Contact:
Adiat Disu, Founder & President
Adireé Fashion Agency & Africa Fashion Week (New York)
Adiat.disu@afwny.com
347-891-9680
Africa Fashion Week (New York) Freezes the Concept of Contemporary African With ICY Public Relations.
NEW YORK, NY, May 19th, 2010- Adireè Fashion Agency (Adireé), producers of Africa Fashion Week (New York) (AFWNY), just released its new logo for AFWNY with the help of ICY Public Relations (ICY PR). With less animation and more of a serious sophisticated tone, the new logo screams modern while still maintaining that Afro-centric appeal.
Produced by Adireè, AFWNY July 12th – 18th, 2010 is a luxury multi-day event that will include runway shows, designers from various countries in Africa and those of the African Diaspora, exhibitions, and industry networking events.
Designers from the African Diaspora showcasing are as follows :
54 Kingdoms – Ghana
Atal Stella Uganda – Uganda
Arewa Designs – Nigeria
BebeGrafiti – Nigeria (Niger Delta)
Charlene Amankwah – Ghana
Chianu International – Nigeria
Côté Minou- Cameroon
Darryl Jagga – South Africa
Elikplim Gordon – Ghana
Fabulous Fingers – United Kingdom/ Nigeria
KiRette Couture – Cameroon
Kosibah – United Kingdom/Nigeria
Kozby World- Nigeria
Kumba Wear – Senegal
Lin-Z Inc. – African American
Osun Designs – Jamaica
Qétura – Nigeria
The tentative schedule is as follows:
Thursday, July 15th, 2010 Runway Fashion Show @ 6 PM
Friday, July 16th, 2010 Runway Fashion Show @ 6:30 PM
Saturday, July 17th, 2010 Trunk Show/Sample Sale @ 12 PM – 5 PM
Private African Soiree @ 10 PM
“Revamp, renew, re-launch. It is important to always reinvent yourself and I think our new branding strategy is so deadly cool. After sending ICY PR the outline of an African women and choosing the shades of color, they were able to transform the images into a brand that can stand out in a non commodious market of fashion weeks” Adiat Disu, President and Founder of Adireé.
Yetunde Taiwo, the Executive Director of ICY PR, noticed a huge improvement in the branding once completed with the new logos and design. “What better way to highlight today’s African Fashion than by branding it with a contemporary African image and colors. It was an absolutely pleasant experience.”
It is not a coincidence that the logo for AFWNY shares sister shades of blue with the Adireè logo. The shades of blue in both logos come from the indigo dyed cloth produced by Yoruba women of south western Nigeria called Adire. From costume to chic, the new logo in various shades of blue encompasses the diverse and stylish vision AFWNY and Adireè have in common.
“The New branding for Africa Fashion Week needed to be truly African but indicative of the 21st century. The producing Agency (Adireè Fashion Agency) already made our job easier with the illustration and their branding color choice of blue. Blue is always cool,” states Taiwo.
ICY Public Relations is an International full service public relations boutique based in Miami, Florida, with a focus on fashion, arts and corporate PR. Their media and network marketing extends to Europe, Africa and North America in order to grasp a diverse and ethnic client base. In addition, their adage, B E E X C L U S I V E L Y G L O B A L, emphasizes their lifestyle and allows them to brand their clients for their target market around the world.
AFWNY will be in New York, NY from July 12, 2010- July 18, 2010. Some official sponsors include, but are not limited to: Dollhouse Footwear, Soul Purpose and The Africa Channel.
About Adireé Fashion Agency:
Adireé Fashion Agency, established February 2009 in Westchester, NY, is a fully integrated, result driven company that focuses on fashion event production, organization, and consulting for small to medium size fashion clients in the New York, NY and White Plains region.
Adireé consists of a team of professional fashion freelancers whose common mission is to provide fashion clients with collaborative, creative, and utterly memorable fashion events. Adireé exists to produce and organize fashion events that are backed by thorough marketing strategies. The purpose of Adireé produced events is to generate ROI for its fashion clients; therefore, helping clients to establish a better connection with consumers. Adireé designs, builds, and helps fashion clients maintain a high quality brand or company image through trend smashing events.
