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Inaugural StyleWeek Resort Miami Launch Party—A SUCCESS!

The inaugural launch party of the StyleWeek Resort presented by Alessandra Gold took off on Tuesday, July 10, 2012 at the Alessandra Gold Concept Store located at 3326, N. Miami Ave, Miami, Florida 33137 at 5.30 pm. The launch party which was open to the public was well attended with over 150 guests. Designers had a meet and greet and fashion enthusiast and press alike expressed excitement for the new and unique pieces.

Day two of the Style Week Resort Miami which kicked off the runway show  on July 11 was held at the pristine Temple House on 1415 Euclid on Miami Beach. Designers featured included Hope MacDonald, Richard Petite and Camille Jeanay.

“Our first day was beyond what I expected; the designers transformed the Temple House in to a mini New York City. The response from the community and the fashion industry professionals of Miami has been amazing.  Having this opportunity to show the city of Miami the high caliber work of StyleWeekResort  is a dream come true.”

The event continues on through Friday ( July 12th to 13th) with other designers like Hope McDonald, Tess Johnson, Alessandra Gold, Amanda Perna, Janeane Marie and Jonathan Joseph Peters (both from Project Runway Season 7) featuring their designs on the runway.

The closing party which is also open to the public will hold at The Alessandra Gold Concept Store on Saturday, July 14th from 1:00pm-10:00pm. Here, everyone can come and celebrate, pick the looks from the runway and shop with a 20% discount off!

Sponsors of the StyleWeek Resort Miami are: Swarovski, Showroom 305, Jeffrey Lubin Productions, Presidente Beer, Nuvo, Alessandra Gold, Alex & Ani Beauty, Brilliance New York, Sergio Zelcer, Rok Bar, The Temple House and ICY PR.

This has been an icy report!

Images Courtesy of James Echols Soul of Miami

StyleWeek Resort with Alessandra Gold. EXCLUSIVE!

 

StyleWeek, LLC, a CFDA supported fashion company, announces their newest endeavor, StyleWeek Resort, which will be presented by Alessandra Gold, a native Miami designer.

 

The inaugural event will take off with an opening launch party at

5.30pm on Tuesday, July 10, 2012 at the beautiful Alessandra Gold Concept
Store located at 3326, N.Miami Ave, Miami, Florida 33137

This Opening and Closing events are open to the public. The exclusive luxury fashion event will be hosted at The Temple House in South Beach, July 11-13, 2012 and will be by invitation only for buyers, press, and select guests.

Designers’ collections will be on hand to be viewed and purchased at the closing event on July 14th. The StyleWeek will showcase nine designer fashion shows specializing in resort wear 2012-2013. These designers  include Project Runway alum Jonathan Joseph Peters and current and past participants of StyleWeek Northeast’s biannual runway shows. Other designers are; Richard Petit, Amanda Perna, Janeane Marie and Alessandra Gold.

President and Founder of StyleWeek, LLC, Rosanna Ortiz Sinel says, “I am extremely
excited to expand to Miami and our first step at making StyleWeek a national event. As a city with a distinct fashion personality and unparalleled nightlife,, StyleWeek is sure to find a perfect home for its resort season.”

Sponsors of the StyleWeek Resort Miami, include:

Swarovski, Showroom 305, Jeffrey Lubin Productions, Presidente Beer, Nuvo, Alessandra Gold, Alex & Ani, Brilliance New York, Sergio Zelcer, Rokbar the official bar sponsor and The Temple House.

 

To RSVP for this exclusive event, please e-mail rsvp@icypr.com.

 

About StyleWeek, LLC
StyleWeek, established in 2009, was created with the vision of connecting buyers and press with emerging design talent. A CFDA supported fashion week focused on the business of fashion. StyleWeek is a true celebration of style and culture, which includes both formal fashion shows and community-wide events. For more information about StyleWeek and the schedule of events, visit www.styleweekresort.com and www.styleweekprovidence.com

Tolu MiDe ‘s song ‘For me’ was #42 on the Billboard Charts Music Choice

 

We are so excited and super proud to announce that ICY PR client Tolu MiDe ‘s song ‘For me’ was #42 on the Billboard Charts Music Choice Urban AC – R&B/Soul last week. Sorry for the late announcement. Congratulations TolumiDE. Artists,  Follow tolumide on facebook http://www.facebook.com/Tolumideonline also on twitter @TolumiDE

 

This has been an ICY report.

 

Studio D’Maxsi Announces the Winner of “Operation Prom”. Congrats Jasmine Green!

 

Studio D’Maxsi and Afua Foundation are proud to announce the winner of this year’s ‘Operation Prom’ Competition – Jasmine C. Green. 

