Food: African-fusion meals made easy”.

MIAMI, FLORIDA (November 2014): – The Afropolitan Chef, Yetunde Taiwo is set to awaken the culinary world with the spices, flavors and distinctive aromas of Africa, with unprecedented execution and an expressively refreshing culinary experience.  After 4 years in development, Yetunde Taiwo is launching an African Inspired cookbook- “Love with Food: African-fusion meals made easy”. She has gathered more than 50 recipes that bring people together. People from different cultures, religions, nations and neighborhoods have become friends and family at her dinner table. With these recipes, they connect on a personal level, opening their hearts and love to each other to enjoy Afro-fusion meals together. The spunky and talented model turned successful entrepreneur, who is in the business of doing what you love, Yetunde Taiwo, was born in Chicago but raised in Lagos, Nigeria and now reside in Miami, Florida.

Bisila Bokoko, Founder and CEO BBES, Global Brand Ambassador wrote the foreword for the cookbook. “This book will be very instrumental in changing the perceptions of Africa and also attract tourism to our continent”, said Bokoko. “…To cook, you must understand love. Afropolitan Chef, Yetunde has understood this right”.

An avid traveler, Taiwo is influenced by dishes from various parts of the world including Thailand, Europe, West Africa and North America. Now a resident of South Florida, she has found inspiration and solace in the abundance of culture and the ever-burgeoning foodie scene that Miami has to offer. Noting that West African cuisine has influenced many of the foods across the Caribbean and Latin America, the Afropolitan Chef believes that now more than ever, the world is ready for gourmet African cuisine and she’s ready to share her colorful palette. Stamping her style on the plates of internationally mobile, young food lovers, including the group known as “Afropolitans”. Taiwo is sure to resonate with the new generation of fusion food lovers and citizens of the world, alike.

“For many people, African food seems challenging and I am very excited to tell the world it can be so easy, delicious and a great way to bring people together for the love of food. Plus the nutritional value is spectacular.”– Yetunde Taiwo, The Afropolitan Chef

The Cookbook

The Afropolitan Chef cookbook “Love with Food: African-fusion meals made easy” will be available by November 22nd 2014 on Amazon in digital format. The hard copy will be available in December just before the holidays. Meals inspired by Africa, but infused with ingredients, techniques and flavors from around the world. Taiwo intricately balances flavors of Africa and Latin America in meals like Jollof Rice, made with pureed peppers, some curry, thyme, spices, rice and baked chicken. Though the cookbook is at this time exclusively offered for pre-order on Amazon before the release date, it is already currently top 100 in its category. Afropolitan Chef shares quick, simple, colorful, flavorful recipes. Foodies will learn how to save time cooking African meals directly from Africa’s trend setting, culinary ambassador. Africa has been aptly described as “A world in one continent.” Equally so, an African meal can be described as “A world on one plate.” Yetunde Taiwo as The Afropolitan Chef will stimulate foodies around the world to eat conscientiously with love. Her passion for food has made her a long time supporter of The World Food Programme and No Kid Hungry organizations. She has committed to giving 10 percent of her proceeds from the cookbook for the rest of her life to both organizations in support of their work in eradicating world hunger.

Her goal is to continue to tap into the power of food to bring us all together.

For photos, recipes and more information about The Afropolitan Chef, please call Kimberly Mensah at- 347.574.2589 | E: kimberly@icypr.com | http://www.afropolitanchef.com

Connect with Afropolitan Chef on social media

Facebook: www.facebook.com/AfropolitanChef

Youtube: www.youtube.com/user/Afropolitanchef

Twitter: www.twitter.com/AfropolitanChef

Instagram: www.instagram.com/AfropolitanChef

Pinterest: www.pinterest.com/Afropolitanchef

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profile-ysI am the creator of ICY ACADEMY an online program with a network of Inspired GO-GETTERS who are ready to step FULLY into their purpose doing what they love, while helping others in a way that creates financial freedom for them and their families. With my Signature Program: Meaningful Branding Sequence, I help individuals and businesses create a Purposeful and Powerful Brand that is Profitable. And we have a whole lot of fun on our way there.

To step into your own purpose, visit ICYACADEMY.com

 

 

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THE 21 Steps to Entrepreneurship: START TODAY!

1. Know your “WHY” – Your “Why” is your reason for starting your business and the stronger your “WHY,” the more determined you will be to succeed.

2. Develop the right mindset – This requires one to have a tough mental attitude. Not only do successful entrepreneurs have mental toughness, but they also believe enough in their dream to nurture it to great success. Your ability to turn obstacles into stepping stone and having a sound bounce back ability will distinguish you as a winner. A good book to read is The Lean Startup by Eric Ries.

3. Believe in yourself – Know that not everyone will believe in your dream so keep a positive mental attitude. Find ways to incorporate things that motivate you in your daily life – music, exercise, reading inspirational piece/articles, affirmations, listening to Audio CDs that inspire and motivate you.

4. Clearly define your “WHAT” (Offering) – A business is “find a need; fill a need,” and in transitioning into entrepreneurship, it is important to clearly identify your most marketable skill or product that will provide unique value to people. Clearly doing so would help you stay out of the clutter and keep you focused.

5. Do an extensive research on your idea – It is imperative to do an extensive entrepreneurial research. Talk to people, read some books, editorials, anything you can lay your hands on about your product or service. Then deicide what value your offer provides to the market based on your research. This will help you solidify your offer to the world.

6. Share your plans with your loved ones – Have a conversation about your plan to transition into entrepreneurship with your immediate loved ones. As much as it will be easier to gain their support, but know that you might also not get support. But either way, as long as you believe in your vision, be tenacious and let that fuel your success even more.

7. Get your finances in order – It is very crucial for a transitioning entrepreneur to start early to assess his or her cash flow and investments to determine a plan of action. This is because it may take some time before your business starts making profit. In the interim, create a plan of action that will sustain your household expenses amongst other liabilities. You will have a complete lifestyle change. No more random shopping, or eating out. Every dollar counts. Calculate how much you owe, what your monthly expenses are and begin to live accordingly. It is advised to build six to twelve months emergency fund to help with expenses.

