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3 Incredible Strategies I Learned From Being a BMe Vanguard Fellow (THE MATRIX IS INVOLVED)

by | Jan 30, 2020 | Featured, Public Relations, Resources

This fellowship is the kind that created PARADIGM SHIFTS that have actively changed my thinking. No kidding, it was like being in the matrix and being offered two PILLS. I HAD TO CHOOSE.

On April 26th 2019, I received the offer to take the RED pill or the BLUE Pill. So what happened was ehm… well, I went for the RED pill.

Why? You ask, with the crazy world we live in, getting the privilege to learn from some of the best in their industry was an easy RED pill YESSSS!  Companies like the Raben Group, Caspian Event Science, OpEd Project, Rashad Robinson from Color of Change and so many more.

FACT: I was so sure I wouldn’t be selected. I applied anyway

TRUTH: The passion for serving my purpose matters more to me than whatever I want that is not in alignment. That was apparently why I got selected. YES TO PURPOSE!

Hi. I’m Yetunde Shorters and I am a BMe Vanguard Fellow and I want to share with you 3 Incredible Strategies I learned from being a BMe Vanguard Fellow, strategies that can compel you to apply for the next fellowship and transform your work in our world.

1. How to Navigate Inter-Personal Relationships – One of the mind-blowing sessions was with Dr. Edwin J. Nichols, PhD., a Clinical/Industrial Psychologist. When you meet someone that helps you understand at our core why every race lives and interacts with the world a certain way, it can significantly affect the way you understand yourself and other people in our world

Understanding various axiologies and epistemology gives you an opportunity and the blueprint to speak every cultural language that will get the results you need, for your work anywhere in the world.  In this session with Dr. Nichols, I got to understand who I am as a woman of African decent and knowing how to apply different axiologies to whomever I am dealing with. This knowledge alone is a powerful ability that I have started maximizing. IT FLIPPING WORKS!

2. Asset Framing – Is the innovative practice that we define people by their strengths and by their aspirations and contributions, rather than their challenges and deficits. Understanding and practicing this core value is literally like taking the RED pill and never being able to take the BLUE pill even if you wanted to. Once you understand this practice, it is almost impossible to miss how we (you, and 95% of the world) DEFICIT frame just about everything. This training by Trabian Shorters is its own entire paradigm shift that forces you to step up to the better version of yourself and you’ll find that you start genuinely seeing people differently.  You see people in a way that gives them power to be and bring their own best to the world ORGANICALLY. It’s industry changing stuff! Literally

And if you’re a social entrepreneur, all I can tell you is, prepare to see yourself and those you serve in a light that you probably never even considered. You’ll love it.

3. The Power of a Network- When you get down-to-earth influential and powerful people together, The vibe that happens is a recipe for creating a family you didn’t even know you needed. The caliber of fellows in this fellowship is mind-blowing. The way we bonded so quickly was shocking for so many of us. That’s what happens when you get people who are purpose-centered, loving and excellent in a room. We connect on SOUL-LEVELS. The strategy of giving us the experience of connecting with all kinds of people of African decent was the kind of magic needed to bring us together no matter what part of the world we are located. In watching and experiencing the many depths of these incredible down-to-earth doctors, lawyers, academics, financial gurus, tech leaders, social and philanthropic leaders, I now have connections and access to people who want my success and I theirs. You can’t pay for this kind of network. It’s earned by doing your part for the people of African decent and our world.

The deadline is February 1st 2020. It is a fellowship that I know will transform your life if you’re serious about impacting the lives of people globally, through social change. The application process is easy.  The link is www.bmecommunity.org/apply

This fellowship is for the next generation of thought leaders and you could be it. Past fellows include the owner of the largest black owned bank in America. 2 New York Times Bestselling Authors, The head of the Skillman foundation, leaders in Tech and communications, MSNBC and Today’s Show contributors, Trusted community leaders across our nation and more.

CLASS OF 2019- ACROSS 5 CITIES

I hope you take the RED pill and get ready to see the world differently.

