With over 7.1 billion people in the world, I guarantee you; someone else wants to hear your story and can be inspired by you. Even if 1 in 10,000 people are interested in you, that is 700,000 people. Imagine what celebrities who are known by millions experience when people are interested in even where they eat, or what they wear for an event. Today I want to share with you 3 ways you too can build wealth like the celebrities.
1. Write a Book
Celebrities have been tuned in to story telling for centuries. They share their personal stories about how they overcame, or learned or share fantasy stories with fictional characters. In this digital age, you too can write a book and position yourself as a published writer. There are 3 angles to writing a book.
Information Expert – You share your know-how E.g How I got into the Nollywood industry; How I started my own business, How I created a million naira blogging business e.t.c
Research Expert- Collecting information in a particular industry or lifestyle. E.g- Things you need to know before you move to Africa, What no one tells you about life in Nigeria e.t.c
Fictional/Fantasy writing – You use your creative gift of story telling to tell a compeling and engaging story from your perspective: E.g. Evbu My love by Helen Ovbiagele, Dark Night Africa e.t.c
Writing a book in this age has never been so easy. I recommend the Best Seller in a Weekend Program. I actually co –wrote a book last year and it was a bestseller for over 6 weeks on Amazon. It is worth the money to have your own bestselling book and add the title Author to your name. It opens up so many opportunities.
TV host, Wendy Williams: Hold me in Contempt – a fictional novel
Actor, Hill Harper: Letters to a young brother – Informative
2. Launch a Product/Service
So, easier said than done right. But think about it. With a product it is cash and carry. You have a product I have cash. I give you the product for cash. Celebrities are figuring out that launching products in the beauty (make-up, hair care products, perfumes), and fashion industry (shoes, bags, clothes) and even the technology industry is where the big box continues. Plus they get to provide a need in the market. So do your research in your neighbor, school, city or state. Find out how you can make the lives of others easier and better with a product or service. You do not have to re-invent the wheel. Even if there is a product in the market now and you can make it better, develop your own version and start where you are. Sell it to your family and if it’s that good, they will spread the word. When you figure out what your target audience needs, ALIBABA.COMwww.alibaba.com is a great place to find products you can re-brand and launch.
Example of product Launches
Iman launched a make up line
The Kardashians just launched a kids collection
3. Joint Venture
JV is what they call it on the Internet marketing circles. Joint Ventures are the easiest and fastest ways to grow wealth. As long as you have a product or service that fulfills a need. So when you write your book or launch that product/service, joining marketing forces with people or brands that already have an audience helps. Both parties must share revenue, and sometimes expenses of the partnership. As long as you are providing value to your JV partners, it is a benefit to both parties to work together and promote each other’s products to their target market. E.g. If Linda Ikeji launched a social media app for bloggers and partners with Ikechukwu Ofili to promote it to his readers. Both parties have a product that can be beneficial to their audiences and working together, they can both build wealth for their brands.
Example:
In 2013 Jennifer Lopez did a joint venture with Verizon to target the latino market
I am looking forward to hearing how these tips worked for you.
Your Purpose Coach and Cheerleader
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I am the creator of ICY ACADEMY an online program with a network of Inspired GO-GETTERS who are ready to step FULLY into their purpose doing what they love, while helping others in a way that creates financial freedom for them and their families. With my Signature Program: Meaningful Branding Sequence, I help individuals and businesses create a Purposeful and Powerful Brand that is Profitable. And we have a whole lot of fun on our way there.
What makes any type of artiste a star is their authenticity. At the point in your life you choose to be a “STAR” or you fall into it, figure out what part of you that you are most comfortable with and that is what you should share with the world. The trick is, since it comes naturally to you, it won’t be hard to be “it”. Don’t worry about what others say about it. Give people time. Once they see you are being your authentic self, they will naturally gravitate and celebrate that, or at least you’ll have a fan base that is attracted to your authenticity, and then just bank on that. Branding is also a HUGE part of your “STAR” power. Are you the serious business guy, the funny goofy down to earth lady, the silent but powerful, the loud and aggressive. Whatever your personality, package it in your actions, words and marketing collateral. But remember you run the risk of being identified that way for a long time, so leave room for versatility.
How can celebrities protect themselves from controversy?