8. Have a plan of action – In developing your plan of action; strategically enumerate the action steps needed to realize your targeted objectives. Create S.M.A.R.T. (Specific, Measurable, Achievable, Realistic and Timed) goals. In addition, making a daily to-do list will help break your goals into bite-size task, which further helps to prevent procrastination.

9. Create and guard your circle of influence – You become like the people you hang around the most! To solidify your circle, consciously surround yourself with dream helpers not dream killers. Find relevant mastermind groups and power partners who come together with the objective of helping each other become better while succeeding in business. Yes, it will be different and new at first, but it is essential for your transition

10. Break bad habits – Discipline- Waking up and starting your day at a certain time can change the trajectory of your day. How much time do you spend watching TV, talking endlessly on the phone with family and friends? There is the need to break such bad habits as they will affect how you run your business which will consequently affect the growth of your business. Every minute counts! Time is officially your most valuable asset. MAXIMIZE IT!

11. Invest in YOU! – Consider spending some time and money on books, courses, seminars and of course, in working with a coach. Investing in oneself is never a waste; while learning should be a continuous exercise for all entrepreneurs, it also helps a startup entrepreneur become better-grounded and positioned to increase success.

12. Get the right tools – Being armed with the right tools will position every entrepreneur, especially a Startup, to run their business more efficiently. Tools from computers, to a vehicle to any specific equipment for whatever service your industry is known for having, remembering to keep your start up cost lean. It’s important to note that in most cases, having an office is not a tool. If you can run your business from your home, it’s absolutely all right to do so.

13. Develop healthy habits – A lot of entrepreneurs are great with multi-tasking and things can get pretty busy. Entrepreneurs wear so many hats, which keep them occupied, and tend to deter them from practicing daily self-care. This will include eating right, doing daily exercise and connecting with people that you care about. Take a break once a day to rejuvenate.

14. Take total responsibility – To take total responsibility of your business requires absolute commitment to your vision. If it’s got to be; it’s up to you! Commit to that responsibility.

15. Have the right mentors – Finding the right mentor involves searching for those people who are succeeding in their area of business. It requires accountability that is a major key to every entrepreneur, startups most especially. Your mentors keep you engaged and accountable for your vision because they have also been there.

16. NO is also an answer – Learn to say NO to additional work tasks, requests at your job and to anything and anyone that interferes with your business growth. Stay laser focused on your goal to grow your business and be quick to identify unnecessary extracurricular activities that are not of immediate value to you. It’s only a temporary sacrifice that will pay off in the long run!

17. Brand yourself /business right – Your Image is probably the most important outside factor and extension of you. It is important that you are your best self as often as possible. Everything from your logo to your pictures, your social media image, and marketing collateral etc. all have to tell a consistent story.

18. Develop a marketing strategy – How are you going to get the word out there about your value to the market place? How can people find you so that you can help them with your offering? Will you use magazines, new papers, live demonstrations, TV, radio, the Internet, a combination of some? Plan it out week-by-week, what your plan is, what results you want, and how you intend to reach your goal. Do not be afraid, take time to really think about this segment of your business and in addition to being flexible, never be afraid of change.

19. Create your tribe – Your tribe-mates are your fans, followers, and customers. As you build trust with them, you can secure them into your tribe. Figure out what you would call them, so there is a sense of identity for people that appreciate the value you offer the world.

20. Stay current (embrace change) – It is a constant learning process. You want to make sure you stay ahead of the curve and trends. Read up on your industry news, technology that affects your business. Your competitors, your customers. Make it a daily ritual. Stay on top of your skills.

21. Hire knowledgeable professionals – Paying for good work is important for any business to thrive, especially a startup. There are 3 key people we recommend you get on your team. An Accountant for your finances, an attorney for your legal needs and a publicist for your public Image engagement.

Your Purpose Coach and Cheerleader
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profile-ysI am the creator of ICY ACADEMY an online program with a network of Inspired GO-GETTERS who are ready to step FULLY into their purpose doing what they love, while helping others in a way that creates financial freedom for them and their families. With my Signature Program: Meaningful Branding Sequence, I help individuals and businesses create a Purposeful and Powerful Brand that is Profitable. And we have a whole lot of fun on our way there.

To step into your own purpose, visit ICYACADEMY.com

 

 

Connect With Yetunde:

Instagram: http://www.instagram.com/yetundeshorters

Facebook: http://www.facebook.com/icyacademy

Twitter: http://www.twitter.com/yetunde

Youtube: http://www.youtube.com/user/icypr

Periscope: http://www.periscope.tv/Yetunde

5 ways to keep your celebrity personal brand in the news!

1.    Have a fantastic logo

personal branding using your logo

When you have figured out what name you want for yourself, there is something about a logo that can do the talking for you before you even show your face. Deciding on the right color, shape or font to represent you is powerful. Take the time to invest in a great graphic design team and let your logo speak for you. If you do it right, you can use the same logo for years, and just change the color for whatever campaign or project you are developing. Here are some celebrity logos that do it right.

 

2.    Plan a memorable photo-shoot

Like it or not, taking photos frequently and releasing it with a project or an editorial can keep you in the news. Take it one step further and do a creative shoot. Get inspired by artists in Asia, Europe and Africa and even in unique shoot locations where you are (that bridge you’ve always imagined taking a photo on, that skyline atop that building you drove by for years, that hut that would make for a great contrast). Think outside the box. Work with creative people to produce images that present the best image of you to the world. We love pictures. We’ll keep talking about how hot your new shoot was, until you do the next one.

3.    Hire a PR Pro

So you have an image and need someone to let the world know what you are doing and what projects or collaborations you have coming up etc. It’s time to Hire a Public Relations Professional. Someone who has relationships with various media houses and can create strategic partnerships for your publicity that keeps you in the news. Even when you do not have any music or project running, a publicist knows how to keep you relevant. A manager and a publicist are two different people. Hire a Publicist.

