Hey Purpose Angel. This morning, I want to share with you answers to the following:
Why am I doing this? Why is this important? I remember the day I decided I didn’t want to become an Attorney anymore.
I was in the first month as a Junior in college at Loyola University Chicago Why? 3 reasons
1. As much as I enjoy reading, I was stressed out about how much information I would have to retain as a Lawyer
2. I knew I wanted to help women and build wealth and I didn’t see how I would do that without having to work for the bad guys (They typically have more money than the good guys. Good guys have money too)
3. I am an Empath, so I literally feel other peoples vibes and so I’m hyper-mindful of the energies I allow in my space and the energy I bring to any space. I’m also super intuitive, so I get clear directions on what I need to do for results, safety and success. These are physical and spiritual God-given abilities. We all have them. I’ve simply had a mentor who’s helped me master them and I’m still learning.
I feeeeel the energy of our world. Even as I type this now to you I have tears in my eyes just feeling it. I also feel the love and they are both overwhelming. So when I say I’m RADICALLY CLEAR on what role I need to play to support you in stepping fully into your purpose, It’s because it’s important. I already know we will have a better world when YOU do your part and you get to skip the line cuz I’ve done all the mistakes and spent a lot of money to get you the current best possible blueprint for your own next level.
So in school, I selected a few marketing and pr courses to take. In one of my classes, we were given a mock Ad campaign to work on for Verizon and in a split moment I realized how may millions of people I could reach with one simple yet effective AD. LITERALLY MILLIONS IN ONE GO. I caught the PR BUG and I was sold. I focused on my specialty in Communications.
Everything I have learned and do since then has helped me to be a student and teacher communicator with visuals, words and quality. I get the privilege of doing this for my own personal brand and the over 100+ women I have had the honor of branding overtime.
Why you should care: If you find that you’re not joyful, excited or energized most times about your life or work or situation, It may mean you’re not in alignment with your purpose. And the fact is, you don’t have to stay in this space. It can be more than you ever imagined. I testify to this and so do many of my client.
What you need to do: DM me if you’d like to explore what it looks like to kick off your purpose journey, stress-free, no overwhelm and joyfully. Wanna see Quantum Leap, ask @evatoby She became a bestselling author beating out Lala Anthony’s book even before her book was available, secured over 7 media features in one year national and international. Became a published columnist for rolling out magazine and using my process once raised $900 in 5 hours for a youth organization in Detroit, Michigan.
Get VIP access to the Next level version of you. We kick off our Purpose POWER LAUNCH May 2nd. #radicalclarity #livethroughpurpose #purposepower
FB Friend, I have new news. But first, story time lol
So on 7.7.7 I launched ICY PR into the world and I did it specifically because I wanted to support small business owners who could share their knowledge and products with the world. I think in international, global terms, so I always dream then do big for my clients and my work.
In these 14+ years a lot has happened and I can sincerely say I forget how much we’ve done until we look back to see what we have done.
In December I had a coach who I was new to make a back-handed social media comment that I know specifically was around what I shared in our session about the work I do for women. Her comment was about how one shouldn’t make commitments about helping people live through their purpose, you should focus on the fact that you get them clarity.”
I was offended and I didn’t know why at the time, then I chatted with a friend and she said “MAM, just because she can’t and doesn’t do that, she probably can’t see how it’s possible that you can.”
lol I was like “yeah, you’re right”. I have conservatively secured now, over 1500 media features in my career. supported 14 entrepreneurs in becoming Best Selling Authors, Gotten my clients exposed to over 100 million people literally, from Latin America to Africa to North America. I am 41 about to be 42. I have literally been doing this consciously since I was 18. And I have incredible results to prove it.
From working with some of Africa’s biggest stars like DavidO, Stephanie Linus and a few others I can’t share as per lifetime NDA lol to working with some incredible Grammy Award winning artist and Dance music brands from American Ballet Theatre to Alvin Ailey American Dance Theatre to Pianist Lang Lang and a lot more when I was Director of Marketing and PR at CAF. To small business owners in London, Nigeria, America, Canada, Caribbean, Latin America etc.
We’ve donee a lottttt. So I do know how to do this and still helping incredible Entrepreneurs get results. Heck!! last week got 6 professional women get featured in Today’s Purpose Woman Magazine sharing their purpose work and expertise.
There is a method to the Purpose. And since I am RADICALLY CLEAR on how I am supposed to guide my clients with all I have learnt and still learning, I am going all out and I say this with no humility: MY LIGHT WILL ATTRACT so that those I am meant to serve can spot me and I can serve my God calling.
It took me almost 20 years to realize how simple this Purpose this is supposed to be. YUP. I cracked the code on the simplicity. It’s supposed to be simple actually. The work you’re looking to do to feel validated is in the mastery and action of the DOING your part.
As we step into year 15, (we will be 15 on 7.7.22) we have officially evolved into a coaching and consulting international company. We are now officially and legally called
ICY COACHING AND CONSULTING INTERNATIONAL.
