ICY PR helps RE-BRAND Africa Fashion Week New York image.


Adiat Disu, Founder & President
Adireé Fashion Agency & Africa Fashion Week (New York)

Africa Fashion Week (New York) Freezes the Concept of Contemporary African With ICY Public Relations.

NEW YORK, NY, May 19th, 2010- Adireè Fashion Agency (Adireé), producers of Africa Fashion Week (New York) (AFWNY), just released its new logo for AFWNY with the help of ICY Public Relations (ICY PR). With less animation and more of a serious sophisticated tone, the new logo screams modern while still maintaining that Afro-centric appeal.

Produced by Adireè, AFWNY July 12th – 18th, 2010 is a luxury multi-day event that will include runway shows, designers from various countries in Africa and those of the African Diaspora, exhibitions, and industry networking events.

Designers from the African Diaspora showcasing are as follows :

54 Kingdoms – Ghana
Atal Stella Uganda – Uganda
Arewa Designs – Nigeria
BebeGrafiti – Nigeria (Niger Delta)
Charlene Amankwah – Ghana
Chianu International – Nigeria
Côté Minou- Cameroon
Darryl Jagga – South Africa
Elikplim Gordon – Ghana
Fabulous Fingers – United Kingdom/ Nigeria
KiRette Couture – Cameroon
Kosibah – United Kingdom/Nigeria
Kozby World- Nigeria
Kumba Wear – Senegal
Lin-Z Inc. – African American
Osun Designs – Jamaica
Qétura – Nigeria

The tentative schedule is as follows:

Thursday, July 15th, 2010 Runway Fashion Show @ 6 PM
Friday, July 16th, 2010 Runway Fashion Show @ 6:30 PM
Saturday, July 17th, 2010 Trunk Show/Sample Sale @ 12 PM – 5 PM
Private African Soiree @ 10 PM

Learn more about AFWNY by visiting the website at http://afwny.com/. Tickets for AFWNY can be purchased at http://africafashionweekny.com/fashion/ticket. For up-to-date locations for these events, please visit http://africafashionweekny.com/fashion/schedule.

“Revamp, renew, re-launch. It is important to always reinvent yourself and I think our new branding strategy is so deadly cool. After sending ICY PR the outline of an African women and choosing the shades of color, they were able to transform the images into a brand that can stand out in a non commodious market of fashion weeks” Adiat Disu, President and Founder of Adireé.

Yetunde Taiwo, the Executive Director of ICY PR, noticed a huge improvement in the branding once completed with the new logos and design. “What better way to highlight today’s African Fashion than by branding it with a contemporary African image and colors. It was an absolutely pleasant experience.”

It is not a coincidence that the logo for AFWNY shares sister shades of blue with the Adireè logo. The shades of blue in both logos come from the indigo dyed cloth produced by Yoruba women of south western Nigeria called Adire. From costume to chic, the new logo in various shades of blue encompasses the diverse and stylish vision AFWNY and Adireè have in common.

“The New branding for Africa Fashion Week needed to be truly African but indicative of the 21st century. The producing Agency (Adireè Fashion Agency) already made our job easier with the illustration and their branding color choice of blue. Blue is always cool,” states Taiwo.

ICY Public Relations is an International full service public relations boutique based in Miami, Florida, with a focus on fashion, arts and corporate PR. Their media and network marketing extends to Europe, Africa and North America in order to grasp a diverse and ethnic client base. In addition, their adage, B E E X C L U S I V E L Y G L O B A L, emphasizes their lifestyle and allows them to brand their clients for their target market around the world.

AFWNY will be in New York, NY from July 12, 2010- July 18, 2010. Some official sponsors include, but are not limited to: Dollhouse Footwear, Soul Purpose and The Africa Channel.

About Adireé Fashion Agency:
Adireé Fashion Agency, established February 2009 in Westchester, NY, is a fully integrated, result driven company that focuses on fashion event production, organization, and consulting for small to medium size fashion clients in the New York, NY and White Plains region.

Adireé consists of a team of professional fashion freelancers whose common mission is to provide fashion clients with collaborative, creative, and utterly memorable fashion events. Adireé exists to produce and organize fashion events that are backed by thorough marketing strategies. The purpose of Adireé produced events is to generate ROI for its fashion clients; therefore, helping clients to establish a better connection with consumers. Adireé designs, builds, and helps fashion clients maintain a high quality brand or company image through trend smashing events.

About Africa Fashion Week (New York):
Africa Fashion Week New York (AFWNY) in New York, NY July 12, 2010 – July 18, 2010. AFWNY is a luxury multi-day event that includes runway shows, exhibitions, and industry networking events, produced by Adireé Fashion Agency. AFWNY’s mission is to raise awareness of the many African Fashion/Entertainment professionals in New York and Tri -State area. Moreover, Africa Fashion Week NY will break through the New York fashion noise and allow diverse and upcoming designers to voice themselves through creative forums. Prominent buyers and industry influencers will be previewed to African designers during AFWNY. Over 2,000+ audience members will also witness the excitement and be a part of the cause. Funds raised from this event will be allocated towards non profits that support Africa.

About ICY Public Relations:
ICY Public Relations is built on the principles that your image epitomizes your product and/or service and creative ideas and initiatives set you apart from “the competition”. The array of creative focus they specialize in expands to product launches, image consultancy, special events, private parties and fashion shows. Moreover, ICY PR develops marketing campaigns and programs to help companies define themselves in the market; and specializes in cost effective methods to increase sales while minimizing expense.