AIRIS “WITHOUT YOU” WORLD PREMIER ON MAY 28TH 2010 ON YOUTUBE
WHAT: The World Video premier of “Without You”
WHO: AiRis : music video directed by BET Hip Hop Award winning Director Adam Rush
WHEN: Friday, May 28, 2010
TIME: 6:00am EST.
WHERE: www.youtube.com/airismusic
About AiRis
Greatly influenced by Mediterranean, rock, pop and African music, AiRis is truly an international Artist. Born in
Cairo, Egypt to a Nigerian Father and an Egyptian mother, AiRis spent her young adult years between Nigeria,
United Kingdom, and Egypt. In the Fall of 2009, AiRis moved to Nigeria to pursue her singing/song writing
career and in the spring of 2010 she created AiRis Music, her own record label. In creating her music, AiRis tries
to convey her feelings, experiences, and those of others in the words and rhythm of her style. Her style of music is alternative pop and soul music with various cultural influences, specifically African.
The debut video for AiRis (Without You) was directed by BET’s Hip Hop Award winning director Adam Rush and shot on location in Miami. Adam Rush has directed music videos for internationally acclaimed artists, Young Money, Pitbull, Lil Wayne, Dj Khaled. His recent work “Roger That” ranked #1 on the top 10 countdown for BET’s 106 & Park Countdown. His music video for Dj Khaled was nominated for video of the year BET Hip Hop Awards 08, and his live performance back grounds for, Julieta Venegas, Calle 13, Paramore, Moderatto and others have been an integral part of MTV’s Music Video Awards shows. Adams music video for AiRis will debut at an exclusive industry event in Lagos in June 2010.
AiRis teamed up with Nigerian Producer Chino Ojunta of C17 Music for her debut single “Without you”.
“…AiRis was great to work with. She is truly a professional who knows her craft and gives the best
every time.” – Adam Rush
For more information about the video or for press materials please e-mail your request to us at info@icypr.com
ICY Public Relations
Yetunde O. Taiwo
T: 305.549.3676
E: info@icypr.com
W: www.icypr.com
STEPHANIE OKEREKE SCREENS HER MOVIE “THROUGH THE GLASS” AT THE 2010 CANNES FESTIVAL, FRANCE
Canadian-based ID Communications Inc. partners with Next Page Productions to screen Through the glass at the Cannes Festival in France
LAGOS, NIGERIA — Nollywood A-list Actress Stephanie Okereke was at the Cannes festival May 12-May 23 for the screening of her movie “Through the Glass”. This screening was made possible by the partnership between Stephanie’s own production company Next Page Productions and ID communications Canada.
“What I most like about this film’s business approach is the built-in market. Nigeria is a country of 150 Million. Every major market has a strong Nigerian Diaspora. Given Stephanie is basically the Angelina Jolie of Nigeria, she is a household name in these communities and we know we can easily mobilize them for our platform theatrical release in North America and elsewhere. As a company specialized in Niche film, these are exactly the kinds of elements we look for. We will begin in NYC, the DC area, and Houston, just to name a few, and we will take it from there.” – Mr. Shannon, ID Communications, films international sales agent.
The Movie was screened to a very diverse audience on Monday, May 17th, giving a very international promotion to the ever growing Nollywood industry and one of its goals to reach a western audience.
“I cannot begin to describe my excitement and appreciation for this industry. It’s not about approval; it’s about opening up the world to a different type of film making experience, the hybrid of Nollywood and Hollywood.” – Stephanie Okereke
ABOUT THE STEPHANIE:
Stephanie Okereke came into the Nollywood scene in 1997 as a student at the University of Calabar. After
graduating, her thirst for an acting career propelled her into Nollywood fulltime. Stephanie made her mark with the
movie Emotional Crack which premiered at the African Film festival in April 2004. With Over 90 films to her name,
Stephanie Okereke is continually building her brand in the movie industry. A recent graduate of the New York Film Academy, Stephanie has expanded her title to include Director, producer and writer with the introduction of her latest movie: Through the Glass which premiered at the Silver Screen Theatre of the Pacific Design Centre on October 18th 2008 in Hollywood, California, and premiered across theatres in Nigeria on September 16th 2009 to record topping viewings and now at the Cannes Festival.
ABOUT THE MOVIE: Through the glass is the story of Jeffrey [Garret Mckechnie] who lives the ultimate bachelor’s life going through numerous non-committed relationships, but struggles to excel at work and gain his father’s love and acceptance. Jeffrey’s life gets even more intriguing when life deals him a card that stops him in his tracks. On a typical day, he returns from work to find a note “take care of your responsibility” left on top of a baby who is abandoned on his doorstep. In nothing short of what is scary, confusing and comedic, he turns to his Nigerian neighbor, Ada [Stephanie Okereke] who he has a secret crush on, to help him. What happens to the baby? Will Jeffrey break through the glass of his phobia for commitment and keep the baby? Will Jeffrey confess his secret crush on Ada?