About Africa Fashion Week (New York):
Africa Fashion Week New York (AFWNY) in New York, NY July 12, 2010 – July 18, 2010. AFWNY is a luxury multi-day event that includes runway shows, exhibitions, and industry networking events, produced by Adireé Fashion Agency. AFWNY’s mission is to raise awareness of the many African Fashion/Entertainment professionals in New York and Tri -State area. Moreover, Africa Fashion Week NY will break through the New York fashion noise and allow diverse and upcoming designers to voice themselves through creative forums. Prominent buyers and industry influencers will be previewed to African designers during AFWNY. Over 2,000+ audience members will also witness the excitement and be a part of the cause. Funds raised from this event will be allocated towards non profits that support Africa.
About ICY Public Relations:
ICY Public Relations is built on the principles that your image epitomizes your product and/or service and creative ideas and initiatives set you apart from “the competition”. The array of creative focus they specialize in expands to product launches, image consultancy, special events, private parties and fashion shows. Moreover, ICY PR develops marketing campaigns and programs to help companies define themselves in the market; and specializes in cost effective methods to increase sales while minimizing expense.
ICY Public Relations secures debut international Recording Artist AiRis for 2010 media and public relations representation MIAMI, FL — Continuing its efforts of being the public relations liaison between African Fashion and Entertainment brands and the rest of the world, ICY Public Relations recently signed new recording Artist Asmaa Idrisu a.k.a AiRis to its 2010 public relations roster. AiRis is a singer and songwriter bringing a unique mixture of Pop, Soul and African style to the music industry. The debut album “The AiRis Project” T.A.P is set to be released in the fall of 2010. The album will have 10- 12 engaging hit tracks including the debut single “Without you”, “Sick in Love” and Fly Away”,
AiRis
Greatly influenced by Mediterranean, rock, pop and African music, AiRis is truly an international Artist. Born in Cairo, Egypt to a Nigerian Father and an Egyptian mother, AiRis spent her young adult years between Nigeria, United Kingdom, and Egypt. In the Fall of 2009, AiRis moved to Nigeria to pursue her singing/song writing career and in the spring of 2010 she created AiRis Music, her own record label. In creating her music, AiRis tries to convey her feelings, experiences, and those of others in the words and rhythm of her style. Her style of music is alternative pop and soul music with various cultural influences, specifically African. Her musical inspirations growing up include; Sade, Sting, Michael Jackson and Madonna; original and unique artists that have their own sound. Often compared to Tamia or Madonna, AiRis aspires to someday collaborate with Quincy Jones, David Guetta, DaftPunk, Darkchild and Cobahms as her career grows as an original artist.
AiRis teamed up with Nigerian Producer Chino Ojunta of C17 Music for her debut single “Without you”. She also secured Award Winning North American Director Adam Rush to produce the music video for the single, shot on location in Miami. AiRis is a fresh artist who brings a unique style and sound never before experienced to the African music industry.
“…AiRis was great to work with. She is truly a professional who knows her craft and gives the best
every time.” – Adam Rush
AiRis is set to be reviewed by True Love West Africa, Allure (Vanguard magazine), MIMI Magazine and more. Her music video for Without You, will debut in June 2010 with rotations in Europe, North America, West and South Africa.
For media interested in setting up an interview with AiRis about the new album please contact us at info@icypr.com. For bookings and appearances, contact I’Manage Nigeria, Godwin Tom: telephone: 011.234.703.012.2457, e-mail: booking@imanagetalent.com, website: www.imanagetalent.com
Win Invitations for your special event or wedding. Our client Ijorere has partnered with BellaNaija.com to give you a chance to win couture invitations for your events. Win 100 invitations.
On March 12th, our client Nollywood A List actress Stephanie Okereke joined Meryl Streep, Marcia Gay Harden, Shohreh Aghdashloo, Archie Panjabi, Julyana Soelistyo and Lauren Vélez for the Daily Beast’s Women in the World summit. Hosted by The Daily Beast.
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Hello Icy readers. We hope you join us for this event in Chicago. Executive Director, Yetunde Taiwo will be on a panel discussion at University of Chicago’s Booth School of Business .