Our mission: to support women and a few men in stepping fully into their purpose, using their personal brand, without stress & confusion, information overload, or time wasting so they can have global impact & earn substantial income consistently.
If you’re nudged intuitively to learn more about the PURPOSE P.O.W.E.R BOOTCAMP, feel free to DM me.
Discovering your intrinsic value is simpler than you think.
One day, I was laying down to take a nap on my sectional sofa, I woke up about 45 minutes later and I could NOT get up…I couldn’t move my legs. I was scared. My heart was racing, I could literally taste my anxiety. and I started crying… and at some point my brain signaled for me to get my phone.
luckily it was right next to me and I called one of my Pharmaceutical Dr. friends. And she heard the panic in my voice just from saying hello. I told her I couldn’t move my legs, I started crying again and she told me to calm down, “try wiggling your toes, she said, pinch your legs”.
I did all of that still stressed and anxious and then the feelings in my legs came back.
I got off the phone cried some more, then went back to work.
You would think I would have seen that as a warning.
Months later, I ended up in the hospital from Adrenal Fatigue and my Best friend was with me and as I lay in the hospital bed at the time, I thought to myself, “if I died today, none of this shit would matter. And I thought “hmmmm, my family would cry, eat some rice, have a party and they would move on.
In that moment, after all the blood work, recommendations and everything else from the doctor, when I got home, I made a decision to change my life in 30 days. I stopped watching TV that month, I read a lot of books, I meditated more.
I was present in my life and I can tell you, the level of clarity that came to me once I decided to step FULLY into my purpose was divine.
The blessings and opportunities that came with that choice were astounding. The effectiveness that I was activating now that I had clarity.
Yes, I still had to do the work of mastery, heck, I’m still doing it, But this time, I had a blueprint of how to let my purpose lead my many passions.
It is fully your responsibility to MASTER your purpose.
What are you doing to master the thing you’ve been called for? Are you taking specialty classes, are you feeding your soul, Do you have mentors who can help guide your light, You tap into all of these things, so that your impact is bigger, your joy is bigger, your attraction factor is bigger, your profits are bigger.
You can get to do all the things you enjoy and still live through your purpose.
What you seek is already inside you. Release it and step fully into your purpose.
If you’ve jumped on the personal branding bandwagon, and you think creating a personal brand that is all about you will make you the next Gary V., you are already down the wrong path. Cuz even Gary V. doesn’t talk about Gary V. Look, I understand. I completely get it. I’ve been there. I wasted time and money. The surprisingly easy way to ruin your personal brand is to think it’s all about you. **SPOILER ALERT*** It’s not.
Every brand coach is out here telling you to just launch your personal brand, create a website, launch a course, give your followers an opt in they can’t resist, so you can get their emails and sell to them
So tell me this: Does everyone you know who has a self- serving personal brand or website, and sales page attract paying clients?
EVERYONE?
But of course not.
But think about it for a second. What does every SUCCESSFUL ENTREPRENEUR with a personal brand have?
THEY BUILD BASED ON THEIR PURPOSE, HOW THEY CAN SERVE OTHERS: and here is the kicker: many of them still get to do many of the fun things they enjoy, heck some of them even buy other types of companies that do the other things they love. Talk about Multi-passionate Purposeful Entrepreneur. Yup they exist.
The truth is, they have a focused PURPOSE-CENTERED product or service that they offer to thousands and millions of people.
They have content that is engaging, powerful and customized to their personality yet incredibly valuable to those they SERVE. They all build wealth through this purpose. They all let the world know how they can help it, and then, they took what worked excellently and used it over and over and over again.
Can you think of any successful entrepreneur who has a personal brand who isn’t focused on something PURPOSEFUL?
Can you find me any successful entrepreneur who doesn’t have their message zoned in, with stellar content that converts and engages their ideal paying customer?
Can you find me any successful entrepreneur who hasn’t built wealth from their purpose? Heck If you’re a Mac user, you bought Steve Jobs Product. There is a 50% chance you’re using an iOs Device right now to watch, read or listen to this message. He made wealth from his purpose. Then he figured out what worked (slick design, quality product and a focus on his ideal clients CREATIVES. Yup that’s YOU.) He created this product for you. His message is clear. If you’re using a MAC, You’re a creative.
Here is how you can build your own successful purpose-centered personal brand that attracts paying clients.
First you have to get crystal clarity on what your purpose is. And it’s okay to be a multi-passionate entrepreneur, but a purpose breakthrough session helps you identity what to spend your most valuable time and resources on.
Second creating and developing your outstanding content that makes it easy for you to be loved, respected and paid by your ideal clients.
Third, you’ll need to identify how you want to build wealth through your purpose . Here you get to provide products or services that excite you and excite your ideal paying clients even more
Once you’ve gotten these top 3 core details together, then you’ll want to launch and launch big, with confidence, easily securing media features, blogs, podcasts and radio shows highlighting your story and how your product or service transforms lives.
