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“If you want to be a writer, you must do two things above all: Read a lot and write a lot” – Stephen King

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Purpose to Profit Secrets in Action

Purpose to Profit Secrets in Action

FB Friend, I have new news. But first, story time lol   So on 7.7.7 I launched ICY PR into the world and I did it specifically because I wanted to support small business owners who could share their knowledge and products with the world. I think in international,...

3 Ways Personal Branding is Just Like Sex

3 Ways Personal Branding is Just Like Sex

Okay sexy entrepreneurs; let’s get real personal. It’s sex so I know I have your attention lol. ok, ok, let’s focus here. Branding is all about engagement, repetition of what works, gets results and a connection to your target audience, so is sex. It requires...

7 Steps to a Profitable and Purposeful Brand

7 Steps to a Profitable and Purposeful Brand

It’s official we have stepped into the era of total SELF PROMOTION. Here is however how YOU can stand out this year. These 7 easy steps help you identify what really matters for a purpose driven and profitable brand. One of the secrets to a successful brand is being...

My Cookbook: Love with Food; African fusion meals made easy!

My Cookbook: Love with Food; African fusion meals made easy!

So the great thing about being in the business of "doing what you love", you actually get to do the things you love. I have a cookbook launching on Saturday, November 2nd. It will be available online for digital download HERE on Amazon ( already a bestseller in its...

THE 21 Steps to Entrepreneurship: START TODAY!

THE 21 Steps to Entrepreneurship: START TODAY!

1. Know your “WHY” - Your “Why” is your reason for starting your business and the stronger your “WHY,” the more determined you will be to succeed. 2. Develop the right mindset - This requires one to have a tough mental attitude. Not only do successful entrepreneurs...

5 ways to keep your celebrity personal brand in the news!

5 ways to keep your celebrity personal brand in the news!

1.    Have a fantastic logo When you have figured out what name you want for yourself, there is something about a logo that can do the talking for you before you even show your face. Deciding on the right color, shape or font to represent you is powerful. Take the...

10 Must Knows To Run Successfully Online

10 Must Knows To Run Successfully Online

I was very compelled to share this with you after a tweet chat last week with my PR colleagues. This is a list I share with my retainer clients. I had to come up with 10 ethical issues that I thought new PR clients have to deal with. Fellow PR professionals, feel free...

5 COOL PHONE APPS TO HELP YOU POP ON SOCIAL MEDIA

5 COOL PHONE APPS TO HELP YOU POP ON SOCIAL MEDIA

Let’s face it, the new social media has everyone competing for who can attract more attention and get more engagement at the expense of our leisure time. Frankly, it’s exhausting and can waste a lot of time.  I am recommending apps that require little or no time to...

3 Celebrity Truths to Make You Popular!

3 Celebrity Truths to Make You Popular!

In my 15 years in public relations and marketing, I have worked with over 100 celebrities from the pop music industry, to the classical music industry to the film industry. I noticed that they all share certain characteristics. Understanding these truths can help you...

Purpose Clarity Coach

Quick video tip

Hey you. Welcome to my Virtual home here on YetundeShorters.com where I get to support your awesomeness with tools, tips, resources to thrive out here in these world streets. Plus, I get to share with you my life as a Lifestyle Entrepreneur, TwinMom and Wife. A snap shot of the good and challenging. I am on a journey to realize my highest self while sharing the experiences, in hopes that someone else can learn from them, without having to go through it. I look forward to connecting live or online.

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