Most controversies stem from personal stories. If you don’t want your business out there, DO NOT put your business out there. That means watch who you talk to, conduct yourself accordingly in public while still staying authentic to who you are. It’s actually okay to think before you speak, no seriously, think before you speak! Controversy keeps the industry interesting, so we love it. Should you however be faced with one, have a strategy to explain to your fans or the media and STICK TO YOUR explanation, no matter what extra “gossip” is added along the way. DO NOT LIE, but if you are going to lie, at least make it a believable lie and try not to make that a habit. Remember people are now attracted to your authenticity.
Is bad publicity really good publicity in disguise?
That quote has been credited to Oscar Wilde and sometimes to P.T. Barnum. Times have evolved and you cannot use that phrase anymore unless you have the ability to spin EVERY bad PR into a good one; but frankly bad PR is bad PR. It can destroy a brand, so no, I don’t believe bad publicity is good publicity in disguise. If that were the case, the snake would eventually get good PR. Poor snakes, they have had a bad wrap since the days of Adam and Eve. The day I find a publicist that can spin the image of the snake that will be the day I completely believe that phrase.
What makes a star endorse-able? What would attract a company, for instance, to endorse a celebrity, spending millions of naira?
Your image makes you endorsable, your values, your AUTHENTICITY, your star power. A perfect example is a client we helped plan their video shoot in Miami: THE HKN GANG: Davido. He has star power which for any company equates to dollars. His fans hang to his every word – good or bad. So let’s get real here. They endorse you because they believe you can draw in more dollars for their brand. They endorse you because they realize people listen to you. Another client we represent is Stephanie Linus (formerly Stephanie Okereke). Her authenticity and star power are solid. She conducts herself respectfully in the industry and yet she remains relatable, which to companies means she can be trusted and when she says something it will be valued. So if you want to be endorsed, be sure you have the ability to influence people and the ability to influence comes with building trust with your fan base in your given industry over time.
Which Nigerian celebrity are you proud of the most regarding his/her branding?
I have to say Stephanie Linus (nee Okereke). Her image from when she started to where she is now is a perfect example of the power of re-branding and how it can immensely impact your career. When we started with Stephanie in 2009 she had less than 30,000 fans on face book. With strategic and purposeful branding, 3 years later, Stephanie has over 461,000 fans and has more than tripled her cover appearances. You inevitably have to respect that kind of re-branding power.
What is that recurring sin celebrities commit?
You have to blame this sin on technology. The new and improved sin is: underestimating the power of social media. You now have to constantly remember, whether you like it or not, you are officially a role model. Stop thinking you are talking to your friends. Your fans and your 5000+ fb followers are not your friends. Again, just as it is okay to think before you talk or respond to press, it is okay to think before you hit that tweet or publish button. Damage control in PR cost money and cost you time. You can’t avoid it all together, but you can sure minimize it, and use that money in your bank account, or spend that time working on your craft. Social media is here to stay, at least for now and you officially have to have that as part of your PR consciousness.
Your Purpose Coach and Cheerleader
SIGN UP FOR MY FREE PURPOSE INSIDER! NEWSLETTER
It’s free. Sign up today and get some free helpful resources to build profits, including my report on the 7 Easy Steps To A Purposeful, Fun and Profitable Brand.
I am the creator of ICY ACADEMY an online program with a network of Inspired GO-GETTERS who are ready to step FULLY into their purpose doing what they love, while helping others in a way that creates financial freedom for them and their families. With my Signature Program: Meaningful Branding Sequence, I help individuals and businesses create a Purposeful and Powerful Brand that is Profitable. And we have a whole lot of fun on our way there.
Press/Media Contact
Yetunde Taiwo
ICY Public Relations
(T): 305.549.3676
press@icypr.com
FOR IMMEDIATE RELEASE
SEX CHOCOLATE CRY, THE NEW QUICK READ MANY WOMEN CAN LAUGH AT, AVAILABLE IN PRINT AND ON KINDLE, EXCLUSIVELY ON AMAZON BEGINNING AUGUST 8TH
First time authors Taiece Lanier and Yetunde Taiwo share the humor of the roller coaster of emotions during their cycle in this 28-page witty book!
MIAMI, FL (August 2013): – Sex Chocolate Cry, How To Stay Happy During Your Menstrual Cycle is a witty, new quick read by Fashion and Entertainment Entrepreneur, Yetunde Taiwo and Organization and Fashion Expert, Taiece Lanier. This is a book that almost every woman can relate to. The book is for mature women who are most likely sexually active, and who experience all the roller coaster of emotions that comes with menstrual cycle and sex. It provides a great read for women while they are going through their “period days”, sharing with them a good laugh in spite of the pain they will never get used to.
