Toju Foyeh unveils her collection in collaboration with HVS by Bukola Are (House of Versatile Styles) at New York Fashion Week on September 16, 7 pm at 320 Studio
Lagos, Nigeria (September 2011) — New York Fashion week is here, and rising star designer Toju Foyeh is unveiling her new collection for the first time in North America during New York Fashion Week. She will be debuting the new collection with budding designer HVS by Bukola Are (House of Versatile Style) during New York Fashion Week at 320 Studio, 320 West 37th St 14th Floor, NY, NY 10018 7 pm. Her stunning new collection for Spring/Summer 2012; highlights her signature cocktail and evening dresses that are bold, sexy and elegant.
The spring collection is dramatic, bold and ambitious with the use of lace, silk, chiffon and enduring damask. The collection offers classic yet trendy romantic dresses that allow for easy fittings and flattering cuts for the ideal cocktail dress, or evening gowns that look and feel luxurious to any woman. The Toju Foyeh spring collection can be purchased exclusively online at www.tojufoyeh.com beginning October 31, 2011, offering well tailored one of a kind fashion for the modern jet setting fashionista.
Toju Foyeh launched her first full collection in 2010 in Lagos, Nigeria at the notable Arise Fashion Week and Music Meets Runway 2011 in Lagos, Nigeria and has since gained notoriety as a young fresh designer to look out for in Africa. The collection has been worn by a few West African celebrities including – R & B artist Tiwa Savage, Chidynma, Waje Seyi Shay, Oreka Godis, Vonne Vixen, International presenters Dolapo Oni and Eku Edewor with studio 53 extra. Toju Foyeh has also been featured in Bellanaija, Thisday Newspaper in June 2011, where she used the company’s newspapers to design 2 dresses that made the cover story, Genevieve magazine (Anniversary Issue February 2011), Wow magazine cover featuring Tiwa Savage, (January 2011), FAB magazine U.K, West Africa and more
“The inspiration for this collection is truly from the core of who I am, and I could only imagine launching it in one of the Worlds fashion capitals; New York city. I can absolutely picture my collection on any woman who truly appreciates fashion and its classic glamour.”- Toluwaloju Olowofoyeku, Designer Toju Foyeh
Whether it is a cocktail party, a red carpet or gala event, Toju Foyeh has a dress to suit every woman’s glamorous occasion, and is one of the most refreshing young fashion designers to emerge from West Africa. The Toju Foyeh spring collection debuting during New York fashion Week is sponsored in part by Jidz, Fola Photography and Celebrity Chitt. Toju Foyeh is now represented by international fashion pr company ICY Public Relations.
About DesignerToluwaloju Olowofoyeku
Fashion Designer Toluwaloju Olowofoyeku is the owner and head designer for Toju Foyeh. The new choice for elegant and glamorous cocktail and evening dresses, Toju Foyeh launched her first collection in Lagos, Nigeria at Arise Fashion Week in December 2010 and has since then styled magazine covers including; Thisday, WoW, FAB magazine, A-list West African celebrities and more. A graduate of Istituto Marangoni Milan, Italy with a diploma in Fashion Design, Toluwaloju also holds a Bachelors of Law (LLB) degree from the University of Reading, England, a Masters in Intellectual Property Law (LLM) from the University of Manchester and is a Barrister at Law (BL) (pending). Her desire to be in the fashion industry began at a very early age as she was surrounded by her stylish fashion conscious family, and many seamstresses. Growing up Toluwaloju was inspired by Elie Saab, Valetino, Alexander Mcqueen, Armani, Deola Sagoe, Bunmi Koko. Her innate ability to study trends and then develop a unique trend of her own is what sets her apart. Toluwaloju’s goals include opening a flag ship store in Lagos, New York and London with a roaster of A-list celebrities around the world as her clients. Toluwaloju Olowofoyeku’s collaboration with HVS by Bukola Are for this New York Fashion Week event is a perfect match for both young designers.
About House of Versatile Styles
House of Versatile Styles (HVS) is inspired by various cities and the travels of Bukola Are. The HVS Collection includes the finest fabrics from around the globe influenced by American, African and European cultures. The HVS collection is for the modern day fashionista; classic yet chic with the use of fabrics ranging from satin lame, ankara, sequence and silk. Well tailored and contemporary, Bukola’s designs style up the modern day fashionista in top quality fashion, with a flair for the classics. Daring hemlines, plunging necklines, and the use of sequences characterize her women’s wear. For more information on HVS by Bukola Are, please visit HVS online at www.houseofversatilestyles.com.