Much Love

 

What is Marketing?

by | May 23, 2019 | Vlog

CLICK HERE TO WATCH-

Marketing:
Think about the word Market. What is a market? according to the dictionary, a market is a regular gathering of people for the purchase and sale of provisions, livestock, and other commodities.
So, once you understand what a market is, think of marketing as the act of promoting and selling your products or services so that people can buy what you offer. They pay you for something they need, that you offer.

What is Branding

by | May 23, 2019 | Vlog

My favorite and simplest quote of what branding is, is from one of my favorite Branding gurus, Kelly Brito. Kelly defines Branding as a process of taking the right steps, to communicate the right message and connect with the right people. Re-branding is your chance to do it over and right”.
 
I hope this helps. Thanks for watching. I invite you to leave a comment below and let me know if this definition of branding makes sense to you

 

ENVY CAN KILL YOU: NIPSY HUSSLE AND HIS ENVIOUS FRIEND!

by | Apr 6, 2019 | New Posts

 

The mind is a powerful thing. It works hard to help us come to a resolution. That’s why dreams at night can provide closure or clarity. It keeps working till it gets an answer your mind can wrap its head around. ⁣⁣⁣
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“Find you purpose or you wasting air”- Nipsey Hussle⁣⁣
He was on the purpose ride too. And I’m on that ride too for as long as I have breath in me on this earth. ⁣⁣
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I had no idea who Nipsey Hussle was until his passing. I had come across the video of him and Lauren randomly just last week and that picture of them with the horse. As I lay in bed sick as a dog, no voice to speak and tired. This last week, my mind has been trying to wrap up his story. And it finally reached a resolution this morning. 3 things it came to:⁣⁣⁣
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1. He was a good man. Who set his own rules in a world that often teaches us to follow rules.⁣⁣⁣
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2. Envy is a dangerous spirit and we alllll need to stop that spirit from having any inch in our lives. Grace is a powerful thing and only God can give it. So when you find yourself getting mad at someone else’s blessing please catch that spirit. It is poison and it can destroy you and those you should love. Turn to Gratitude instead. ⁣⁣⁣
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3. When you find your soulmate anything less just seems like you’re cheating yourself. My heart sank for Lauren. To loose the one your heart was given to in such a painful way is heartbreaking. I wish you healing.⁣⁣⁣
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Many of us don’t know Nipsey Hussle, never met him, but we did know from what we have seen so far he had a heart for love, others and community. From his passing I am learning and reminded to keep being and doing good, even when it is unpopular. Be a better human being. We can all do better…Rest with God sir.⁣⁣⁣

 

Collaboration Is The New Black

by | Mar 8, 2019 | Entrepreneurship, Marketing, New Posts, Personal-Branding

On this #internationalwomensday I want to celebrate the power of collaboration. For many years, there has been a prevailing notion that women like to compete, compare and undermine each other. Though some of these traits may exist, there is more #collaborationovercompetion especially among women entrepreneurs! Something magical happens when women support each other. Some of the best brands, campaigns, organizations, and businesses have been birth through the partnership of two separate entities.

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As women, we can help other women shine their light and still shine on our own and there is so much power when we come together for a greater good. This is one of the reasons my PR sis Dorcey of @gazelle_strategist and wrote “Collaboration is the New Black: How to Identify the Right Collaborations, Increase your Brand Power and Get Money”. I have facilitated over 50 partnerships and collaborations with Grammy award winning artists in classical music media and entrepreneurs that have reached over 10million + people over the years, for Dorcey, with15 years of PR & Brand Management experience, brokering some lucrative collaborations, I can tell you emphatically that this book is loaded with substantial and benificial information!. In honor of today, I would like to invite you to join this collaborative experience and tag 3 women you would love to collaborate with. I am also excited to share that our book is now available for pre-order!!!!
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The first 50 people who pre-order the book today will get the CITNB Workbook for free!!!! This workbook will guide you in identifying red flags and increasing your social media influence and power with the RIGHT COLLABORATION. Click here and reserve your copy.