4.    Social Media Engagement

Social media is your new best friend. Be one with it, get used to it, but manage the time you spend on it. Learn to engage your fans and followers. Have 10-20 people you pay attention to and engage them fully on facebook post or tweets. Rotate those people every couple of months, pick a new set. Always have a call to action when you are pushing a campaign on social media. Call to Action means when you post, what else do you want us to do? E.g “I just launched my second album. Tell me what you think of it” or “share your favorite track and tell me why you like it.” A call to action keeps you and your fans engaged. People connect to people. When they connect to you, they invest their time and money on you.

5.    Create Partnerships

The easiest way to stay in the news when things seem slow as a celebrity, is to form partnerships with people, companies or NGO’s that are relevant to your brand and are almost always in the news. E.g your new film is not launching for another 9 months, research an ngo that could use your own star power. Work with them to do some good, get your publicist to put it in the news, engage your fans to do good for that day (while you share pictures) and when your album launches, you have ambassadors to do more marketing for you. It’s a win, win. You help others out and you stay relevant.

 

 

 

 

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profile-ysI am the creator of ICY ACADEMY an online program with a network of Inspired GO-GETTERS who are ready to step FULLY into their purpose doing what they love, while helping others in a way that creates financial freedom for them and their families. With my Signature Program: Meaningful Branding Sequence, I help individuals and businesses create a Purposeful and Powerful Brand that is Profitable. And we have a whole lot of fun on our way there.

To step into your own purpose, visit ICYACADEMY.com

 

 

Connect With Yetunde:

Instagram: http://www.instagram.com/yetundeshorters

Facebook: http://www.facebook.com/icyacademy

Twitter: http://www.twitter.com/yetunde

Youtube: http://www.youtube.com/user/icypr

Periscope: http://www.periscope.tv/Yetunde

10 Must Knows To Run Successfully Online

I was very compelled to share this with you after a tweet chat last week with my PR colleagues. This is a list I share with my retainer clients. I had to come up with 10 ethical issues that I thought new PR clients have to deal with. Fellow PR professionals, feel free to use this for your clients. And all you awesome emerging entrepreneurs, make your publicists work easier by using many of these tips for your business. I hope you take this to heart and activate some or all of them to help your brand succeed.

  • STAY ON BRAND:

This means from this day forth, everything you say, do or share has to be intentional about the message of your brand. No more random posts, no more venting on social media. If you feel the need to vent, count to 20 (LITERALLY or wait a day) and then decide if you still want to post that emotion. If you do or do not post, at least you had momentarily think time.

  • WHAT YOU OFFER YOUR TARGET MARKET:

Your audience/customers are the number one most important part of this process. What you offer them must be at all times the truth about your product or service. It is important that you respect them at all times online or in-person. Yes, even when they may not respect themselves. They are the reason you are in business. Building a relationship with them gets you a lifetime of clients. Take it seriously.

  • YOU ARE THE 2ND MOST IMPORTANT:

As you step into this journey that is your brand purpose, please understand that you are officially your brand spokesperson. It is important that you be your best self as often as possible. You will have trolls and naysayers; you will also have supporters and fans. The trick is to remain the constant in this relationship process, the constant you, that is about the best part of what you are selling to the world.

  • PERSONAL RELATIONSHIPS:

I recommend that you keep your personal stories in the public space PERSONAL. That means: the public does not need to know everything about you. People almost always misinterpret intentions and emotions. You should rather err on the side of not sharing deeply personal issues. Keep things light, relatable and honest. In unique circumstances, you may share a deeply personal story, but only if it is for the greater good, or for a story angle on your brand, not just new information on a “just because” clause. In building personal connections that you will experience on this journey, please follow the same principles of being your best self in those relationships.

  • MEDIA INTERVIEWS:

It is always important to PRACTICE! PRACTICE! PRACTICE! before any interview, read and re-read any copy that your PR rep needs you to, for clarity and understanding. Should you ever be faced with a question on a live interview that throws you off, it is actually ok to THINK BEFORE YOU SPEAK. It may be awkward, but we would rather you reply with some thought, than thoughtlessly. If you give a thoughtless answer, well lets just say the crisis management may cost you a lot of money or your brand, and we cannot afford that. So, a couple of seconds of thought is a better choice than any thoughtless engagement.

  • SOCIAL MEDIA FRIENDS:

I would like you to remember that as your social media fan base grows do not underestimate the power of social media. It is important. You now have to constantly remember, whether you like it or not, you are officially a role model

(GLOBALLY, as the internet is worldwide). Stop thinking you are talking to your real life friends. Your fans and your 2000+ fb followers are not your friends. Be intentional about what you say online. Again, just as it is okay to think before you talk or respond to press, it is okay to think before you hit that tweet or publish button.

  • CRISIS MANAGEMENT:

Should any of the trolls or naysayers start a rumor or escalate a minor misunderstanding, you should at no point in time resort to social media bashing or subliminal messaging online about the situation. In those cases (thought rare), please call your publicist and share EVERYTHING you know about the situation (it helps when we know the whole truth, so we can address it head on professionally, either with a press release, media alert or PR strategy). You can also call your attorney and let them advice you on the next step. But never respond emotionally and publicly without communication with your PR and LEGAL team.

  • MEDIA & CORPORATE PARTNERSHIP CONFIDENTIALITY:

As your team develops a relationship with you and the media or future partners, please note, at no time are you allowed to discuss dealings in meetings with anyone except your attorney or your PR team. So those random tweets or instagram selfies “live at the meeting”. THINK TWICE and ask for permission. It is important that you build trust with the media and your partners as a brand with integrity. Until they sign on the dotted line, do not blast it off on social media.

  • INTERNAL CONFLICTS OF INTEREST:

As we know, integrity is important in building relationships. If at any point you have some partnerships or friendships that appear to be a conflict of interest with your brand, discuss it openly. 9 times out of 10 I would rather eliminate the conflict unless in unique circumstances.