And finally you take some time to review what worked with your process and perfect that and do just that perfected process all over again to get consistent results.
Remember, if you don’t get crystal clarity on your purpose, you’re going to keep loosing time and money because you’re spread too thin on all your passions. You’re going to keep pumping out content that doesn’t connect or engage with your ideal paying customers, you’re going to be selling the wrong product or service and wonder why you’re not making substantial income from it. You’re going to have a whole noise making launch of what you do that flops with only 0.5% of your ideal paying clients even aware you did a launch. You’re going to keep repeating strategies that don’t work and wonder why they are not working. Chances are you’ve probably experienced one or two of these things, if not all in the past 6-9 months.
So you can either be the entrepreneur who continues to think that having a self-serving personal brand or a personal website a cute opt-in and a sales page will help you attract your ideal paying customers who adore your purpose
You can be the entrepreneur who decides to step fully into her purpose, in spite of any fears, someone who wants to get crystal clear on what she has been called to do on this earth, attract and be attractive to the people she has been created specifically to help, people who will pay her anything she asks, without questions. An Entrepreneur who lives purposefully, earns her profits confidently, is authentically herself and builds status as the top expert in her industry.
And if that’s you. Then you know exactly what to do next. Click the link below and sign up for my Purpose Breakthrough Session I look forward to supporting you in Living through Purpose, Attracting paying clients and being celebrated as a profitable leader in your industry.
As a black woman, every time I hear stories about how people who look like me are brutalized & killed by Caucasian/pass for Caucasian police and self-appointed police, it literally physically hurts & I cry just about every time. This brutality happens every day, don’t be fooled into thinking it’s once in a while.
I get angry and I work hard not to get to hopeless, because I believe in I get angry and I work hard not to get to hopeless, because I believe in HOPE and I believe in the power of CHANGE + ACTION. See, change can be trusted because it always shows up, it always happens and it guarantees that NO CONDITION IS EVER PERMANENT however many eons something may take to change. CHANGE IS DEPENDABLE. And I find comfort in its POWER.
Today, I also realized how many of my white friends have NO IDEA about my experience of racism in this country. I imagine they think, I am that “different African chic”.
I also realized I don’t share my experiences because a part of me feels why bother, they won’t get it and I’ll still be seen as “but you’re different.” NOPE, I AM NOT.
So, I’m making a choice to actively have those conversations more, and actively share what my friends can do to make a change that can deeply reduce the racism (assuming they want to).
I also believe in finding solutions; knowing what to do about something is how I maintain and build my personal POWER.
In this time and through my morning meditation today, I got a clear message:
“Yetunde, I sent you here to get more women to step into their purpose, because the world will be a better place when more people are living in PURPOSE, so stay focused on what I sent you here for” “YES GOD, Got it!”
“I know you’re angry. I know you hurt, and across the world even if all black people don’t personally know each of these people, your soul power is what makes you feel this so deeply every time, and you will never be desensitized because you are part of the solution.”
“Love is the answer and love needs power, justice, defense, protection and so many things to be fully experienced, so do something different today with what you share.”
From my years of reading on politics and world changes, from Apartheid South Africa, to the murder of George Floyd, two things always make change happen.
Active and prolonged boycott that affects financial gains MAJORLY
Voting who you want in office that has the interest of all of our collective humanity in mind.
So, today’s JUST 5 MINUTES FRIDAY attempts to be a piece that may shift your mindset and get you to COMMIT to the long term freedom of all of US.
—————————————————————————————————— There are lessons only you have learned and experienced that can literally transform someone’s life. It is your soul’s responsibility to share that message before you exit this planet. If you’re reading this and you are serious about action driven change,
In honor of Martin Luther King Day, ICY PR is giving 3 tips on how to brand your Non-Profit organization in order to increase impact, visibility and serve.
“Everybody can be great. Because anybody can serve.” – Martin Luther King, Jr.
Minister, Civil Rights Activist
The idea that everyone can make an impact is a big part of our signature program ICY Academy. We teach go getters, and those willing to serve their audience with their purpose, the ability to increase their own effectiveness by handing you to the tools of the trade that we have mustered up over the last 15 years as a public relations firm.
Branding for the non-profit sector isn’t just a bonus, but an absolute must. A brand is more than a visual identity: the name, logo, and graphic design used by an organization.Think of brand management as a tool for FUNDRAISING. Branding allows a story to be told. With non profits, those stories move individuals to action for change.
Here are some things to consider in order to boost your 501 (c) 3’s online branding initiatives
1. Consider a marketing or PR staff member on your leadership team.
2. Create powerful images. Record and share your good works—professionally. The choice to use an amateur photographer/videographer or a professional is the difference of how you want the public to engage in your work.
