Okay sexy entrepreneurs; let’s get real personal. It’s sex so I know I have your attention lol. ok, ok, let’s focus here. Branding is all about engagement, repetition of what works, gets results and a connection to your target audience, so is sex. It requires participation and gets more exciting the more exploratory you are. Seriously, your personal brand is just the same. There are so many ways personal branding is like sex, these are the top 3 ways.
1. INTIMACY
Whether you have one partner or multiple, the fact is sex requires intimacy. You are your most vulnerable during sex. Just the same, your branding requires you share intimacy of your message with your one client, or the world. Whatever your brand value offers are, being intimate about what you have to share is necessary for how your customers will relate to you. With brand intimacy, you package and share value that you hope will please or impress your audience/customers so they keep coming back to your company.
2. PRACTICE MAKES PERFECT
As with sex the more you practice, the better you should get. Having sex multiple times can help you learn and get better at it. With your personal brand, you have to keep repeating strategies; practices and lessons that make you better at showing your brand value. If certain things don’t work, you learn from them and try other things. This is how you learn and grow a brand that evolves over time. Keep learning more about your value offer as a brand and how it really helps others, so you can be great at it.
3. ORGASM = RESULTS
Results are what sex boils down to. Yes, the experience is great, the journey to orgasm is exciting, but when you actually get to an orgasm, it feels like everything falls in place. Your brand, when aligned with your intention and your value offer to the audience/target market it’s like a perfect moment. If your brand can provide a positively engaging and memorable experience with great results for your target audience, then you have done your part.
Branding as common as it may seem these days, just like sex is an intimate experience that should be taken seriously. You should be intentional about what message you are sending out about your brand, who your ideal target audience is and how you can build a lasting relationship that is beneficial to you and your target audience.
Your Purpose Coach and Cheerleader
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I AM the creator of ICY ACADEMY an online program with a network of Inspired GO-GETTERS who are ready to step FULLY into their purpose doing what they love, while helping others in a way that creates financial freedom for them and their families. With my Signature Program: Meaningful Branding Sequence, I help individuals and businesses create a Purposeful and Powerful Brand that is Profitable. And we have a whole lot of fun on our way there.
It’s so simple, those who use these secrets understand its power and they use it diligently. Chances are you know one or two or more of these secrets but if you are not using it, it is time you begin. There are over 2 Billion Internet users in the world. If you are reading this, you are one of them. Imagine how many people you can connect to, influence, or build relationships with to foster your brand, your product or service. These secrets are free and simple.
BE CONSISTENT
Remember when your mother used to say if you are going to do something at all, do it well. If you want to build your blogger empire and be the next Fashion Bomb Daily, you have to do like she did and be consistent. On whatever platform you choose to build your social media profile. Twitter, facebook, pinterest, whatever you choose, be consistent. If you blog every other day, be consistent, let your audience build a relationship with your schedule. BE CONSISTENT in the type of content you share and your message about who you are.
USE STRONG VISUALS
If you pay attention to those with high number of followers on instagram or pinterest who are active, the types of images they post have a theme. Figure out your “image look”. If you will use text and image, make your photos black and white or post funny jokes; the images you share can affect engagement. Use phone apps like Made with Studio to brand your images on social media.
SHARE YOUR STORY
Forget about being completely private those days are long gone. People connect to people. All those days of a professional only persona these days, that almost guarantees little or no connect for you or whatever you are selling. BE HUMAN. Share some things about you that people can connect to and watch how easily people connect to you.
ENGAGE YOUR NETWORK
This is the secret that so many people don’t know what to do with or how to use. Many of us know or have met so many people online and offline, but when it is time to activate our network, we have a momentary freak out session. Don’t stress about it. It’s really simple. Provide value for others and it’s really, truly, human nature; people will inevitably come to your support. Be a part of their own lives, not just being all about yours. People and brands that forget this slowly slip into the abyss and wonder what happened. They stopped providing value and being a part of the lives of those who follow them. ENGAGE and ACTIVATE your NETWORK.
BUILD RELATIONSHIPS
We are relational beings. No man is an island and in social media you bump into people in the virtual world daily. Say “Hi, how is your day?” Make it a point to connect with one new person a week. And foster those connections, comment on their page their instagram take a genuine interest in who they are and how you may be able to support them. Not a transaction but a value that you can offer, positive vibes, laughter, motivation. Offer something that is not about money. People are more apt to support and help those they have some kind of relations with. BUILD THOSE RELATIONSHIP. HAVE FUN. People are fascinating. Be open to learning from the best others have to offer.
Ultimately you are the secret to all this being activated. All these secrets activated simultaneously make for a powerful profile and brand. Pay attention to all those you know who have social media influence and power. You will realize they do all 5. Start practicing today. MAKE A CONNECTION.
SIGN UP FOR MY FREE PURPOSE INSIDER! NEWSLETTER
It’s free. Sign up today and get some free helpful resources to build profits, including my report on the 7 Easy Steps To A Purposeful, Fun and Profitable Brand.