  • HAVE FUN:

Change is usually uncomfortable, but it is more fun when you are open to it. Have fun being you, have fun with all you will learn. I recognize that some or all of the above messages may seem challenging or new to you, I know it works. I look forward to it working for you to amplify your brand positively in the media, with your target market and support you in being your best self.

 

 

 

 

SIGN UP FOR MY FREE PURPOSE INSIDER! NEWSLETTER

It’s free. Sign up today and get some free helpful resources to build profits, including my report on the 7 Easy Steps To A Purposeful, Fun and Profitable Brand.


profile-ysI am the creator of ICY ACADEMY an online program with a network of Inspired GO-GETTERS who are ready to step FULLY into their purpose doing what they love, while helping others in a way that creates financial freedom for them and their families. With my Signature Program: Meaningful Branding Sequence, I help individuals and businesses create a Purposeful and Powerful Brand that is Profitable. And we have a whole lot of fun on our way there.

To step into your own purpose, visit ICYACADEMY.com

 

 

Connect With Yetunde:

Instagram: http://www.instagram.com/yetundeshorters

Facebook: http://www.facebook.com/icyacademy

Twitter: http://www.twitter.com/yetunde

Youtube: http://www.youtube.com/user/icypr

Periscope: http://www.periscope.tv/Yetunde

5 COOL PHONE APPS TO HELP YOU POP ON SOCIAL MEDIA

Let’s face it, the new social media has everyone competing for who can attract more attention and get more engagement at the expense of our leisure time. Frankly, it’s exhausting and can waste a lot of time.  I am recommending apps that require little or no time to create strong and engaging imagery to facilitate conversations and excitement  According to 3M Corporation, 90% of information transmitted to the brain is visual, and visuals are processed 60,000X faster in the brain than text.  That’s one answer, if you ever wondered why you engage more on images on Facebook and Instagram than on twitter or long winded social media paragraphs.  So here are 5 apps to help you save time, look hotter and engage more followers.

1.     PIC PLAY POST  

pic play post app for video branding

I remember the first time I saw this app in action. I was fascinated.  Before then, all most people did on instagram/facebook was post single images or collages of images, but being able to post a video(s) with images simultaneously and you can add some music as a soundtrack? Talk about being in the know. Now, you too can be in on this.  Look for it on your iphone or android

Tip: It helps to tell a story with the collage, or make a combination that is interesting and people are inevitably going to respond to interesting and shareable content.

 

 

 

 

 

This is an example of how you can use pic play post on Facebook or Instagram:

DOWNLOAD THE APP HERE

2.     STUDIO DESIGN

studio design app for online branding

So, think about Studio Design as Photoshop for the clueless. You can add depth to your images using icons, words, odd shapes and produce a final image that makes you feel you just designed your very own campaign. In a social media world where image really is an anchor, what better way than to attract an audience than to make your words look and pop like images.

 

 

 

 

 

 

This is an example of how studio design can add some character to your images.

made with studio for branding

DOWNLOAD THE APP HERE

 

3.     PHOTO GRID

photo grid app for branding online

With the 1001 new ways to collage a picture for use on twitter, Facebook or Instagram, this app is cool because when you don’t like a collage combination, Instead of going back to a different collage template and starting over (time wasting), you shake the camera and it gives you a different option for your collage. It’s quick, fun and it presents your images in a variety of ways that makes for interesting layouts.

 

 

 

 

 

 

 

DOWNLOAD THE APP HERE

 

4.     TEXT GRAM

text gram app

Plug in a quote on social media that people find interesting and you will more than likely get people sharing it, or affirming that they agree with you (engagement). Textgram can turn your inspiring quotes into works of art. They have many layout options, color choices and various fonts. A combination of these can get you tapping into your audience attention and engagement in no time.

 

 

 

 

 

 

DOWNLOAD THE APP HERE

 

5.     INSTA PICFX

insta-PicFXapp

 

lnsta PicFX is like a collage app on cloud 9. It spices up your images with really cool colorful overlays. And once an image is visually stimulating, you get people to respond even if they intended to or not. That is the power of strong and engaging imagery, sometimes, we can’t help ourselves, we just like or share. Here is an example of what the app did when I pugged in Zainab Balogun’s recent shoot for Clan Fashion Label.

 

 

 

 

 

insta PicFX branding

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

DOWNLOAD THE APP HERE

 

With all these tools, keep in mind people love stories. So be intentional about the story you want to share with your fans/followers/audience. And endeavor to tell stories with your content as often as you can. People connect to people; help your fans and followers connect to you.

 

 

 

 

SIGN UP FOR MY FREE PURPOSE INSIDER! NEWSLETTER

It’s free. Sign up today and get some free helpful resources to build profits, including my report on the 7 Easy Steps To A Purposeful, Fun and Profitable Brand.


profile-ysI am the creator of ICY ACADEMY an online program with a network of Inspired GO-GETTERS who are ready to step FULLY into their purpose doing what they love, while helping others in a way that creates financial freedom for them and their families. With my Signature Program: Meaningful Branding Sequence, I help individuals and businesses create a Purposeful and Powerful Brand that is Profitable. And we have a whole lot of fun on our way there.

To step into your own purpose, visit ICYACADEMY.com

 

 

Connect With Yetunde:

Instagram: http://www.instagram.com/yetundeshorters

Facebook: http://www.facebook.com/icyacademy

Twitter: http://www.twitter.com/yetunde

Youtube: http://www.youtube.com/user/icypr

Periscope: http://www.periscope.tv/Yetunde

3 Celebrity Truths to Make You Popular!

In my 15 years in public relations and marketing, I have worked with over 100 celebrities from the pop music industry, to the classical music industry to the film industry. I noticed that they all share certain characteristics. Understanding these truths can help you shift your own thinking and help you too be “celebrated”. The biggest difference between you and any celebrity is that way more people know them and celebrate them than they do you. Let’s face it; your moment of fame when you sang in primary school or in that play in kindergarten was your premier “celebrity moment”. We’ve all had some kind of taste of “celebrity”. Mastering those things we experienced and learned in those times are the same things celebrities do now. On that note, let’s get into it.