About ID Communications Inc: ID Communications inc. is a Montreal-based boutique film, television and web marketing company specialized in the area of international sales representation and distribution for film, TV, DVD and web-based properties. For more information visit http://www.idcommunications.org/cannesmarket
Visit www.throughtheglassmovie.com for more information about the film. Press materials can be requested at info@icypr.com . For more information on Stephanie Okereke please visit www.stephanieokereke.NET .
For more information contact: ICY Public Relations
Yetunde O. Taiwo
T: 305.549.3676
E: info@icypr.com
W: www.icypr.com
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ABOUT THE MOVIE: Through the glass is the story of Jeffrey [Garret Mckechnie] who lives the ultimate bachelor’s life going through numerous non-committed relationships, but struggles to excel at work and gain his father’s love and acceptance. Jeffrey’s life gets even more intriguing when life deals him a card that stops him in his tracks. On a typical day, he returns from work to find a note “take care of your responsibility” left on top of a baby who is abandoned on his doorstep. In nothing short of what is scary, confusing and comedic, he turns to his Nigerian neighbor, Ada [Stephanie Okereke] who he has a secret crush on, to help him. What happens to the baby? Will Jeffrey break through the glass of his phobia for commitment and keep the baby? Will Jeffrey confess his secret crush on Ada?
About ID Communications Inc: ID Communications inc. is a Montreal-based boutique film, television and web marketing company specialized in the area of international sales representation and distribution for film, TV, DVD and web-based properties. For more information visit http://www.idcommunications.org/cannesmarket
Contact:
Adiat Disu, Founder & President
Adireé Fashion Agency & Africa Fashion Week (New York)
Adiat.disu@afwny.com
347-891-9680
Africa Fashion Week (New York) Freezes the Concept of Contemporary African With ICY Public Relations.
NEW YORK, NY, May 19th, 2010- Adireè Fashion Agency (Adireé), producers of Africa Fashion Week (New York) (AFWNY), just released its new logo for AFWNY with the help of ICY Public Relations (ICY PR). With less animation and more of a serious sophisticated tone, the new logo screams modern while still maintaining that Afro-centric appeal.
Produced by Adireè, AFWNY July 12th – 18th, 2010 is a luxury multi-day event that will include runway shows, designers from various countries in Africa and those of the African Diaspora, exhibitions, and industry networking events.
Designers from the African Diaspora showcasing are as follows :
54 Kingdoms – Ghana
Atal Stella Uganda – Uganda
Arewa Designs – Nigeria
BebeGrafiti – Nigeria (Niger Delta)
Charlene Amankwah – Ghana
Chianu International – Nigeria
Côté Minou- Cameroon
Darryl Jagga – South Africa
Elikplim Gordon – Ghana
Fabulous Fingers – United Kingdom/ Nigeria
KiRette Couture – Cameroon
Kosibah – United Kingdom/Nigeria
Kozby World- Nigeria
Kumba Wear – Senegal
Lin-Z Inc. – African American
Osun Designs – Jamaica
Qétura – Nigeria
The tentative schedule is as follows:
Thursday, July 15th, 2010 Runway Fashion Show @ 6 PM
Friday, July 16th, 2010 Runway Fashion Show @ 6:30 PM
Saturday, July 17th, 2010 Trunk Show/Sample Sale @ 12 PM – 5 PM
Private African Soiree @ 10 PM
“Revamp, renew, re-launch. It is important to always reinvent yourself and I think our new branding strategy is so deadly cool. After sending ICY PR the outline of an African women and choosing the shades of color, they were able to transform the images into a brand that can stand out in a non commodious market of fashion weeks” Adiat Disu, President and Founder of Adireé.
Yetunde Taiwo, the Executive Director of ICY PR, noticed a huge improvement in the branding once completed with the new logos and design. “What better way to highlight today’s African Fashion than by branding it with a contemporary African image and colors. It was an absolutely pleasant experience.”
It is not a coincidence that the logo for AFWNY shares sister shades of blue with the Adireè logo. The shades of blue in both logos come from the indigo dyed cloth produced by Yoruba women of south western Nigeria called Adire. From costume to chic, the new logo in various shades of blue encompasses the diverse and stylish vision AFWNY and Adireè have in common.
“The New branding for Africa Fashion Week needed to be truly African but indicative of the 21st century. The producing Agency (Adireè Fashion Agency) already made our job easier with the illustration and their branding color choice of blue. Blue is always cool,” states Taiwo.
ICY Public Relations is an International full service public relations boutique based in Miami, Florida, with a focus on fashion, arts and corporate PR. Their media and network marketing extends to Europe, Africa and North America in order to grasp a diverse and ethnic client base. In addition, their adage, B E E X C L U S I V E L Y G L O B A L, emphasizes their lifestyle and allows them to brand their clients for their target market around the world.
AFWNY will be in New York, NY from July 12, 2010- July 18, 2010. Some official sponsors include, but are not limited to: Dollhouse Footwear, Soul Purpose and The Africa Channel.