3. Recruit a group of volunteer social media influencers who are willing to share your powerful images. Nonprofits are skilled at finding community leaders to help push an initiative through a neighborhood or city. Think of social media influencers as a similar concept, except virtually. A social media influencer is someone who wields that influence through social media.
Your POWER LIST should have the full names, phone numbers, emails, websites, social media links etc. of 15-20 of your top influencers/6-7 figure earners in your network. These are people you should have or be cultivating a relationship with. Look into your LinkedIN, take the time to sit and think about people you hang out with. You’re probably connected to powerful and influential people. You need to learn to tap into and foster relationships with your power list. They have skills that you don’t have and you can be of value to them if you are more intentional about the connection you build.
WISH LIST
Your WISH LIST should have the names of at least 5 people that you want to meet, learn from or build connections with in the next year. Write their names down, follow them on social media, and spend the time to engage them on things that are of interest to them. Respond to their feeds. Share thoughtful insights on their post. People remember people who engage their interests. It’s about sincerely engaging them. As you build those online relationships, your wish list can cross over to your power list or even to real true friendships where you both provide value to each other. No one is too big for you to wish to meet. NO ONE. Get on it.
TRIBE LIST
Your TRIBE LIST is one of the most powerful lists you will ever have. Your tribe list should have 20 -10,000+ people who love, like, engage are interested or are fans of yours. They are champions for your cause that you should engage with frequently, to build your “tribe culture”. They see you as a leader in whatever it is you’re great at. They have the same values or close as you do. They may not be related to you by blood, but they are related by virtues, ideals and a sense of culture. Your tribesmen and women will be the ones to buy your book, come see you talk at a live event or toot your horn to the world even if you never asked. They are the ultimate village.
noun: tribe;
1. any aggregate of people united by ties of descent from a common ancestor, community of customs and traditions, adherence to the same leaders, etc.
These top lists require you take the time and sit to prepare them. Spend those 60 minutes to brainstorm on them. Have an excel sheet for the Power List and Wish list and you can use a mail service (awber, malchimp etc.) for the tribe list.
Your Purpose Coach and Cheerleader
SIGN UP FOR MY FREE PURPOSE INSIDER! NEWSLETTER
It’s free. Sign up today and get some free helpful resources to build profits, including my report on the 7 Easy Steps To A Purposeful, Fun and Profitable Brand.
I am the creator of ICY ACADEMY an online program with a network of Inspired GO-GETTERS who are ready to step FULLY into their purpose doing what they love, while helping others in a way that creates financial freedom for them and their families. With my Signature Program: Meaningful Branding Sequence, I help individuals and businesses create a Purposeful and Powerful Brand that is Profitable. And we have a whole lot of fun on our way there.
There are 3 secrets to the perfect brand that world-class brand experts are not telling you. Shssshh. Don’t say a word to anyone, but you’re now in on the secret.
1 :: Authenticity
No one is telling you that your authentic self is what people will tune in to. Authenticity is that special something that only YOU have. The truth is everyone has it, but we are too busy trying to be packaged like everyone else, or packaging the “idea” we have of us that we forget the gem that is already in us. You are an original, being a copy or like anyone else is a dis-service to what you have to offer the world. How do you tap into your authenticity? Be true to your gut, your style, your thoughts, and your truth, even your poses in pictures. Doing it because it is the norm is very different from doing it because it works and it feels like you. If you’re great at making people laugh, organizing, analyzing, writing or talking etc., that special gift is your money maker, plus there are people waiting for you to step into it so they can pay you for it. The bonus is doing the work to be the higher, better version of you, and the best version of you. And you can only do that when you master YOU. Practice, invest and do your part to be the master of your authenticity. Be your best self often and unapologetically. When you get comfortable with you, it encourages others to do the same.
2 :: Purposeful
So it’s one thing to be authentic, it’s another thing to know why your authenticity is important to you, your family and the world. To be “purposeful” means: [pur-puh s]
1| the reason for which something exists or is done, made, used, etc.
2| an intended or desired result; end; aim; goal.
3| determination; resoluteness.
Your time is your most valuable asset. It is nonrefundable, you can’t pay for more of it and you can’t get an iota of it back. You can however maximize it and be intentional about how you use it. According to Forbes, Oprah has 10 self made sources of income. Probably more by now. She spent years daily, doing the thing that is her purpose that she loves and helping people, building profits and daily she became a master at it, at HER. She is a billionaire and she, just like you only has the same time in a day as you do (24 hours). Committing to purpose means stepping fully into your Why. “why is this important for the world, to you” then spending your time doing the important stuff. The good news is, in spite of the challenges that you will face (designed to help you become a master at YOU), it will be more fun because you are doing the thing you love, helping people and building profits.
3 :: Profitable
There are 7.3 billion+ people on this earth. If even 0.001% (that is 73,000) of them are the people you are meant to help and you charge them a dollar a month for what you’re great at, that they need, that they will gladly pay for, you will make $73,000 a month and $876,000 a year.