 

  1. YOU AMPLIFIED (YOUR BEST SELF):be your own brand

 

If you remember that moment in your life you were celebrated, you will probably realize it was because you were being you x 50. When your mother or father told you “practice makes perfect”, she meant it. Celebrities have practiced being themselves x 50. They have practiced being themselves or being so exceptional at what they do, they become MASTERS at it. You need to decide to step FULLY into you, the authentic you. Then master it so well that no one can do what you do, the way you do it. So the thought of being like anyone else is a bad idea to being celebrated. Be your best self. From Oprah, Angelina Jolie to Denzel Washington, Stephanie Linus and Idris Elba. They are MASTERS at themselves and their craft. Start practicing your own SELF MASTERY.

  1. STAY CURRENT AND ENGAGED

Beyonce personal brand

You can probably name 5 celebrities that are “has beens”. Do you know why? They stopped staying in front of us or engaging us. If you don’t evolve, let’s face it you will become redundant. There is nothing wrong with sticking to what worked in 1990. But you have to find a way to evolve into current technologies that fit your personality in the new millennia. So if you like old school R & B music as an artist, you should find a hybrid that can pull your music into the ears of the millennial. If you don’t engage the new population, you will be left in and with the old population. My suggestion: sit down and take inventory of how you do things and develop ways to evolve into the new millennia. Either using the Internet (social media), a hybrid of your sense of style, a partnership with someone or a company that does things the new way. Just remember, if you do not engage the influential population, you just may get stuck promoting or marketing to your generation alone. That can be limiting. Think bigger. The celebrity that has mastered this art is BEYONCÉ. She is still herself, but you can see it’s a more evolved version of her with a similar sound to her style of music and fashion. Her fan-base ranges from teens to grown adults. Even grandmas can sing a Beyoncé Song. Stay Current.

 

  1. LEARNING 101: COMMITMENT 

Serena WIlliams personal brand

If you think celebrities reach “celeb status” and stop, think again. They are always learning. Either at being better at their craft or learning a new craft, they understand that knowing and doing more keeps them evolving into other parts of themselves. This other parts are what keep us engaged and interested. They commit to learning. Elite athlete Serena Williams is a great example of this. With all her accolades in the tennis world, she decided she wanted to be a manicurist too. I know. Many people looked down on it. (Side bar, a lot of men and women build their wealth in this people-pampering field). Don’t knock it. She decided to do something she loved. She got certified as a manicurist and now, she has a line of nail polish in partnership with OPI that are a part of her wealth building way of life. Take a cue from Serena. Whatever it is that you like and want to learn, do it and don’t bother about what people would say about you. It just might be your millionaire idea. GO FOR IT.

There are many more truths, but these were the top 3 I found consistent with the celebrities I got to work with. I hope you tap into these truths for yourself. GOODLUCK!

 

 

 

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profile-ysI am the creator of ICY ACADEMY an online program with a network of Inspired GO-GETTERS who are ready to step FULLY into their purpose doing what they love, while helping others in a way that creates financial freedom for them and their families. With my Signature Program: Meaningful Branding Sequence, I help individuals and businesses create a Purposeful and Powerful Brand that is Profitable. And we have a whole lot of fun on our way there.

To step into your own purpose, visit ICYACADEMY.com

 

 

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7 THINGS TO KNOW BEFORE YOU HIRE A PUBLICIST

The truth is in many ways, we all have a publicist in our family or we are our own pr persons. When your family members try to hook you up e.g., “Adewale is a great guy, you should meet him.” The person that just said that just showed you what pr is. But when it comes to business or your personal brand, getting clear on what will help you grow your brand can make or break your image and your bank account. In my 15 years in Branding, Publicity and Marketing, I know that people consistently mix the 3 segments and the funniest of all is, when you expect your publicist to be your sales person. These 7 tips will help you get clear so you can work with your pr team to make the most of what you are representing or selling.

  • KNOW THE DIFFERENCE BETWEEN BRANDING, PUBLIC RELATIONS, ADVERTISING AND MARKETING?

I will make this simple using examples we can relate to. This was on the back on my old business cards.

Branding is:

branding

 

Public Relations is:

publicrelations

 

Marketing is:

 

marketing

 

 

 

Advertising is:

advertising

 

 

 

 

 

Basically, the job of your publicist is to provide PUBLIC opportunities to help expose you or your brand (which you should always be working on). It provides opportunity for the Marketing person to convert that publicity to dollars. But you have to repeat it multiple times (advertising) so that people remember. So, you usually need all 4 on your team for a very effective strategy.

  • BE CLEAR ON YOUR CUSTOMER PROFILE

what to know before you hire a publicist

 

If you have an idea of your target audience, It can help you identify which publicist to go for and can put your publicist to work faster. You should know the following as a business owner before you hire a publicist

  • Your gender market i.e. – Male, Female, Boys, Girls, Students
  • Their Age Bracket i.e.- Age 10-18, 20- 25, 30-45
  • A clear value statement of what will you be providing to them
  • Why they should pick you over the competition

The beautiful thing is, if you come up with this, a good publicist will help you fine tune it if need be, and you’re half way there because when you have a profile of your ideal target audience, it makes reaching them that much easier and faster.

  • INTERVIEW YOUR PROSPECTIVE PUBLICIST

what to know before you hire a publicist 1what to know before you hire a publicist

The truth is PR cost money, but public relations is so far the only way to get exposure to millions of people at one time. That opportunity is invaluable. So before you make that financial commitment, you should sincerely want to know what your partnership with your publicist could do for your brand and how you together can help your target market. So do not be afraid to interview your publicist. Here are 7 questions you should ask your prospective publicists.

  • How many years has he/she been doing that form of PR?
  • What are the top 3-5 results they can share with you about their successful campaigns?
  • Who were their toughest clients and how did that relationship end?
  • Do they focus on local, national or international publicity?
  • What major media do they have good relationships with?
  • Are their efforts more prominent on print, TV, radio or online media?
  • Do they charge by results (À la carte) or with a monthly retainer?
  • PICKING YOUR PUBLICIST

how to find a publicist

Declaring your customer profile helps you almost immediately weed out the publicist you should approach. An entertainment industry publicist may have no clue how to market to teenagers. They can probably come up with a plan, but you save time and money going to the right publicist for your target market and industry. Find and contact publicists that have experience in your industry, genre or target market.