For press credentials to attend the September 16, 2011 fashion week event at 320 Studio, 320 West 37th St 14th Floor, NY, NY 10018 7 pm, (The 4,000 sq. ft loft at 320 Studio has hosted top brands such as MTV, HBO, American Express, Puma, Wendy Williams, Sport Illustrated, Disney and more.) or more information/press material on Toju Foyeh and HVS by Bukola Are, please contact us at info@icypr.com
The bangles are worn by actress Gabrielle Union, Adrienne Williams & Savannah Brinson
MIAMI, FL August, 2011 — Pascale’s House of Bling has created an exclusive line of Swarovski crystal embellished bangles and tank tops to help raise funds for Project Medishare for Haiti, Inc.; a non-profit organization founded in 1994 by Drs. Barth Green and Arthur Fournier that is dedicated to sharing its human and technical resources with its Haitian partners in the quest to achieve quality healthcare and development services in Haiti. Gabrielle Union, Adrienne Williams & Savannah Brinson, have modeled these bracelets for Haiti in issue two of the new Plum Magazine. These bracelets are a fashion initiative to help the island of Haiti recover. Project Medishare treated over 180,000 critically ill and injured patients in the last year and they continue to save lives every day.
The idea was to create items that are fashionable yet complimentary to any woman’s personal style and be effective in making a difference. The signature “Bracelets for Haiti” bangle has over 200 Swarovski crystals and is set to the national colors of Haiti: red, white and blue. These bangles can be purchased as a single item or as a set with 2 additional bangles. The line of Swarovski crystal embellished items to raise funds for Project Medishare for Haiti includes: Save Haiti exclusive bangle, signature Romero Britto designed tank tops and Project Medishare tank tops
“Haiti still needs our help. I am truly honored to be a part of Project Medishare and to be given an opportunity to create fabulous wearable art that are fashionable and functional for this wonderful cause. ” – Pascale Rowe, Owner, Pascale’s House of Bling
For more information on the bangles and tank tops, log on to www.projectmedishare.org or www.pascaleshouseofbling.com. Both sites are created on a non-Flash platform that allows for access from any phone, PC or Mac and is iPad and iPhone compatible.
ABOUT PROJECT MEDISHARE
Project Medishare is a non-profit organization that has been in Haiti since 1994, with a focus on community health and development, including programs in healthcare, education, clean water, malnutrition, protection for orphans and vulnerable children, HIV/AIDS treatment, agriculture and women’s empowerment programs. Project Medishare programs are listed below, but some highlights include, running the only trauma and critical care hospital in Haiti, with the only Neonatal and Pediatric Intensive Care Unit in the country caring for Haiti’s sickest children, a prosthetics program which has put limbs on over 200 amputees with plans to do hundreds more, a comprehensive rehabilitation program including Haiti’s first spinal cord injury unit for paralyzed patients, an amputee Soccer Team composed of Project Medishare patients, a major Cholera treatment center, and a school based health center program that treats over 20,000 children a year, and a community health program that provides comprehensive healthcare services to over 100,000 people in Haiti’s poorest area.
ABOUT PASCALE ROWE
Pascale’s House of Bling is the creative design of Pascale Rowe. Pascale’s House of Bling Swarovski embellished signature bangles are carefully hand set in a variety of colors that will entice any woman. Each small bangle is endowed with almost 200 colorful Swarovski crystals and the large bangles have over 400 crystals on each piece. Pascale’s “bling” creations range from computers, custom ordered branded shirts, cell phones, cameras more. Inspiration for Pascale’s exceptional jewelry and pattern designs comes from beautiful colors, various moods and interesting shapes. She incorporates these elements with both current trends and her own ideas to convey glamour, sophistication and fun. This season’s collection will have the addition of new “Swarovski Elements” colors; Citrine, Purple Velvet, Capri Blue, Topaz, Peridot, Jet hematite, Olivine, Sun and Fuchsia. Celebrities such as actress Lauren London, music artist Lil kim, The Queen of Comedy Sommore and reality T.V. Star, multi-hyphenate, Khloe Kardashian, have been seen in signature “Pascale” Swarovski crystal bangles and custom order “Bling Bamboo” earrings in an array of colors and styles.
For press inquires or an interview with Pascale Rowe, please contact us at info@icypr.com.
Hello everyone. Yes, we’ve been busy. We’ll give you the updates as soon as possible. But for now, we would like you to join us in congratulating our client on her Kanekalon hair endorsement.
Press/Media Contact
Yetunde Taiwo
ICY Public Relations
(T): 305.549.3676
info@icypr.com
For Immediate Release
Stephanie Okereke is the new Brand Ambassador for Kanekalon hair in Nigeria
Lagos, Nigeria— Kaneka Corporation of Japan, maker of renowned hair fibre, Kanekalon, has signed an endorsement deal with Nollywood’s A-list actress, Stephanie Okereke, as its brand ambassador in Nigeria.
The endorsement will see the award winning actress promoting the company’s product and participating in the marketing campaigns which include Kanekalon’s Brand Building campaign, Kanekalon ‘Salon Storm’ Activation, Kanekalon ‘Night of a Thousand Braids’ event and other brand promotional activities.