Here is the truth “the whole world is not your market”. Yes, you may have a product that everyone could use, but accepting and understanding that only the people that value your product or service will pay for it. Why not market to those people. This is what we brand professionals call NICHE marketing. Close your eyes: imagine your ideal fan, customer or client. What does he or she look like? What do they do for a living, where do they spend time online, what kind of book, shows, audio books do they read? etc. Whomever you pictured that is the person you need to market to, to help you build profit. Start today
So, you officially got the A.P.P, Oh yeah! It takes daily practice. Start now, why wait for tomorrow. Be present in your authenticity, live with purpose, be intentional with your time and the people that you need to help and support, will pay you.
Your Purpose Coach and Cheerleader
SIGN UP FOR MY FREE PURPOSE INSIDER! NEWSLETTER
It’s free. Sign up today and get some free helpful resources to build profits, including my report on the 7 Easy Steps To A Purposeful, Fun and Profitable Brand.
I am the creator of ICY ACADEMY an online program with a network of Inspired GO-GETTERS who are ready to step FULLY into their purpose doing what they love, while helping others in a way that creates financial freedom for them and their families. With my Signature Program: Meaningful Branding Sequence, I help individuals and businesses create a Purposeful and Powerful Brand that is Profitable. And we have a whole lot of fun on our way there.
If you knew why you were on this earth, would you do what you are supposed to do?
Ask yourself, What is my why?
That is one question I wish I had the answer to before I began this entrepreneurial journey. We are so busy doing the WHAT, that nobody tells us understanding the WHY can make all the difference in the world. For a long time in building my experience in Public Relations, Branding and Marketing. I was always about the doing, doing the work, doing the shoots, doing the media events, doing, doing, doing.
It wasn’t until 2010 that I began to understand my WHY. My why was Love. I love meeting people with unique skills and talents and helping to tell others about them. I love making sure they look so good, (brand packaging) so that when people connect to them, their product or service tells a story in a way that is fun, engaging and relate-able. I love the power of food to bring people together. Hey, we all have to eat.
I am in the business of doing what I love and helping others do the same, in a way that is easy, fun and inspiring. As a Serial Entrepreneur and owner of ICY Public RelationsICY STUDIO and AFROPOLITAN CHEF , I understand now that I work to cheer others on to live fully in their purpose, because seeing others thrive at what they do best that represent their highest self is inspiring all on its own. And now, I teach inspired entrepreneurs how to create and build a life around their purpose with my teaching program, ICY ACADEMY.
I use my experience in Image building (from modeling) Branding, Public Relations and Marketing to help them create a purposeful and profitable brand.
The truth is when it comes to personal branding, there is overwhelming information about this subject.
With over 15 years of experience and over 100 businesses and personal brands I have worked with over the years, I have the clear steps to create a purposeful, powerful, result driven personal brand that will make you profits.
I hope to inspire you, to tap into WHO YOU ALREADY ARE at your core and provide you with the tools you need to create a purposeful, powerful and profitable image/brand.
I look forward to this journey for you and about you.
Your Purpose Coach and Cheerleader
SIGN UP FOR MY FREE PURPOSE INSIDER! NEWSLETTER
It’s free. Sign up today and get some free helpful resources to build profits, including my report on the 7 Easy Steps To A Purposeful, Fun and Profitable Brand.
I am the creator of ICY ACADEMY an online program with a network of Inspired GO-GETTERS who are ready to step FULLY into their purpose doing what they love, while helping others in a way that creates financial freedom for them and their families. With my Signature Program: Meaningful Branding Sequence, I help individuals and businesses create a Purposeful and Powerful Brand that is Profitable. And we have a whole lot of fun on our way there.
3 POWER MOVESTO HELP YOU BUY A HALF BILLION NAIRA HOME LIKE LINDA IKEJI.
From Surulere to Banana Island. You can either feel envy or join in on the excitement. Linda Ikeji purchased her dream home for half a Billion Naira. If you haven’t heard the news, you’re so late for it. It’s an inspiring story of International Blogger Linda Ikeji. We choose to join in on the excitement and inspiration. Over the years, Linda Ikeji has done 3 key things that have positioned her for success.
And if you’re ready for it, let’s look at the steps she used, you can get in on the action too.
1. Authenticity: No one is telling you that your authentic self is what people will tune in to. Authenticity is that special something that only YOU have. Love her or not, Linda Ikeji has remained true to her image. She loves to gist and be engaged in social happenings, current affairs and international news. She found a way to do it so that millions can join her in gisting daily. Those who enjoy the gist get in on it action and she built a community of millions based on what feels true to her. Curating social news so that we can all go to her for our need for gist.
