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Your Purpose Needs YOU. EMBRACE IT

Yetunde-Shorters-main-banner-6[tm_quote style=”4″]Tell your heart that the fear of suffering is worse than the suffering itself. And that no heart has ever suffered when it goes in search of its dreams, because every second of the search is a second’s encounter with God and with eternity. ? Paulo Coelho, The Alchemist [/tm_quote]

 

This I know to be true:

  • Every experience, as with our own birth, has a lifecycle
  • If we accept and understand the above, we understand that challenges are just a part of that lifecycle…IT TOO SHALL PASS
  • You have a unique set of gifts, talents, and abilities that can change lives
  • Fear is the biggest obstacle in the way of stepping into your purpose
  • You matter, even if you don’t believe it yet
  • The sooner you step into your purpose and embrace your fear, (frankly our fears get no love so they act out) the sooner you experience unlimited joy

Ever since I was a kid, I have been aware that I am here to do something simple yet important. I had my first memory about seeing a man riding a house outside our window when I was just about two years old. It scared the crap out of me and I have been paying attention to my experiences ever since. When I meet and see people, I can see and feel their greatness; I almost always get excited and find ways to motivate them and get them pumped about their lives.

The question is, Are you okay with having a simple purpose? Click To Tweet
What I have discovered, is that most of us expect our purpose to be grand —a monumental thought or gesture that forever etches our names in history—but it’s not always that fancy. The question is, Are you okay with having a simple purpose? Your purpose may be to make people laugh, to be a listening ear to a friend in pain, to inspire others with your words, to record history, to express love through dance, to document stories through photography, to solve data equations because you see patterns and can identify better ways for people to live and do things, to create beauty out of fabric, metals, or even paper—or maybe anal retentiveness is your gift to the world to help bring order and peace to the lives of those who need it most.

The point is, no matter how simple your “thing” is, understand it, accept it, and know that you matter. Because there is someone, or people, on this God-given earth who can only respond to you. Not responding to your purpose is a dis-service to your soul and to those that need you. Letting fear stand in the way of living purposely is trivial. As Paulo Coelho said in the Alchemist, The fear of suffering is actually worse than the fear you are running away from. Embrace your fears and accept your purpose, no matter how simple it may seem.

 

To keep your purpose clear, resist getting distracted by this world of “STUFF.” What you are born to do is more important than the “STUFF” we get caught up in. You are more valuable than that. Step into your purpose and accept that you will have triumphs and challenges, which are part of the lifecycle of your story. YOU CAN HANDLE IT!  Prepare to do your part so that God, The Universe, Allah, luck, or whatever your call it, can meet you halfway. No more excuses.

NO MORE EXCUSES. LETS DO THIS!

 

[tm_divider type=”dashed” space=”30″]It is time to step FULLY into your purpose because you matter, and others are counting on you and your gifts. [/tm_divider]

 

I am ready. Are you ready?

Your Purpose Coach and Cheerleader

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SIGN UP FOR MY FREE PURPOSE INSIDER! NEWSLETTER

It’s free. Sign up today and get some free helpful resources to build profits, including my report on the 7 Easy Steps To A Purposeful, Fun and Profitable Brand.


profile-ysI am the creator of ICY ACADEMY an online program with a network of Inspired GO-GETTERS who are ready to step FULLY into their purpose doing what they love, while helping others in a way that creates financial freedom for them and their families. With my Signature Program: Meaningful Branding Sequence, I help individuals and businesses create a Purposeful and Powerful Brand that is Profitable. And we have a whole lot of fun on our way there.

To step into your own purpose, visit ICYACADEMY.com

 

 

 

Connect With Yetunde:

Instagram: http://www.instagram.com/yetundeshorters

Facebook: http://www.facebook.com/icyacademy

Twitter: http://www.twitter.com/yetunde

Youtube: http://www.youtube.com/user/icypr

Periscope: http://www.periscope.tv/Yetunde

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ASK YOURSELF, WHAT IS MY WHY!

If you knew why you were on this earth, would you do what you are supposed to do?