Stephanie will be the major face of Kanekalon in Nigeria, visiting some selected salons (VIP Beauty Centre, Cynosures Salon, dsalon Downtown and Salon d’eve) in Lagos during the Kanekalon ‘Salon Storm’ project, towards educating consumers and hairstylists on the benefits of the brand. Her presence in Kanekalon Salon Storm print adverts, currently running in the media is unique and distinct. She is an ideal fit for the brand.
Stephanie has just concluded Kanekalon’s brand building television commercial that is engaging and effective, the 100% Kanekalon way with her hairstyles showing sophistication, class and glam on television screens. She will also be the star celebrity at the Kanekalon annual party designed to thank its customers for their patronage, coming up in November this year.
Speaking on the endorsement deal, Hideaki Nakamura, Manager Marketing Kanekalon Division for Kaneka Corporation, noted that the agreement between Kaneka and Stephanie was an indication of the Company’s commitment to expand business interests in Nigeria. According to him, “In line with Kaneka Corporation’s corporate philosophy and strategic direction to promote the beauty of the African woman through the provision of high quality hair products, Kaneka desires to play a more prominent role in the economy by investing more in the Nigerian market.” Hideaki Nakamura further stated that “the deal with Stephanie is consistent with Kaneka’s policy of using the best talents everywhere the company has presence, to promote our product and Stephanie came highly recommended in this area.”
In reaction, Stephanie promised to deliver on the confidence reposed in her, not just as a star actress but one that would preserve the African heritage.
“The African woman is legendary for her beauty and her strength, her style and grace; she is an epitome of beauty, and unmatched quality and a style icon. All this I hope to promote as Kanekalon ambassador.”- Stephanie Okereke
The endorsement is coming on the heels of the successes recorded by Kaneka in Nigeria in 2010 which include the ‘Braids Parade’, an initiative celebrating Nigeria’s 50th Independence Anniversary through a hair competition; the ‘Night of 1000 Braids’, A Kanekalon braids event designed to thank its customers for their patronage during the year.
About Stephanie
A-List Nollywood Actress, Stephanie Okereke’s tenacity, wit, intelligence, grace and natural acting abilities have earned her a reputation as Africa’s foremost actress, especially in Nollywood, now reputed to being the third largest film industry in the world.
Stephanie Okereke came into the Nollywood scene in 1997. After graduating from the University of Calabar, her thirst for an acting career propelled her into Nollywood full-time. In 2002, she became a household name in Nigeria for her sterling performance in the movie Emotional Crack, which earned eight awards and was screened in 2004 at the African Film Festival in New York. Stephanie Okereke went on to win the 2003 Reel Awards for Best Actress English and Best Actress of the year. Since Emotional Crack, Stephanie has never looked back, starring in over 100 films so far. In 2006, she won the Afro-Hollywood Award, and the Film Makers USA Award for Excellence, followed by the Miriam Makeba Award for Excellence in 2007, and the Beyond the Tears Humanitarian Award in 2008 for her work against rape and Vesico Vaginal Fistula (VVF).
Stephanie Okereke is continually building her brand in the movie industry. A graduate of the New York Film Academy, Stephanie has expanded her title to include director, producer and writer with the introduction of her latest movie: Through the Glass which premiered at the Silver Screen Theater of the Pacific Design Center on October 18th 2008 in Hollywood, California, and premiered across theaters in Nigeria on September 16th 2009 to record topping viewings and now at the Cannes Festival. In 2010 Stephanie joined 7 exceptional women including Hollywood A-list star Meryl Streep on stage for the play SEVEN. The play was introduced by Secretary of State Hillary Clinton.
About Kanekalon
Kanekalon is the world’s finest fibre used to produce high quality braids, beautiful wigs, weave-ons and hair extensions, cherished by women globally and thus enjoys the position of being the leading & dominant raw material in Nigeria and worldwide. Kanekalon has a truly stunning effect on women. Take for example, Kanekalon braids. They are suitable for all types of braiding from dreads, thick braids to the finest braids that can be fit to desired length and braid styles, giving you a true resemblance of natural hair. The tips of 100% Kanekalon braids can be sealed when dipped in hot water as it is hot water friendly which makes it respond positively to desired hair style and it can also be curled or left with no seal. Moreover, it is soft to touch thus tender to the fingers when braiding. This makes braiding faster and smoother.
Hey you. Welcome to my Virtual home here on YetundeShorters.com where I get to support your awesomeness with tools, tips, resources to thrive out here in these world streets. Plus, I get to share with you my life as a Lifestyle Entrepreneur, TwinMom and Wife. A snap shot of the good and challenging. I am on a journey to realize my highest self while sharing the experiences, in hopes that someone else can learn from them, without having to go through it. I look forward to connecting live or online.