The truth is, everyone has it, but we are too busy trying to be packaged like everyone else, or
packaging the “idea” we have of us that we forget the gem that is already in us. Start trying to be you and less like others. Linda Ikeji makes no apologies for who she is. You are an original, being a copy or like anyone else is a dis-service to what you have to offer the world. How do you tap into your authenticity? Be true to your gut, your style, your thoughts, and your truth, even the medium to share your “thing”. Doing it because it is the norm is very different from doing it because it works and it feels like you.
If you’re great at making people laugh, organizing, analyzing, writing or talking, photographer etc., that special gift is your moneymaker, plus there are people waiting for you to step into it so they can pay you for it. The bonus is doing the work to make your authenticity valuable. And you can only do that when you master YOU. Practice, take time invest and do your part to be the master of your authenticity. Be your best self often and un-apologetically. When you get comfortable with you, it encourages others to do the same. You may not be the next Linda Ikeji, but you could be the one everyone wants to be like. Blogging is not for everyone. Find your thing, and then bank on it.
[NOTE: Want to Know The #1 New Way You Can Be The Next Virtual Superstar? click here]
2. Purposeful: No matter how much drama goes on online about any of the stories Linda Ikeji shares on her blog, it is clear that she understands the value of her information to the world. So it’s one thing to be authentic, it’s another thing to know why your authenticity is important to you, your family and the world.
To be “purposeful means: [pur-puh s]
1. the reason for which something exists or is done, made, used, etc.
2. an intended or desired result; end; aim; goal.
3. determination; resoluteness.
She uses that platform to do many of the things that are important to her. She inspires a lot of young women, pisses off a lot of celebrities and shares news also about their successes. We find intrigue, excitement or sometimes disappointment in some of the stories Linda Ikeji shares. No matter how outrageous the stories, she is intentional about the stories she shares. Linda spends hours doing the thing millions tune in for.
Your time is your most valuable asset. It is non-refundable, you can’t pay for more of it and you can’t get an iota of it back. You can however maximize it and be intentional about how you use it.
According to Forbes, Oprah has 10 self-made sources of income. Probably more by now. She spent years daily, doing the thing that is her purpose that she loves and helping people, building profits and daily she became a master at it, at HER.
She is a billionaire and she, just like you and Linda Ikeji have the same time in a day- 24 hours.
Committing to purpose means stepping fully into your Why. “why is this important for the world, to you” then spending your time doing the important stuff. The good news is, in-spite of the
challenges that you will face (designed to help you become a master at YOU), it will be more fun because you are doing the thing you love, helping people and building profits. Linda Ikeji gets to do what she loves, help people with her various non-profit endeavors and making millions. It’s a win, win.
[NOTE: Ready to learn the 7 Easy Steps to Creating a Purposeful and Profitable Brand Image? click here]
3. Profitable: Linda banked on her community. She built a community of readers that spends with the advertisers on her site. She made a business out of her passion. There are 7.3 billion+ people on this earth. If even 0.001% (that is 73,000) of them are the people you are meant to help and you charge them ??100 a month for what you’re great at, that they need, that they will gladly pay for, you will make ??7,300,000 a month and ??87,000,000 (that is 87 million) a year.
Here is the truth “the whole world is not your market”. Linda knows this. Not everyone reads her blog. Yes, you may have a product (in this case social information) that everyone could enjoy, but accepting and understanding that only the people that value your product or service will pay for it. Why not market to those people.
Linda Ikeji knows this and she’s doing it. So is Bella Naija and Ono Bello. This is what we brand professionals call NICHEmarketing.
Close your eyes: imagine your ideal fan, customer or client. What does he or she look like? What do they do for a living, where do they spend time online, what kind of books, shows, audio books do they read? etc. Whomever you pictured, that is the person you need to market to, to help you build profit. Start today.
If you’re’ ready to do this, you have to be committed and put in the work. Expecting results in a year though ambitious is unrealistic. It took Linda 9 years and she’s still building. You need to build your community aka tribe, first, build a valuable product/service and be consistent with it, then bank on your “tribe” to pay for what you are offering.
So, you officially got the details on the 3 power moves that Linda Ikeji made to get to where she is now. Start now, why wait for tomorrow. Be present in your authenticity, live on purpose, be intentional with your time and the people that you need to help and support will pay you.
Have fun being you, Linda Ikeji sure does. Congratulations Linda.
photo by: Kelechi Amadi-Obi
Your Purpose Coach and Cheerleader
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It’s free. Sign up today and get some free helpful resources to build profits, including my report on the 7 Easy Steps To A Purposeful, Fun and Profitable Brand.
I AM the creator of ICY ACADEMY an online program with a network of Inspired GO-GETTERS who are ready to step FULLY into their purpose doing what they love, while helping others in a way that creates financial freedom for them and their families. With my Signature Program: Meaningful Branding Sequence, I help individuals and businesses create a Purposeful and Powerful brand that is profitable. And we have a whole lot of fun on our way there.