The book has four main chapters: Sex, Chocolate, Cry and Remedies. The short paragraph style writing of the book allows for a quick read and will make a great gift for girlfriends on any occasion. Sex Chocolate Cry, How To Stay Happy During Your Menstrual Cycle will be available for print soon and on kindle on its launch date, August 8, exclusively on Amazon and Kindle. It will be available online at http://www.amazon.com/dp/B00EC0ZZVI for $4.99 for the Kindle version and $12.99 for the full color, glossy print version.
Excerpts from the book include:
My goodness, sometimes chocolate is better than sex. Excuse me, what am I saying? CHOCOLATE is better than sex. There is something to be said about eating chocolate during “Aunt FLOW’S” visit that just makes the world look better and feel warm and fuzzy on the inside.
A period is like having a baby, except you never have it. I’ll rather have a baby every 9 months than to go through a cycle every flipping month for the next 40 plus years. DARN IT “Aunt FLOW”
“Sex Chocolate Cry” is simple yet engaging. It’s 28 pages of what men need to read, to understand women just a bit more.” – Dumebi Agabakoba-Ishaku, Editor, Complete Fashion Magazine.
The new authors offer readers who purchase the book exclusively on Amazon Kindle on its launch date, August 8, a special bonus download title ‘9 Natural Remedies To Have A Better Menstrual Cycle’.
Interested readers can log on to www.sexchocolatecry.com and join the VIP list to get the notification of special ‘SEX CHOCOLATE CRY’ events around the globe. Media and bloggers interested in interviewing the authors or reviewing the book can please send an email to press@icypr.com.
SEX CHOCOLATE CRY, How To Stay Happy During Your Menstrual cycle By Taiece Lanier and Yetunde Taiwo Format 1: 28 pages; eBook Format 2: 30 pages; Glossy, full color, soft copy Language: English Sale Location: Amazon Print: $12.99 |Kindle: $4.99 (subject to change)
ABOUT THE AUTHORS:
TAIECE LANIER is a Miami based Organization and Fashion Expert, C.E.O of Closet Editors Agency. She is also known as THE CLOSET EDITOR. Mother of two, certified fitness instructor, and a bona fide Chocoholic. She brings with her 24 years of MENSTRUAL experience.
YETUNDE TAIWO is a Miami based Fashion and Entertainment Entrepreneur. She is the owner of International PR Firm, ICY Public Relations and a bona fide foodie also known as the Afropolitan Chef. She brings with her 21 years of MENSTRUAL experience.
TAB NYC, a premier Luxury Fashion & Beauty Collective is set to introduce a unique and exquisite showcase of selections of luxury global fashion & beauty brands during the esteemed New York Fashion Week 2013. The event is scheduled for September 14, 2013. It promises to be a memorable turnout of designers, models, media, beauty pros, buyers, bloggers and lovers of fashion.
The fashion world highly anticipates TAB NYC – NEW YORK FASHION WEEK EDITION 2013 and the presentation of an eclectic mix of Fashion, Entertainment and Beauty products with a wide range of vendors and designers from all over the world including: Hunadi Bespoke -South Africa, House of Versatile Styles-US, DiDi Creations-UK, Sheria Ngowi-Tanzania, DaGashi Hair –US, Madeyya-U.A.E, Make Up by Olabisi of Motives for LALA presented by Olabisi. A fashion retail one-day event that is truly international. TAB NYC also affords a promotional platform for participating beauty brands and fashion houses that will be exposed to a variety of fashion week clientele and fashion industry elites. It’s a worthy fashion experience to look forward to by all fashion enthusiasts.
Show Producer and Fashion Entrepreneur, Bukola Are of House of Versatile Styles is excited about the luxury shopping event and says, “ Having a fashion event that is representative of our world today ‘global’ is very exciting and it gives us a chance to expose the world to fashion they may have never other wise known, right here in New York City. I am thrilled about this event.”
There will be 2 fashion show segments during the event produced by renowned fashion stylist, Kokuhilwa Rosemary of fashionjunkii.com. Fashion and Beauty brands interested in becoming a vendor or showcasing in the TAB NYC Fashion show segment should contact TAB NYC at info@tabnyc.com or vendors@tabnyc.com to request a vendor application. Vendor space is limited. Vendor Application Submission ends on August 22nd, 2013. This is an RSVP only event. Guest will enjoy zico coconut water throughout the day. The media and bloggers interested in attending can email press@icypr.com to get credentials.
