Branding for Non-profits
In honor of Martin Luther King Day, ICY PR is giving 3 tips on how to brand your Non-Profit organization in order to increase impact, visibility and serve.
“Everybody can be great. Because anybody can serve.” – Martin Luther King, Jr.
Minister, Civil Rights Activist
The idea that everyone can make an impact is a big part of our signature program ICY Academy. We teach go getters, and those willing to serve their audience with their purpose, the ability to increase their own effectiveness by handing you to the tools of the trade that we have mustered up over the last 15 years as a public relations firm.
Branding for the non-profit sector isn’t just a bonus, but an absolute must. A brand is more than a visual identity: the name, logo, and graphic design used by an organization.Think of brand management as a tool for FUNDRAISING. Branding allows a story to be told. With non profits, those stories move individuals to action for change.
Here are some things to consider in order to boost your 501 (c) 3’s online branding initiatives
1. Consider a marketing or PR staff member on your leadership team.
2. Create powerful images. Record and share your good works—professionally. The choice to use an amateur photographer/videographer or a professional is the difference of how you want the public to engage in your work.
3. Recruit a group of volunteer social media influencers who are willing to share your powerful images. Nonprofits are skilled at finding community leaders to help push an initiative through a neighborhood or city. Think of social media influencers as a similar concept, except virtually. A social media influencer is someone who wields that influence through social media.