Ask yourself, What is my why?

graphics-whyThat is one question I wish I had the answer to before I began this entrepreneurial journey. We are so busy doing the WHAT, that nobody tells us understanding the WHY can make all the difference in the world. For a long time in building my experience in Public Relations, Branding and Marketing. I was always about the doing, doing the work, doing the shoots, doing the media events, doing, doing, doing.
 
 
It wasn’t until 2010 that I began to understand my WHY.  My why was Love. I love meeting people with unique skills and talents and helping to tell others about them. I love making sure they look so good, (brand packaging) so that when people connect to them, their product or service tells a story in a way that is fun, engaging and relate-able. I love the power of food to bring people together. Hey, we all have to eat.
 
 
I am in the business of doing what I love and helping others do the same, in  a way that is easy, fun and inspiring. As a Serial Entrepreneur and owner of  ICY Public Relations  ICY STUDIO and AFROPOLITAN CHEF , I understand now that I work to cheer others on to live fully in their purpose, because seeing others thrive at what they do best that represent their highest self is inspiring all on its own. And now, I teach inspired entrepreneurs how to create and build a life around their purpose with my teaching program,  ICY ACADEMY.
 
 
I use my experience in Image building (from modeling) Branding, Public Relations and Marketing to help them create a purposeful and profitable brand.
 
 
The truth is when it comes to personal branding, there is overwhelming information about this subject.
With over 15 years of experience and over 100 businesses and personal brands I have worked with over the years, I have the clear steps to create a purposeful, powerful, result driven personal brand that will make you profits.
 
 
I hope to inspire you, to tap into WHO YOU ALREADY ARE at your core and provide you with the tools you need to create a purposeful, powerful and profitable image/brand.
 
 
I look forward to this journey for you and about you.

 
 

Your Purpose Coach and Cheerleader
YetundeShorters-signature

 

 

 

 

SIGN UP FOR MY FREE PURPOSE INSIDER! NEWSLETTER

It’s free. Sign up today and get some free helpful resources to build profits, including my report on the 7 Easy Steps To A Purposeful, Fun and Profitable Brand.

profile-ysI am the creator of ICY ACADEMY an online program with a network of Inspired GO-GETTERS who are ready to step FULLY into their purpose doing what they love, while helping others in a way that creates financial freedom for them and their families. With my Signature Program: Meaningful Branding Sequence, I help individuals and businesses create a Purposeful and Powerful Brand that is Profitable. And we have a whole lot of fun on our way there.

To step into your own purpose, visit ICYACADEMY.com

 

 

 

Connect With Yetunde:

Instagram: http://www.instagram.com/yetundeshorters

Facebook: http://www.facebook.com/icyacademy

Twitter: http://www.twitter.com/yetunde

Youtube: http://www.youtube.com/user/icypr

Periscope: http://www.periscope.tv/Yetunde

7 Steps to a Profitable and Purposeful Brand

It’s official we have stepped into the era of total SELF PROMOTION. Here is however how YOU can stand out this year. These 7 easy steps help you identify what really matters for a purpose driven and profitable brand. One of the secrets to a successful brand is being very clear on what YOU have to offer to OTHERS that adds value to their lives.

You are more likely to be top of mind when people know your brand makes them feel better about themselves. Not about you, but about themselves. Your audience is the HERO of the story. Have that in mind as you step more into this year. Your personal brand should be meaningful. Your AUTHENTICITY is what will make you stand out, and bank on that for a profitable year ahead.