It’s official we have stepped into the era of total SELF PROMOTION. Here is however how YOU can stand out this year. These 7 easy steps help you identify what really matters for a purpose driven and profitable brand. One of the secrets to a successful brand is being very clear on what YOU have to offer to OTHERS that adds value to their lives.
You are more likely to be top of mind when people know your brand makes them feel better about themselves. Not about you, but about themselves. Your audience is the HERO of the story. Have that in mind as you step more into this year. Your personal brand should be meaningful. Your AUTHENTICITY is what will make you stand out, and bank on that for a profitable year ahead.
1. IDENTIFY YOUR PURPOSE & AUDIENCE
This is probably the one word that eludes a lot of people. PURPOSE. What in the world is it I am here to do? It’s usually pretty simple. Purpose is almost always about others. There are many ways to identify your purpose. I find that it usually comes from one of these 4 experiences: Promise: you have an experience and then decide and promise yourself to change things for people, Passion: passion is irrational. All you know is that if you don’t do it, life would cease to exist as a happy place for you and those you love. Pain: Something difficult happens that transforms your life and now you want to help transform the life of others. Opportunity: You see/bump into a need in the world and you find yourself wanting to make life better for others. Once you have zoned in on what it is that is your purpose, you should identify who would value it: Age, hobbies, habits, where they spend their time, how to reach them etc
2. TAKE YOUR BEST SHOT
Image goes a long way in making a first impression. There is usually always more to a book than it’s cover. However, you are more likely to open a book with an attractive cover. And if the story matches or exceeds the cover design, BRAVO! Invest in a professional shoot. I promise you it is worth the investment. A good shoot with a good photographer will be able to capture the real you that translates through images and taps into the purpose you have identified. Your image includes all visual collateral that will be a part of your brand image for the next 365 days.
3. CREATE YOUR IMAGE REPRESENTATIVE A.K.A. LOGO
Nike did it best. Their representative is the all too famous swoosh. Your logo is your representative in the brand world. If you pay $20 for a logo, you’ll get a $20 worthy logo. Invest in a customized design that speaks to the value you offer and the audience you are targeting. Your return on the investment is worth that extra hundreds to pay. Invest in your own purpose.
4. DEVELOP YOUR CORE MESSAGING
Content, Content, Content. Be clear and direct about the value you offer. Understand what emotional triggers your value taps into, develop your biography, website content, advertising copy and do away with jargon words. Be clear, concise and engaging.
5. MARKET AND PUBLICIZE THE VALUE YOU OFFER
Most people don’t realize they are almost always marketing. When you’re convincing your friends to go out with you, or telling them how awesome that new hair company or hair stylist is, that is well under marketing and Public Relations. So relax you already have years of practice doing this. Now you have to do it consciously. Decide on what platform you want to publicize your purposeful brand. TV, Social Media, Radio, Podcast, Live Events etc. I suggest you pick your top 2 and build relationships then pitch to the world media why your value is of benefit to them.
6. SOCIALIZE AND MEET THE WORLD WHERE THEY ARE
Now more than any other time in our history, you literally have access to the world. That power that social media has offered must be viewed as an opportunity. An opportunity for you to change and reach the lives of so many people with how you and what you offer, can make their lives better. I know social media can be overwhelming. Relax, pick your top 2 or 3 platforms and be a master at it. Build friendships across the world and capitalize on the power of social media to share your purpose
7. MONETIZE YOUR VALUE
It’s a sweet spot when the thing that you identify as your purpose now serves to help create financial freedom for you and your family and build profits. This is where you have to make a commitment to your purpose and put in the work required to build your purposeful brand. Learn new ways to generate revenue with a personal brand. Understand your finances, operate from a place of abundance and always remember your why. WHY DO YOU HELP OTHERS? Once you understand and accept the value that you offer. Your audience that sees the value you offer would pay your asking price.
All in all, your brand will evolve overtime, and even your purpose might evolve as you grow. The trick is to stay hungry for knowledge, keep learning and keep connecting to how you can be of benefit to others.
I wish you a purposeful and profitable year ahead.
Your Purpose Coach and Cheerleader
SIGN UP FOR MY FREE PURPOSE INSIDER! NEWSLETTER
It’s free. Sign up today and get some free helpful resources to build profits, including my report on the 7 Easy Steps To A Purposeful, Fun and Profitable Brand.
I am the creator of ICY ACADEMY an online program with a network of Inspired GO-GETTERS who are ready to step FULLY into their purpose doing what they love, while helping others in a way that creates financial freedom for them and their families. With my Signature Program: Meaningful Branding Sequence, I help individuals and businesses create a Purposeful and Powerful Brand that is Profitable. And we have a whole lot of fun on our way there.
So the great thing about being in the business of “doing what you love”, you actually get to do the things you love. I have a cookbook launching on Saturday, November 2nd. It will be available online for digital download HERE on Amazon ( already a bestseller in its category and it’s not even out yet) whoowhooo! I am so excited. The hard-copy will be available by December 15th. You can pre-order your hard copy HERE
This has truly been a humbling, colorful and exciting experience. It took me 4 years to create, brand and develop this passion. I am looking forward to sharing the process with you all.
below is the Press release my Executive Manager sent out for the cookbook. Feel free to share with friends and family.