ABOUT TAB NYC TAB NYC is an annual showcase of the finest global fashion & beauty brands during New York Fashion Week. TAB NYC is a dynamic one day fashion and beauty retail collective, featuring independent and established fashion and beauty brands. TAB NYC aims at promoting independent and established companies, with interest of expanding clientele to a global audience during NEW YORK FASHION WEEK. Fashion & beauty enthusiasts can expect an opportunity to shop the latest International Fashions from Canada, USA, UK, West Africa, South Africa, Dubai and more at TAB NYC. For more information about TAB NYC contact us at info@tabnyc.com. Like us on Facebook : TAB NYC. Follow us on Twitter @tabnyc411. TAB NYC Website – www.tabnyc.com
For Media/Press and Sponsorship Opportunities at TAB NYC contact info@icypr.com
The Single Jéjé from the upcoming debut Album ‘Yours Truly’ will be released on Friday, July 5, 2013
The suspense is over. After 3 years of waiting, Pop/Soul/RnB Egyptian/Nigerian Recording Artist AiRis returns to her passion for music, with the release of another new hit single Jéjé to be launched on Friday, July 5, 2013. Produced by MR. CHIDOO and part of an upcoming full album project tagged ‘Yours Truly’, a ten track album that will be released in the spring of 2014. Jéjé is a return to romance music that inspires communication with lovers.
Two singles will be pre-released off the album before the launch in the spring. ‘Jéjé’ means ‘Take it easy’ in Yoruba, and AiRiS sings about a loved one taking it easy on her and trusting her love for him. AiRis’s beautiful soulful vocals rides against a backdrop of African talking drum beats and soothing band arrangements of horns and piano licks. The upbeat Afro-pop romantic song will be a favorite among couples sorting out issues or trying to solidify their bond. Jéjé is a good dance track.
…”One thing in particular about AiRis is the fact that she understands her music “sound” which makes the working process very easy. “Working with AiRis on the song Jéjé was about experimenting. We wanted to create a unique sound, then we thought of using some Afrobeat influences. It came out all well.” — Producer, MR. CHIDOO.
o listen to the song on the release date (July 5, 2013), fans can log on to www.airismusic.com. The website provides the media and the growing fan base of AiRis with a place to read, all news about AiRis, including brand new images, videos, a blog and special giveaways for fans.
About AiRis
AiRis is a singer and songwriter who stepped into the African music industry scene in 2009. Greatly influenced by Mediterranean, rock, pop and African music, AiRis is truly an international Artist. Born in Cairo, Egypt to a Nigerian Father and an Egyptian mother, AiRis spent her young adult years between Nigeria, United Kingdom and Egypt. In the fall of 2009, AiRis moved to Nigeria to pursue her singing/song writing career and in the spring of 2010 she created AiRis Music, her own record label. In creating her music, AiRis tries to convey her feelings, experiences, and those of others in the words and rhythm of her style. Her style of music is alternative pop and soul with various cultural influences, specifically African.
Her work brings a unique mixture of pop and soul to the African music industry. Her sound addition to the music industry opens a new door for the African Entertainment Industry internationally. Media interested in setting up an interview with AiRis about the new release should please contact us at press(at)icypr.com or telephone: 305.549.3676. For bookings and appearances, contact Tobi Odusina: telephone: 0816 356 7179, e-mail: tobiodu@gmail.com. Fans of AiRis can also connect to her via Social Media: Twitter, Facebook, MySpace and YouTube or on her Website – www.airismusic.com
For more information, please contact ICY Public Relations
Hey you. Welcome to my Virtual home here on YetundeShorters.com where I get to support your awesomeness with tools, tips, resources to thrive out here in these world streets. Plus, I get to share with you my life as a Lifestyle Entrepreneur, TwinMom and Wife. A snap shot of the good and challenging. I am on a journey to realize my highest self while sharing the experiences, in hopes that someone else can learn from them, without having to go through it. I look forward to connecting live or online.
I am the creator of ICY ACADEMY an online program with a network of Inspired GO-GETTERS who are ready to step FULLY into their purpose doing what they love, while helping others in a way that creates financial freedom for them and their families. With my Signature Program: Meaningful Branding Sequence, I help individuals and businesses create a Purposeful and Powerful Brand that is Profitable. And we have a whole lot of fun on our way there.