1. IDENTIFY YOUR PURPOSE & AUDIENCE

This is probably the one word that eludes a lot of people. PURPOSE. What in the world is it I am here to do? It’s usually pretty simple. Purpose is almost always about others. There are many ways to identify your purpose. I find that it usually comes from one of these 4 experiences: Promise: you have an experience and then decide and promise yourself to change things for people, Passion: passion is irrational. All you know is that if you don’t do it, life would cease to exist as a happy place for you and those you love. Pain: Something difficult happens that transforms your life and now you want to help transform the life of others. Opportunity: You see/bump into a need in the world and you find yourself wanting to make life better for others. Once you have zoned in on what it is that is your purpose, you should identify who would value it: Age, hobbies, habits, where they spend their time, how to reach them etc

2. TAKE YOUR BEST SHOT

Image goes a long way in making a first impression. There is usually always more to a book than it’s cover. However, you are more likely to open a book with an attractive cover. And if the story matches or exceeds the cover design, BRAVO! Invest in a professional shoot. I promise you it is worth the investment. A good shoot with a good photographer will be able to capture the real you that translates through images and taps into the purpose you have identified. Your image includes all visual collateral that will be a part of your brand image for the next 365 days.

3. CREATE YOUR IMAGE REPRESENTATIVE A.K.A. LOGO

Nike did it best. Their representative is the all too famous swoosh. Your logo is your representative in the brand world. If you pay $20 for a logo, you’ll get a $20 worthy logo. Invest in a customized design that speaks to the value you offer and the audience you are targeting. Your return on the investment is worth that extra hundreds to pay. Invest in your own purpose.

4. DEVELOP YOUR CORE MESSAGING

Content, Content, Content. Be clear and direct about the value you offer. Understand what emotional triggers your value taps into, develop your biography, website content, advertising copy and do away with jargon words. Be clear, concise and engaging.

5. MARKET AND PUBLICIZE THE VALUE YOU OFFER

Most people don’t realize they are almost always marketing. When you’re convincing your friends to go out with you, or telling them how awesome that new hair company or hair stylist is, that is well under marketing and Public Relations. So relax you already have years of practice doing this. Now you have to do it consciously. Decide on what platform you want to publicize your purposeful brand. TV, Social Media, Radio, Podcast, Live Events etc. I suggest you pick your top 2 and build relationships then pitch to the world media why your value is of benefit to them.

6. SOCIALIZE AND MEET THE WORLD WHERE THEY ARE

Now more than any other time in our history, you literally have access to the world. That power that social media has offered must be viewed as an opportunity. An opportunity for you to change and reach the lives of so many people with how you and what you offer, can make their lives better. I know social media can be overwhelming. Relax, pick your top 2 or 3 platforms and be a master at it. Build friendships across the world and capitalize on the power of social media to share your purpose

7. MONETIZE YOUR VALUE

It’s a sweet spot when the thing that you identify as your purpose now serves to help create financial freedom for you and your family and build profits. This is where you have to make a commitment to your purpose and put in the work required to build your purposeful brand. Learn new ways to generate revenue with a personal brand. Understand your finances, operate from a place of abundance and always remember your why. WHY DO YOU HELP OTHERS? Once you understand and accept the value that you offer. Your audience that sees the value you offer would pay your asking price.

All in all, your brand will evolve overtime, and even your purpose might evolve as you grow. The trick is to stay hungry for knowledge, keep learning and keep connecting to how you can be of benefit to others.

I wish you a purposeful and profitable year ahead.

Your Purpose Coach and Cheerleader
signature-wht

 

 

 

 

SIGN UP FOR MY FREE PURPOSE INSIDER! NEWSLETTER

It’s free. Sign up today and get some free helpful resources to build profits, including my report on the 7 Easy Steps To A Purposeful, Fun and Profitable Brand.


profile-ysI am the creator of ICY ACADEMY an online program with a network of Inspired GO-GETTERS who are ready to step FULLY into their purpose doing what they love, while helping others in a way that creates financial freedom for them and their families. With my Signature Program: Meaningful Branding Sequence, I help individuals and businesses create a Purposeful and Powerful Brand that is Profitable. And we have a whole lot of fun on our way there.

To step into your own purpose, visit ICYACADEMY.com

 

 

Connect With Yetunde:

Instagram: http://www.instagram.com/yetundeshorters

Facebook: http://www.facebook.com/icyacademy

Twitter: http://www.twitter.com/yetunde

Youtube: http://www.youtube.com/user/icypr

Periscope: http://www.periscope.tv/Yetunde

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