Topic: How much has Africa’s image in the foreign press affected business?
Time: 8 – 2pm
Includes breakfast, coffee break and lunch
Keynote Speakers:
Hon. Chief Ojo Maduekwe, Fmr. Foreign Minister of Nigeria
Mr. Harry C. Alford, President & CEO, National Black Chamber of Commerce
Mr. Arnold Ekpe, CEO, Ecobank
Come learn how:
Africa’s image in the press has affected business?
Banks, private equity and foreign investors are fueling business growth? Panelists for How much has Africa’s image in the foreign press affected business?
include:
– Mr. Charles Manuel, Consul Economic, South African Consulate
– Ms. Yetunde Taiwo, Director, ICY Public Relations
– Mrs. Selena Cuffe, President & CEO, Heritage Link Brands
– Ms. Lola Kingo, Editor-in-Chief, Mimi Magazine
Promoting a vibrant private sector in Africa – how banks, private equity and foreign investors are fueling business growth?
include:
– Mr. Rotimi Sekoni, Managing Partner, Cloudleap Partners
– Mr. Kunbi Oguneye, CEO, Suburban Telecom, Fmr. Head of Strategy of Oceanic Bank
– Mr. Thomas Mims, Managing Director, Emerging Africa
– Ms. Josephine Ngure, Lead Advisor to VP, Infrastructure, Private Sector & Regional Integration, Africa Development Bank
Miami, FL- April 7th On Saturday evening, the Women’s International Film Festival came to its final reel as the nine-day festival, which screened more than 68 films from over 30 countries including: Brazil,
England, Haiti, Hungary, India, Canada, Australia, Singapore, Spain and many more wrapped with the Premiere of Vivica’s Fox independent film, Junkyard Dog at Cinema Paradiso in Fort Lauderdale.
The featured closing-night film came from Director, Kim Bass & produced by Deanna Shapiro. The movie was selected as the headline movie for WIFF because of Vivica’s key role as a lead that truly exemplifies the purpose of the Festival. The film is inspired by actual events and tells the terror-filled tale of Audra Buckman, a nineteen year-old college co-ed, trapped in a month-long nightmare.
After the screening, fellow filmgoers received the opportunity to pose their questions with Vivica, Kim Bass and the film crew. Audience questions ranged from the publicity for the film, actual event history and scout locations among others.
“Every time a festival ends–I get sad and also excited. I look forward to receiving the next batch of compelling, poignant documentaries, shorts and feature lengths to feature for next year,” Yvonne-McCormack Lyons, Festival Founder and associate director. ` Many of these films showcased celebrate the lives of women from around the world; it’s a true educational event as our attendees gain an entrance into another reality told by a unique perspective.”
Opening night kicked off with on March 26th with a reception sponsored by the Cultural Institute of Mexico in Miami followed by Casi Divas, a flick about four women who are vying for a part in an upcoming film by director Alejandro Mateos (Julio Bracho). Films were grouped by location: North America, India, Asia, Europe, Africa and the Caribbean. In addition, the festival offered workshops, luncheons with best-selling authors Helie Lee and Debbie Ford, a FREE family day and parties held throughout. About The Festival
The Women’s International Film & Arts Festival (WIFF) is a unique, cultural event featuring films, visual and performance arts and other artistic expressions by women. Founded by a truly International individual, Yvonne McCormack-Lyons has spent the past 20 years in the fields of communications and women based arts and culture programs. Mrs. McCormack-Lyons has been spearheading the award winning Women’s International Film & Arts Festival for the past four years. The festival’s mission is to be the premiere international festival for women recognizing their brilliance and accomplishments. The opening night of the festival will be held at the Tower Theater on Friday, March 26, 2010.
Hey you. Welcome to my Virtual home here on YetundeShorters.com where I get to support your awesomeness with tools, tips, resources to thrive out here in these world streets. Plus, I get to share with you my life as a Lifestyle Entrepreneur, TwinMom and Wife. A snap shot of the good and challenging. I am on a journey to realize my highest self while sharing the experiences, in hopes that someone else can learn from them, without having to go through it. I look forward to connecting live or online.
