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Inaugural StyleWeek Resort Miami Success!

 

StyleWeek Resort Miami attracts over 900 guests, July 10-14

The inaugural StyleWeek Resort Miami produced by StyleWeek LLC and presented by Alessandra Gold took off on Tuesday, July 10, 2012 at the Alessandra Gold Concept Store.

It was a great success, with engaging reviews from the media and fashion enthusiasts alike. The week long event which was hosted at the newly restored, pristine Temple House featured designers like Hope Macdonald, Richard Petit, Camille Jeanay, Amanda Perna, Tess Johnson, Alessandra Gold, Jessica Abernethy, Jonathan Joseph Peters and Janeane Marie,  (both from Project Runway Season 7)  was well attended with over 900 guests present including fashion enthusiasts, media, press and fashion lovers who all appreciated the edge of resort wear fitting for the Miami Lifestyle.

The StyleWeek Resort Miami headliner was Alessandra Gold, who ended the show in style with Miami’s Number one dance crew who have made appearances on America’s Best Dance Crew and America’s Got Talent:”Illmatik Phlow”, Choreographed by Leo Chavez  who choreographed for the movie  “Rock of Ages”. The runway after party wrapped up at the unique Rokbar Miami. The week long fashion event ended with a sample sale and shopping event at The Alessandra Gold Concept Store on Saturday, July 14th from 1:00pm-10:00pm. Here, everyone picked their favorite looks from the runway and shopped with a 20% discount off!

 

Each designers collection highlighted fabrics that ranged from satin lame, to lace to recycled plastic soda bottles , sequence, linen, silk and more. The contemporary yet colorful appeal of each piece on the runway was an ideal representation of resort wear Miami Style.

StyleWeek LLC.  would like to thank everyone and members of the media who attended StyleWeek Resort Miami. Also a special gratitude to Swarovski, Showroom 305, Jeffrey Lubin Productions, Presidente Beer, Nuvo, Alessandra Gold, Alex & Ani Beauty, TONY MAJOR events, Brilliance New York  (created all the makeup and hair looks seen on the runway.), Sergio Zelcer, RokBar, The Temple House and ICY PR  all it sponsors for making this inaugural event a success.

“StyleWeek Resort was an unbelievable event – showcasing brilliant, young designers – flawlessly executed, beautifully wrapped and delivered.  The audience ate it up.  A must see event.  And of course, Temple House was a great fit as the new  spectacular venue that just hit the scene. Thank you for the opportunity.”- Daniel Davidson, The Temple House

For more information on StyleWeek Resort Miami, please e-mail us at info@icypr.com or log on towww.styleweekresort.com.

 

 

Photo Credits Daniel Gagnon

This has been an ICY report!

Inaugural StyleWeek Resort Miami Launch Party—A SUCCESS!

The inaugural launch party of the StyleWeek Resort presented by Alessandra Gold took off on Tuesday, July 10, 2012 at the Alessandra Gold Concept Store located at 3326, N. Miami Ave, Miami, Florida 33137 at 5.30 pm. The launch party which was open to the public was well attended with over 150 guests. Designers had a meet and greet and fashion enthusiast and press alike expressed excitement for the new and unique pieces.

Day two of the Style Week Resort Miami which kicked off the runway show  on July 11 was held at the pristine Temple House on 1415 Euclid on Miami Beach. Designers featured included Hope MacDonald, Richard Petite and Camille Jeanay.

“Our first day was beyond what I expected; the designers transformed the Temple House in to a mini New York City. The response from the community and the fashion industry professionals of Miami has been amazing.  Having this opportunity to show the city of Miami the high caliber work of StyleWeekResort  is a dream come true.”

The event continues on through Friday ( July 12th to 13th) with other designers like Hope McDonald, Tess Johnson, Alessandra Gold, Amanda Perna, Janeane Marie and Jonathan Joseph Peters (both from Project Runway Season 7) featuring their designs on the runway.

The closing party which is also open to the public will hold at The Alessandra Gold Concept Store on Saturday, July 14th from 1:00pm-10:00pm. Here, everyone can come and celebrate, pick the looks from the runway and shop with a 20% discount off!

Sponsors of the StyleWeek Resort Miami are: Swarovski, Showroom 305, Jeffrey Lubin Productions, Presidente Beer, Nuvo, Alessandra Gold, Alex & Ani Beauty, Brilliance New York, Sergio Zelcer, Rok Bar, The Temple House and ICY PR.

This has been an icy report!

Images Courtesy of James Echols Soul of Miami
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