A resident of Baltimore, Maryland, Jasmine wins a custom made prom dress by Studio D’Maxsi with her entry of a compelling and well written essay titled ‘Fashion Limited to No defining Standards’. Her personal story is also an inspiration.

 The ‘Operation Prom’ competition, a foundation program started by STUDIO D’MAXSI’s owner, Afua Sam, was established to encourage as many girls as possible to complete high school with a serious attitude towards academic drive and excellence. Afua Sam is giving back by making the prom night of one very special and brilliant high school senior girl a special night to remember with the gift of a custom made elegant prom dress.

To read the essay, click here!

Afua Sam thanks all the awesome people who donated their time and talent to support the “Operation Prom” cause. A big, huge shout out and thanks for the contribution and hard work of celebrity hair stylist, CHARLENE BROWN, make-up artist, FELICIA GRAY, and Photography by David McCOY/IMAGES by McCOY LLC .

This has been an icy report!

Jasmine C. Green’s Operation Prom Winning Essay

Fashion Limited to No defining Standards – Jasmine Green

Access granted! Many people never grasp how special life is itself. We take things for granted everyday not realizing everyday is an opportunity to love, care, and acknowledge God. When I was eight years old, my father passed away and motionless thoughts passed through my mind. What was I going to do? I always had my mom and dad by my side! My father couldn’t leave us, No not like this? The endless notations of questionable answers had driven me to be somber. My father and I were never separated for we were like peanut butter and jelly. After my father’s death, my mother began to get very sick and my sister went to college. Since my father passed and my sister was off to pursue a greater education, I had to take care of my mother. I went to the grocery store, paid bills, and took care of the cooking. At that present moment, I had misunderstood what love really was. I didn’t like to handle the “grown up stuff.” I wanted to go outside and run around until I was tired. Still holding on to the memory of my father, I continuously prayed that God would save my mother and wouldn’t take her away.

Needless, to say life had just begun for change was yet to come. Four years later, my mother passed and my mindset as a twelve year old girl had been tremendously revolted. I look back at the moments with my mom and wish I could have done it better. No words in the world could ever explain how much I miss my parents; however, I am still blessed. The obstacles in my life seemed like I wouldn’t see the break of dawn. I would have never thought I would have made it this far. The gratefulness that has taken over my life of appreciating having those appointed people in my life will be shared. I have no doubt in my mind that becoming responsible, outgoing, and creative will inspire people to be grateful also. I will be graduating from high school with a 3.4 grade point average, and I am determined to become the best I can be in all areas of life. Whether it’s developing relationships with people or just giving back.

Limitless dreams cross my mind every day. I look at everything as if there are no limits for I can have anything I put my awe-inspiring mind to with hard work and dedication. This journey allowed me to obtain a different view of the world. I realized even more that there is so much more in the world than this circle of life, that peoples hopes and dreams fail to maintain. Yes, there was plenty of times I wished my mom and dad would come to a cheerleading competitions or a softball game; nevertheless, I cannot dwell on what my past maintains. I can only consider what my future contains. The fact that I had to depend on the people left in my life required me to identify what I really want in this world. Independence! It was then that I realized that I was capable of reaching my goal- earning a college degree and having a career in Business Management while pursuing a minor in Fashion Design or Environmental studies.

When I step foot on that special campus, I will not only bring my caring spirit but I will be able to share my story with my fellow students. I want to inspire those who have their parents to be appreciative and for those who don’t, they have to be the strongest they can be. For the time will come, someone in the future generation will need my story to help them through their obstacles in life. Through my experience, I have learned to be strong in order to survive. I want to use my strengths to support others going through the same things that I went through and educate them in substantial ways. Ultimately, I would like to own my own boutique and start a scholarship foundation for children just like me whose parents have passed away. Fashion design creates an escape mechanism for my heart, which allows me to express simple ideas on pieces of fabric. I will be gladly ready to obtain the fashion that will not limit to defining standards.

 

ABOUT OPERATION PROM

Operation Prom is a program under the ‘Afua Foundation’ owned by Afua Sam of Studio D’Maxsi Fashions. The Operation Prom project was designed to create opportunities for deserving and bright female high school students with a reward of a custom made prom gown. The main objective of this project is to boost the confidence of these young Ladies with the aim of encouraging them to strive for better education to ensure a successful career in life. Participants would have to show; punctuality at school, dedication to school activities, be decent and well-mannered and must have an excellent GPA. Interested girls are also expected to write an essay in 500 words as to why they should win the prize of the custom designed prom dress by Studio D’Maxsi.