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“If you want to be a writer, you must do two things above all: Read a lot and write a lot” – Stephen King
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Revitalizing Your Brand: Strategies for a Fresh Start
In today's ever-evolving business landscape, staying relevant and resonating with your target audience is crucial for the success and longevity of your brand or company. As you get ready for the next quarter in the year, consider revitalizing Your Brand Strategies for...
Lean Launch: The Savvy Entrepreneur’s Guide to Starting Big with Small Funds
You can have a lean launch as the Savvy Entrepreneur in your family. Here is your guide to starting big with small funds. Starting a business is a dream for many of us, but limited capital can often stifle these aspirations. Yet, with the right resourceful strategies,...
Purpose to Profit Secrets in Action
FB Friend, I have new news. But first, story time lol So on 7.7.7 I launched ICY PR into the world and I did it specifically because I wanted to support small business owners who could share their knowledge and products with the world. I think in international,...
Discovering your intrinsic value is simpler than you think
Discovering your intrinsic value is simpler than you think. One day, I was laying down to take a nap on my sectional sofa, I woke up about 45 minutes later and I could NOT get up...I couldn't move my legs. I was scared. My heart was racing, I could literally...
The Surprisingly Easy Way to Ruin Your Personal Brand.
Are you ready to build a purpose-centered, impactful, powerful and profitable personal brand
It hurts because It could be me and you know that
As a black woman, every time I hear stories about how people who look like me are brutalized & killed by Caucasian/pass for Caucasian police and self-appointed police, it literally physically hurts & I cry just about every time. This brutality happens every...
How to Systematize Everything
Hey Entrepreneur. If you’ve ever looked at another entrepreneur and wondered "how da heck does she even have time to do all this stuff" she has systematized everything, and you need to learn this skill too. She’s got good systems. [bctt tweet="It’s true. The most...
3 Incredible Strategies I Learned From Being a BMe Vanguard Fellow (THE MATRIX IS INVOLVED)
Hi. I’m Yetunde Shorters and I am a BMe Vanguard Fellow and I want to share with you 3 Incredible Strategies I learned from being a BMe Vanguard Fellow, strategies that can compel you to apply for the next fellowship and transform your work in our world.
What is Marketing?
CLICK HERE TO WATCH- Marketing: Think about the word Market. What is a market? according to the dictionary, a market is a regular gathering of people for the purchase and sale of provisions, livestock, and other commodities. So, once you understand what a market is,...
What is Branding
CLICK HERE TO WATCH My favorite and simplest quote of what branding is, is from one of my favorite Branding gurus, Kelly Brito. Kelly defines Branding as a process of taking the right steps, to communicate the right message and connect with the right people....
Collaboration Is The New Black
On this #internationalwomensday I want to celebrate the power of collaboration. For many years, there has been a prevailing notion that women like to compete, compare and undermine each other. Though some of these traits may exist, there is more...
Quick video tip
Hey you. Welcome to my Virtual home here on YetundeShorters.com where I get to support your awesomeness with tools, tips, resources to thrive out here in these world streets. Plus, I get to share with you my life as a Lifestyle Entrepreneur, TwinMom and Wife. A snap shot of the good and challenging. I am on a journey to realize my highest self while sharing the experiences, in hopes that someone else can learn from them, without having to go through it. I look forward to connecting live or online.
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