I am the creator of ICY ACADEMY an online program with a network of Inspired GO-GETTERS who are ready to step FULLY into their purpose doing what they love, while helping others in a way that creates financial freedom for them and their families. With my Signature Program: Meaningful Branding Sequence, I help individuals and businesses create a Purposeful and Powerful Brand that is Profitable. And we have a whole lot of fun on our way there.
In my 15 years in public relations and marketing, I have worked with over 100 celebrities from the pop music industry, to the classical music industry to the film industry. I noticed that they all share certain characteristics. Understanding these truths can help you shift your own thinking and help you too be “celebrated”. The biggest difference between you and any celebrity is that way more people know them and celebrate them than they do you. Let’s face it; your moment of fame when you sang in primary school or in that play in kindergarten was your premier “celebrity moment”. We’ve all had some kind of taste of “celebrity”. Mastering those things we experienced and learned in those times are the same things celebrities do now. On that note, let’s get into it.
YOU AMPLIFIED (YOUR BEST SELF):
If you remember that moment in your life you were celebrated, you will probably realize it was because you were being you x 50. When your mother or father told you “practice makes perfect”, she meant it. Celebrities have practiced being themselves x 50. They have practiced being themselves or being so exceptional at what they do, they become MASTERS at it. You need to decide to step FULLY into you, the authentic you. Then master it so well that no one can do what you do, the way you do it. So the thought of being like anyone else is a bad idea to being celebrated. Be your best self. From Oprah, Angelina Jolie to Denzel Washington, Stephanie Linus and Idris Elba. They are MASTERS at themselves and their craft. Start practicing your own SELF MASTERY.
STAY CURRENT AND ENGAGED
You can probably name 5 celebrities that are “has beens”. Do you know why? They stopped staying in front of us or engaging us. If you don’t evolve, let’s face it you will become redundant. There is nothing wrong with sticking to what worked in 1990. But you have to find a way to evolve into current technologies that fit your personality in the new millennia. So if you like old school R & B music as an artist, you should find a hybrid that can pull your music into the ears of the millennial. If you don’t engage the new population, you will be left in and with the old population. My suggestion: sit down and take inventory of how you do things and develop ways to evolve into the new millennia. Either using the Internet (social media), a hybrid of your sense of style, a partnership with someone or a company that does things the new way. Just remember, if you do not engage the influential population, you just may get stuck promoting or marketing to your generation alone. That can be limiting. Think bigger. The celebrity that has mastered this art is BEYONCÉ. She is still herself, but you can see it’s a more evolved version of her with a similar sound to her style of music and fashion. Her fan-base ranges from teens to grown adults. Even grandmas can sing a Beyoncé Song. Stay Current.
LEARNING 101: COMMITMENT
If you think celebrities reach “celeb status” and stop, think again. They are always learning. Either at being better at their craft or learning a new craft, they understand that knowing and doing more keeps them evolving into other parts of themselves. This other parts are what keep us engaged and interested. They commit to learning. Elite athlete Serena Williams is a great example of this. With all her accolades in the tennis world, she decided she wanted to be a manicurist too. I know. Many people looked down on it. (Side bar, a lot of men and women build their wealth in this people-pampering field). Don’t knock it. She decided to do something she loved. She got certified as a manicurist and now, she has a line of nail polish in partnership with OPI that are a part of her wealth building way of life. Take a cue from Serena. Whatever it is that you like and want to learn, do it and don’t bother about what people would say about you. It just might be your millionaire idea. GO FOR IT.
There are many more truths, but these were the top 3 I found consistent with the celebrities I got to work with. I hope you tap into these truths for yourself. GOODLUCK!
&
SIGN UP FOR MY FREE PURPOSE INSIDER! NEWSLETTER
It’s free. Sign up today and get some free helpful resources to build profits, including my report on the 7 Easy Steps To A Purposeful, Fun and Profitable Brand.
I am the creator of ICY ACADEMY an online program with a network of Inspired GO-GETTERS who are ready to step FULLY into their purpose doing what they love, while helping others in a way that creates financial freedom for them and their families. With my Signature Program: Meaningful Branding Sequence, I help individuals and businesses create a Purposeful and Powerful Brand that is Profitable. And we have a whole lot of fun on our way there.
Hey you. Welcome to my Virtual home here on YetundeShorters.com where I get to support your awesomeness with tools, tips, resources to thrive out here in these world streets. Plus, I get to share with you my life as a Lifestyle Entrepreneur, TwinMom and Wife. A snap shot of the good and challenging. I am on a journey to realize my highest self while sharing the experiences, in hopes that someone else can learn from them, without having to go through it. I look forward to connecting live or online.
I AM the creator of ICY ACADEMY an online program with a network of Inspired GO-GETTERS who are ready to step FULLY into their purpose doing what they love, while helping others in a way that creates financial freedom for them and their families. With my Signature Program: Meaningful Branding Sequence, I help individuals and businesses create a Purposeful and Powerful Brand that is Profitable. And we have a whole lot of fun on our way there.
