Nikki Beach Swim Week, Miami July 16th and 17th

Press/Media Contact

                                                            Yetunde Taiwo

                                                         ICY Public Relations

                                                            (T): 305.549.3676


For Immediate Release


Nikki Beach Presents Swim Week 2011: S.P.F. – Sand Play Fashion July 16 and 17, 2011 __________________________________________________________________________________________



MIAMI, FLORIDA (July 2011): Luxury lifestyle group Nikki Beach proudly presents S.P.F. – Sand Play Fashion – a series of beachfront fashion events during the 2011 Miami Beach Swim Week. Amid the sultry sandy ambiance, several top designers will present their stunning and sexy swimwear.

Nikki Beach Miami’s signature monthly fashion event, What Women Want, takes place on Saturday, July 16 from 1:00 PM-6:00 PM. Guests will enjoy a fun-filled afternoon with complimentary beauty services, scrumptious sweets, a welcome cocktail for those on the RSVP list and Nikki Beach Palate Pleasers, a specially designed menu for the day. The fashion shows, beginning at 3:00 PM, are going to showcase ICandy Swimwear, Pascale’s House of Bling and Le Doux for women, Fashion by Azucar and Robert Graham sportswear and swimwear for men. Models will sport accessories by Nikki Beach Lifestyle, Adjanie, and BEDE Watches. Participating sponsors include Le Métier de Beauté, MD Solar Sciences, L’Occitane, American Laser, QT Pops Sweets, Midori and TyKu. Neiman Marcus Bal Harbour exclusive makeup line Le Métier de Beauté is raffling a fabulous gift basket worth $500. This special swim week edition of What Women Want is hosted by celebrity Eva Ritvo, MD, contributor to ABC 10 Miami, and co-author of The Beauty Prescription: The Complete Guide to Looking and Feeling Beautiful. Meet her while she signs copies of her book and reveals the latest summer beauty tips and trends.

Nikki Beach’s Amazing Sunday on July 17 is going to be even more amazing with runway shows starting at 3:30 PM by celebrity’s favorite swimwear designer Lila Nikole and the fun, flirty beach designs of Betsey Johnson’s Dadeland and Coral Gables Boutiques. Models will all feature accessories by Nikki Beach Lifestyle. Join us for the world famous brunch and beach party, and stay for the sizzling shows. Stellar resident Nikki Beach DJ’s keep the crowd moving all weekend, along with sexy live entertainment. For the night owls, make note that Tahari Roque, one of Lady Gaga’s favorite designers, will be presenting a cutting edge swimwear collection designed uniquely for Nikki Beach in Club 01 at midnight on Sunday July 17.

For more information regarding Nikki Beach’s swim week event lineup and to send in your RSVP, please visit www.nikkibeachmiami.com/whatwomenwant. To make lunch or brunch reservations, please email reservations.miami@nikkibeach.com or call (305) 538-1111. Please direct press and media inquiries to Yetunde Taiwo at yetunde@icypr.com.

About Nikki Beach

In 1998, Nikki Beach introduced the world to the ultimate beach club concept bringing together dining, fashion, art, music and entertainment. Over a decade later, Nikki Beach continues to make its mark in the world’s hottest addresses and trendsetting locales, recently claiming the #1 spot in Travel Channel’s World’s Sexiest Beach Bars. The Nikki Beach concept has transcended its international venues and grown into a luxury global lifestyle company: Nikki Beach Lifestyle, launched at the Cannes Film Festival in 2009 with a clothing line, a sun care and fragrance line; Marketing and Public Relations Divisions; Global Sponsorships and Special Events; Nikki Beach Music label; a VIP membership card and concierge program; and a Hotel and Resorts Division with 10 new locations to begin opening in 2012.

Nikki Beach lifestyle can now be experienced in eleven cities, in nine different countries with more locations to come in the near future: Miami Beach, Florida, USA; St. Tropez, France; St. Barth, French West Indies; Marbella, Spain; Cabo San Lucas, Mexico; Marrakech, Morocco; Koh Samui, Thailand; Cabarete, Dominican Republic; Las Vegas, Nevada, USA; and also at the Cannes Film Festival, France and the Toronto International Film Festival, Canada. For more information on Nikki Beach, please visit www.nikkibeach.com..

# # #

Summer in Miami just got hotter! SPF Swim Week July 16th & 17th Presented by NikkiBeach Lifestyle

Summer in Miami just got hotter! Get ready for the sizzling Swim Week Miami July 16th & 17th presented by the legendary Nikki Beach Lifestyle, an international lifestyle and entertainment company renowned for its trendy, luxury venues where you will find a unique blend of gorgeous people from all parts of the globe sharing languid afternoons and endless nights.

The Sand.Play.Fashion (SPF) event kicks off July 16th with “What Women Want” the ultimate sexy, swimwear fashion show featuring collections some of Miami’s up and coming designers, Fashion by Azucar, Robert Graham, ICandy Swimwear, Adjanie, Nikkie Beach Lifestyle, BEDE Watches and Le Doux with music by Felipe Kaval. Guests can expect celebrity hosts, book signings and complimentary beauty treatments, sweets and cocktails.

Day two of the Swim Week features an all day sunday event jam packed with luxury fashion shows from legendary designers Betsey Johnson and Lila Nikole and a Risque Runway Presentation by Tahari Roque and Pascale’s House of Bling.

For exclusive details on the event or more info please visit www.nikkibeach.com. RSVP by sending an email to whatwomenwant@nikkibeach.com

This has been an ICY Report!