 

  • BE FLEXIBLE

how to hire a publicist

 

Let’s imagine you have your demographic information, you are clear on your goals and you find the perfect publicist. And then he or she tells you “you need to re-brand, what you have now is just not going to work for the media you want to receive. Please do not be stubborn or in-flexible. Make the changes. If they can show you proven results of their success conversion, please invest in updating your brand to get the results you desire.

 

 

  • HAVE A REALISTIC MEDIA WISH LIST

how to do yoru own publicity

 

A wish list is the ideal media you would like your publicist to get you into via TV, Print, Online or Radio. I say realistic because I have had prospective clients in the past tell me they want to be in Vogue and their branding is no were near ideal even for a daily newspaper. Be realistic about the type of publications you want to get in. If your brand is aligned with that media’s image then you have a higher chance of getting featured. But remember it may take months. I once had a magazine call me 6 months after my pitch and I had 24 hours to get them everything they needed. We made it and my client was featured in Entrepreneur Magazine.

  • BE PATIENT

what to know before you hire a publicist 1what to know before you hire a publicist 2

Public Relations is just that “RELATIONS” It’s building a relationship with the world about you, your brand. Just as you don’t always open your door to every stranger that you meet, you have to see your new brand as a stranger to the public, the world and the more they get to “know you” the more they feel more comfortable with you and eventually you become besties. Twitter is a perfect example. Most of us who joined twitter when it started where completely not comfortable with it. And now we are all besties with Twitter and that took almost what, 7 years. YES, so be patient and give people a chance to know what you, your product or service is about.

Everything you say or do is Public Relations. Be aware of how you are relating to the world. Imagine if your product were a person, what kind of person would you want to be friends with? That should help you be gentle with your brand and it’s message. GOODLUCK.
 

 
Your Purpose Coach and Cheerleader
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profile-ysI am the creator of ICY ACADEMY an online program with a network of Inspired GO-GETTERS who are ready to step FULLY into their purpose doing what they love, while helping others in a way that creates financial freedom for them and their families. With my Signature Program: Meaningful Branding Sequence, I help individuals and businesses create a Purposeful and Powerful Brand that is Profitable. And we have a whole lot of fun on our way there.

To step into your own purpose, visit ICYACADEMY.com

 

 

Connect With Yetunde:

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3 Ways You Too Can Create Wealth Like Celebrities

With over 7.1 billion people in the world, I guarantee you; someone else wants to hear your story and can be inspired by you. Even if 1 in 10,000 people are interested in you, that is 700,000 people. Imagine what celebrities who are known by millions experience when people are interested in even where they eat, or what they wear for an event. Today I want to share with you 3 ways you too can build wealth like the celebrities.

 

 1Write a Book

Celebrities have been tuned in to story telling for centuries. They share their personal stories about how they overcame, or learned or share fantasy stories with fictional characters. In this digital age, you too can write a book and position yourself as a published writer. There are 3 angles to writing a book.

Information Expert – You share your know-how E.g How I got into the Nollywood industry; How I started my own business, How I created a million naira blogging business e.t.c

Research Expert- Collecting information in a particular industry or lifestyle. E.g- Things you need to know before you move to Africa, What no one tells you about life in Nigeria e.t.c

Fictional/Fantasy writing – You use your creative gift of story telling to tell a compeling and engaging story from your perspective: E.g. Evbu My love by Helen Ovbiagele, Dark Night Africa e.t.c

Writing a book in this age has never been so easy. I recommend the Best Seller in a Weekend Program. I actually co –wrote a book last year and it was a bestseller for over 6 weeks on Amazon. It is worth the money to have your own bestselling book and add the title Author to your name. It opens up so many opportunities.

Information/Research Book writing: https://zw172.isrefer.com/go/bsiaw/yetundetaiwo/

 

Examples

TV host, Wendy Williams: Hold me in Contempt – a fictional novel

get rich writing books

 

Actor, Hill Harper: Letters to a young brother – Informative

 

write a book and get rich

 

2.     Launch a Product/Service

So, easier said than done right. But think about it. With a product it is cash and carry. You have a product I have cash. I give you the product for cash. Celebrities are figuring out that launching products in the beauty (make-up, hair care products, perfumes), and fashion industry (shoes, bags, clothes) and even the technology industry is where the big box continues. Plus they get to provide a need in the market. So do your research in your neighbor, school, city or state. Find out how you can make the lives of others easier and better with a product or service. You do not have to re-invent the wheel. Even if there is a product in the market now and you can make it better, develop your own version and start where you are. Sell it to your family and if it’s that good, they will spread the word. When you figure out what your target audience needs, ALIBABA.COM www.alibaba.com is a great place to find products you can re-brand and launch.

Example of product Launches

Iman launched a make up line

create your own make up line

 

The Kardashians just launched a kids collection

design your own line and get rich

design your own clothing line and get rich

 

3.     Joint Venture

JV is what they call it on the Internet marketing circles. Joint Ventures are the easiest and fastest ways to grow wealth. As long as you have a product or service that fulfills a need. So when you write your book or launch that product/service, joining marketing forces with people or brands that already have an audience helps. Both parties must share revenue, and sometimes expenses of the partnership. As long as you are providing value to your JV partners, it is a benefit to both parties to work together and promote each other’s products to their target market. E.g. If Linda Ikeji launched a social media app for bloggers and partners with Ikechukwu Ofili to promote it to his readers. Both parties have a product that can be beneficial to their audiences and working together, they can both build wealth for their brands.

Example:

In 2013 Jennifer Lopez did a joint venture with Verizon to target the latino market

 

New mobile brand launches

 

Read more here (http://www.digitalafro.com/celebs-tech-jennifer-lopez-verizon-do-major-joint-venture-to-target-huge-latino-market/

I am looking forward to hearing how these tips worked for you.
 