About Adireé Fashion Agency:
Adireé Fashion Agency, established February 2009 in Westchester, NY, is a fully integrated, result driven company that focuses on fashion event production, organization, and consulting for small to medium size fashion clients in the New York, NY and White Plains region.
Adireé consists of a team of professional fashion freelancers whose common mission is to provide fashion clients with collaborative, creative, and utterly memorable fashion events. Adireé exists to produce and organize fashion events that are backed by thorough marketing strategies. The purpose of Adireé produced events is to generate ROI for its fashion clients; therefore, helping clients to establish a better connection with consumers. Adireé designs, builds, and helps fashion clients maintain a high quality brand or company image through trend smashing events.
About Africa Fashion Week (New York):
Africa Fashion Week New York (AFWNY) in New York, NY July 12, 2010 – July 18, 2010. AFWNY is a luxury multi-day event that includes runway shows, exhibitions, and industry networking events, produced by Adireé Fashion Agency. AFWNY’s mission is to raise awareness of the many African Fashion/Entertainment professionals in New York and Tri -State area. Moreover, Africa Fashion Week NY will break through the New York fashion noise and allow diverse and upcoming designers to voice themselves through creative forums. Prominent buyers and industry influencers will be previewed to African designers during AFWNY. Over 2,000+ audience members will also witness the excitement and be a part of the cause. Funds raised from this event will be allocated towards non profits that support Africa.
About ICY Public Relations:
ICY Public Relations is built on the principles that your image epitomizes your product and/or service and creative ideas and initiatives set you apart from “the competition”. The array of creative focus they specialize in expands to product launches, image consultancy, special events, private parties and fashion shows. Moreover, ICY PR develops marketing campaigns and programs to help companies define themselves in the market; and specializes in cost effective methods to increase sales while minimizing expense.
ICY Public Relations secures debut international Recording Artist AiRis for 2010 media and public relations representation MIAMI, FL — Continuing its efforts of being the public relations liaison between African Fashion and Entertainment brands and the rest of the world, ICY Public Relations recently signed new recording Artist Asmaa Idrisu a.k.a AiRis to its 2010 public relations roster. AiRis is a singer and songwriter bringing a unique mixture of Pop, Soul and African style to the music industry. The debut album “The AiRis Project” T.A.P is set to be released in the fall of 2010. The album will have 10- 12 engaging hit tracks including the debut single “Without you”, “Sick in Love” and Fly Away”,
AiRis
Greatly influenced by Mediterranean, rock, pop and African music, AiRis is truly an international Artist. Born in Cairo, Egypt to a Nigerian Father and an Egyptian mother, AiRis spent her young adult years between Nigeria, United Kingdom, and Egypt. In the Fall of 2009, AiRis moved to Nigeria to pursue her singing/song writing career and in the spring of 2010 she created AiRis Music, her own record label. In creating her music, AiRis tries to convey her feelings, experiences, and those of others in the words and rhythm of her style. Her style of music is alternative pop and soul music with various cultural influences, specifically African. Her musical inspirations growing up include; Sade, Sting, Michael Jackson and Madonna; original and unique artists that have their own sound. Often compared to Tamia or Madonna, AiRis aspires to someday collaborate with Quincy Jones, David Guetta, DaftPunk, Darkchild and Cobahms as her career grows as an original artist.
AiRis teamed up with Nigerian Producer Chino Ojunta of C17 Music for her debut single “Without you”. She also secured Award Winning North American Director Adam Rush to produce the music video for the single, shot on location in Miami. AiRis is a fresh artist who brings a unique style and sound never before experienced to the African music industry.
“…AiRis was great to work with. She is truly a professional who knows her craft and gives the best
every time.” – Adam Rush
AiRis is set to be reviewed by True Love West Africa, Allure (Vanguard magazine), MIMI Magazine and more. Her music video for Without You, will debut in June 2010 with rotations in Europe, North America, West and South Africa.
For media interested in setting up an interview with AiRis about the new album please contact us at info@icypr.com. For bookings and appearances, contact I’Manage Nigeria, Godwin Tom: telephone: 011.234.703.012.2457, e-mail: booking@imanagetalent.com, website: www.imanagetalent.com
Win Invitations for your special event or wedding. Our client Ijorere has partnered with BellaNaija.com to give you a chance to win couture invitations for your events. Win 100 invitations.
On March 12th, our client Nollywood A List actress Stephanie Okereke joined Meryl Streep, Marcia Gay Harden, Shohreh Aghdashloo, Archie Panjabi, Julyana Soelistyo and Lauren Vélez for the Daily Beast’s Women in the World summit. Hosted by The Daily Beast.
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Hey you. Welcome to my Virtual home here on YetundeShorters.com where I get to support your awesomeness with tools, tips, resources to thrive out here in these world streets. Plus, I get to share with you my life as a Lifestyle Entrepreneur, TwinMom and Wife. A snap shot of the good and challenging. I am on a journey to realize my highest self while sharing the experiences, in hopes that someone else can learn from them, without having to go through it. I look forward to connecting live or online.