Calling all Models for the NikkiBeach Swim Week Casting Call, Miami Beach

We are inviting all models for the NikkiBeach Lifestyle Swim Week casting call July 12th from 11am-2:30pm at One Ocean Drive., Miami Beach, FL 331339. The event is open to both male and female models. Female models need to be at least 5’8 and males at least 5’10. The NikkiBeach Lifestyle Swim Week event will be held July 16-17th, please visit www.nikkibeach.com for exclusive details or contact (305)538.1111





Featuring Grammy Award Winner Mýa; Supermodels Unlimited Magazine Summer kick off event Boston 5.28.11

For Immediate Release


ICY PR to manage the red carpet event of Supermodels Unlimited Magazine as they host the party of the year to kickoff the summer on May 28th starting at 6 pm in Boston, Massachusetts. Headlining the event is Multi-platinum singer-songwriter and Grammy award winning artist, Mýa



America’s Next Top Model judge, Nolé Marin will be hosting the event and scouting for models for his new modeling agency; AIM Model Management.


BOSTON, MA — Supermodels Unlimited Magazine is kicking off the summer on a high note beginning Saturday, May 28, 6 pm at Royale Boston, 279 Tremont Street Boston, MA 02116 with a star-studded red carpet event, two fashion shows and a headline performance by multi-platinum, singer-songwriter and Grammy Award winner, Mýa. The event will be hosted by Nolé Marin of America’s Next Top Model, who will be scouting for models for his new agency AIM Model Management.

Supermodels Unlimited Magazine’s “Beantown Bash” will take place at Royale Boston, 279 Tremont Street Boston, MA at 6 pm prompt. The 2 fashion shows will feature summer fashions presented by Bessie’s Boutique and Haute Couture Fashion Show presented by Shekhar Rahate.

This summer kickoff will be a night of networking and entertainment featuring a star-studded red carpet and VIP reception. The event promises to be nothing short of energetic with an exclusive VIP guest list. Multi-platinum, actress, singer-songwriter and Grammy Award winner,>Mýa will perform her top hits and her new music featuring Cedric Gervais. Guests will be entertained throughout the evening.

Members of the press are invited to attend an exclusive red carpet event for Supermodels Unlimited beginning at 6pm on May 28th with Mýa and many more celebrities. Having Supermodels Unlimited Magazine in Boston will provide new opportunities for local talent and will serve as a platform for young and new models to learn about the industry. Admission to the event is by guest list only. To be added to the guest-list, send an e-mail with your name and phone number to sumagazine@aol.com.

About Mýa

Mýa is a Multi-Platinum, Singer-songwriter and Grammy Award winning artist who entertained the world and impressed millions on ABC’s Dancing With the Stars and finished out the decade named as one of Billboard’s Hot 100 Artists of the Decade, a Screen Actors Guild (SAG) Award–Winning Actress (for CHICAGO) and is the President and founder of her own non–profit foundation, The Mýa Arts & Tech Foundation. Mýa, whose extensive repertoire includes the hits, “Case of the Ex,” “Ghetto Superstar,” “Free,” “Lady Marmalade” and “My Love Is Like…Wo,” is currently preparing for multiple new releases this year including “Love is the Answer” and her 6th studio album, the Japanese flavored IMPORT LP, “K.I.S.S.” featuring the single “Fabulous Life” which has received rave reviews from MTV, E!, Billboard, NY Post, Etc…best described by Music Columnist Bradley Stern via MuuMuse; “The time is now! Mýa seizes the day in this glittery, gleeful electro-pop confection … “Fabulous Life” packs more than enough sparkle and shines to provide universal appeal.” Mýa has spent the past decade developing her artistry, entertaining the world, and advocating causes close to her heart. In these 12 years Mýa has grown into a woman with a new found strength that stems from changes, professionally and personally. For more information on Mýa, log on to www.myamya.com.


About Supermodels Unlimited

Supermodels Unlimited Magazine is a bi-monthly publication and the only magazine on the women’s market that focuses on the entire beauty industry. Each issue is packed with fresh fashions, celebrities, modeling advice, new faces and more. For more information on the event, please log on to www.facebook.com/SupermodelsUnlimitedMagazine.


Media and press for coverage on the red carpet are invited–for more information and to RSVP, please contact us at info@icypr.com.

# # #


Press/Media Contact

Yetunde Taiwo

ICY Public Relations

(T): 305.549.3676



Mother Day- “Love Notes to Mom”

Wondering what to get mom or your wife for mother’s day? Our client Ijorere the Invitation has the perfect gift. How about LOVE notes
paired up with the best gourmet chocolates in Chicago? This mother’s day IJORERE The Invitation is going over & beyond to get you in the mood for those delightfully simple gestures in life certain to put a GRAND smile on mom’s face. Send mom LOVE notes or send your sweetie LOVE Letters in the signature IJORERE souvenir box.

For a limited time ONLY, enjoy up to $40 off our LOVE Letters or LOVE notes to mom with artisan chocolates by Anna Shea. SHOP ONLINE for our Mother’s day Special under our “ETC.” category!

LOVE Letters/Notes come with pre-cut ivory recycled writing paper or our signature red translucent  (acid-free) paper. Choose from an option of cherry or maple wood, pink or red ribbon. Personalize your wooden box with inscription on inside lid. 7 words max. Shipping within the U.S. already included.


In this age of social media, texting and e-mails, this gift encourages an almost forgotten expression of love, form of communication; writing.

New Love Letters Youtube Promo http://www.youtube.com/watch?v=67QxgGv2p6A

To learn more about our client, please visit Ijorere “The Invitation” (www.ijorere.com) A couture invitation design company.

This has been an icyreport…