 
Your Purpose Coach and Cheerleader
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profile-ysI am the creator of ICY ACADEMY an online program with a network of Inspired GO-GETTERS who are ready to step FULLY into their purpose doing what they love, while helping others in a way that creates financial freedom for them and their families. With my Signature Program: Meaningful Branding Sequence, I help individuals and businesses create a Purposeful and Powerful Brand that is Profitable. And we have a whole lot of fun on our way there.

To step into your own purpose, visit ICYACADEMY.com

 

 

Connect With Yetunde:

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Celebrities, Controversies, and the recurring Sin!

What makes an artiste a star?

What makes any type of artiste a star is their authenticity. At the point in your life you choose to be a “STAR” or you fall into it, figure out what part of you that you are most comfortable with and that is what you should share with the world. The trick is, since it comes naturally to you, it won’t be hard to be “it”. Don’t worry about what others say about it. Give people time. Once they see you are being your authentic self, they will naturally gravitate and celebrate that, or at least you’ll have a fan base that is attracted to your authenticity, and then just bank on that. Branding is also a HUGE part of your “STAR” power. Are you the serious business guy, the funny goofy down to earth lady, the silent but powerful, the loud and aggressive. Whatever your personality, package it in your actions, words and marketing collateral. But remember you run the risk of being identified that way for a long time, so leave room for versatility.

How can celebrities protect themselves from controversy?

Most controversies stem from personal stories. If you don’t want your business out there, DO NOT put your business out there. That means watch who you talk to, conduct yourself accordingly in public while still staying authentic to who you are. It’s actually okay to think before you speak, no seriously, think before you speak! Controversy keeps the industry interesting, so we love it.  Should you however be faced with one, have a strategy to explain to your fans or the media and STICK TO YOUR explanation, no matter what extra “gossip” is added along the way. DO NOT LIE, but if you are going to lie, at least make it a believable lie and try not to make that a habit. Remember people are now attracted to your authenticity.

Is bad publicity really good publicity in disguise?

That quote has been credited to Oscar Wilde and sometimes to P.T. Barnum. Times have evolved and you cannot use that phrase anymore unless you have the ability to spin EVERY bad PR into a good one; but frankly bad PR is bad PR. It can destroy a brand, so no, I don’t believe bad publicity is good publicity in disguise. If that were the case, the snake would eventually get good PR. Poor snakes, they have had a bad wrap since the days of Adam and Eve. The day I find a publicist that can spin the image of the snake that will be the day I completely believe that phrase.

What makes a star endorse-able? What would attract a company, for instance, to endorse a celebrity, spending millions of naira?

Your image makes you endorsable, your values, your AUTHENTICITY, your star power. A perfect example is a client we helped plan their video shoot in Miami: THE HKN GANG: Davido. He has star power which for any company equates to dollars. His fans hang to his every word – good or bad. So let’s get real here. They endorse you because they believe you can draw in more dollars for their brand. They endorse you because they realize people listen to you. Another client we represent is Stephanie Linus (formerly Stephanie Okereke). Her authenticity and star power are solid. She conducts herself respectfully in the industry and yet she remains relatable, which to companies means she can be trusted and when she says something it will be valued. So if you want to be endorsed, be sure you have the ability to influence people and the ability to influence comes with building trust with your fan base in your given industry over time.

Which Nigerian celebrity are you proud of the most regarding his/her branding?

I have to say Stephanie Linus (nee Okereke). Her image from when she started to where she is now is a perfect example of the power of re-branding and how it can immensely impact your career. When we started with Stephanie in 2009 she had less than 30,000 fans on face book. With strategic and purposeful branding, 3 years later, Stephanie has over 461,000 fans and has more than tripled her cover appearances. You inevitably have to respect that kind of re-branding power.

What is that recurring sin celebrities commit?

You have to blame this sin on technology. The new and improved sin is: underestimating the power of social media. You now have to constantly remember, whether you like it or not, you are officially a role model. Stop thinking you are talking to your friends. Your fans and your 5000+ fb followers are not your friends. Again, just as it is okay to think before you talk or respond to press, it is okay to think before you hit that tweet or publish button. Damage control in PR cost money and cost you time. You can’t avoid it all together, but you can sure minimize it, and use that money in your bank account, or spend that time working on your craft. Social media is here to stay, at least for now and you officially have to have that as part of your PR consciousness.
Your Purpose Coach and Cheerleader
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profile-ysI am the creator of ICY ACADEMY an online program with a network of Inspired GO-GETTERS who are ready to step FULLY into their purpose doing what they love, while helping others in a way that creates financial freedom for them and their families. With my Signature Program: Meaningful Branding Sequence, I help individuals and businesses create a Purposeful and Powerful Brand that is Profitable. And we have a whole lot of fun on our way there.

To step into your own purpose, visit ICYACADEMY.com

 

 

Connect With Yetunde:

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SEX CHOCOLATE CRY, A NEW BOOK FOR WOMEN

SCC-PROMOAD-Ywebhttp://www.icypr.com/icyprlogonew11.png

Press/Media Contact
Yetunde Taiwo
ICY Public Relations
(T): 305.549.3676
press@icypr.com

 

FOR IMMEDIATE RELEASE

SEX CHOCOLATE CRY, THE NEW QUICK READ MANY WOMEN CAN LAUGH AT, AVAILABLE IN PRINT AND ON KINDLE, EXCLUSIVELY ON AMAZON BEGINNING AUGUST 8TH

First time authors Taiece Lanier and Yetunde Taiwo share the humor of the roller coaster of emotions during their cycle in this 28-page witty book!

MIAMI, FL (August 2013): – Sex Chocolate Cry, How To Stay Happy During Your Menstrual Cycle is a witty, new quick read by Fashion and Entertainment Entrepreneur, Yetunde Taiwo and Organization and Fashion Expert, Taiece Lanier. This is a book that almost every woman can relate to. The book is for mature women who are most likely sexually active, and who experience all the roller coaster of emotions that comes with menstrual cycle and sex. It provides a great read for women while they are going through their “period days”, sharing with them a good laugh in spite of the pain they will never get used to.