FOR IMMEDIATE RELEASE
Finally, a cookbook about fresh African-fusion meals. The Afropolitan Chef, Yetunde Taiwo set to launch a Trendy Afro-fusion Cookbook this Holiday season.
South Florida based Entrepreneur Yetunde Taiwo launches African-Inspired Cookbook “Love with Food: African-fusion meals made easy”.
MIAMI, FLORIDA (November 2014): – The Afropolitan Chef, Yetunde Taiwo is set to awaken the culinary world with the spices, flavors and distinctive aromas of Africa, with unprecedented execution and an expressively refreshing culinary experience. After 4 years in development, Yetunde Taiwo is launching an African Inspired cookbook- “Love with Food: African-fusion meals made easy”. She has gathered more than 50 recipes that bring people together. People from different cultures, religions, nations and neighborhoods have become friends and family at her dinner table. With these recipes, they connect on a personal level, opening their hearts and love to each other to enjoy Afro-fusion meals together. The spunky and talented model turned successful entrepreneur, who is in the business of doing what you love, Yetunde Taiwo, was born in Chicago but raised in Lagos, Nigeria and now reside in Miami, Florida.
Bisila Bokoko, Founder and CEO BBES, Global Brand Ambassador wrote the foreword for the cookbook. “This book will be very instrumental in changing the perceptions of Africa and also attract tourism to our continent”, said Bokoko. “…To cook, you must understand love. Afropolitan Chef, Yetunde has understood this right”.
An avid traveler, Taiwo is influenced by dishes from various parts of the world including Thailand, Europe, West Africa and North America. Now a resident of South Florida, she has found inspiration and solace in the abundance of culture and the ever-burgeoning foodie scene that Miami has to offer. Noting that West African cuisine has influenced many of the foods across the Caribbean and Latin America, the Afropolitan Chef believes that now more than ever, the world is ready for gourmet African cuisine and she’s ready to share her colorful palette. Stamping her style on the plates of internationally mobile, young food lovers, including the group known as “Afropolitans”. Taiwo is sure to resonate with the new generation of fusion food lovers and citizens of the world, alike.
“For many people, African food seems challenging and I am very excited to tell the world it can be so easy, delicious and a great way to bring people together for the love of food. Plus the nutritional value is spectacular.”– Yetunde Taiwo, The Afropolitan Chef
The Cookbook
The Afropolitan Chef cookbook “Love with Food: African-fusion meals made easy” will be available by November 22nd 2014 on Amazon in digital format. The hard copy will be available in December just before the holidays. Meals inspired by Africa, but infused with ingredients, techniques and flavors from around the world. Taiwo intricately balances flavors of Africa and Latin America in meals like Jollof Rice, made with pureed peppers, some curry, thyme, spices, rice and baked chicken. Though the cookbook is at this time exclusively offered for pre-order on Amazon before the release date, it is already currently top 100 in its category. Afropolitan Chef shares quick, simple, colorful, flavorful recipes. Foodies will learn how to save time cooking African meals directly from Africa’s trend setting, culinary ambassador. Africa has been aptly described as “A world in one continent.” Equally so, an African meal can be described as “A world on one plate.” Yetunde Taiwo as The Afropolitan Chef will stimulate foodies around the world to eat conscientiously with love. Her passion for food has made her a long time supporter of The World Food Programme and No Kid Hungry organizations. She has committed to giving 10 percent of her proceeds from the cookbook for the rest of her life to both organizations in support of their work in eradicating world hunger.
Her goal is to continue to tap into the power of food to bring us all together.
For photos, recipes and more information about The Afropolitan Chef, please call Kimberly Mensah at- 347.574.2589 | E: kimberly@icypr.com | http://www.afropolitanchef.com
It’s free. Sign up today and get some free helpful resources to build profits, including my report on the 7 Easy Steps To A Purposeful, Fun and Profitable Brand.
I am the creator of ICY ACADEMY an online program with a network of Inspired GO-GETTERS who are ready to step FULLY into their purpose doing what they love, while helping others in a way that creates financial freedom for them and their families. With my Signature Program: Meaningful Branding Sequence, I help individuals and businesses create a Purposeful and Powerful Brand that is Profitable. And we have a whole lot of fun on our way there.
Hey you. Welcome to my Virtual home here on YetundeShorters.com where I get to support your awesomeness with tools, tips, resources to thrive out here in these world streets. Plus, I get to share with you my life as a Lifestyle Entrepreneur, TwinMom and Wife. A snap shot of the good and challenging. I am on a journey to realize my highest self while sharing the experiences, in hopes that someone else can learn from them, without having to go through it. I look forward to connecting live or online.