The book has four main chapters: Sex, Chocolate, Cry and Remedies. The short paragraph style writing of the book allows for a quick read and will make a great gift for girlfriends on any occasion. Sex Chocolate Cry, How To Stay Happy During Your Menstrual Cycle will be available for print soon and on kindle on its launch date, August 8, exclusively on Amazon and Kindle. It will be available online at http://www.amazon.com/dp/B00EC0ZZVI for $4.99 for the Kindle version and $12.99 for the full color, glossy print version.

Excerpts from the book include:

My goodness, sometimes chocolate is better than sex. Excuse me, what am I saying? CHOCOLATE is better than sex. There is something to be said about eating chocolate during “Aunt FLOW’S” visit that just makes the world look better and feel warm and fuzzy on the inside.

A period is like having a baby, except you never have it. I’ll rather have a baby every 9 months than to go through a cycle every flipping month for the next 40 plus years. DARN IT “Aunt FLOW”

“Sex Chocolate Cry” is simple yet engaging. It’s 28 pages of what men need to read, to understand women just a bit more.” – Dumebi Agabakoba-Ishaku, Editor, Complete Fashion Magazine.

The new authors offer readers who purchase the book exclusively on Amazon Kindle on its launch date, August 8, a special bonus download title ‘9 Natural Remedies To Have A Better Menstrual Cycle’.

Interested readers can log on to www.sexchocolatecry.com and join the VIP list to get the notification of special ‘SEX CHOCOLATE CRY’ events around the globe. Media and bloggers interested in interviewing the authors or reviewing the book can please send an email to press@icypr.com.

SEX CHOCOLATE CRY, How To Stay Happy During Your Menstrual cycle By Taiece Lanier and Yetunde Taiwo
Format 1: 28 pages; eBook
Format 2: 30 pages; Glossy, full color, soft copy
Language: English
Sale Location: Amazon Print: $12.99 |Kindle: $4.99 (subject to change)

ABOUT THE AUTHORS:

TAIECE LANIER is a Miami based Organization and Fashion Expert, C.E.O of Closet Editors Agency. She is also known as THE CLOSET EDITOR. Mother of two, certified fitness instructor, and a bona fide Chocoholic. She brings with her 24 years of MENSTRUAL experience.

YETUNDE TAIWO is a Miami based Fashion and Entertainment Entrepreneur. She is the owner of International PR Firm, ICY Public Relations and a bona fide foodie also known as the Afropolitan Chef. She brings with her 21 years of MENSTRUAL experience.

For further information about Sex Chocolate Cry, How To Stay Happy During Your Menstrual Cycle, please visit the following: Facebook: www.facebook.com/sexchocolatecry | Website: www.sexchocolatecry.com | Twitter: www.twitter.com/sexchocolatecry | and Instagram : www.instagram.com/sexchocolatecry
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TAB NYC A LUXURY SHOPPING EVENT WILL PREMIERE DURING NEW YORK FASHION WEEK 2013

 

TAB NYC AD Campaign 1TAB NYC Ad Campaign 2

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

TAB NYC, a premier Luxury Fashion & Beauty Collective is set to introduce a unique and exquisite showcase of  selections of luxury global fashion & beauty brands during the esteemed New York Fashion Week 2013. The event is scheduled for September 14, 2013. It promises to be a memorable turnout of designers, models, media, beauty pros, buyers, bloggers and lovers of fashion.

The fashion world highly anticipates TAB NYC – NEW YORK FASHION WEEK EDITION 2013 and the presentation of an eclectic mix of Fashion, Entertainment and Beauty products with a wide range of vendors and designers from all over the world including: Hunadi Bespoke -South Africa, House of Versatile Styles-US, DiDi Creations-UK, Sheria Ngowi-Tanzania, DaGashi Hair –US, Madeyya-U.A.E, Make Up by Olabisi of Motives for LALA presented by Olabisi. A fashion retail one-day event that is truly international. TAB NYC also affords a promotional platform for participating beauty brands and fashion houses that will be exposed to a variety of fashion week clientele and fashion industry elites. It’s a worthy fashion experience to look forward to by all fashion enthusiasts.

Show Producer and Fashion Entrepreneur, Bukola Are of House of Versatile Styles is excited about the luxury shopping event and says, “ Having a fashion event that is representative of our world today ‘global’ is very exciting and it gives us a chance to expose the world to fashion they may have never other wise known, right here in New York City. I am thrilled about this event.”

There will be 2 fashion show segments during the event produced by renowned fashion stylist, Kokuhilwa Rosemary of fashionjunkii.com. Fashion and Beauty brands interested in becoming a vendor or showcasing in the TAB NYC Fashion show segment should contact TAB NYC at info@tabnyc.com or vendors@tabnyc.com to request a vendor application. Vendor space is limited. Vendor Application Submission ends on August 22nd, 2013. This is an RSVP only event. Guest will enjoy zico coconut water throughout the day. The media and bloggers interested in attending can email press@icypr.com to get credentials.

ABOUT TAB NYC  TAB NYC is an annual showcase of the finest global fashion & beauty brands during New York Fashion Week. TAB NYC is a dynamic one day fashion and beauty retail collective, featuring independent and established fashion and beauty brands. TAB NYC aims at promoting independent and established companies, with interest of expanding clientele to a global audience during NEW YORK FASHION WEEK. Fashion & beauty enthusiasts can expect an opportunity to shop the latest International Fashions from Canada, USA, UK, West Africa, South Africa, Dubai  and more at TAB NYC. For more information about TAB NYC contact us at info@tabnyc.com. Like us on Facebook : TAB NYC. Follow us on Twitter @tabnyc411. TAB NYC Website –  www.tabnyc.com

For Media/Press and Sponsorship Opportunities at TAB NYC contact info@icypr.com

 

This has been an ICY Report!